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<strong>new</strong> <strong>spaces</strong> <strong>07</strong> 365 days<br />
Gaggenau<br />
<strong>new</strong> <strong>spaces</strong> <strong>07</strong><br />
365 days<br />
See page 34
2 Editorial<br />
Welcome to the World of Gaggenau!<br />
“If you’ve got a great interior, you should show it,” says the<br />
Berlin-based architect Thomas Baecker referring to his innovative<br />
supermarket designs. This quotation from our report about the<br />
<strong>new</strong> temples of food is also a good motto for this issue of<br />
<strong>new</strong> <strong>spaces</strong>, in which Gaggenau shows you lots of great <strong>spaces</strong>.<br />
Some of them, like modern premium supermarkets, superbly<br />
combine functionality and a strong visual impact. Others blur the<br />
boundaries between art and design. A good example here is the<br />
customised house created by an architect on a site between<br />
the Rhine Valley and the Black Forest. Together, we discover small<br />
<strong>spaces</strong>, including a round houseboat in Copenhagen, and endlessly<br />
large ones such as “skywalks” — panoramic bridges high in the<br />
air with nothing above them but the overarching sky. We also show<br />
you <strong>spaces</strong> for enjoyment and adventure, such as the <strong>new</strong> Wine<br />
Cube from Gaggenau and bulthaup, and we invite you to visit us in<br />
the virtual space of the <strong>new</strong> Gaggenau online showroom.<br />
In other words, there’s a lot to enjoy in a magazine designed to<br />
offer you a wealth of <strong>new</strong> ideas and insights that will help you<br />
in your daily work. Let yourself be inspired by creative people who<br />
are daring to step into the world of tomorrow.<br />
Pleasant reading, yours sincerely<br />
Sven Schnee<br />
Head of<br />
Gaggenau International
PHOTOGRAPHY (TOP TO BOTTOM): BRUNO HELBING FOTOGRAFIE ZÜRICH, JOEP VERHOEVEN/DIRK KREIJKAMP, CHRIS MALUSZYNSKI/MOMENT/AGENTUR FOCUS<br />
14<br />
44<br />
52<br />
Imprint<br />
Gaggenau <strong>new</strong> <strong>spaces</strong> <strong>07</strong><br />
Publisher Gaggenau Hausgeräte GmbH, Marketing international<br />
Responsible Sven Schnee<br />
Project Management Annette Kaiser<br />
Contents<br />
04 Thinking the Future I Jelly designers from the UK: Jellymongers<br />
10 Inside Gaggenau Gaggenau and bulthaup show their wine expertise<br />
14 Best Practice A bungalow between the Rhine and the Black Forest<br />
20 Kitchen Love The Dutch architect Erick van Egeraat<br />
22 Thinking the Future II Supermarkets and architecture: New temples of food<br />
28 Projects A modern houseboat in Copenhagen<br />
32 New Products The <strong>new</strong> fully electronic gas cooktops<br />
34 Gaggenau Online The <strong>new</strong> virtual Gaggenau showroom<br />
35 Sights and Scenes Focus on Singapore<br />
43 What’s Next? Spectacular architectural plans<br />
44 Thinking the Future III Telling Tales: Every object tells a story<br />
52 Thinking the Future IV Skywalks: Bridges between heaven and earth<br />
58 Worldwide News from the world of Gaggenau<br />
Editor in Chief Peter Würth (responsible according to press law) Art Director Dirk Linke Managing Editor Inga Borg Design Annette Arnheim Picture Editor Trine Skraastad<br />
Copy Desk Sebastian Schulin Translation TransForm Production Claude Hellweg (Head), Oliver Lupp Contributors Wolf-Christian Fink, Josephine Grever,<br />
Roland Hagenberg, Isabelle Hofmann, Tobias Moorstedt, Kerstin Schweighöfer, Oliver Stilling, Andreas Toelke Questions or suggestions concerning this issue should be<br />
sent to <strong>new</strong><strong>spaces</strong>@gaggenau.com Publishing house and editorial office HOFFMANN UND CAMPE VERLAG GmbH, a company of the GANSKE VERLAGSGRUPPE,<br />
Harvestehuder Weg 42, 20149 Hamburg, Germany, Tel. +49 40 44188-257, Fax +49 40 44188-236 Managing Directors Manfred Bissinger, Dr. Kai Laakmann, Dr. Andreas Siefke<br />
Publication Manager Frank Rothschuh Lithography fi lestyle medienproduktion, Hamburg Printing Neef+Stumme, Wittingen<br />
Copyright © 2010 by Gaggenau. Reprinting only with source credit and voucher copy. The content does not necessarily refl ect the opinion of the publisher.<br />
3
4 Thinking the Future I<br />
Edible Architecture<br />
Bompas & Parr use colourful jelly to<br />
make models of world-famous buildings<br />
that astonish even star architects<br />
Text: Josephine Grever
Masters of jelly<br />
Sam Bompas and<br />
Harry Parr (right) are as<br />
fascinated by jelly as<br />
they are by architecture.<br />
The entrepreneurs have<br />
developed this dual<br />
passion into a successful<br />
business model.<br />
PHOTOGRAPHY: CHRIS TERRY
6 Thinking the Future I<br />
The wobbly model of Madrid’s Barajas Airport<br />
is almost two and a half metres long.<br />
The original is the largest construction ever<br />
created by the architect Richard Rogers.<br />
For Rogers’ 75th birthday, the guests were<br />
served a version of the architect’s<br />
masterpiece made of orange-coloured jelly,<br />
complete with aeroplanes, for dessert.
“ The complete airport was eaten up in 15 minutes.<br />
We love that,” says Sam Bompas. PHOTOGRAPHY:<br />
ROGERS STIRK HARBOUR + PARTNERS
8 Thinking the Future I<br />
If you happen to be a world-renowned architect who has been<br />
knighted by the Queen, and you’re celebrating an important<br />
anniversary, you need a highlight people will be talking about for<br />
a long time. When Richard Rogers celebrated his 75th birthday<br />
two years ago, this highlight was the dessert of a gala dinner to<br />
which he had invited all of his colleagues. After the main course,<br />
a joyously vibrating creation made of yellow, orange and red<br />
jelly was carried in on six huge trays. It was a model of Bajaras<br />
Airport in Madrid, which was opened four years ago and, at<br />
more than 93,000 square metres, is Rogers’ largest structure<br />
to date. The edible version — 2,340 millimetres long and<br />
570 millimetres wide, complete with a wavy roof, forked girders<br />
and mini-aeroplanes — consisted of pure fruit juices and<br />
gelatine. And there was another surprise in store for the guests:<br />
the gigantic jelly also tasted fantastic.<br />
“We use only fresh ingredients,” emphasises Sam<br />
Bompas, and Harry Parr is in complete agreement. The two<br />
clever London businessmen, who are in their mid-twenties, were<br />
responsible for “translating” the architectural masterpiece into<br />
shimmering jelly. “That’s why our jellies don’t give the impression<br />
of being chemical or artifi cial but instead taste like strawberries,<br />
grapefruits and mangoes. There’s not the slightest similarity with<br />
ready-mixes from the supermarket.” How long did it take them to<br />
construct the airport? “A whole week”, recalls Bompas with<br />
satisfaction. “The complete airport was eaten up in 15 minutes.<br />
We love that.”<br />
Route planner to a jelly banquet<br />
Extravagant and odd as only a couple of<br />
Londoners can be.<br />
PHOTOGRAPHY: EMMA RIOS (BOTTOM), CHARLES VILLYARD (2)<br />
Night Glow Jelly<br />
This Bompas & Parr jelly enriched with quinine<br />
glows in the dark.<br />
The two business partners who founded their company,<br />
“Jellymongers”, three years ago are now in great demand at<br />
exclusive meetings and major cultural events, for which<br />
they might be asked to construct replicas of London’s tourist<br />
attractions or the Taj Mahal. The prices of their colourful<br />
architectural models begin at 800 British pounds and vary<br />
according to the degree of technical diffi culty involved. How do<br />
such ideas arise in the fi rst place? “The charm of jelly desserts<br />
is easy to understand,” answers Bompas. “They awaken childhood<br />
memories, but that’s not all. Jelly is multifaceted. You can<br />
pour it into any shape and give any colour or taste you wish. And<br />
its transparency clearly makes it an aesthetically beautiful object.<br />
It should be taken seriously as an art form.” Besides, he adds,<br />
experimenting with jelly is nothing <strong>new</strong>. “It was already popular<br />
with the ancient Egyptians, and over the decades jellies became<br />
the crowning glory of lavish banquets.” In Great Britain, the<br />
golden age of jellies was the reign of Queen Victoria, when<br />
festive tables were decorated not with fl owers but with jellies.<br />
“We’d like to continue this tradition,” Bompas explains.<br />
It all began with a friendship at Eton College. Harry and<br />
Sam both loved electronic music and good food. While their<br />
fellow students would sneak out of the dormitory in order to<br />
frequent nearby pubs, the two of them saved up their pocket<br />
money to have an occasional meal at one of London’s gourmet<br />
temples. Harry also likes to cook. His beans on toast, which<br />
he occasionally made for Prince William, who was one year<br />
above them, were famous. After Eton, Harry studied architecture,<br />
while Sam chose geography and subsequently worked in the
PR industry. Both of them lived in London and enjoyed cooking<br />
dinner for their friends and, increasingly, for private dinner<br />
parties. Frequently praised for their original desserts, they came<br />
up with the idea of making their passion into a business.<br />
It was defi nitely an idea whose time had come: In a<br />
London beset by crises there was little work for young architects,<br />
and the know-how Sam had acquired in the PR business also<br />
came in very helpful. As both of them loved not only food but<br />
architecture, they initiated an amusing contest in the same year:<br />
As part of the “Festival of Architecture”, more than 100 renowned<br />
architects designed models that were then constructed as<br />
jellies. The results were auctioned off and the proceeds went to<br />
“Article 25”, an organisation that builds housing in developing<br />
countries.<br />
The participants were enthusiastic. “There’s too little<br />
humour in architecture,” commented Will Alsop. With selfdeprecating<br />
irony, Sir Norman Foster provided a model of his<br />
Millennium Bridge. The original had wobbled so dangerously<br />
during its inauguration in 2000 that it immediately had to<br />
be closed. The winner was the Taiwanese architect Anna Liu,<br />
Inhaling instead of drinking<br />
In the Walk-in Cocktail, alcohol fl oats in the air<br />
and goes straight to the head.<br />
whose fl ower-shaped pavilion fulfi lled all of the criteria, including<br />
innovation, aesthetics and the all-important shimmying factor.<br />
But the real winners were Bompas & Parr, who<br />
attracted lots of attention through the event. The British media<br />
are puzzled: Are they performance artists, chefs, or merely<br />
pranksters? “Food as performance is fi ne, but nobody wants to<br />
see a magic trick more than twice,” says Bompas. “Everything<br />
we do is an expression of our love of food, but we don’t want to<br />
compete with professional chefs. We take a holistic view of our<br />
PHOTOGRAPHY: DAN PRICE<br />
work.” Just like their heroine Agnes B. Marshall — the Victorian<br />
ice cream queen, who not only invented the ice cream cone<br />
but also wrote books and gave lectures — the two men aim to<br />
unite various disciplines. For example, they cooperated with<br />
scientists from University College in London to develop a jelly<br />
containing fl uorescent quinine, which makes it glow in the dark.<br />
This was followed by the Walk-in Cocktail, a bar opened for<br />
two weeks near Carnaby Street, in which gin and tonic was not<br />
served in glasses but sprayed into the air and inhaled. Visitors<br />
had to put on overalls to protect their clothing, and the establishment’s<br />
team included three physicians. “Alcohol evaporates<br />
to form a kind of steam,” explains Bompas. “If you breathe it in,<br />
it directly enters your blood and goes straight to your head.”<br />
This “total experience for all fi ve senses” was followed<br />
by the Architectural Punchbowl sponsored by Courvoisier. For<br />
the event, Bompas & Parr installed a gigantic punchbowl as<br />
large as two double-decker buses and fi lled it with a cocktail<br />
made of Courvoisier Exclusif, pomegranate juice and cranberry<br />
juice. Their project for the next Festival of Architecture also<br />
promises to be entertaining. At its centre will be a golf course<br />
made of jelly, in which each of the 18 holes will be designed by<br />
a different architect. “Once again, it will feature all of the big<br />
names in architecture,” says Parr, who spends a lot of his time in<br />
the architecture department of University College on a computer<br />
that translates <strong>new</strong>ly designed shapes into three-dimensional<br />
models. For the visionary chef Heston Blumenthal, Bompas &<br />
Parr conceived shapes made of galvanised copper; for the Kraft<br />
Foods company, they created other moulds. They also design<br />
<strong>new</strong> cooking utensils, will publish their fi rst cookbook in June,<br />
and are now working on a “magic marmalade” for an exhibition<br />
titled “The Surreal House”, which will take place in the Barbican<br />
Centre. But fi rst, they’re going to move into a spacious workshop<br />
with a large industrial kitchen.<br />
One question still remains: How does one make the<br />
perfect jelly? “The crucial factor is the ratio of fresh fruit juice<br />
to gelatine,” says Bompas. “The bigger the construction,<br />
the more solidity it needs. Basically, you have to use as little<br />
gelatine as possible. By doing so, you guarantee the optimal<br />
degree of wobbliness.”<br />
Further information<br />
www.jellymongers.co.uk<br />
London Festival of Architecture: 19 June – 4 July 2010 www.lfa2010.org<br />
The Surreal House: 10 June – 17 September 2010, www.barbican.org.uk<br />
9
10 Inside Gaggenau<br />
A Feast for All the Senses<br />
Where fine wines meet modern design: today’s<br />
wine cellar can provide the perfect environment<br />
for slower, more authentic enjoyment
PHOTOGRAPHY: GAGGENAU<br />
The wine experience<br />
Instead of being banished to<br />
the dusty cellar, today’s<br />
precious vintages are put on<br />
show. The right setting for this<br />
purpose can also serve as<br />
an ideal venue to enjoy wine.
