Conservation Plan 3 Significance.pdf - National Maritime Museum

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Cutty Sark Conservation Plan vol. 3: Significance 4. Understanding the Vessel: Cultural Role 4.1. Measures of Fame 38 of 107 Cutty Sark was a famous ship during her working life. She was a visitor attraction in Sydney in the 1880s as well as in the 1910s when under Portuguese ownership. Records show that she was a popular attraction in London during World War I when she called in for a refit. She was the first ship regularly open to the public in the UK since Drake’s Golden Hind (which was soon destroyed by souvenir hunters). She was opened to the public at Falmouth six years before HMS Victory and nine years before USS Constitution. She is the only ship in England to be given Listed Grade I status.
Cutty Sark Conservation Plan vol.3: Significance The Cutty Sark Trust would, of course, assert that Cutty Sark is one of the most famous ships in the world, but, without costly market research, this is difficult to prove, particularly in relative terms. A quick vox pop survey was undertaken on Monday 27 th January when 88 people were interviewed at four London locations: Trafalgar Square, outside the London Eye, Vinopolis/Southwark Cathedral and the Tower of London. The survey is by no means statistically significant, but it does serve as an indication of awareness of maritime history and the place of Cutty Sark therein. Awareness of Historic Ships Total Spontaneous awareness Overall 0% 20% 40% Cutty Sark 33% 77% Belfast 31% 68% Titanic 21% Victory 21% 56% Golden Hind 18% Santa Maria 14% Mary Rose 13% 53% Pinta 12% Queen Mary 10% Mayflower 9% Nina 9% QE2 9% Endeavour 8% 57% Discovery Consitution 6% 5% 58% Queen Mary 2 5% Noah's Ark 4% Bismark 4% Vasa Great Britain 2% 4% Top of Mind, 1st mention Graf Spee 2% Other spontaneous mentions As can be seen in the table above , Cutty Sark scored highest on a spontaneous and prompted basis: first known top of mind, that is to say first name mentioned, for 16%; top on overall spontaneous 39 of 107
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Conservation Plan 3 Significance.pdf - National Maritime Museum

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