2008 Annual Report - Sustainable Development - L'Oréal

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8 Jean-Philippe Blanpain Managing Director Operations 9 Béatrice Dautresme Executive Vice-President Corporate Communications and External Affairs 10 Geoff Skingsley Executive Vice-President Human Resources 8 9 11 Marc Menesguen President Luxury Products Division 12 Nicolas Hieronimus Managing Director Professional Products Division 13 Christian Mulliez Executive Vice-President Administration and Finance 10 11 12 13 09
10 Centenary — L’Oréal set off on its beauty adventure a century ago. A quest for innovation supported by constant research efforts. A quest for the world and its diverse cultures, to meet beauty aspirations the whole world over. A quest for excellence through ever more effective and creative products. A quest for a meaningful purpose, accommodating economic growth and ethical values and giving L’Oréal a mission: to help make the world more beautiful. Pushing back the boundaries of knowledge In 1909, Eugène Schueller, a chemist and entrepreneur, created the Société des Teintures Inoffensives pour Cheveux, which took the name of L’Oréal in 1939. He considered hair a case for scientific study, and invented the first colourants that were to revolutionise the beauty industry. In 1960, his successor François Dalle expanded and structured the company’s laboratories. With Charles Zviak—then Vice-President in charge of Research and later in 1984 the Chairman of L’Oréal—he set up a fundamental research unit that could manufacture its own molecules. This was the dawn of the life sciences. At the instigation of Sir Lindsay Owen-Jones and later Jean-Paul Agon, substantial investments in people and financial resources have given a decisive boost to the innovative potential of research. The spectacular development of biology and biotechnologies has led to major advances, such as reconstructed skin. Green cosmetics have appeared on the scene. Furthermore, research is taking on a global dimension. Formulation and evaluation laboratories across the planet have made it possible to gain unique expertise in skin and hair throughout the world. 100 years the adventure In 1907, Eugène Schueller created his first hair colourant formulas based on harmless chemical compounds, which he named “Oréal”. In 1951, Eugène Schueller came up with the idea of packaging small doses of shampoo in a transparent pack. Dop Sachets were a sensational success. Anticipating all needs L’Oréal has always had a gift for creating strong brands, rooted in the group’s history, which inspire the whole world. Targeted acquisitions have enabled it to enrich its portfolio throughout the century. Today, the group possesses the priceless asset of some 20 global brands which cover all segments of cosmetics and encompass all distribution channels. Their renown and success are based on a very powerful product culture, which is one of L’Oréal’s particular strengths. The “decommoditisation” advocated by François Dalle, which was later renamed “value enhancement”, plays a key role in this success. It is synonymous with greater originality, higher quality, more innovation and undisputed technical superiority. The brand portfolio covers every territory of beauty. Each brand has a different origin, its own personality and approach. Their diversity can meet all consumers’ aspirations and create resonance with all cultures. The brands are the expression of L’Oréal’s determination to respect every kind of beauty throughout the world.
Page 1 and 2: 2008 Annual Report
Page 4 and 5: The L’Oréal adventure Inventing
Page 6 and 7: Deepening our values In 2008, L’O
Page 8 and 9: Operating profit proves resilient I
Page 10 and 11: Board of Directors COMPOSITION AT D
Page 14 and 15: of inspiration and creativity, of b
Page 16 and 17: 1982 Patented by L’Oréal Researc
Page 18 and 19: To be sustainable, L’Oréal’s g
Page 20 and 21: Product meeting: developing and sha
Page 22 and 23: The Strategy and Implementation Com
Page 24 and 25: Sustainable Development — Philant
Page 26 and 27: Water L’Oréal is striving to ach
Page 28 and 29: 2008 Consolidated sales of the cosm
Page 30 and 31: 2008 Balance sheet and cash flows b
Page 32 and 33: 2003 2004 14,029 14,534 1,870 2,063
Page 34 and 35: The L’Oréal share key figures (a
Page 36 and 37: Skincare: number 1 category in the
Page 38 and 39: In 2020… … 1 billion young seni
Page 40 and 41: The vocation of the group’s brand
Page 42: Luxury Products The Luxury Products
Page 45 and 46: 42 Businesses — Professional Prod
Page 47 and 48: 44 Businesses — Professional Prod
Page 50 and 51: Consumer PRODUCTS L’ORÉAL PARIS
Page 52 and 53: Skincare records the highest growth
Page 54 and 55: —GARNIER England. L’ORÉAL PARI
Page 56 and 57: SOFtSHEEn·CARSOn So f TSheen·ca r
Page 59 and 60: 56 Businesses — Luxury Products 2
Page 61 and 62: 58 Businesses — Luxury Products
Page 63 and 64:
60 Businesses — Luxury Products
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62 Cosmetics ACTIVE VICHY LA ROCHE-
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Another year of double-digit growth
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—LA ROcHE-POSAy China. —SKINcEU
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Opening of the first The Body Shop
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GALDERMA Science in the service of
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Western Europe €7,382 million of
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Advice is vital in mass-market dist
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L’Or é a L Pr O f e s s i O n n
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Ga r n i e r Nutritioniste Anti-puf
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In Brazil, its second largest marke
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With its full brand portfolio, L’
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As nine out of ten South African wo
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L’Oréal’s success is based on
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esearchers, and thousands of head t
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InVEntInG A CEntuRY OF BEAutY From
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COmBInInG PACKAGInG InnOVAtIOn WItH
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BuSInESS GAmES—A unIquE EXPERIEnC
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Taking actions for diversity and eq
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tAX The mission of the Tax departme
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Published by the Administration and
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2008 Annual Report - Sustainable Development - L'Oréal

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