2008 Annual Report - Sustainable Development - L'Oréal

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Skincare records the highest growth (+9.1% like-for-like), fuelled by major innovations. L’Or é a L Pa r i s enriches the Derma Genesis range with the Derma Genesis Pore Minimising Smoother and launches Revitalift Deep-Set Wrinkles. Caffeine Eye Roll-On from Ga r n i e r proves highly successful, alongside the anti-ageing cream UltraLift Pro-X with Pro-Xylane . A very good year for make-up, where the division is number 1, with the success of L’O r é a L Pa r i s with Double Extension Beauty Tubes and Extra Volume Collagen mascaras, Infallible lipsticks and powders, and of May b e L L i n e ne w y O r K with Superstay PowerGloss lipsticks. In the highly dynamic mineral make-up market, into which the division moved at a very early stage, the division is strengthening its lead with the success of the True Match Minerals range from L’O r é a L Pa r i s and the global launch of Maybelline Mineral Power. In hair colourants, the division strengthens its world number 1 position with the highly innovative Excell 10’ from L’Or é a L Pa r i s, adding to its core products (Casting Crème Gloss, Excellence Crème and Préférence-Récital) and enabling it to provide hair colourants for all age groups. Several countries are continuing to act as growth relays, in Eastern Europe (especially Russia and Ukraine), in Latin America (Argentina and Chile) and in Asia (China and several South-East Asian countries such as Thailand, the Philippines and Indonesia). 49
50 Businesses — Consumer Products —L’ORÉAL PARIS Italy. Affordable products combining advanced technology with high added value L’ORÉAL PARIS The division’s premium brand, the world’s number one mass-market beauty product brand, had a good year, with +5.1% like-for-like sales growth. It strengthened its positions in many countries, particularly in Asia, and made progress in all categories. In skincare, L’or é a L pa r i S confirmed its top position in Western Europe, thanks to the launch of Derma Genesis at the end of 2007. Following on from this success, the franchise very successfully enlarged its geographical reach, particularly in China, and extended its range with the addition of Derma Genesis Pore Minimising Smoother. In the anti-ageing segment, Revitalift Deep-Set Wrinkles strengthened this line’s world number one position in the antiwrinkle segment. The Men Expert franchise, the largest contributor to skincare growth, continued its advance (+41%), bolstered by the launch of Hydra Energetic Turbo Booster. In make-up, L’oréaL pa r iS recorded very good results, with some highprofile launches. Double Extension Beauty Tubes, a revolutionary technology which offers beauty salon-style “lash extension” in a mascara. Extra Volume Collagen, the first collagen-enriched mascara, with 12 times more impact for lashes than standard mascara. In the lipstick segment, Infallible—the result of seven years of research—set new market share records in Europe and became the brand’s second largest franchise in the United States. Using patented technology, colour is applied, followed by a conditioning balm for shine; offering the unrivalled convenience of 16 hours’ wear. —L’ORÉAL PARIS Extra Volume Collagen features a brush whose size has been doubled to ensure the exact amount of product for optimum application. In hair colourants, the year’s major launch was Excell 10’, a permanent colourant that works in just 10 minutes and strengthens hair fibre. The European roll-out of Excell 10’ is already proving extremely successful. In the haircare segment, L’or é a L pa r i S launched the innovative Elsève Re-Nutrition with royal jelly, a concentrate of essential nutrients that is enabling Elsève to win market share in Europe and Mexico. GARnIER —GARNIER Fruit-oil enriched Nutrisse hair colourant— Color Naturals, the version for emerging countries— has strengthened its world number one position. With excellent performances in most regions, Gar n i e r recorded +4.0% like-for-like sales growth. The mass-market positioning of the brand, in tune with consumers with its affordable products combining efficacy with natural active ingredients, is ensuring its prominence both in developed markets and growth relay countries. In skincare, Ga r n i e r had a very good year (+14.8%). The brand is continuing to grow in Western Europe, while strengthening its positions in North America and in Eastern Europe, where it has captured the top ranking slot in its category in Russia. In Asia, Ga r n i e r is setting new growth records. On the innovation front, the UltraLift antiwrinkle range grew by +18% in Western Europe, thanks to the launch of the Pro-Xylane -based Pro-X module. A second major innovation—Caffeine Eye Roll-On—took the top position in the eyecare market in most of the countries in which it was launched. Ambre Solaire also recorded good growth, thanks in particular to the success of Rapido spray for children. In hair colourants, Nutrisse Coloration cream (and Color Naturals, the version for emerging countries) confirmed its position as world number one, with good growth across the globe. In haircare, Fructis—the division’s leading haircare and styling range—is continuing to win markets around the world. —GARNIER The Light skincare range, marketed in Asia, features lemon essence, a powerful natural ingredient.