“Those who take the time to<br />
discover intimacy benefit the most.”<br />
Peter Wippermann
A successful<br />
aesthetic symbiosis<br />
The industrial<br />
architecture of Berlin’s<br />
E-Werk as the perfect<br />
foil for a “living room”.<br />
PHOTOGRAPHY: GAGGENAU<br />
Inside Gaggenau 13<br />
“The Renaissance of cuisine goes hand in hand with a <strong>new</strong><br />
myth of happiness. Its combination of natural archetypes<br />
and rituals of fellowship creates intimacy whilst implying meaningfulness.<br />
As individuals cannot buy happiness, but must<br />
rather create it for themselves, shared activities such as cooking,<br />
eating and drinking have acquired a <strong>new</strong> signifi cance.” These<br />
are the words not of a celebrity chef but rather of a scientist —<br />
an academic concerned with cultural change and <strong>new</strong> forms of<br />
experience — the futurologist Peter Wippermann. His thesis is<br />
that cooking is no longer merely concerned with the intake of<br />
food but has acquired a higher social signifi cance. In this sense,<br />
cooking with family or friends has become a pleasurable experience<br />
in itself, which not only includes food, of course, but also<br />
extends to wine. Part of this pleasure derives from taking things<br />
more slowly: “Those who take the time to discover intimacy<br />
benefi t the most,” says Wippermann. The old saying “Rome<br />
wasn’t built in a day” means just that. And the same applies to<br />
wine. It, too, needs time to prepare its pleasures — time in the<br />
making, in the drinking and, most importantly of all, in the storing.<br />
In fact, what it needs most of all is to be left in peace for a while.<br />
The fi ner the vintage, the more delicately it has to be treated.<br />
That’s reason enough for Gaggenau to call on renowned<br />
sommeliers for help in developing wine climate cabinets. Perfect<br />
wine storage is more than a question of the right temperature.<br />
Top vintages must be protected against light and left undisturbed<br />
in an environment that is hygienic and properly ventilated.<br />
That’s why all Gaggenau wine climate cabinets have a sophisticated<br />
ventilation system, stainless steel lining and a compres sor<br />
suspension so as to ensure practically no vibration during<br />
operation. All models are equipped with different climate<br />
zones and can therefore store different wines at different<br />
temperatures. This means that champagne and white wine,<br />
for example, can be stored at the perfect drinking temperature,<br />
while red wine continues to mature under ideal conditions.<br />
Moreover, the fully extendable bottle trays in aluminium and<br />
untreated, rounded beech wood prevent damage to the precious<br />
wine labels.<br />
In partnership with bulthaup, Gaggenau has now taken the<br />
wine experience to a higher level. As a symbiosis of design<br />
and functionality, the <strong>new</strong> “Wine Cube” provides the perfect<br />
environment for all the senses. At Berlin’s E-Werk, selected<br />
journalists and business partners recently had the opportunity<br />
to experience the future of innovative walk-in wine cellar over fi ve<br />
days. Embedded within a modern industrial setting, the room<br />
was specially customised for the installation of wine climate<br />
cabinets from Gaggenau. “What we have here is a unique wine<br />
cellar experience,” said Hartmut Röhrig, International Sales<br />
and Marketing Director at bulthaup, at the opening event. “It is<br />
completely different to that possible with an open-plan layout.<br />
Thanks to Gaggenau’s sophisticated wine-storage technology,<br />
we have been able to create a feast for the senses while<br />
respecting the dictates of temperature and humidity required<br />
for proper cellarage. In this way, we are jointly exploring the zone<br />
between art, technology and architecture.”
14 Best Practice<br />
The communication<br />
centre of the house<br />
The slate-tiled kitchen<br />
fl oor refl ects the light<br />
falling through<br />
the translucent room<br />
divider. Architects:<br />
baurmann.dürr<br />
architekten, Karlsruhe.
A House with a Heart<br />
A tailor-made home created in an idyllic<br />
location among the hills between<br />
the Rhine Valley and the Black Forest<br />
Text: Wolf-Christian Fink Photography: Dominik Gigler
16 Best Practice<br />
Entertaining friends, preparing meals<br />
together and sitting around the large<br />
Le Corbusier dining table — that’s what<br />
counts in this home.
Comfort on every level<br />
Grace, the couple’s affable<br />
golden retriever, guards<br />
the house from her bed<br />
at the bottom of the stairs.<br />
The sheepskins casually<br />
draped over dining chairs<br />
created by Danish designer<br />
Hans J. Wegner (left)<br />
lend a warm touch to the<br />
kitchen’s pure lines.
18 Best Practice<br />
Hidden away like a precious jewel, the two-story bungalow<br />
is perched on a hilltop in a rural region between the city<br />
of Karlsruhe and the northern Black Forest. There it stands,<br />
gleaming in the luminous spring sunshine, its structure so<br />
light and transparent that one could gaze right into its very heart.<br />
Not that this should worry the owners. After all, no one strays<br />
into this rural hideaway, tucked away at the end of a cul-de-sac<br />
on the very edge of the forest. It was here that the owners, who<br />
work in Karlsruhe, located this secluded 1,200 square metre<br />
site to build their <strong>new</strong> house. In the end, the project consisted of<br />
“one year’s planning, one year’s building, and one year’s negotiating<br />
with the planning authorities”, as the lady of the house<br />
explains with discretion and the native charm of the people from<br />
around these parts. Among the manifold problems encountered<br />
by people building a <strong>new</strong> house, this was one of the most<br />
diffi cult they had to face. It was a clash between reason and<br />
regulation. To avoid undercutting the prescribed distance to the<br />
edge of the woods (30 metres), the façade has been designed<br />
so that it mirrors the contour of the tree line. This now gives the<br />
house extra charm: The shortage of right angles on one side<br />
seems to set the already diaphanous structure in motion, while<br />
lending an organic feeling to the space within.<br />
Surrounded by young hedges of photinia and rosemary<br />
willow, the house and garden already offer an intimation of<br />
how well they will blend into the surrounding countryside. It was<br />
the prime wish of the owners, who felt magically attracted here<br />
from the city, to forge a bond between the house and nature.<br />
The outside walls on the ground fl oor therefore consist in part of<br />
large sliding windows, with the result that the boundary between<br />
inside and outside seems suspended, especially in summer.<br />
“With a guard dog like ours, we can leave the windows open at<br />
night and let the wind blow right through the house,” they say.<br />
Grace, the hound in question, turns out to be a very genial and<br />
not particularly terrifying golden retriever.<br />
It was only during the planning phase that the owners realised<br />
just how many decisions are involved in a project of this kind.<br />
These ranged from the colour of the slate for the fl oor to the<br />
position of the laundry chute, from the hue of the oak used<br />
throughout the house to the position of the bathtub and the<br />
decision ultimately to sacrifi ce it in favour of a small sauna next<br />
to the bathroom. “We were never off the phone to the architect,”<br />
they explain. “But amazingly, we’re still good friends with him.<br />
It doesn’t work out that way for a lot of clients!”<br />
One of the major areas of discussion was the design<br />
of the kitchen area, which covers around 140 square metres<br />
on the ground fl oor, most of it in one single room. In the end,<br />
they let themselves be guided by what they like doing most:<br />
entertaining friends, preparing meals together and sitting<br />
around the large Le Corbusier dining table. One result is that<br />
visitors pass almost imperceptibly from the entrance area into<br />
the kitchen. Likewise, the decision in favour of a kitchen island,<br />
along with the combination of glossy white surfaces and partially<br />
concealed appliances, creates more of a living-room than a<br />
kitchen atmosphere. The ambience is that of a Mediterranean<br />
kitchen in summer, with lots of room and direct contact to the<br />
outdoors — in this case, the terrace.<br />
What the couple — both enthusiastic cooks — couldn’t know<br />
in advance was how quickly they would be integrated into the<br />
neighbourhood, which is made up of <strong>new</strong>comers like them. The<br />
community they found here was quite unlike the classic urban<br />
picture of village life. “We’ve made more friends here than we did<br />
during all our time living in the city,” they say. This is a view that’s<br />
heard more and more often from people who have escaped to the<br />
country. Rural living has long since ceased to be provincial. Thanks<br />
to the Internet and the iPhone, it’s possible to be in touch “virtually”<br />
around the clock. And for people who like to cook, the range of<br />
produce on offer in the neighbourhood is by no means basic. In<br />
fact, the couple rave about the organic bread and organic vegetables<br />
that are locally available. Their culinary accomplishments range<br />
from the regional speciality tarte fl ambée — done to a turn on their<br />
Gaggenau baking stone — to homemade sushi, homemade spätzle<br />
noodles and Thai curry. In fact, there’s only one no-no: cooking<br />
strictly according to the recipe. “I always play around with the ingredients,”<br />
says our hostess. “That’s what gives cooking an extra kick.”<br />
Be it delicately seasoned vegetables cooked in the Gaggenau<br />
Combi-steam oven, savoury potato dishes or salmon served with an<br />
exotic sauce — most dishes are prepared from ingredients chosen<br />
on the spur of the moment. In charge of the wine is the man of the<br />
house, who has a collection of fi ne vintages from the nearby Pfalz<br />
region safely stored away in the cellar.<br />
For these homeowners, what counts more than anything<br />
else is being able to carve out islands of enjoyment in the midst of<br />
a heavy work schedule. That includes having a home that has<br />
been designed to completely meet their individual needs and to<br />
provide the perfect escape from the demands of work. “But the<br />
funny thing is that now that everything is fi nished, the creative urge<br />
is still there, just as though we were building another <strong>new</strong> house!”<br />
says the owner with a laugh. Fortunately, there are still a number of<br />
future plans to work on, including the installation of a small pool in<br />
the garden behind the house.
