ISSUE 114 APRIL 2009 Sign Update

PRODUCT News
Roland announces upgrade for Roland Versa
CAMM VP and ADVANCEDJET inkjet owners
The VersaCAMM VP-540 is one of the best selling inkjets in Roland’s
history and owners will benefit from the Free Value Up Campaign.
Roland DG Corporation, a leading worldwide provider of professional
inkjet printers and printer/cutters, recently announced
the 2009 Free Value Up Campaign for existing customers
of the company's VersaCAMM VP series printer/cutters and
grand-format Advancedjet AJ series printers. This Free Value
Up Campaign is also available for new purchases made.
Roland's free upgrade benefits thousands of existing customers.
The 30" VersaCAMM VP-300 and 54" VP-540 are among the
best selling inkjets in the company's history. The AdvancedJET
series includes the 104" AJ-1000 and 74" AJ-740.
"We wish to thank our customers for their loyalty by continuing
our commitment to provide them with the latest in Roland's state-ofthe-art
technology," said Brett Newman, Head of Product
Management , Roland DG (UK). "The Free Value Up Campaign
offers valuable upgrades including revolutionary Roland Intelligent
Pass Control for all customers of the VP-540/VP-300 and
AJ-1000/AJ-740. Roland Intelligent Pass Control improves print
quality and increases throughput for these devices."
The VersaCAMM VP Series is designed from the ground up to
enhance the productivity of creative professionals everywhere - from
marketing departments and retailers to sign shops and screen
printers. Featuring a new compact design and numerous enhanced
productivity features, the VersaCAMM VP models make it easier and
faster than ever to produce durable, professional-quality posters,
banners, POP displays, labels, decals, vehicle and floor graphics,
heat transfers for apparel and more.
With the Value-Up Campaign, Roland's revolutionary Intelligent
Pass Control technology introduced in the company's SOLJET PRO
III Series is now available for VersaCAMM VPs. Roland Intelligent
Pass Control provides smoother gradations and flawless solid
colours with optimised dot placement and ink droplet density in
all print modes. It also increases throughput up to 80% in standard
print mode on banner media and more than 50% on vinyl.
30 Sign Update ISSUE 114 APRIL 2009
These increases in speed and quality enable shops to meet the demands
of today's customers in an increasingly competitive marketplace.
VP-540/VP-300 customers can download their free upgrade
kit including Roland VersaWorks 3.1 at the following website -
www.rolanddg.com/2009vpvalueup.html. To help Roland better serve
them in the future with new, innovative technologies and solutions,
customers will be asked to participate in a short market survey.
Designed for high-volume printing and rush jobs including billboards,
banners, fleet and vehicle graphics, the AdvancedJet delivers brilliant
six-colour CMYK+LcLm graphics at an impressive maximum print
speed of 90m 2 /h. Unlike other industrial printers, the AdvancedJet
runs with minimal operator maintenance and fine tuning. The
AdvancedJet includes powerful Roland VersaWorks RIP software.
The addition of Roland Intelligent Pass Control allows the AJ-
1000 and AJ-740 to produce sharp, vivid and solid images flawlessly
for outdoor graphics as well as smoother gradations with virtually no
banding while achieving higher productivity for banner printing in
standard print mode. For example, an upgraded AdvancedJet AJ-
1000 can print five rolls of banner measuring 2.5m wide by 50m long
in standard print mode (bi-direction) in the time it took the previous
model to print just four rolls. In addition, feed calibration can be adjusted
on the fly during the printing process to reduce media waste.
Through the Value Up Campaign, Roland will add more ICC
profiles for 3rd party media to meet the growing variety of applications
being addressed by these grand format devices. Feed calibration can
be adjusted during printing for more flexible production and to save time
and media. Newly introduced protection plates offer increased protection
for AdvancedJet print heads to prevent damage from media jams.
Every AJ-1000/AJ-740 user will be contacted regarding their
free upgrade kit. For further information or questions about the Free
Value-up Campaign for the AJ-1000/AJ-740, customers may also
contact their local Roland DG distributor or dealer.
For further information visit www.rolanddg.co.uk