L’Oréal’s success is based on the shared passion of its employees for a single business, beauty, and on a commitment to the same adventure, which began a century ago. Today, the group is improving its service and its performance by reinventing its Operations structure. It is also preparing for tomorrow by inventing the beauty of the future in its laboratories, and by developing its major talents. At L’Oréal, business expertise and the constant quest for excellence are pushing back the limits of efficiency and creativity every day. Research and <strong>Development</strong> p.88 Operations p.92 Human Resources p.94 Administration and Finance p.98 87
88 Expertise — Research and <strong>Development</strong> Rubilane®: a passion for colour 80% of the world’s population has dark hair, making grey hairs immediately visible. to cover grey hair or change its colour, women and men want a colourant with warm, deep tones which is also long-lasting. For them, L’Oréal laboratories have developed Rubilane ® , the result of five years of research and a thousand head tests in Europe, the united States, Latin America and Asia. Its 3D structure, the only one of its type in oxidation hair colourants, provides Enhancing beauty through science since its creation by a researcher 100 years ago, the group has never “Ever stopped investing in research. For L’Oréal, there can be no innovative product without an advance in knowledge. Driven by this conviction, the group’s laboratories have constructed the largest scientific data base, drawing on the observation of beauty routines and the evaluation of product performances across the globe. L’Oréal Research is constantly anticipating regulations and consumption trends to turn them into competitive advantages. For many years, our researchers have been helping to eliminate animal testing by the use of reconstructed skin, supporting demand for natural products by analysing plant-based ingredients, and exploring the potential of the life sciences to imagine the beauty of the future: a beauty that will be active, personalised, and respectful of the planet. Jean-François Grollier Executive Vice-President Research and <strong>Development</strong> 100 YEARS On, tHE HAIR COLOuRAnt REVOLutIOn The L’Oréal adventure began in 1909 with the Société des teintures inoffensives pour cheveux. Hair colourants were the core business, and have remained so ever since. The century has been marked by L’Oréal’s hair colourant innovations, one every 10 years: new colours, respect for hair fibre, long-lasting colour, odour-free colourants... Over the last three years, the pace has accelerated. Replacing ammonia by a non- three essential qualities. Intense, very deep and highly luminous tones, particularly in the reds, and perfectly uniform colour from root to tip from the first application, which is shampooresistant over time and maintains its original tone. ten tones are available in <strong>2008</strong> from L’O r é a L Pr O f e s s i O n n e L in the copper, copper-red, red-copper and red tints, in cream or gel-cream formulas. aromatic base, L’Oréal invented odour-free colourants with Casting Crème Gloss. By diversifying its technology, L’Oréal created a twin-tone colourant, with application time cut from 40 to 10 minutes, marketed as Excell 10’. Constantly listening to consumers and professionals is always a source of innovation. L’Oréal thus developed Rubilane ® , an unprecedented 3D molecular structure which opens up a previously inaccessible spectrum of colour: deep copper reds, longer lasting with remarkably high performances. The genius of a dozen
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2008 Annual Report
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The L’Oréal adventure Inventing
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Deepening our values In 2008, L’O
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Operating profit proves resilient I
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Board of Directors COMPOSITION AT D
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1982 Patented by L’Oréal Researc
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Sustainable Development — Philant
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Water L’Oréal is striving to ach
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2008 Consolidated sales of the cosm
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2003 2004 14,029 14,534 1,870 2,063
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The L’Oréal share key figures (a
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Skincare: number 1 category in the
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In 2020… … 1 billion young seni
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