Where nature meets<br />
architecture<br />
Although the garden<br />
is still young, it is already<br />
clear how well the light<br />
and airy structure of the<br />
house will merge with<br />
the surrounding countryside<br />
(above). The large<br />
sliding windows dissolve<br />
the boundary between<br />
inside and outside (right),<br />
and the generous bathroom<br />
likewise gets lots of<br />
natural light (below).<br />
It was the prime wish of<br />
the owners, who felt<br />
magically attracted here<br />
from the city, to forge a<br />
bond between the house<br />
and nature.<br />
FOTOS: BRUNO HELBLING<br />
19
20 Kitchen Love<br />
Born in 1956, Erick van Egeraat, who is one of the<br />
Netherlands’ best known architects, considers<br />
himself a representative of a sensual architecture.<br />
He speaks of a “modern Baroque” and mixes<br />
shapes, colours and materials to his heart’s content.<br />
Among his most famous Dutch buildings are the<br />
Popstage MEZZ in Breda, the city hall in Alphen and<br />
“The Rock”, an offi ce tower in Amsterdam. He also<br />
designed the ING offi ce building in Budapest, Hungary,<br />
and the Institute of Modern Art in Middlesbrough, UK.<br />
Time to Eat. The fast food era is over for<br />
Erick van Egeraat. It is now mostly fresh fish that<br />
adorns the plate of this butcher’s son<br />
Interview: Kerstin Schweighöfer<br />
How important is the kitchen to you — as a private person<br />
and as an architect?<br />
The kitchen continues to be the centre of the house. And that is<br />
no different at our house. Although we are not at home all that<br />
often, we gather in the kitchen whenever we are — particularly<br />
when my four children from my fi rst marriage are with us.<br />
And as an architect? What kind of kitchen do clients<br />
want in 2010?<br />
The kitchen often has to be larger than used to be the case. Open<br />
kitchens with a bar continue to be very popular. However, many<br />
people still want a closed kitchen with a classical dining room.<br />
In such a set-up, they don’t have to clean everything up right away<br />
when guests come. Instead, they can simply close the kitchen<br />
door. The kitchen can be small, thereby making more space<br />
available for the dining room. But whatever the arrangement, there<br />
is one golden rule: the kitchen and everything in it have to be<br />
perfect. This applies to us, too. We even have two kitchens in our<br />
Rotterdam apartment.<br />
Why is that?<br />
We have a small one with a bar that we use for more intimate<br />
occasions or when we want to enjoy an aperitif at the bar<br />
with guests. We also have a second, large kitchen with an<br />
adjoining open dining room. Both kitchens are fully functional<br />
and fi tted with the latest appliances. I’m not a great cook,<br />
but you don’t have to be a Formula 1 driver to be able to afford<br />
a Porsche, either.<br />
With your wife behind the wheel in this case…<br />
That’s right. She is an excellent cook who insists on high<br />
standards and she also has an extraordinary talent when it<br />
comes to organisation. Everything is cleaned up again in<br />
no time at all. Although I can cook, too, I prefer to design houses.<br />
But I have always been quite good at browning meat…<br />
A legacy from your father, who was a butcher?<br />
Yes! We used to eat a lot of meat at home when I was a boy. But<br />
things are much different today. Now we mostly eat fi sh — for<br />
example scampi or tuna. We are particularly keen on everything<br />
that is low in calories and can be put on the Teppan Yaki, the<br />
Japanese griddle. It’s a fantastic invention!<br />
Is that the infl uence of your wife, who used to be<br />
a model?<br />
Today, every child knows that you should have a healthy diet.<br />
The word has even got around in Russia, where I have a lot of<br />
construction projects. Healthy food also tastes a lot better.<br />
The days when I would quickly devour a pizza are over, in any<br />
case. And when my wife and I eat, we take our time. That,<br />
I think, is the trend of the future.<br />
And what does the future look like?<br />
Even more people will eat out at restaurants. And when they do<br />
decide to cook at home for themselves, they will try to do so<br />
just as professionally as the chef at a restaurant. Quality will also<br />
enjoy a very high priority. Even my compatriots, the rather frugal,<br />
Calvinist Dutch, are now spending more money on the kitchen<br />
than they did in the past. We have learned to pay much more<br />
attention to the importance of cooking and eating. And I consider<br />
this development to be the most important change in awareness<br />
of recent decades. ¤
1 Iittala Tools pan<br />
Maybe it is the big handles that<br />
impressed me so much. But<br />
there is hardly any pot or pan that<br />
I like more than this. The thick<br />
heavy base makes cooking easy.<br />
2 Ray Eames stools<br />
Defi nitely not the fi rst piece of<br />
equipment you might expect in a<br />
modern design kitchen. But we<br />
love to use them everywhere.<br />
Even when not used and left<br />
standing around by mistake, they<br />
enhance any room.<br />
3 Wüsthof tomato knife<br />
From all the knifes that I have ever<br />
seen, Wüsthof still impresses<br />
me the most. Maybe it’s a bit of a<br />
male thing to be so obsessed<br />
with these kinds of objects even<br />
though I hardly use any of them.<br />
But when I do use one, cutting<br />
through a soft tomato skin sends<br />
shivers down my spine.<br />
4 Tetsubin cast iron teapot<br />
It’s the blackness that makes it so<br />
cool. And the water drops on top<br />
of it make it look like an animal.<br />
Because of its gracious silhouette,<br />
you don’t realise how heavy this<br />
teapot really is until you actually lift<br />
it.<br />
5 Iittala glasses<br />
Danish minimalist design is<br />
usually the last thing that gets me<br />
excited. But this set of glasses<br />
turns drinking into an extraordinary<br />
experience. All drinks taste so<br />
much better when the edge of the<br />
glass is extremely thin. What’s<br />
more, these glasses are designed<br />
so well. Whenever I look at them<br />
I wonder how anyone could subscribe<br />
to a throw-it-away mentality.<br />
1<br />
2<br />
6<br />
6 Laguiole bottle opener<br />
Some objects are attractive<br />
because they are perfectly made.<br />
Superbly crafted with all that<br />
French style, these openers are<br />
the perfect tool when it comes<br />
to opening a good bottle of wine.<br />
It is a real pity that so many<br />
good wines can’t be purchased<br />
with a cork these days.<br />
3<br />
4<br />
5<br />
PHOTOGRAPHY: MARCO BAKKER (LEFT), BENNE OCHS
22 Thinking the Future II<br />
Shopping <strong>spaces</strong>hip<br />
The MPREIS market in Matrein looks<br />
like a glittering aluminium UFO that’s<br />
somehow landed in the Alps.
The Wonderful World of Shopping<br />
Modern supermarkets are much more than<br />
just bargain outlets. The best such shopping<br />
venues give consumers the feeling they<br />
are at a weekly market in a space-age setting<br />
Text: Tobias Moorstedt<br />
PHOTGRAPHY: PAUL OTT
Modern supermarkets exploit waist-high shelves,<br />
thematic product islands and merchandise<br />
sections. “If you’ve got a great interior, you should<br />
show it,” says one market designer. High ceilings,<br />
generous lighting, stylish bistros, clearly arranged<br />
merchandise islands — customers should feel<br />
comfortable, whether they’re shopping in Niederndorf<br />
(top, far left) or Achenkirch (bottom, far right).
“ Supermarkets are the<br />
most frequented public places,<br />
so you can’t say their<br />
appearance isn’t important.”<br />
Hansjörg Mölk, MPREIS<br />
A building site in the Salzburg region of Austria, a deep<br />
excavation pit, surrounded by high mountain peaks. The gravel<br />
piles, steel beams, and diggers at a street corner in Bad Hofgastein<br />
don’t reveal much — just about anything might be under construction<br />
here. It’s simply a blank piece of paper in an engineer’s notebook.<br />
A short time later, those familiar with such sites begin to see that the<br />
building under construction is more than just a run-of-the-mill<br />
residential complex or yet another Alpine hotel. The combination of<br />
concrete, wood and large windows indicates an extravagant modern<br />
architectural structure — a library perhaps, or a concert hall. However,<br />
most Austrians already suspected that a <strong>new</strong> supermarket will<br />
soon appear. And they were right. The latest MPREIS supermarket<br />
opened here in December 2009. This elegant house of merchandise<br />
has razor-sharp corners and shopfront windows that display<br />
products as if they were in a painting framed by black steel girders.<br />
The MPREIS supermarket chain recognised some<br />
time ago that low prices and big lettering are no longer enough<br />
to attract customers. “Our challenge is to provide a spatial<br />
experience along with an attractive range of products,” says<br />
MPREIS managing director Hansjörg Mölk. MPREIS buildings<br />
have won numerous architectural prizes, including the New<br />
Alpine Architecture Award (Astrid Taschapeller and Peter<br />
Köbler, Wenns) and the World Architecture Community Award<br />
(Peter Lorenz, Niederndorf). Some of these structures even<br />
represented Austria at the Biennale in Venice. The leading<br />
design magazine Wallpaper described the discounter’s outlets<br />
as “seriously sexy supermarkets”.<br />
The prototypical supermarket of the 20th century was<br />
defi nitely not seductive in any sense of the word. Instead, it<br />
PHOTOGRAPHS NUMBERED IN ROWS ACROSS SPREAD: THOMAS JANTSCHER (NO. 1, 7, 10), ANDRÉ MORIN (NO. 9), LUKAS SCHALLER (NO. 2–6, 8, 11, 12)
26 Thinking the Future II<br />
resembled the packages and cartons displayed on endless<br />
rows of shelves under cold fl uorescent lights. It was as if the<br />
designers had subscribed to the motto: “Square, Practical,<br />
Good”. The supermarkets’ pragmatic structure refl ected<br />
the two main driving forces behind the design: cost-benefi t<br />
considerations and logistic optimisation.<br />
The result was a wave of eyesores. This was no good<br />
because, as Mölk points out, “supermarkets are the most<br />
frequented public places, so you can’t say their appearance<br />
isn’t important”. At the beginning of the 1980s, architect Heinz<br />
Planatscher convinced Mölk to try something <strong>new</strong>. This little<br />
experiment evolved into a valuable brand. These days, supermarket<br />
chains in Austria not only compete in terms of the best<br />
location and the lowest prices; they also strive to achieve the<br />
best architectural designs. Even star architects like Dominique<br />
Perrault have been persuaded to build outlets for MPREIS. In<br />
other countries as well, supermarket operators are giving shop<br />
design a higher priority. For example, some time ago the US<br />
organic supermarket chain Whole Foods realised that you can’t<br />
sell premium organic products in faceless concrete structures.<br />
That’s why it commissioned renowned architects from the<br />
KTGY Group to design its fl agship store in Pasadena, California.<br />
Department store giant Selfridges let avant-garde designers<br />
from Future Systems handle its food halls in Manchester and<br />
Birmingham in the UK, while in Germany, young architects from<br />
RobertNeun have already won several awards for their work<br />
on FrischeParadies supermarkets. As the jury for the Deubau<br />
Award put it, the architects dedicated themselves “to designing<br />
commercial buildings for storing and distributing merchandise<br />
in a manner that enhances the cityscape”. To put it another way,<br />
the “food lounges” which these architects often build in old<br />
warehouses, are simply lovely places to shop and spend time.<br />
RobertNeun’s main offi ce is in an old industrial building in the<br />
Prenzlauer Berg district of Berlin. A narrow stairway leads to<br />
the studio used by Thomas Baecker, Nils Buschmann, and Tom<br />
Friedrich. Pipes and wires run underneath the ceiling of the white<br />
room. “We like the raw authenticity of industrial settings,” says<br />
Baecker, who also points out that “containers and stock pallets<br />
are just as much an integral part of supermarket processes as<br />
the giant sliding doors in refrigerated rooms and the meat hooks<br />
hanging from the ceilings.” In 2009, FrischeParadies opened a<br />
shop in Berlin — a bungalow-like structure with a total fl oor space<br />
of 6,000 square metres that reminded architecture critics in the<br />
German FAZ <strong>new</strong>spaper of Le Corbusier. This was because its<br />
wooden frame is supported by dark and abstractly shaped steel<br />
beams while its large seamless glass surfaces offer a view deep<br />
inside. When darkness falls, the yellow LED lamps that illumi-<br />
PHOTGRAPHY: THOMAS JANTSCHER
nate the empty building, shopping trolleys, car park, and pockets<br />
of rubbish turn the site into a veritable installation.<br />
Until recently, retail chains interpreted corporate design as<br />
meaning that each outlet should have a similar appearance<br />
and structure. Customers would then be able to fi nd the shops<br />
and recognise their interior structures, regardless of whether a<br />
7Eleven, for example, is located in Hong Kong or Los Angeles.<br />
Only recently did companies realise that the atmosphere in<br />
which they present their products is important, and that modern<br />
architecture can enhance a brand’s value and attract attention.<br />
Indeed, car manufacturers like Mercedes, BMW, and VW are<br />
already involved in a crazy competition involving museums, transparent<br />
factories, and so-called auto cities designed by Zaha<br />
Hadid or Coop Himmelb(l)au. The MPREIS market in Telfs also<br />
looks like a glittering aluminium UFO that has somehow landed<br />
in the Alps. Each market is unique. “Our style focuses on the<br />
individual and unmistakable,” says Mölk. “Because we always<br />
look different, people tend to recognise us.”<br />
Still, supermarkets will never become sculptures. “We<br />
are judged primarily on things like whether or not we deliver on<br />
time and whether our doors are wide enough to accommodate<br />
forklifts,” says Baecker. In other words, functionality and business<br />
factors remain the key. Even Mölk points out that “the market<br />
Summits rather than merchandise mountains<br />
MPREIS shops like the one in Telfs (left) choose<br />
to forgo shelf space in favour of transparency<br />
and open areas. As a result, shopping there is a<br />
true experience. People at FrischeParadies have<br />
a similar view of things but have opted instead<br />
for the raw charm of industrial aesthetics, as<br />
can be seen at the market in the Berlin district<br />
of Prenzlauer Berg (top).<br />
needs to function properly.” But isn’t good architecture the art<br />
of reconciling budget constraints, construction ordinances,<br />
spatial contexts and function to create an exceptional design?<br />
Baecker says that chains like MPREIS, FrischeParadies and<br />
Whole Foods understand that while a large glass facade can<br />
reduce the absolute shelf space in a market, it will also pull more<br />
customers inside. In other words, sometimes an exceptional<br />
form can also follow function: “Our ceilings are up to 1.50 metres<br />
higher than stipulated by law,” says Mölk. “This creates a<br />
pleasant atmosphere that entices people to stay longer.” It goes<br />
without saying that discount merchandise is a no-no in such<br />
a designer market. FrischeParadies is actually a delicacy food<br />
business that formerly supplied only hotels and restaurants,<br />
but has now opened its doors to the public. The entrance to<br />
every FrischeParadies is adorned with a sign touting caviar and<br />
truffl es — and right next to that is the shop’s spice section.<br />
However, MPREIS also stresses the regional origin of many of<br />
its products. These days, the “super supermarket” has become<br />
the ideal place for a <strong>new</strong> consumer sub-species with a “LoHa”<br />
(Lifestyle of Health and Sustainability) to shop. For these consumers,<br />
food is more than just a nutrient. In fact, their shopping<br />
list is like a personal identity card that says “I am what I eat.”<br />
In the traditional supermarket, the shelf arrangement, signs,<br />
and information from loudspeakers guide shoppers past<br />
each product at least once. This guidance system leaves some<br />
options open, but seals off others. “Today’s modern customers<br />
don’t like to feel trapped, however,” says Baecker. That’s why<br />
modern supermarkets utilise waist-high shelves and thematic<br />
product islands and merchandise sections. Sometimes cash<br />
registers are even arranged within the market rather than at the<br />
end, thereby eliminating this ultimate barrier as well. “If you’ve<br />
got a great interior, you’ve got to show it,” Baecker says.<br />
Baecker and his colleagues took this doctrine further<br />
than ever when designing the FrischeParadies supermarket in<br />
Berlin. The supermarket’s glass windows and innovative “viewing<br />
channels” not only display products but also reveal what’s<br />
behind the scenes and in storage areas. It’s a transparent supermarket<br />
where administrative staff can be found between the<br />
aisles and customers can see storerooms and trucks bringing<br />
in deliveries.<br />
Mölk believes supermarkets should not be a place where<br />
customers simply work through a shopping list. Instead, they<br />
should be places where people communicate, similar to the<br />
old weekly markets. That’s why these super supermarkets often<br />
include bistros and bars. Amanda Levete and her colleagues<br />
at Future Systems adopted a similar approach with the food halls<br />
for Selfridges department stores in England. These halls look<br />
like the bridge of a <strong>spaces</strong>hip with their cool blue light illuminating<br />
the biomorphic glass showcases and shelves. Here, the<br />
artifi cialness of the market environment underlines the naturalness<br />
of the products. According to Future Systems, this concept<br />
is meant to re-establish supermarkets as social meeting places —<br />
locations for people to stroll about in, sample individual products<br />
and converse with other people. In other words, what’s needed<br />
is a weekly market that looks like a <strong>spaces</strong>hip.<br />
Further information<br />
www.mpreis.at/standorte/architektur/architekturdesign/index.htm<br />
www.frischeparadies.de<br />
www.wholefoodsmarket.com<br />
PHOTGRAPHY: ANNETTE KISLING
28 Projects<br />
A UFO Lands in Denmark<br />
A circular houseboat<br />
moored in Copenhagen<br />
is a masterpiece<br />
boasting state-of-the-art<br />
green technology Text: Oliver Stilling<br />
UFO with a view<br />
Sea views almost all round.<br />
In winter, the Unique Floating<br />
Object is a real eye-catcher<br />
in Copenhagen’s frozen harbour.
