Product Secure Internet PIN Debit Generate New ... - Fiserv

Product
Secure Internet PIN Debit
Generate New Interchange Revenue by Offering Your Cardholders
an Online Payment Solution That is Safe, Reliable and Convenient
Cardholders today want the same kind of “pay now” PIN
debit experience online that they get at the point of sale.
To meet their demand, ACCEL/Exchange ® provides a safe,
reliable, and convenient way to initiate secure payments
for online purchases.
Consumers regularly choose debit over other
payment alternatives at the point of sale,
and this preference continues to manifest
itself online. At the same time, e-commerce
activity continues to steadily grow, as the
percentage of online purchases increases.
With secure Internet PIN debit, your
financial institution can take advantage of
these trends to generate new interchange
revenue while enhancing your payment
card program profitability and effectively
managing fraud and its associated costs.
Secure Internet PIN debit offers you a
payment solution that leverages your
existing DDA relationships, and keeps
e-commerce transactions within your
control, unlike other alternative payment
channels available to consumers.
Maintaining and growing existing payment
relationships helps you leverage the existing
relationship between your financial institution
and your consumers, resulting in incremental
interchange revenue from transactions that
might not have occurred otherwise or that
might have been conducted outside of your
payment environment.
Secure Internet PIN debit also allows
you to deliver a “cash-based” payment
alternative that is analogous to the retail
POS environment, and that is familiar and
appealing to consumers and merchants alike.
Cardholders use the same debit card they
already have and are familiar with using for
purchases and funds access at traditional
(non-Internet) merchant locations, along
with a PIN that only they know. Two-factor
authentication, or use of a debit card
and PIN, increases the security of the
transaction and enhances the convenience
of using their existing debit card and PIN
without redirection to another website
when making online payments.
How It Works
The ACCEL/Exchange secure Internet PIN
debit payment solution is incorporated
into the merchant checkout process, but
is transparent to the cardholder until it
is needed. When a cardholder initiates
payment by entering their card number and
associated information as they normally
would, a validation check confirms that the
card can be used with a PIN, and that the
card is associated with a participating issuer.
If both criteria are met, a patented, graphical
PIN pad appears at the merchant checkout
for the option of secure PIN entry.
Cardholders that opt for PIN entry use their
computer’s mouse to click each digit of their

ACCEL/Exchange ®
250 Johnson Road
Morris Plains, NJ 07950
973-490-3000
15395 SE 30th Place
Ste #100, Bellevue, WA 98007
800-519-8883
425-644-7000
www.accelexchange.com
PIN on the PIN pad. Entering information
by mouse through this PIN pad means
keystrokes cannot be captured because a
keyboard is not used for PIN entry. After
each digit is clicked, the PIN pad scrambles
so that the numbers are never in the same
location on the PIN pad. The system only
captures the coordinates of where the
cardholder clicked on the PIN pad — but
not the actual numbers — which means the
cardholder’s actual PIN cannot be captured
during the subsequent transmission and
processing. The coordinates are encrypted
at PIN entry and the transaction is securely
processed through ACCEL/Exchange.
Token values that represent actual PINs
are created through a unique, dynamically-
generated algorithm that protects the PIN
because no one sees it, and it never passes
through to the merchant.
Transactions are securely and seamlessly
routed and authorized in a PCI-compliant
processing environment.
Once the transaction has been successfully
processed, the PIN pad disappears and the
cardholder receives a payment confirmation
page from the merchant that they can print
and keep for their records. Secure Internet
PIN debit transactions are accurately
recorded on the cardholder’s financial
institution statement along with their other
point of sale activity.
Marketing Support
For your convenience, we offer custom-
izable posters, tent cards, and statement
inserts to assist you in marketing secure
Internet PIN debit.
Key Benefits
Differentiate your payment offering
Connect With Us
For more information on secure Internet PIN
debit, please contact us at 800-519-8883 or
visit www.accelexchange.com
© 2009 ACCEL/Exchange. All rights reserved. 616-09-10312 10/09
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through delivery of a payment alternative
that appeals to consumers and is easily
incorporated into existing operational and
administrative processes.
Reduce fraud and adjustments, along
with their associated expenses, with
encryption and security processes.
Increase transaction volume resulting in
incremental revenue from cardholders
who cannot use their debit card online
without a PIN or security-conscious
consumers who prefer PIN debit.
Earn interchange income that is
competitive with other debit payment
online purchase pricing and higher
than traditional POS PIN debit
interchange rates.
Provide a convenient and easy payment
method for your cardholders with no
enrollment process and no re-direction
to a third party site for payment.
Ensure that your financial institution is
kept in the transaction payment chain,
unlike with many other alternative non-
financial institution payment channels.
This helps prevent the loss of transactions
to these other online payment methods.