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38<br />

ANNUAL REPORT VALORA 2009<br />

interVieW<br />

let’s turn to employment policy. in<br />

2009 <strong>Valora</strong> negotiated a general<br />

employment contract. are there further<br />

plans for this year? will new<br />

jobs be created?<br />

Thomas Vollmoeller: At the moment we<br />

have no plans to add jobs. Rather the<br />

opposite, in fact. In Switzerland we intend<br />

to work more cost-effectively. But<br />

we also want our k kiosk staff to be<br />

more contented, as that will help them<br />

to sell more. That is why we want them<br />

to be able to contribute their own ideas.<br />

This is something we are working on.<br />

Rolando Benedick: This year we have<br />

again adjusted our lowest rates of<br />

pay and we have also modernised our<br />

pension fund benefits in a way which<br />

means improved pension conditions for<br />

most of our staff, particularly those in<br />

sales.<br />

in 2009 you opened a new logistics<br />

centre in egerkingen. you are also<br />

investing in new formats. what other<br />

investments are being made?<br />

Thomas Vollmoeller: The main investments<br />

are in the Retail area, especially<br />

the avec. shops. This year we will also<br />

open some ten new P&B outlets and a<br />

number of Caffè Spettacolo units, as<br />

well as reconfiguring further k kiosk<br />

sites. IT remains a big area of investment.<br />

This year we are in the process of<br />

completing the last 30 percent of a major<br />

project to establish a state-of-theart<br />

IT platform which will enable us to<br />

work very efficiently.<br />

Rolando Benedick: As part of our management<br />

and Board responsibilities, we<br />

also want to have good corporate governance.<br />

We will be making some recommendations<br />

on this to our General<br />

Meeting. We intend to publish our remuneration<br />

system. We will also recommend<br />

that the 5 percent threshold<br />

on voting rights be lifted. In 2010 we<br />

intend to do for our shareholders what<br />

we did for our staff in 2009. Profitability<br />

will be increased and our dividend<br />

will be raised.<br />

<strong>Valora</strong> shares have done well over<br />

the last 12 months. why is that?<br />

Rolando Benedick: That’s true. Our<br />

shares rose by more than 60 percent last<br />

year. This valuation reflects renewed<br />

confidence in our company. <strong>Valora</strong>’s<br />

management and Board are delivering<br />

on their promises and implementing<br />

their decisions. It is important for<br />

this year we have<br />

to achieve organic<br />

growth anD try to<br />

make an acquisition –<br />

proviDeD of course<br />

that it offers a suitable<br />

potential yielD<br />

anD is fully compatible<br />

with our core<br />

retail, services anD<br />

traDe businesses.<br />

shareholders to see that we are making<br />

progress. We now have the right people<br />

in the right places. We also have the will<br />

to grow rather than act defensively.<br />

Thomas Vollmoeller: Having our strat-<br />

egy understood and its implementation<br />

seen to be going ahead means confidence<br />

in the future. The share price<br />

reflects that. Whether it reflects it sufficiently<br />

is not for us to say. That is for<br />

investors, analysts and financial journalists<br />

to judge.<br />

would you like to expand into other<br />

markets? at the moment, your operations<br />

are mainly in northern and<br />

Central europe? is eastern europe<br />

a possibility?<br />

Thomas Vollmoeller: We will examine<br />

this division by division. In the Media<br />

area, it makes sense for us to expand<br />

into those markets where we have our<br />

German publishers as customers. I am<br />

completely relaxed about Retail. All european<br />

markets are theoretically possible<br />

there. First, however, we need<br />

to prove that we have developed our<br />

small outlet retail expertise in our current<br />

markets, so that we can then cross<br />

new borders. For <strong>Valora</strong> Trade, we tend<br />

to prefer smaller markets. We can also<br />

increasingly offer our Trade services,<br />

which are based on substantial market<br />

know how, through regional platforms.<br />

This potentially includes Eastern European<br />

markets like Slovakia, Slovenia,<br />

the Czech Republic and across the Bal

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