If you take a walk — or, preferably, a bicycle ride — around the<br />
harbour of Copenhagen, Denmark, you will see a large<br />
buoyant construction that will tempt you to linger for a while. At<br />
Kalvebod Wharf, right opposite two former grain silos that were<br />
remodelled into upscale apartments by the Dutch architects<br />
MVRDV, and within a stone’s throw from the waterfront’s popular<br />
29<br />
open-air swimming pool, you’re bound to come across a<br />
houseboat with a spectacular design. As its name suggests,<br />
the ‘UFO’ — Unique Floating Object — really does look like<br />
something from outer space. Most houseboats are rectangular<br />
like ships and are often remodelled boats. But this one<br />
is completely circular and is covered by a two-deck ceiling. PHOTOGRAPHY: THOMAS IBSEN (RECHTS), CC DESIGN (2)
30 Projects<br />
Household brands<br />
Once you are inside the boat, the extravagant but stylish<br />
interior will take your breath away. “We asked ourselves: ‘What<br />
is the world going to look like in 20 years?’” says Christian<br />
Christiansen, founding CEO at CC Design. Having answered<br />
this question, we then made the design accordingly.” His<br />
company developed this prototype in partnership with Marina<br />
Housing, a Helsinki-based Finnish maker of fl oating structures<br />
that plans to put the boat into production.<br />
The result is a 130 tonne houseboat costing 1.6 million<br />
euros. The vessel, which has been built with sustainable<br />
materials, is equipped with a variety of the latest technologies<br />
from household brands like Danfoss, Duravit, Uno Form, Harman<br />
Nordic, Lauritz Knudsen, Samsung and, of course, Gaggenau.<br />
All of these companies have made their products freely available<br />
for the houseboat project.<br />
The houseboat sailed into the harbour prior to the 2009<br />
United Nations Climate Change Summit, commonly known as<br />
the COP15. A variety of international delegations — most notably<br />
from China and the United States — dropped by to see the boat<br />
during the summit, says Christiansen. The exact outcome of the<br />
visits is unclear. The UFO is furnished like any fancy cosmopolitan<br />
two-storey apartment. However, there are two key differences:<br />
it is energy-effi cient and has a sea view in three of the four<br />
directions. The sea view is especially impressive from the kitchen<br />
area in the centre of the boat, which is equipped with blackstained<br />
Italian poplar wood by uno form. Here, a handful of<br />
Gaggenau’s revolutionary appliances provide everything you<br />
could wish for in terms of comfort. They include a fridge and<br />
freezer from the Vario Cooling 200 series with an energy rating<br />
of A++, an oven, a Combi-steam oven and a coffee machine, all<br />
from the 200 series, an 80 centimetre wide induction cooktop<br />
with Twist-Pad control, a Vario dishwasher, as well as a washing<br />
machine and a dryer.<br />
Splashing around<br />
in a fl oating whirlpool<br />
The UFO is outfi tted with<br />
all of the comforts of a<br />
home in one of the world’s<br />
great cities — including<br />
Scandinavian design and<br />
Gaggenau-fi tted kitchen<br />
appliances (left). The stairs<br />
(bottom right) appear to<br />
fl oat up to the upper deck.<br />
The wood fl oor in the<br />
living room (top right) is<br />
equipped with an underfl<br />
oor heating system that<br />
utilises heat from the<br />
seawater in the harbour.
Sustainable and exclusive<br />
The average private home doesn’t come with a server room, but<br />
then again there doesn’t seem to be anything average about<br />
the UFO. The sound system delivered by Harman Nordic’s two<br />
strong brands Harman/Kardon and JVL has a main-source<br />
system in the little server room amidships between the kitchen<br />
and the hallway. All the sound sources are controlled by built-in<br />
panels and remote controls in every room. To claim that the<br />
sound of the music is “green” would probably be pushing it a<br />
bit. But at least the products installed by Harman Nordic can<br />
boast a very low standby power consumption.<br />
Both fl oors have bathrooms supplied by Duravit. Anyone<br />
entering them will be impressed by the use of classical Starck 1<br />
porcelain from the <strong>new</strong> PuraVida design series. As if all this wasn’t<br />
enough, on leaving the combined kitchen/dining room you encounter<br />
the stairs to your right. Each of the stairs seems to hang from the<br />
wall, and walking on them is a downright elevating experience. The<br />
top fl oor is home to the master bedroom and the boat’s other sundeck,<br />
where you can enjoy a Jacuzzi all year round. The water temperature<br />
is 40 degrees Celsius. Incidentally, there’s a sauna up here,<br />
too. It’s a Duravit sauna designed by EOOS. It’s called Inipi, which is<br />
Lakota Indian for ‘sweat lodge’. What you recognize immediately on<br />
coming on board the UFO is the care and accuracy that has gone<br />
into every part of the houseboat — be it the wooden fl oor or the way<br />
in which the windows are attached to the panels that surround<br />
them. “We have used very skilled craftsmen for everything and<br />
they built the house using traditional methods,” says Christiansen.<br />
Heat from the fl oor<br />
On entering the prototype you are asked to take off your shoes.<br />
And then you feel the warmth coming from the 250 square<br />
metre wooden fl oor. The temperature is cosy even though it’s<br />
freezing outside the large panorama windows. That might not<br />
sound like sustainability, but it is. Danfoss, the leading Danish<br />
manufacturer of valves and fl uid handling components, has<br />
created an indoor climate using the latest heat pump, fl oor<br />
heater and heat recovery ventilation systems. The power source<br />
is the ocean plus indirect solar energy harvested from the sea.<br />
As Mads Rasmussen, Product Solution Manager at<br />
Danfoss explains, it is possible to extract heat from seawater “by<br />
laying a coil wrapped with hoses on the seabed beneath the<br />
houseboat”. The impressive big Danfoss pump just lies there in<br />
the water. It doesn’t look like much but it does an amazing job.<br />
But why are all these high-end brands interested in participating<br />
in a sustainability project being carried out by CC Design<br />
and Marina Housing? The answer is easy. The fi rms get a chance<br />
to show the importance of creating energy-effi cient products in a<br />
world that desperately needs solutions to climate change.<br />
According to Marina Housing the primary market for a<br />
houseboat like the UFO is the Middle East — for example,<br />
in places like Abu Dhabi, Bahrain and Saudi Arabia, where the<br />
Finnish company already has a rich portfolio of customers.<br />
The houseboat will soon be moved to a different part of the waterfront<br />
where it will be used as a showroom.<br />
Further information<br />
www.marinahousing.fi /en/<br />
31<br />
FOTOS: THOMAS IBSEN
32 New Products<br />
Ease of Use and Safety<br />
The <strong>new</strong> fully electronic gas cooktops<br />
of the Vario cooktops 400 series
Extremely precise and fast: There are many advantages<br />
when you cook with gas. The <strong>new</strong> generation of gas cooktops<br />
from the Vario cooktops 400 series combines functionality and<br />
safety to give the perfect result. The fully electronic controls<br />
make the cooktops extremely fl exible: From the simmering setting<br />
to 6,000 watts of power for the gas wok (when operated with<br />
natural gas) — the gas fl ame can be instantly set to one of<br />
12 power levels at any time. When the simmering setting is<br />
selected, the gas fl ame extinguishes automatically every<br />
30 seconds and is reignited 30 seconds later to perfectly<br />
simmer food on the lowest setting.<br />
Especially user-friendly: The automatic ignition makes it<br />
possible to activate and exactly reproduce the gas fl ame directly<br />
at every power level for exceptional ease of use. The fl ame is<br />
also monitored electronically and is reignited automatically — for<br />
example, after it has been extinguished by a draft.<br />
Visually striking: The appliances with front-mounted control knobs<br />
are the fi rst gas cooktops with the Gaggenau typical orange<br />
illuminated rings that indicate the current operating mode and<br />
operational errors. The rings are activated when the appliance is<br />
switched on and thus have an important safety function.<br />
Product information<br />
VG 441/ VG 442 Fully electronic Vario gas cooktops 400 series<br />
Dimensions 38 cm wide<br />
Features Stainless steel, fully electronic power control,<br />
automatic fast ignition, electronic fl ame monitoring<br />
with automatic re-ignition, residual heat indicator<br />
and safety shutoff. Power range: gas wok 300 –<br />
6,000 W (when operated with natural gas)/<br />
simmering setting 150 W, 2 burner gas cooktop<br />
165 – 4,000 W/simmering setting 80 W<br />
Further information www.gaggenau.com<br />
33<br />
PHOTOGRAPHY: GAGGENAU
34 Gaggenau Online<br />
Open Around the Clock:<br />
The Gaggenau<br />
Online Showroom<br />
Virtual landscapes and <strong>spaces</strong> are not only the terrain for<br />
modern journeys of adventure and discovery — they also provide<br />
a setting that enables people to express their creativity. And<br />
that also applies to the <strong>new</strong> Gaggenau online showroom —<br />
which initially features three <strong>spaces</strong>. Every day, 365 days a year,<br />
visitors to the site have an opportunity to make the barren<br />
landscape of the Mongolian desert the starting point of a varied<br />
spectrum of encounters with the world of Gaggenau. The<br />
users can try out for themselves, in a specifi c ambience, the<br />
confi gurations that achieve the desired effect.<br />
The principle is as surprising as it is innovative<br />
Visitors are led through three portals at<br />
www.gaggenau.com/onlineshowroom<br />
into three different digital worlds.<br />
After clicking on “New York”, the user enters the 42nd fl oor of a<br />
high-rise building with a dazzling view of Manhattan. A spacious<br />
loft with stainless steel and wood design elements is the stage<br />
for the Gaggenau appliances that have been placed here.<br />
Each product can be studied in detail with a zoom camera and<br />
is presented complete with image and text. The focus here is on<br />
the appliances’ sophisticated technology and broad range of<br />
functions and details.<br />
In addition to the existing Gaggenau showrooms all over<br />
the world and their spectacular mobile spin-offs that travel<br />
from continent to continent, the virtual showroom is a further<br />
A barren steppe landscape. Three pavilions.<br />
Each one offers a <strong>new</strong>, intensive<br />
encounter with the world of Gaggenau.<br />
especially convenient way for users to experience Gaggenau up<br />
close, on the one hand, while also exploring their own ideas<br />
in a manner that’s experimental and almost playful, on the other.<br />
After all, in this virtual environment entire confi gurations of<br />
appliances can be interchanged and integrated in one and the<br />
same room. As a result, it becomes possible to easily try out<br />
a wide array of options.<br />
Whereas the focus in the “New York” setting is on<br />
solutions for an interior with generous dimensions, in the<br />
“Balinese Pagoda”, which is set in pristine natural surroundings,<br />
there is a different objective. Here, the aim is to harmoniously<br />
put together a combination of natural materials and aluminium<br />
surfaces — as organically as the traditional Balinese architecture<br />
