2008 Annual Report - Sustainable Development - L'Oréal

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As nine out of ten South African women relax their hair, they need the appropriate daily haircare products. sO f tsh e e n·ca r s O n offers Optimum Care, an upmarket high-tech range of relaxers and hairecare products for breaking hair. hair that is easy to style and soft to the touch. The laboratories have a key role to play in this respect. Sof T She e n·ca r S o n products are designed through a unique collaboration between the evaluation centre in Johannesburg, the L’Oréal laboratories in Paris and the Research Center for Ethnic Hair and Skin in Chicago. tRAInInG FOR HAIRDRESSERS A further key to its success is So f TSheen·ca r S o n’s excellent brand image among professionals, due to locally available training programmes that have been running for several years. Nearly 50,000 hairdressers are trained each year in the brand’s Academies or by a travelling team. Sof T She e n·ca r S o n ’s position is set to be strengthened in 2009 thanks to local production and a robust launch plan. L’Oréal arrives in Egypt In November 2008, L’Oréal made a strategic advance by opening a multidivisional subsidiary in Egypt. In this country with a population of 80 million, the group’s brands can build on ancient traditions of beauty, a growing middle class, an increasing appetite for international brands, and newlyforming distribution channels. The group aims to introduce L’oréaL profeS- S i o n eL and Kér a S Ta S e brands in the leading hair salons and launch L’oréaL pa r iS and Ga rn i e r for the mass market. As the ambassador for its Color Naturals colourant line, Ga r n i e r has chosen the famous Egyptian actress Hend Sabry to boost the brand’s success. Launched in September 2008, Even & Matte is a strong contributor to Ga r n i e r’s skincare sales. Garnier: Quick take-up of Even & Matte by South African women In September, South Africa’s women consumers discovered Even & Matte—the new Gar n i e r range of facial care products. Specially developed for black skin, it helps to obtain a more even complexion and reduce shine. With its original formula and highly affordable price, Even & Matte was an instant success. And to communicate about the product, Gar n i e r chose as its ambassadress Connie Ferguson, a very famous actress in South Africa. Backed by highprofile exposure in sales outlets and sampling campaigns, Even & Matte was a strong contributor to sales of Gar n i e r skincare, which enabled the brand to grow nearly twice as fast as the market in 2008. 85
86 ExPERTISE MAKING TODAY’S RESOURCES A STRENGTH FOR TOMORROW
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2008 Annual Report
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The L’Oréal adventure Inventing
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Deepening our values In 2008, L’O
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Operating profit proves resilient I
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Board of Directors COMPOSITION AT D
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8 Jean-Philippe Blanpain Managing D
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of inspiration and creativity, of b
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1982 Patented by L’Oréal Researc
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To be sustainable, L’Oréal’s g
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Product meeting: developing and sha
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The Strategy and Implementation Com
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Sustainable Development — Philant
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Water L’Oréal is striving to ach
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2008 Consolidated sales of the cosm
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2008 Balance sheet and cash flows b
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2003 2004 14,029 14,534 1,870 2,063
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The L’Oréal share key figures (a
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Skincare: number 1 category in the
Page 38 and 39: In 2020… … 1 billion young seni
Page 40 and 41: The vocation of the group’s brand
Page 42: Luxury Products The Luxury Products
Page 45 and 46: 42 Businesses — Professional Prod
Page 47 and 48: 44 Businesses — Professional Prod
Page 50 and 51: Consumer PRODUCTS L’ORÉAL PARIS
Page 52 and 53: Skincare records the highest growth
Page 54 and 55: —GARNIER England. L’ORÉAL PARI
Page 56 and 57: SOFtSHEEn·CARSOn So f TSheen·ca r
Page 59 and 60: 56 Businesses — Luxury Products 2
Page 61 and 62: 58 Businesses — Luxury Products
Page 63 and 64: 60 Businesses — Luxury Products
Page 65: 62 Cosmetics ACTIVE VICHY LA ROCHE-
Page 68 and 69: Another year of double-digit growth
Page 70 and 71: —LA ROcHE-POSAy China. —SKINcEU
Page 72 and 73: Opening of the first The Body Shop
Page 74 and 75: GALDERMA Science in the service of
Page 76 and 77: Western Europe €7,382 million of
Page 78 and 79: Advice is vital in mass-market dist
Page 80 and 81: L’Or é a L Pr O f e s s i O n n
Page 82 and 83: Ga r n i e r Nutritioniste Anti-puf
Page 84 and 85: In Brazil, its second largest marke
Page 86 and 87: With its full brand portfolio, L’
Page 90 and 91: L’Oréal’s success is based on
Page 92 and 93: esearchers, and thousands of head t
Page 94 and 95: InVEntInG A CEntuRY OF BEAutY From
Page 96 and 97: COmBInInG PACKAGInG InnOVAtIOn WItH
Page 98 and 99: BuSInESS GAmES—A unIquE EXPERIEnC
Page 100 and 101: Taking actions for diversity and eq
Page 102 and 103: tAX The mission of the Tax departme
Page 104 and 105: Published by the Administration and
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