Conservation Plan 3 Significance.pdf - National Maritime Museum

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Cutty Sark Conservation Plan vol. 3: Significance 40 of 107 Vessel awareness 38% of all people mentioned the ship without prompting. Lastly, when prompted on the name Cutty Sark, total awareness rises to 77%. (It should be noted that this knowledge of the ship is concentrated among Londoners and out of town UK visitors who formed just over half (56%) of the sample.) Romantic and national histories all appear to play a part as international visitors were most likely to recall Titanic (mentioned spontaneously by 35% of foreign visitors), with Nina, Pinta and Santa Maria (Columbus’s three ships on his first transatlantic voyage) closely following. In addition, on the simple premise that the more famous a ship, the more models and images of it would be in circulation, the number of models and prints available on the international internet site ebay.com was counted on three occasions, each six months apart. The results on the three occasions show a remarkable consistency and Cutty Sark, by this measure, is the second most famous ship in the world. 9.4.03 Models available Prints available 8.12.03 9.4.04 Titanic 60 82 74 216 15 30 29 74 290 Cutty Sark 21 39 28 88 5 5 3 13 101 Constitution 27 11 32 70 4 3 11 18 88 Mayflower 8 20 7 35 2 1 7 10 45 Victory 11 12 13 36 1 2 2 5 41 Santa Maria 12 12 15 39 0 0 0 0 39 Golden Hind 0 6 3 9 0 1 0 1 10 Cook’s Endeavour 1 3 3 7 1 0 2 3 10 Mary Rose 0 1 1 2 0 0 0 0 2 Britannia (royal yacht) 0 0 1 1 0 0 0 0 1 Great Britain 0 0 0 0 0 0 0 0 0 Finally, to gauge whether the fame of Cutty Sark is simply a recent phenomenon, the catalogue of The Times 1785 – 1985 at the British Total 9.4.03 8.12.03 9.4.04 Total Total items
4.2. The Image Cutty Sark Conservation Plan vol.3: Significance Newspaper Library was consulted. Using ship names as keywords, the following numbers of records were found: Cutty Sark 1,305; the Mary Rose 410; SS Great Britain 87; HMS Victory 62; HMS Warrior 26; and RS Discovery 11. Included in the Cutty Sark number may be some references to the yacht and the racehorse in the 1920s of the same name, but this is unlikely that these amount to significant numbers. Images of Cutty Sark are used widely, to evoke or as symbolic of the great age of sail. The word ‘clipper’ is now being used in London on various means of transport for its implication of a fast vessel. It is also now a brand of tea. Cutty Sark public houses are to be found not only in places with strong associations with the ship, such as Dumbarton, Falmouth, Greenwich and Cape Town, but also in less likely places, for example Ljubljana in Slovenia. Even in the 1920s — a quarter of a decade after her record-breaking voyages — her image was famous enough to be appropriated by Berry Bros. & Rudd for a brand of light whisky aimed at the American market – presumably because it had sufficient familiarity. The original label design — by the Scottish artist James McBey (1883–1959) — is still in use. 41 of 107
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Conservation Plan 3 Significance.pdf - National Maritime Museum

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