refl ects the exotic landscape.<br />
The third digital journey conveys the aristocratic grandeur<br />
of a Venetian palazzo. Here the refi ned setting for a kitchen<br />
equipped with Gaggenau appliances is a residence with very<br />
high ceilings. The central aspect is the contrast between a<br />
cool stainless steel look and period interiors, with all the fl air<br />
that the lagoon city is famous for.<br />
As a “guest” in these rooms, visitors not only learn how<br />
the Gaggenau appliances can be combined in many different<br />
ways and without stylistic restrictions in the kitchen of their<br />
dreams; the online showroom is also the <strong>new</strong> Gaggenau Internet<br />
address for an individualised brand experience. And it will<br />
be expanded in the future — with features including a wealth of<br />
information on the history of Gaggenau.<br />
PHOTOGRAPHY: GAGGENAU
Gaggenau<br />
<strong>new</strong> <strong>spaces</strong> <strong>07</strong><br />
Focus on Singapore<br />
1.<br />
Stopover in Singapore: The<br />
Gaggenau mobile showroom<br />
Thousands of visitors came to Boat Asia held in<br />
Singapore in April. At this celebration of waterfront<br />
lifestyle, they were eager to experience maritime luxury<br />
up close — at the helm of a super-yacht, inside an elegant<br />
cabin or on the gleaming decks of sleek speedboats.<br />
Gently rocking between the 57 well-heeled<br />
vessels on exhibit was an unusual launch carrying an<br />
extravagant cargo: the Gaggenau mobile showroom.<br />
Following stopovers in Phuket and Bangkok, the travelling<br />
brand messenger revealed that Gaggenau caters<br />
to its customers even on the waterfront. In addition,<br />
cooking shows featuring the 200 series ovens and the<br />
Vario 400 series cooktops, especially the teppan yaki,<br />
demonstrated to visitors that life on a yacht without<br />
high-end kitchen appliances is as incomplete as nightlife<br />
without music.<br />
Sights and Scenes 35
36 Sights and Scenes<br />
2.<br />
The Tree Lover<br />
The Singaporean architect Kay Ngee Tan<br />
uses plants to connect old and <strong>new</strong> urban elements —<br />
and he tries to learn from history<br />
Text: Roland Hagenberg<br />
It looks like a cross<br />
between the<br />
Guggen heim Museum in<br />
New York and a gigantic<br />
birthday cake: the<br />
Singapore Pavilion for<br />
Expo 2010 in Shanghai.<br />
People who live near the equator don’t<br />
have seasons, only the tropical<br />
alternation of rain showers and sunshine.<br />
Time seems to stand still in the Duxton<br />
Hill neighbourhood of Singapore on the<br />
edge of China Town, where lovingly<br />
restored old buildings from the colonial<br />
period doze in the shade of exotic trees.<br />
Their survival in the midst of the city’s<br />
explosive development of recent decades<br />
was the result of pure chance rather than<br />
urban planning. The houses are now<br />
protected landmarks. In earlier times,<br />
merchants lived in the top stories and<br />
used the street fl oors for their shops,<br />
where they would smoke opium while<br />
waiting for customers. Today, the<br />
architectural charms of days gone by<br />
offer designers, artists and architects a<br />
measure of protection from the<br />
monotonous and functional business<br />
world of Singapore. The 53-year-old<br />
architect Kay Ngee Tan is among those<br />
who have found their way to this creative<br />
oasis. His latest project is the Singapore<br />
Pavilion for this year’s World Fair in<br />
Shanghai, whose organisers expect to<br />
welcome a total of ten million visitors.<br />
“Urban symphony — that was<br />
the theme we started with,” he explains.<br />
PHOTOGRAPHY:: PR KAY NGEE TAN
“A variety of sounds, rhythms and instruments<br />
will be united into a harmonious<br />
whole, just as Singapore is doing with its<br />
many cultures, races and religions.”<br />
Because the English word “square” can<br />
mean “boring” as well as “quadrilateral”,<br />
Tan has deliberately avoided cubical<br />
structures. “The pavilion is as round as a<br />
music box playing waltzes, and if you take<br />
a closer look at the façade you’ll see patterns<br />
similar to those formed on a music<br />
cylinder by the metal picks that play the<br />
music,” he says. You could also say it’s a<br />
cross between the Guggenheim Museum<br />
in New York and a minimalist birthday<br />
cake — overshadowed by tropical trees,<br />
which you see everywhere in Singapore.<br />
“We put plantings on the roof, and the<br />
building is additionally cooled by the wind<br />
that is caught in the irregular surfaces of<br />
the façade and then conducted inside the<br />
building,” says Tan.<br />
Like almost all Singaporeans, Kay Ngee<br />
Tan is a descendent of immigrants who<br />
were either driven out of their homeland<br />
or seeking a better life. Initially they were<br />
uprooted, later they felt stranded, but<br />
today they are an indispensable part of a<br />
multi-ethnic experiment that is unique in<br />
the world. Different ethnic groups are<br />
well integrated and live together harmoniously<br />
in this city-state, a metropolis with a<br />
population of four million. “Our main<br />
cultures are Chinese, Indian, Malaysian<br />
and European. In the interior of the pavilion<br />
I have represented them symbolically<br />
with four cylindrical pillars,” Tan says.<br />
The architect, who is of Chinese<br />
origin, received his training at the Architectural<br />
Association School of Architecture<br />
in London. In the late 1980s he<br />
received First Prize in the international<br />
student competition sponsored by the<br />
Royal Institute of British Architects, and<br />
from that point on his career took off.<br />
“The assignment was to design an exhibition<br />
space for the artists David Hockney<br />
and Anthony Caro. The legendary<br />
architect and construction philosopher<br />
James Sterling was a member of the jury.<br />
He liked my design most of all.”<br />
Tan stayed in England for 20 years<br />
and established his fi rst architectural<br />
offi ce there. Today it’s one of three, the<br />
others being in Singapore and Istanbul.<br />
The rightness of Tan’s decision to return<br />
to Singapore after living abroad for so<br />
long was confi rmed by an experience he<br />
had before he left London. “I was standing<br />
in the glassed-in Palm House in Kew<br />
Gardens with all these fantastic tropical<br />
trees, and I thought, this is absurd. Here<br />
I have to pay admission in order to see<br />
them, but in Singapore they grow in front<br />
of every house and along every street!”<br />
Tan believes that it’s possible to<br />
create a city from scratch on a drawing<br />
board. However, he adds, if the city’s<br />
individual parts have no relevance to the<br />
people who live there, even the best<br />
construction plan won’t work: “If we had<br />
built Singapore the way Le Corbusier<br />
imagined his futuristic cities, the result<br />
would have been horrible. I think that<br />
today China can learn from us — from our<br />
mistakes as well as our successes. We<br />
too have experienced rapid economic<br />
expansion followed by a breakneck<br />
construction boom that has destroyed a<br />
great deal. Today we continue to modernise,<br />
but we’re also trying to preserve<br />
our past.” Plans call for precise landscape<br />
architecture to form links between<br />
old and <strong>new</strong> urban elements, with rooftop<br />
parks, climbing plants on highway bridges<br />
and streets with overarching canopies<br />
Kay Ngee Tan<br />
is Singapore’s most<br />
exciting architect. He did<br />
his training in England,<br />
but he returned to<br />
Singapore “because of<br />
the trees”, he says.<br />
Below you can see his<br />
design for the Buddhist<br />
Cultural Museum in<br />
Singapore.<br />
37
38 Sights and Scenes<br />
of trees. Ever since the 1960s, Singapore’s<br />
bureaucrats have been looking for<br />
suitable plants all over the world.<br />
Kay Ngee Tan’s projects always begin<br />
with two rituals. When he thinks he has<br />
intuitively grasped the character of a<br />
building, he draws imaginary pictures of<br />
it with a coloured pencil on loose sheets<br />
of paper. “I always use this two-coloured<br />
pencil, which is blue on one side and red<br />
on the other. This lets me express two<br />
aspects of the building at the same time,”<br />
he says. And as though the survival of his<br />
creativity depended on these coloured<br />
Façade technology<br />
The residential buildings<br />
in Taipei’s Hu linduan<br />
quarter show similarities to<br />
computer circuits and<br />
an aerial view of the city.<br />
pencils, he uses only the best kind, which<br />
he has fl own in from a renowned<br />
stationery shop in Tokyo. The second<br />
ritual is a period of months during which<br />
he and his 12-person team in Singapore<br />
research the planned construction site’s<br />
history. “This creates trust between the<br />
client, the architect, the local people, and<br />
of course the people who will move into<br />
the fi nished building,” he explains. The<br />
results of this research into the site’s past<br />
fl ows into the architectural design, and<br />
the building can then be smoothly<br />
integrated into its surroundings. The team<br />
also uses programs such as “Google<br />
Earth” for its historical research. Once<br />
when Tan was preparing to create a <strong>new</strong><br />
façade for a building complex in Taipei,<br />
the capital of Taiwan, he noticed that the<br />
aerial photographs of the city that he was<br />
using in his research revealed construction<br />
patterns that resembled computer<br />
circuitry. Tan fi ltered out these patterns<br />
and integrated them into his design. For<br />
villas along a lake in Hangzhou, south of<br />
Shanghai — a region known for its<br />
mystical bamboo forests — the architect<br />
used the ringed pattern of bamboo<br />
trunks. He also created pedestrian bridges<br />
similar to those seen in paintings made<br />
in the 13th century by the artist Huang<br />
Gongwang, who used to live there.<br />
So it’s no wonder that the <strong>new</strong> bread factory<br />
Tan recently designed in Singapore,<br />
which is called “BreadTalk”, resembles a<br />
pile of baked goods. During his student<br />
years in London, Tan’s special fi eld of<br />
interest was “the language of originality”.<br />
Today he still regards it as the foundation<br />
of every successful design. If he’s not<br />
sure what he thinks about a certain issue,<br />
he sits down and writes a book, and in<br />
some years he writes several. One of<br />
them was Magnetic Fields of Cities,<br />
which received an award in Singapore as<br />
one of the ten best works on architecture.<br />
In this book and elsewhere, Kay Ngee Tan<br />
deals with buildings and their infl uence<br />
on their immediate surroundings.<br />
“Singapore is a society governed by<br />
certain rules, but that doesn’t mean<br />
Singapore as a whole is ‘square’,” Tan<br />
says. “There’s an incredibly exciting<br />
subculture here which dares to address<br />
controversial issues such as the problems<br />
faced by minorities, compulsory military<br />
service or freedom of the press. This is<br />
possible in the small experimental theatres<br />
that evolved from the tradition of<br />
Chinese drama. I often create the stage<br />
designs for these plays. It’s true that<br />
these events are attended by fewer than<br />
200 people, but they have an impact on<br />
our city’s cultural life,” says Tan with a<br />
smile. “Just 200 people — imagine how<br />
