Service Centres - USM

Centre for Instructional Technology
and Multimedia (CITM)
The Centre for Instructional Technology and Multimedia (CITM) was established to
promote excellence in University instruction and to advance the development and use
of Instructional Technology in teaching and learning. CITM is responsible for maximising
the effective use of Instructional and Information Communication (ICT) technologies to
meet the University’s academic and non academic goals and priorities. CITM addresses
this mission by providing professional and technical support for:
• Instructional Development: the design, development, and evaluation of courses
and instructional materials that employ instructional media, ICT and computer
technology.
• Faculty and Staff Development: professional development for faculty and
staff especially in the use of computers and ICT in their efforts to improve or
enhance instruction and learning. These workshops are also open to other colleges,
government agencies, and organisations.
• Instructional Support: services related to classroom support, such as the
provision and maintenance of audio/visual systems to the University community
as well as providing facilities for professional graphics, photographic, video and
multimedia production. CITM also assists in the design of lecture theaters and
continuously investigates, evaluates, acquires, and promotes emerging technologies
to support enhancement of the teaching and learning processes and the delivery
of instruction.
Leadership in research and advancement of Instructional Technology in teaching,
learning, production and training is realised through the continuous research
and consultation projects undertaken by its staff and through the offering of:
• Two research-mode graduate programmes at the master’s and
doctoral levels (M.A. and Ph.D.). These programmes allow candidates
to build and test processes, products, systems, and services for use in
education and training settings through an interdisciplinary structure
that encompasses instructional design theories and models, learning
and cognition, instructional strategies and methods, for static and mobile
learning, visual design, web design, media design and ergonomics.
• A coursework-mode Master in Instructional Multimedia (MIM) degree program
that is conducted in English. This program promotes the use of performance
technology and emphasises the application of systems approach models to
design, develop and implement technology-based education and performance
programmes.