Consumer PRODUCTS L’ORÉAL PARIS GARnIER mAYBELLInE nEW YORK SOFtSHEEn·CARSOn CLuB DES CRÉAtEuRS DE BEAutÉ 47
48 Businesses — Consumer Products <strong>2008</strong> REVIEW Sales grew by +4.1% like-for-like. In Western Europe, the Consumer Products Division reinforced its position as number one in facial skincare. In North America, despite a highly competitive environment, the division strengthened its number one ranking in make-up and hair colourants, while gaining market share in facial skincare. The Rest of the World zone remained extremely dynamic with growth of +14.5%, driven by China in particular (+34%). Overall, the division reinforced its leadership in key segments (hair colourants, haircare and make-up) and continued to win market share in the skincare segment. COnSOLIDAtED SALES BY GEOGRAPHIC zOnE E millions 2007 <strong>2008</strong> % of <strong>2008</strong> sales Growth <strong>2008</strong>/2007 Published Like-for-like figures Western Europe 3,729.5 3,686.4 44.1% +0.9% –1.2% North America 2,043.2 1,851.6 22.2% –3.2% –9.4% Rest of the World 2,507.5 2,816.9 33.7% +14.5% +12.3% TOTAL 8,280.2 8,354.9 100% +4.1% +0.9% Making the best of beauty accessible to everyone strengthen its global positions, the Consumer Products Division “To is pursuing its four-point strategy. Creating blockbusters based on high added-value innovations to enhance the value of the range. Implementing a powerful launch programme to drive its major global franchises (including Revitalift, Elsève, Excellence and UltraLift), which help secure customer loyalty. Accelerating the geographic roll-out of its brands in new high-growth markets by tailoring product performance and price to local needs. Continuing to win market share in its traditional categories (hair colourants, haircare and styling, make-up and skincare), while expanding its presence in markets where positions are still limited, such as bodycare and sun protection. Jean-Jacques Lebel President Consumer Products 2009 OutLOOK The Consumer Products Division is determined to boost its global positions in a market that should continue to grow. It aims to win new market share in Western Europe and North America, and accelerate its growth in rapidly developing regions. The division has plenty of assets to draw on. The diversity of its brand portfolio gives it great flexibility to penetrate all markets. The added value of its innovations enables it to highlight its excellent value for money. Its range of products, adapted for consumers all over the world and offered at affordable prices, is a guarantee of success with consumers. COnSOLIDAtED SALES BY BuSInESS SEGmEnt E millions 2007 <strong>2008</strong> % of <strong>2008</strong> sales Growth <strong>2008</strong>/2007 Like-for-like Published figures Hair colourants 1,604.8 1,574.0 18.8% +2.4% –1.9% Haircare and styling 2,314.3 2,273.4 27.2% +0.4% –1.8% Make-up 2,252.7 2,294.4 27.5% +5.5% +1.9% Skincare 1,823.0 1,926.3 23.1% +9.1% +5.7% Other 285.5 286.8 3.4% +1.6% +0.5% TOTAL 8,280.2 8,354.9 100% +4.1% +0.9%
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