much they can accomplish in Singapore.”<br />
www.kayngeetanarchitects.com
One of the most remarkable<br />
private homes in Singapore<br />
is Cluny Park 8, which features<br />
a row of Kay Ngee Tan’s beloved<br />
palm trees in the courtyard.<br />
Bringing nature closer to<br />
architecture —<br />
Kay Ngee Tan included many<br />
good vantage points in his<br />
design for Cluny Park 8,<br />
ranging from narrow slits<br />
(right) to portholes (below).<br />
39<br />
PHOTOGRAPHY: KAY NGEE TAN (LEFT), DENNIS GILBERT (3)
40 Sights and Scenes<br />
3.<br />
An “Arminator”<br />
in a Culinary Mecca<br />
Armin Leitgeb, a<br />
world-class chef from<br />
the Tyrol region of<br />
Austria, has found<br />
his greatest challenge<br />
in Singapore<br />
Text: Roland Hagenberg<br />
“When I was in the fourth year we had<br />
career weeks to help us fi nd out what<br />
career we’d like to pursue,” recalls Armin<br />
Leitgeb. “I fi rst tried out mechanical<br />
engineering, which involved fi ling down<br />
blocks of metal and getting cracked<br />
fi ngernails. I decided that wasn’t for me!”<br />
Leitgeb thereupon left his home in the<br />
Stubai valley to work in his aunt’s<br />
restaurant in Seefeld, 40 kilometres<br />
away. “I was tasting, looking, sniffi ng,<br />
trying things out. The kitchen was a<br />
hotbed of activity, and that convinced<br />
me: I wanted to become a chef!”<br />
When Leitgeb, who is now 34, talks<br />
about his meteoric career in his thick<br />
Austrian dialect, one can still hear the<br />
youthful enthusiasm in his voice — along<br />
with a spirit of adventure and a longing for<br />
distant places. “During our training, we<br />
apprentices always saved every penny so<br />
that at the end of the season we could<br />
squander all the money abroad on a<br />
A chef and his world<br />
Armin Leitgeb in<br />
front of his workplace,<br />
the top restaurant<br />
Les Amis in Singapore.<br />
supper cooked by a famous chef, usually<br />
in France!” he recalls. After his apprenticeship,<br />
Leitgeb was hired by the threestar<br />
restaurant Tantris in Munich. The<br />
master chef Hans Haas became his<br />
mentor, and the two men are still close<br />
friends. “We often perform together<br />
at international cooking shows, and<br />
Gaggenau is an additional bond,” he<br />
says. “Hans’ school is equipped with<br />
Gaggenau appliances, and as for me, I’m<br />
a Gaggenau ambassador. I helped design<br />
the Gaggenau showroom in Singapore.”<br />
After Tantris, Leitgeb worked in Marc<br />
Haeberlin’s legendary restaurant Auberge<br />
de l’Ill in Alsace — Leitgeb’s wife was born<br />
in this region — and then moved on to<br />
Jacques and Laurent Pourcel’s Le Jardin<br />
des Sens in southern France. “In this<br />
business it’s not enough to just send<br />
around your CV. It’s important to have<br />
personal recommendations,” says Leitgeb.<br />
“That’s how it was for me — with one
PHOTOGRAPHY: DARREN SOH<br />
exception. After I had gathered some<br />
experience at the French Laundry in<br />
California, I suddenly felt like trying out<br />
Asia. My uncle was the director of the<br />
Fullerton Hotel in Singapore, and he<br />
actually passed around my CV to his<br />
acquaintances. That got me a job at the<br />
Raffl es Hotel! I wanted to get more<br />
experience in the area of management so<br />
that I wouldn’t fall into the same trap as<br />
many chefs before me: They worked for<br />
decades in the world’s best restaurants,<br />
then went into business on their own,<br />
but they failed miserably because they<br />
weren’t able to calculate costs!”<br />
However, Leitgeb considers stubbornness<br />
to be an even more dangerous<br />
characteristic than ignorance. “You can’t<br />
come to Singapore from Europe as a<br />
celebrated chef and simply do your thing,<br />
just because you think you’re the greatest.<br />
People’s palates are different all over<br />
the world. Of course it’s true that people<br />
Only the best produce<br />
and the freshest<br />
fi sh are good enough<br />
for Armin Leitgeb.<br />
The ingredients he uses<br />
are fl own in from all over<br />
the world, but the local<br />
markets also provide<br />
him with spontaneous<br />
discoveries and<br />
<strong>new</strong> taste experiences.<br />
always want to try something <strong>new</strong>,<br />
but you also have to offer them an<br />
escape route back to the kinds of taste<br />
experiences they already know. If you<br />
don’t, your guests won’t return and your<br />
restaurant will go bankrupt!”<br />
Armin Leitgeb — whose admiring friends<br />
call him the “Arminator” — believes the<br />
secret of his success in Singapore is a<br />
careful balance between lightness and<br />
taste. “Back home I could simply use<br />
more butter or lard to enhance a certain<br />
pleasurable taste, for example, but I<br />
wouldn’t dare to do that here!” he says.<br />
Leitgeb is now the Chef de Cuisine at<br />
Les Amis — and it’s the biggest challenge<br />
he has faced yet in his career, not just<br />
because the restaurant is so famous but<br />
also because Singapore is simply the city<br />
of fi ne food par excellence. “If you don’t<br />
gain weight while you’re here, there’s<br />
something wrong with you,” say the<br />
Singaporeans. That’s because everything<br />
you eat here tastes fantastic and there’s a<br />
broad range of cuisines to choose from —<br />
Chinese, Indian, Malaysian, Indonesian<br />
and European. Leitgeb often simply<br />
wanders around the “wet markets”, which<br />
offer fresh vegetables, meat and fi sh<br />
around the clock, to gain inspiration. He<br />
stops here and there, for example at the<br />
Tiong Bahru market, tastes and sniffs<br />
things, strokes fl owers, orders a bowl of<br />
noodle soup from a street stand — and<br />
then returns to Les Amis with a wealth of<br />
<strong>new</strong> ideas.<br />
“The ingredients of my dishes vary<br />
with the seasons and are carefully<br />
selected,” he says. “For example, I’ll call<br />
up a fi sherman in Brittany and talk to him<br />
directly rather than with a wholesale<br />
dealer. He might tell me that he’s caught<br />
a wonderful turbot. I then start to compose<br />
a meal in my mind, experimenting<br />
with impressions I’ve gathered from the<br />
Singapore markets until the delivery<br />
comes from the airport. If it’s winter in<br />
Europe I place my orders in Australia and<br />
fi nd out what vegetables are best there<br />
at the moment. When it comes to<br />
chanterelles, however, things get diffi cult.<br />
I want only those grown in France.<br />
The same goes for mugwort — which you<br />
need for a good roast goose.”<br />
The life of a sought-after chef might<br />
seem glamorous in lifestyle magazines,<br />
but Leitgeb isn’t impressed by the fl attering<br />
reviews he receives in the media.<br />
He accepts this acclaim with humour and<br />
a grain of salt. When he is asked if music<br />
inspires him while he’s cooking, the<br />
“Arminator” answers, “I often work in the<br />
kitchen for 15 hours at a stretch, so<br />
I need to have a radio above my head —<br />
not for the music but for the <strong>new</strong>s. Otherwise<br />
I’d never know what’s happening<br />
out in the world!”<br />
www.lesamis.com.sg<br />
41
42 Sights and Scenes<br />
4.<br />
A Multi-showroom for Singapore<br />
Together with exclusive partners,<br />
Gaggenau has created a setting that<br />
sharpens and refi nes all fi ve senses<br />
Text: Roland Hagenberg<br />
Gaggenau Experience Center<br />
11 Bishan Street 21, 4th fl oor<br />
Singapore 573943<br />
Opening hours:<br />
Monday through Friday<br />
8:00 a.m.–5:30 p.m.<br />
by appointment only<br />
Tel. +65 67515022<br />
e-mail: Tiffany.Kok@bshg.com.<br />
PHOTOGRAPHY: DARREN SOH<br />
“When people design their own kitchens,<br />
they often make two big mistakes: They<br />
skimp on space and they place appliances<br />
ineffi ciently,” says star chef Armin<br />
Leitgeb, who made key contributions to<br />
the concept behind Singapore’s <strong>new</strong><br />
Gaggenau showroom. “The showroom<br />
should inspire people and show them<br />
how elegant design, functionality and<br />
individual preferences can be harmonised,”<br />
he says. Wide windows allow<br />
daylight to fl ood into the generously proportioned<br />
rooms, which remind visitors of<br />
modern art galleries. Here Gaggenau<br />
products play a role that goes far beyond<br />
that of normal household appliances.<br />
“The showroom setting allows us to visualise<br />
the increasing integration of sections<br />
of living space that used to be separate,<br />
and thus to refl ect an important<br />
aspect of modern architecture,” explains<br />
Sven Szesny, Marketing Director, South<br />
East Asia. And what would a showroom<br />
be without a show? The focus of all the<br />
presentations is a “live cooking area”<br />
where visitors can sit at a counter and<br />
get a fi rst-hand view of the working<br />
methods and cooking tricks of top chefs.<br />
If there’s a large crowd of visitors,<br />
obviously not everyone can sit in the fi rst<br />
row, so the cooking events are simultaneously<br />
projected onto large screens. The<br />
audiovisual system was installed by Bang<br />
& Olufsen, one of several Gaggenau<br />
brand partners. “We think it’s very important<br />
to show how interesting synergies<br />
can arise in homes between Gaggenau<br />
and other premium brands. That’s why<br />
we make the showroom available to<br />
these partners for their own events. That<br />
emphasises our commitment to use<br />
Gaggenau products to create a setting<br />
that sharpens, refi nes and opens up all<br />
fi ve senses,” says Szesny. Designer<br />
furniture from Walter Knoll provides visitors<br />
with stylish and comfortable seating<br />
in the showroom. The Occhio lighting<br />
system comes from Axel Meise, and the<br />
elegant wine glasses for winetasting<br />
events are from the Zwiesel 1872 range.<br />
In the <strong>new</strong> Gaggenau showroom in<br />
Singapore, visitors can also participate<br />
in the cooking (a herb garden is within<br />
easy reach), design activities (design<br />
competitions for students are being<br />
planned) or presentations of <strong>new</strong> ideas.<br />
Architects will be able to use the showroom<br />
as a forum for presenting their<br />
concepts for home design. And right next<br />
to the entrance there’s an interactive<br />
touchscreen with suggested recipes, tips<br />
on how to save energy, product information<br />
and a quiz.<br />
PHOTOGRAPHY: GAGGENAU (2)
2<br />
3<br />
4<br />
5<br />
1<br />
What’s Next?<br />
What’s Next? 43<br />
New Projects around<br />
the World<br />
1 AMOLFINI CONTEMPORARY ARTS CENTRE Bristol, UK / Redevelopment / “The Good Life” design proposal / 51N4E, Brussels / www.51N4E.com<br />
2 MAHANAKHON Bangkok, Thailand / Tower with 77 fl oors, luxury boutiques, hotel, apartments / Completion date 2012 / OMA / www.maha-nakhon.com<br />
3 TAICHUNG CONVENTION CENTER Taichung, Taiwan / Offi ces, hotel, shops, conference centre / Municipal project / MAD Architects / www.i-mad.com<br />
4 MONT MAECBE Beirut, Lebanon / Art and cultural centre (15,000 m 2 ) / Competition entry 2009/ L.A.St (Benoît Meriac, Guillaume Relier) with Remi<br />
Souleau / www.last-architecture.com<br />
5 CONFERENCE CENTER Ougadougou, Burkina Faso / Competition winner / Completion date 2012 / Coldefy & Associés Architectes Urbanistes + JVC<br />
/ www.coldefy-associes.com
Light as a feather —<br />
and time with a human face<br />
Tord Boontje’s Icarus lamp<br />
made of swans’ wings and<br />
Maarten Baas’ longcase<br />
clock (right) with a silhouette<br />
tracing the hours.
