Conservation Plan 3 Significance.pdf - National Maritime Museum

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Cutty Sark Conservation Plan vol. 3: Significance 22 of 107 to £5.15m today). In addition the ship was also paying the salaries of a fund-raising team to raise the full costs of restoration of ships such as Discovery, Cambria, Gannet, Robin, Lydia Eva and Belfast, as well as being instrumental in the set-up of the Scottish Fisheries Museum in Anstruther. Attendances The bars indicate annual attendances (scale on the left); the line the 500,000 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 1957 1959 cumulative attendance figures (scale on right) 1961 1963 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 0 Annual visitor numbers show distinct peaks and troughs, but attendances declined significantly in the 1990s, due to: • loss of coach parking facilities in Cutty Sark Gardens 16,000,000 14,000,000 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 • damage to Greenwich pier in the early 1990s (caused by a Polish warship) which greatly reduced the number of tourists arriving by boat • increased number of attractions in Greenwich • lack of investment in more engaging displays • lack of investment in promotion and publicity • (more recently) free admission to other attractions in Greenwich –
Cutty Sark Conservation Plan vol.3: Significance the National Maritime Museum, Old Royal Observatory and the Painted Hall and Chapel. The steady decline in visitor numbers has resulted in a number of schemes being proposed, including • the creation of ‘dockside buildings • the creation of facilities in the nearby underground car park • the re-presentation of the ship as a museum gallery None materialised, due to lack of funding or local resident opposition. However, the Cutty Sark Trust has re-organised its operations. Until 2002, it was run along the merchant navy system, with a Master, 1 st and 2 nd Officers and Crew. This has now been replaced with a visitor attraction model of management, with an Operations Manger, a Front of House team and a technical team. Partly as a result of reinvigorating the organisation, attendance for 2003 exceeded 161,000 visitors, which puts her among the most visited historic ships in the UK. It is estimated by the Greenwich Tourist Office that currently 2,500,000 visitors pass through Cutty Sark Gardens annually (so the ship welcomes 6% of these visitors on board). It means, however, that Cutty Sark is the most seen historic ship in the UK. A profile of visitors in recent years to the ship, and non-visitors in Cutty Sark Gardens, by gender, social grouping, residency and age is set out in Appendix I. Significantly, there has been a significant increase – 30% – in the proportion of local residents visiting. This may in some measure be due to the publicity that the ship’s physical condition has generated, particularly in the local press, where it is quite clear from the coverage that the ship is a much loved part of the Greenwich landscape. 23 of 107
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