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2008 Annual Report - Sustainable Development - L'Oréal

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Luxury<br />

Products<br />

The Luxury Products Division develops<br />

and markets across the world a unique<br />

brand portfolio covering the three major<br />

luxury cosmetics businesses: skincare,<br />

make-up and fragrances. A key player in<br />

selective distribution, it now has<br />

the opportunity to become the world’s<br />

number 1 luxury cosmetics group,<br />

thanks to its strong positions, particularly<br />

in the new and dynamic markets of Asia,<br />

Eastern Europe and Latin America, and<br />

the integration of the YSL Beauté brands,<br />

the key event for the division in <strong>2008</strong>.<br />

Active<br />

Cosmetics<br />

World number 1 in pharmacy sales of<br />

dermocosmetic products,<br />

the Active Cosmetics Division<br />

has a portfolio of five unique and<br />

complementary brands to meet<br />

consumers’ growing health and<br />

skincare needs. All over the world,<br />

the division offers effective and<br />

safe products, specifically suited to<br />

pharmacists’ advice and dermatologists’<br />

recommendations, primarily sold in<br />

pharmacies.<br />

The Body Shop<br />

Founded in 1976 in the United Kingdom<br />

by Dame Anita Roddick, the brand is<br />

well known for its strong ethical<br />

commitment and its products based on<br />

natural ingredients. 65% of them<br />

contain community trade ingredients,<br />

sourced primarily from suppliers in<br />

disadvantaged communities, a unique<br />

approach in the cosmetics industry.<br />

th e BO d y sh O P has a network of<br />

more than 2,550 stores in 62 countries.<br />

The mission of L’Oréal’s divisions, to which they devote their expertise, is to offer the widest<br />

choice to every customer. Each one operates in a specific channel, in close partnership with<br />

distributors, and cultivates a particular aspect of beauty: the creativity of hairdressers,<br />

luxury in selective distribution, accessibility in the mass-market, and health in pharmacies.<br />

Each division has built up a close relationship with its customers, by being ever-attentive<br />

to their needs and offering them the ideal innovation, the best of beauty.<br />

Professional<br />

Products<br />

p.40<br />

Consumer<br />

Products<br />

p.46<br />

Luxury<br />

Products<br />

p.54<br />

Active<br />

Cosmetics<br />

p.62<br />

The Body Shop<br />

p.68<br />

Galderma<br />

p.71<br />

39

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