Building<br />
Stories<br />
Lampshades made of wings, and buildings like<br />
twisted columns — in an increasingly common trend,<br />
designers and architects are telling their own stories<br />
Text: Andreas Toelke<br />
Thinking the Future III 45<br />
PHOTOGRAPHY: ARTECNICA (LEFT), RICARDO SÀ DA COSTA
46 Thinking the Future III<br />
As functionality cedes its<br />
central role, fantasy can fl ourish<br />
The playful, Lego-like “retro<br />
block” iPod loudspeaker (above),<br />
Joep Verhoeven’s deconstructed<br />
Cinderella table (top right),<br />
Dutch designer Marcel Wanders’<br />
wind-bent vase (centre) and the<br />
legendary charred Louis XVI<br />
chaise longue of his compatriot<br />
Maarten Baas all have their very<br />
own design stories to tell.<br />
PHOTOGRAPHY (TOP TO BOTTOM): HANS V/D MARS, FREDFLARE, BLOW AWAY VASE/FRONT/MOOOI, MAARTEN VAN HOUTEN
47<br />
A lustrous cavern of LEDs<br />
Zaha Hadid’s luminous funicular stations in<br />
Hungerburg, Austria, testify to the technological<br />
progress of recent years, without which<br />
many designs would never have left the ground.<br />
PHOTOGRAPHY: HELENE BINET
48 Thinking the Future III<br />
Walking inside an enormous artifi cial cloud<br />
on Lake Neuchâtel in Switzerland. Scientists<br />
from MIT now make use of the insights revealed<br />
by the design team Diller Scofi dio + Renfro.<br />
PHOTOGRAPHY: COURTESY OF DILLER SCOFIDIO + RENFRO
Every object tells a story, and so does every building — a story<br />
that can move people or irritate them. Objects and buildings<br />
are shaped and constructed to give form to ideas that designers<br />
and architects don’t need to relate because they can “build”<br />
them instead. In the world of literature, each story has its own<br />
context and is tied to a particular era with all its special skills and<br />
cultural specifi city. Homer and the Odyssey, Cervantes and Don<br />
Quixote, James Joyce and Ulysses — each one is a landmark of<br />
world literature. But how do you build a story? What is design as<br />
storytelling? How do you turn “Once upon a time…” into a lamp?<br />
What once inspired our imagination in printed form has<br />
in the past 10 or 20 years begun to inhabit the world of things.<br />
An armchair that alights in the living room like a drop of water<br />
travelling in slow motion would have been technically impossible<br />
at one time. The spectacular technical creations of architects<br />
such as Rem Koolhaas are on the one side; the desire of<br />
designers to abstract and tell a story is the other. “Form follows<br />
function”, the now legendary credo of Bauhaus pioneer Mies<br />
van der Rohe, has become passé. Today, aesthetics can be<br />
totally free of ideology. This means in turn that austere Bauhausinspired<br />
design can coexist alongside fl amboyant, exuberant<br />
creations, including those of Fernando and Huberto Campana,<br />
for example. Today, the beautiful is what pleases the senses, and<br />
functionality is a prerequisite, but by no means the only criterion.<br />
Yet beauty is more than merely pleasing. At stake here,<br />
once again, is the readability of design and of architecture —<br />
Visitors to the Blur Building stand in awe<br />
in front of or within a cloud floating<br />
above the lake. They are captivated by<br />
the sheer poetry of the moment.<br />
as exemplifi ed by the Campana brothers from Brazil, who turn<br />
stuffed toys into unconventional armchairs. But is this mere<br />
playfulness? “Our aim is to get a hold on the present,” says<br />
Fernando Campana. For the hippies of the 1970s, reality had<br />
already moved far beyond the functionality venerated by the<br />
Bauhaus movement.<br />
The stories that designers tell always have something<br />
to do with their own life histories. The Campana brothers, for<br />
example, have never given up their playroom in Rio de Janeiro,<br />
where they wallow in stuffed toys and rearrange them into a<br />
fairytale context.<br />
49<br />
And thus everyday life is transformed into illusion. The world of<br />
MTV, iPhones and Avatars is a global reality that leaves its<br />
mark and provokes a response from the world of design and<br />
architecture — whether as an armchair made of stuffed toys or in<br />
Santiago Calatrava’s Turning Torso, a building that twists its way<br />
into the Malmö sky over 54 fl oors, complete with warped<br />
windows like something out of a Salvador Dali painting, which<br />
provide residents with a totally <strong>new</strong> and even surreal perspective.<br />
For Calatrava, the design process usually starts with sketches<br />
and studies of people and animals. This produces drawings of<br />
immense artistic power. An exhibition at the Metropolitan<br />
Museum of Modern Art charted the birth of Calatrava’s design<br />
stories, from the original idea in draft form to the fi nished hightech<br />
structure. For the tower in Malmö, 820 tonnes of steel were<br />
worked into the framework of the façade, and <strong>new</strong> processes<br />
had to be developed to produce the 2,250 slanted windows.<br />
Is this just aesthetic playfulness? By no means. Every<br />
<strong>new</strong> advance in architecture and design generates ideas that<br />
benefi t sectors ranging from the automotive industry to recycling.<br />
Rarely do the creations of the design pioneers have only a<br />
visual dimension. For example, it was Diller Scofi dio + Renfro’s<br />
“Blur Building” — a spectacular cloud-creating structure built on<br />
Lake Neuchâtel in Switzerland — that fi rst pushed scientists<br />
at MIT toward a realisation of how certain wind conditions and<br />
landscape features shift smog. But that doesn’t concern the<br />
visitors who are savouring the amazing experience of standing<br />
before or within a cloud fl oating above the lake. They are<br />
simply transfi xed by the sheer poetry of the moment and share<br />
an experience of architecture that is beyond the conceptual.<br />
In its simple beauty, the Blur Building commands an aesthetic<br />
consensus — and in its own context the Campana armchair<br />
made of stuffed toys does so as well.<br />
The top designer Philippe Starck has shown that design<br />
stories can also be disturbing. His 18-carat gold-plated guns<br />
fashioned into fl oor and bedside lamps have an obvious story to<br />
tell. Yet freed from their usual context of war and violence, they<br />
become works of art for the home. Is this merely provocation
50 Thinking the Future III<br />
and pure cynicism? Starck explains: “I designed the lamps<br />
because I’m a pacifi st. I wanted to highlight the excessive<br />
violence in our society.” Fine — but whether you see it that way<br />
is a personal question.<br />
One thing that storytelling in design, including Starck’s<br />
gun lamps, certainly accomplishes is a shift away from pure<br />
functionalism to sensuality. This is also the lesson of the<br />
funicular railway stations designed by Zaha Hadid in Hungerburg<br />
near Innsbruck. Interestingly, an earlier creation by the<br />
English-Iraqi architect is only a few kilometres away. Although it’s<br />
only eight years old, the Bergisel Ski Jump is from another technological<br />
age compared to the four funicular stations of 20<strong>07</strong>.<br />
Here we see minimalist shotcrete, as compared to the futuristic<br />
glass façades in Hungerburg, which are shaped like huge manta<br />
rays and illuminated at night with high-tech LED lighting. Yet very<br />
simple design can also tell a story. Take the feathery Icarus lamp<br />
by Tord Boontje: A swan’s wing is wrapped around the light,<br />
nothing more. The Dutch designer describes his work as a “delicate<br />
marriage of design and emotion” and explains that “modern<br />
design doesn’t have to mean minimalism.” Like the Campana<br />
brothers, Boontje plays with different combinations: vases made<br />
of paper, furniture made of pieces of old wood. Everything is<br />
allowed, nothing is mandatory. Fellow Dutchman Maarten Baas<br />
takes an equally relaxed approach. He fi rst achieved fame with<br />
his charred Louis XVI furniture, which, set alongside the shiny<br />
creations of the design galleries, looks like a relic from a<br />
forgotten chateau. With ideas like “Hey, chair, be a bookshelf,”<br />
Baas takes design one step further than pure storytelling, by no<br />
longer importing stories into design, but rather creating stories<br />
through design. Perhaps the simplest way to tell a story with<br />
furniture is simply to plaster furniture with stories. That’s just<br />
what Giuseppe Canavese did when he papered cupboards and<br />
dressers with scenes from his favourite comic strip starring the<br />
1960s icon Valentina. Bedroom furniture, appropriately enough,<br />
is decorated with an alarm clock. The Italian designer has a<br />
playful approach to the history of art and design, combining<br />
Roy Lichtenstein’s use of comic strips with Gio Ponti’s 1950’s<br />
retro chic. There are no limits to the kinds of stories that<br />
design can tell, except perhaps the designer’s own imagination.<br />
And when it comes to Ora-ïto, imagination knows no<br />
bounds. As a young, inventive but still unsuccessful designer,<br />
he dreamt up <strong>new</strong> products for Louis Vuitton, Swatch and Apple<br />
without being commissioned to do so, and then posted them on<br />
the Internet. The response was overwhelming: Thousands of<br />
people tried to order his creations in the brands’ shops. Suitably<br />
impressed, the brands promptly awarded him design contracts.<br />
What started as a design story ended as a designer fairytale.<br />
Today the talented young designer is involved in a range of<br />
projects, including a kitchen that recalls the fi lm 2001: A Space<br />
Odyssey. Or it does so, at least, when you look at it with your<br />
eyes wide open. And that is really all you need to do in order to<br />
read design stories.<br />
Further information<br />
www.tordboontje.com<br />
www.maartenbaas.com<br />
www.moooi.com<br />
www.marcelwanders.com<br />
www.vam.ac.uk/microsites/telling-tales<br />
www.dillerscofi dio.com<br />
www.demakersvan.com<br />
www.piekebergmans.com<br />
Twisted around its own axis<br />
In order to construct Santiago Calatrava’s<br />
“Turning Torso” in Malmö, Sweden (left),<br />
<strong>new</strong> processes had to be developed<br />
to produce the surreally distorted windows.<br />
Light poured in a molten drop<br />
Pieke Bergmans’ “Light Blub” (right).
PHOTOGRAPHY: HUTHMACHER/ARTURIMAGES (LEFT), PIEKE BERGMANS
52 Thinking the Future IV<br />
Standing in “thin air”.<br />
A transparent observation<br />
box at Willis Tower<br />
(formerly Sears Tower) in<br />
Chicago offers a clear view<br />
of the ground below.
Up, Up in the Sky<br />
From the Alps to the world’s jungles, the<br />
frightening thrill of standing at the abyss<br />
is drawing people to skywalks and radical<br />
observation platforms — where only<br />
thin glass separates them from a free fall<br />
Text: Isabelle Hofmann<br />
PHOTOGRAPHY: SCOTT OLSON/GETTY IMAGES
54 Thinking the Future IV<br />
“Come on everyone,” a woman’s voice calls. “You can do it! Let<br />
go of the rope and look down — nothing will happen.” While the<br />
older people slowly step forward as if walking on eggshells, the<br />
kids get moving immediately. Safely secured in their harnesses,<br />
they joyfully swing back and forth above the round Skywalk X — a<br />
233 metre high, 1.5 metre wide ring mounted to the exterior wall<br />
of Macau Tower. This dizzying adventure was created by AJ<br />
Hackett, the father of commercial bungee jumping. Burj Khalifa<br />
in Dubai, the CN Tower in Toronto and Shanghai’s World Financial<br />
Center may have observation decks twice as high as Skywalk<br />
X — but they can’t provide the thrill of “hanging around”<br />
between heaven and earth. That is found only at Skywalk X in<br />
the former Portuguese colony and at Auckland Tower in New<br />
Zealand, which is four years older and the birthplace of bungee<br />
jumping. Numerous YouTube videos have documented the<br />
daring feats of teenagers and young adults who spread their<br />
arms wide as they hang above the abyss. “It’s crazy,” one man<br />
screams into the camera. “This is totally insane!”<br />
That’s true — but there’s also a method to this madness:<br />
The goosebumps people get when they look down, and the perfectly<br />
secured balancing act at dizzying heights, have also become<br />
architecturally breathtaking marketing instruments. Marketing<br />
strategists and tour operators have come to understand<br />
that there is money to be made with these thrills — whether in<br />
the most remote jungle regions or in major cities. The renowned<br />
architectural fi rm Denton Corker Marshall, for example, designed<br />
a 25 metre long “Sky Swimming Pool” for the rooftop of<br />
the stylish Adelphi hotel in Melbourne, where the pool projects<br />
far beyond the building’s façade. It’s like swimming with nothing<br />
below you. Even the idyllic Belgian provincial town of Mechelen<br />
has got into the act, with a transparent walkabout at the top<br />
of the still uncompleted tower of St. Rumbold’s Cathedral. Brave<br />
individuals who climb the 536 steps to the top of the 95 metre<br />
high UNESCO World Heritage Site are rewarded with unobstructed<br />
views from the gallery.<br />
Residents of Pulau Langkawi also like their guests to go for a<br />
climb. The Bumiputras (“sons and daughters of the earth”), as<br />
they are known on their lovely holiday island off the northwest<br />
coast of Malaysia, have created what may well be the most fascinating<br />
observation bridge in the world: a daunting, elegantly<br />
contoured steel structure 120 metres in length that wriggles<br />
some 700 metres above sea level like a lindworm in the wilderness.<br />
Or rather above the wilderness, since the suspension<br />
bridge actually links two mountain peaks in the nature reserve<br />
above the “Oriental Village” — a settlement specially created for<br />
tourists, who can use a cable car to get to Mat Cincang Mountain.<br />
From there they walk down a steep path of steps to reach
Visitors are left breath -<br />
less 650 metres ab ove<br />
the Aurlandsfjord.<br />
The protective glass at<br />
the end of the “ski jump”<br />
is barely visible (left).<br />
The curved Sky Bridge<br />
on Pulau Langkawi,<br />
which is suspended<br />
from only a single pylon,<br />
stretches 700 metres<br />
high above the tropical<br />
rain forest (top).<br />
the unique Langkawi Sky Bridge. The triangular masterpiece is<br />
supported only by an 83 metre high pylon, to which eight suspension<br />
cables and two restraint cables are fastened. If that<br />
doesn’t take your breath away, the view across the jungle and<br />
the Andaman Sea defi nitely will.<br />
It’s diffi cult to imagine the engineering feat that was required<br />
to implement this mammoth project in the middle of the<br />
jungle, without any roads, electricity or water. Nevertheless, 76<br />
tonnes of steel were brought in by helicopter, and part of the<br />
bridge was even assembled from the air. The experts who mastered<br />
this challenge were from Switzerland, which honoured<br />
them accordingly by presenting the 2005 Swiss Steel Construction<br />
Prize to the Ticino-based architect Peter André Wyss and<br />
Hötschi & Schurter, a Zurich engineering company. But it’s not<br />
only the Swiss who are so outstanding when it comes to building<br />
bridges and observation platforms — the entire Alpine region<br />
55<br />
is now dotted with exciting “structures of experience” designed<br />
by top French, Italian and Austrian architects. Consider the<br />
Dachstein Skywalk in the Styria region of Austria: Built fi ve years<br />
ago above the Hunerkogel peak, right next to the Dachstein Glacier<br />
cable car station, the skywalk consists of a 15 metre long<br />
platform with a glass fl oor that makes visitors feel like they are<br />
looking down into emptiness. The structure weighs 40 tonnes<br />
and can hold up to 150 people, or eight metres of snow per<br />
square metre. It will also remain stable (hopefully) in winds of up<br />
to 210 kilometres per hour.<br />
The cable car operator reports that the number of passengers<br />
has increased signifi cantly since the platform opened.<br />
Other Alpine resort areas were quick to follow Dachstein’s<br />
example. At Krippenstein, on the north side of the Dachstein<br />
mountain range, “5 Fingers” was installed — an observation<br />
deck in the form of a hand that extends out from the face of the<br />
mountain. The town of Sölden has also built futuristic observation<br />
terraces on its three 3,000-plus metre peaks. And in Aurland,<br />
Norway, architects Todd Saunders and Tommie Wilhelmsen<br />
designed and built a wonderfully modest yet elegant 33<br />
metre long “ski jump” made of wood on a hillside 650 metres<br />
above the Aurlandsfjord. The panoramic view gives the<br />
visitor goosebumps, especially since the diagonally placed<br />
(wind) shield is barely visible at the end of the “jump”.<br />
PHOTOGRAPHY: TODD SAUNDERS (LEFT), BERTRAND GARDEL/HERMIS.FR/LAIF
A <strong>new</strong> source of income<br />
for a Native American tribe.<br />
The “Grand Canyon Skywalk”,<br />
perched 1,200 metres<br />
above the Colorado River,<br />
is no place for anyone with a<br />
fear of heights.