Page 1 and 2: 2008 Annual Report
Page 4 and 5: The L’Oréal adventure Inventing
Page 6 and 7: Deepening our values In 2008, L’O
Page 8 and 9: Operating profit proves resilient I
Page 10 and 11: Board of Directors COMPOSITION AT D
Page 12 and 13: 8 Jean-Philippe Blanpain Managing D
Page 14 and 15: of inspiration and creativity, of b
Page 16 and 17: 1982 Patented by L’Oréal Researc
Page 18 and 19: To be sustainable, L’Oréal’s g
Page 20 and 21: Product meeting: developing and sha
Page 22 and 23: The Strategy and Implementation Com
Page 24 and 25: Sustainable Development — Philant
Page 26 and 27: Water L’Oréal is striving to ach
Page 28 and 29: 2008 Consolidated sales of the cosm
Page 30 and 31: 2008 Balance sheet and cash flows b
Page 32 and 33: 2003 2004 14,029 14,534 1,870 2,063
Page 34 and 35: The L’Oréal share key figures (a
Page 36 and 37: Skincare: number 1 category in the
Page 38 and 39: In 2020… … 1 billion young seni
Page 40 and 41: The vocation of the group’s brand
Page 42: Luxury Products The Luxury Products
Page 45 and 46: 42 Businesses — Professional Prod
Page 47 and 48: 44 Businesses — Professional Prod
Page 50 and 51: Consumer PRODUCTS L’ORÉAL PARIS
Page 54 and 55: —GARNIER England. L’ORÉAL PARI
Page 56 and 57: SOFtSHEEn·CARSOn So f TSheen·ca r
Page 59 and 60: 56 Businesses — Luxury Products 2
Page 61 and 62: 58 Businesses — Luxury Products
Page 63 and 64: 60 Businesses — Luxury Products
Page 65: 62 Cosmetics ACTIVE VICHY LA ROCHE-
Page 68 and 69: Another year of double-digit growth
Page 70 and 71: —LA ROcHE-POSAy China. —SKINcEU
Page 72 and 73: Opening of the first The Body Shop
Page 74 and 75: GALDERMA Science in the service of
Page 76 and 77: Western Europe €7,382 million of
Page 78 and 79: Advice is vital in mass-market dist
Page 80 and 81: L’Or é a L Pr O f e s s i O n n
Page 82 and 83: Ga r n i e r Nutritioniste Anti-puf
Page 84 and 85: In Brazil, its second largest marke
Page 86 and 87: With its full brand portfolio, L’
Page 88 and 89: As nine out of ten South African wo
Page 90 and 91: L’Oréal’s success is based on
Page 92 and 93: esearchers, and thousands of head t
Page 94 and 95: InVEntInG A CEntuRY OF BEAutY From
Page 96 and 97: COmBInInG PACKAGInG InnOVAtIOn WItH
Page 98 and 99: BuSInESS GAmES—A unIquE EXPERIEnC
Page 100 and 101: Taking actions for diversity and eq
Page 102 and 103:
tAX The mission of the Tax departme
Page 104 and 105:
Published by the Administration and
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2008 Annual Report - Sustainable Development - L'Oréal

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