ISSUE 114 APRIL 2009 Sign Update

SIGN News
Trade supplier is busier than ever
Bucking the trend of economic recession and shrinking order
books, is trade supplier Fabricut.
“It’s been flat out, non-stop, for more than six months now,”
says Paul Newman, Director. “Customer feedback tells us the reason
we’re so busy is our top quality work and good service, combined
with quick turnaround and reliability.”
“It’s largely down to our first-class personnel who are versatile
and have high levels of skill and experience, such as our letter-maker
who’s been fabricating for 20+ years. We don’t compete on price
alone, we make a very thorough job of anything we take on and go
the whole nine miles for our clients.”
One example Paul gives is whereas many suppliers don’t
take films off the letter face before sending to the customer, Fabricut
removes them and checks that there are no dents or scratches. They
then coat the letter faces with a metal protector and wrap the goods
in tissue paper and bubble wrap for safe carriage.
“That way the signmaker, our client, knows that what he’s
installing is perfect. He doesn’t have the problem of putting up a
sign, removing the film and then discovering an imperfection
which his client, the end user, blames him for. The signmaker also
doesn’t have the hassle and cost implications of having to replace
and re-install the lettering or signage.”
The increase in work Paul speaks of is across the Fabricut
range. He says flat cut lettering in a wide range of materials, built
up letters with and without LED illumination, specialist aluminium
composite tray signs, and sign blanks have all been flying out of the
company’s purpose-designed 6,000 sq.ft. site in Feltham.
So busy is Fabricut that a temporary hold has been put on a
new range of built-up letters currently under development.
Paul explains: “It’s a question of time to get a few things
finalised and the range launched at the same time as getting
customer orders through. We came up with the idea because
there just doesn’t seem to be anything around in the built-up letter
market that makes you go “Wow!” and our new built up lettering will
do just that. By making use of new concepts and adding a little extra
style, they will have that extra special look.”
Keep up to date with all Fabricut’s news at www.fabricut.co.uk
or telephone 0208 751 7250.
This sign was created using internal LED illumination and 10mm clear
push through lettering faced with translucent vinyl. Client: MGK Design.
Built up lettering in Fabricut’s production department.
A three sided bespoke stainless steel monolith with a
clean and contemporary style. Client: Graphic Express.
ISSUE 114 APRIL 2009 Sign Update 81