Daring escapades<br />
Only thin lines are keeping<br />
these airborne adventurers<br />
connected to Macau<br />
Tower (right); even small<br />
children enjoy taking a<br />
walk on the glass-bottom<br />
catwalk atop Pearl Tower<br />
in Shanghai (bottom).<br />
Austria is already preparing the next sensation, which will coincide<br />
with the 2011 Alpine Skiing World Championships scheduled<br />
to take place in neighbouring Garmisch- Partenkirchen.<br />
The Vienna architecture fi rm Dieter Wallmann is currently building<br />
AlpspiX, right near the Osterfelderbahn cable car station.<br />
AlpspiX consists of two intersecting catwalks, each protruding<br />
13 metres into the air above the abyss.<br />
Environmentally conscious engineers take care to implement<br />
such avant-garde architectural designs in a way that<br />
ensures the “softest” possible intervention and impact on nature.<br />
The Innsbruck-based LAAC architectural offi ce, for example,<br />
aimed to incorporate the topography of the Stubai Glacier into<br />
its “Top of Tyrol” curved skywalk. The ramp, which extends<br />
out nine metres from the Großer Isidor peak, does in fact look<br />
like a summit when viewed from afar. In winter, the steel disappears<br />
under a sheet of ice, giving the lookout the appearance<br />
of a snowdrift. Near Lake Achensee in Tyrol, the giant wire<br />
“Adlerhorst” (“aerie”) atop the Gschöllkopf peak is also very well<br />
integrated into the surrounding landscape, while the steel<br />
fi ligree “Spir” viewing platform above the Rhine Gorge in Conn,<br />
Switzerland, which was designed by the architect Corinna Menn<br />
from Chur, calls to mind the fl ight of a swift. The most impressive<br />
project of this kind was designed by Paolo Bürgi for Cardada<br />
Mountain near Locarno. It’s certainly no coincidence that Bürgi,<br />
like his colleague Wyss, hails from the Swiss canton of Ticino,<br />
where Mario Botta has set <strong>new</strong> architectural standards. The<br />
internationally renowned landscape architect has put together<br />
an ensemble consisting of a geological observation station,<br />
playground-walkway, musical forest and observation platform at<br />
a height of 1,340 metres. A long narrow catwalk made of metal<br />
and stone leads through a forest and tree tops to a free-fl oating<br />
“cape”, from which one can see the beautiful countryside surrounding<br />
Lake Maggiore.<br />
Whereas Bürgi used his award-winning project to make<br />
people more aware of environmental protection issues and the<br />
future of the Alps, architect and investor David Jin from Arizona<br />
seems to be guided by only one idea: “Pimp my mountain.”<br />
In accordance with this concept, Jin built the “Grand Canyon<br />
Skywalk” 1,200 metres above the Colorado River. This gigantic<br />
horseshoe of steel and glass projects out 21 metres into the<br />
canyon. With thick supports anchored deep into mountain<br />
stone, the 480 tonne, 45 metre long semicircular structure is<br />
Thinking the Future IV 57<br />
designed to withstand winds of up to 160 kilometres per hour<br />
and earthquakes measuring as high as 8.0 on the Richter<br />
scale. The know-how for the project also originated in Europe<br />
— or at least the special low-ferric oxide glass for the fl oor<br />
and the balustrade were “Made in Germany”, at glass factories<br />
in Cologne and Berlin. The 30 million US dollar facility attracted<br />
international attention for a completely different reason, however<br />
— namely the fact that it belongs to the Hualapai, a Native<br />
American tribe whose council of elders overcame initial concerns<br />
before giving the investor a green light to construct the platform<br />
on reservation land. At the ceremony to mark the opening of the<br />
skywalk in 20<strong>07</strong>, the tribe’s chief explained the decision, saying<br />
the tribe’s future was more important than a possible defi lement<br />
of the sacred mountain. Since the opening, about 2,000<br />
visitors a day have been helping to transform the tribe’s vision<br />
of a perpetual source of income into reality.<br />
PHOTOGRAPHY: KARL JOHAENTGES/LOOK-FOTO (TOP), LIU XINGZHE/CHINAFOTOPRESS/LAIF
58 Worldwide<br />
London<br />
One Hyde Park<br />
One of most ambitious and luxurious<br />
construction projects in London, UK, is<br />
taking shape at a very prominent address.<br />
Richard Rogers has designed<br />
London’s latest architectural icon on the<br />
former site of Bowater House, a building<br />
constructed in the 1950s. One Hyde<br />
Park offers space for 80 apartments and<br />
three exclusive boutiques in a complex<br />
consisting of four pavilions. Situated between<br />
the lively shopping streets of the<br />
fashionable neighbourhood of Knightsbridge<br />
and a quiet park landscape, One<br />
Hyde Park represents the perfect mix of<br />
urban chic and peace and quiet. The<br />
London-based company Candy & Candy<br />
is responsible for the interior design of<br />
the apartments, which are equipped with<br />
Gaggenau appliances. This Mandarin<br />
Oriental Residences company project<br />
will be completed at the end of 2010.<br />
www.onehydepark.com<br />
Zurich<br />
Mobimo Tower<br />
Soaring high above western Zurich,<br />
Switzerland, the 80 metre high Mobimo<br />
Tower designed by the Swiss architecture<br />
fi rm Diener & Diener (which also<br />
designed the Swiss Embassy in Berlin) is<br />
a symbol of successful urban development<br />
on a former industrial site. The<br />
building has 24 fl oors, 11 of which will<br />
be rented to a hotel. The top nine fl oors<br />
accommodate 33 apartments, all of<br />
which will be equipped exclusively with<br />
Gaggenau appliances. The <strong>new</strong> owners<br />
can look forward not only to fascinating<br />
panoramic views from one of the city’s<br />
highest buildings but also to apartments<br />
that have been designed according to<br />
the latest standards of energy effi ciency.<br />
The ultimate highlight of this high-rise is<br />
the top fl oor. The penthouse, which<br />
comprises 1,000 square metres of living<br />
space, offers a 360-degree view —<br />
probably the most beautiful vista of the<br />
city and Lake Zurich.<br />
www.mobimotower.ch<br />
Apeldoorn<br />
De Echoput Academy<br />
of Gastronomy<br />
A <strong>new</strong> gourmet attraction on the site of a<br />
royal palace: The renowned restauranthotel<br />
De Echoput (The Wishing Well),<br />
which was opened by the Dutch star chef<br />
Peter Klosse, is located on the grounds<br />
of the baroque palace Het Loo near Apeldoorn,<br />
the Netherlands. The most recent<br />
attraction added to the complex is Peter<br />
Klosse’s Academy of Gastronomy, which<br />
is equipped with a bulthaup kitchen and<br />
Gaggenau appliances. The school offers<br />
courses for beginners as well as master<br />
classes for advanced practitioners. The<br />
dishes prepared by the students are<br />
based on seasonal produce. Especially<br />
popular are the game specialities, which<br />
are professionally prepared by the chefs<br />
of the National Game Academy. The<br />
school was set up in one of the hotel’s<br />
extensions. It also offers very popular<br />
wine seminars, where each evening is<br />
devoted to a certain region.<br />
www.echoput.nl
PHOTOGRAPHY (FROM LEFT): COURTESY OF CANDY & CANDY, MOBIMO AG (2), GAGGENAU (2), FRANCISCO DE ALMEIDA DIAS (2)<br />
Scottsdale<br />
Training Units for<br />
Professional Chefs<br />
Six design workshops a year: At the<br />
Gaggenau showroom in Scottsdale,<br />
Arizona, kitchen specialists can now sign<br />
up for comprehensive training courses<br />
on how to communicate with their customers.<br />
During these weekend seminars,<br />
the participants get to experience<br />
Gaggenau’s design expertise and innovative<br />
technology at fi rst hand. The participants<br />
themselves also carry out everyday<br />
kitchen procedures, so that later on<br />
they will be able respond as effectively as<br />
possible to their customers’ wishes.<br />
But the showroom training seminars also<br />
offer much more. Alongside gaining theoretical<br />
knowledge and hands-on experience<br />
of the brand and the products ,<br />
seminar participants can visit the Frank<br />
Lloyd Wright Foundation School of<br />
Architecture (Taliesin) in Scottsdale,<br />
which brings to life a major period in the<br />
history of architecture and design.<br />
BSH Showroom and Training Center<br />
8435 North 90th St., Suite 2<br />
Scottsdale, AZ 85258, USA<br />
Tel.: +1 480 278 81<strong>07</strong><br />
Opening times: Monday – Friday<br />
9 a.m. – 4 p.m. (only by appointment)<br />
Contact: Amber Carlson<br />
Luxembourg<br />
Welcome to<br />
the Display Window<br />
Gaggenau has been operating in<br />
Luxembourg since 2009 under the<br />
umbrella of the <strong>new</strong>ly founded company<br />
BSH Electroménagers S. A. To<br />
mark this development, the company<br />
has created a <strong>new</strong> display window for<br />
it’s brand: the spacious showroom<br />
in the Breedewues industrial area in<br />
Senningerberg offers customers the<br />
opportunity to attend exclusive cooking<br />
shows and training courses.<br />
13-15 Zone Industrielle<br />
Breedewues, 1259 Senningerberg,<br />
Luxembourg<br />
Tel. +352 26349-1<br />
Opening hours: Monday to Friday<br />
8 a.m. to 12 noon and 1 p.m. to 5 p.m.<br />
Lisbon<br />
New Brand Image<br />
with Historic Charm<br />
Gaggenau has set up a <strong>new</strong> showroom<br />
in the most picturesque part of Lisbon,<br />
Portugal — the elegant Chiado district.<br />
Here, amid splendid boulevards and elegant<br />
shopping streets, it’s easy to indulge<br />
one’s love of cooking and enjoy fi ne food.<br />
In the 240 square metre bulthaup and<br />
Gaggenau showroom, visitors can get to<br />
know the appliances on offer and try<br />
them out in two fully equipped cooking<br />
areas. This generously proportioned<br />
space offers a great view of the historic<br />
city centre, the royal palace and the<br />
sea — while expressing individuality, a<br />
high level of comfort, and aesthetic quality<br />
that satisfi es the highest standards.<br />
www.bulthaupchiado.com<br />
59
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