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<strong>new</strong> <strong>spaces</strong> <strong>07</strong> 365 days<br />

Gaggenau<br />

<strong>new</strong> <strong>spaces</strong> <strong>07</strong><br />

365 days<br />

See page 34


2 Editorial<br />

Welcome to the World of Gaggenau!<br />

“If you’ve got a great interior, you should show it,” says the<br />

Berlin-based architect Thomas Baecker referring to his innovative<br />

supermarket designs. This quotation from our report about the<br />

<strong>new</strong> temples of food is also a good motto for this issue of<br />

<strong>new</strong> <strong>spaces</strong>, in which Gaggenau shows you lots of great <strong>spaces</strong>.<br />

Some of them, like modern premium supermarkets, superbly<br />

combine functionality and a strong visual impact. Others blur the<br />

boundaries between art and design. A good example here is the<br />

customised house created by an architect on a site between<br />

the Rhine Valley and the Black Forest. Together, we discover small<br />

<strong>spaces</strong>, including a round houseboat in Copenhagen, and endlessly<br />

large ones such as “skywalks” — panoramic bridges high in the<br />

air with nothing above them but the overarching sky. We also show<br />

you <strong>spaces</strong> for enjoyment and adventure, such as the <strong>new</strong> Wine<br />

Cube from Gaggenau and bulthaup, and we invite you to visit us in<br />

the virtual space of the <strong>new</strong> Gaggenau online showroom.<br />

In other words, there’s a lot to enjoy in a magazine designed to<br />

offer you a wealth of <strong>new</strong> ideas and insights that will help you<br />

in your daily work. Let yourself be inspired by creative people who<br />

are daring to step into the world of tomorrow.<br />

Pleasant reading, yours sincerely<br />

Sven Schnee<br />

Head of<br />

Gaggenau International


PHOTOGRAPHY (TOP TO BOTTOM): BRUNO HELBING FOTOGRAFIE ZÜRICH, JOEP VERHOEVEN/DIRK KREIJKAMP, CHRIS MALUSZYNSKI/MOMENT/AGENTUR FOCUS<br />

14<br />

44<br />

52<br />

Imprint<br />

Gaggenau <strong>new</strong> <strong>spaces</strong> <strong>07</strong><br />

Publisher Gaggenau Hausgeräte GmbH, Marketing international<br />

Responsible Sven Schnee<br />

Project Management Annette Kaiser<br />

Contents<br />

04 Thinking the Future I Jelly designers from the UK: Jellymongers<br />

10 Inside Gaggenau Gaggenau and bulthaup show their wine expertise<br />

14 Best Practice A bungalow between the Rhine and the Black Forest<br />

20 Kitchen Love The Dutch architect Erick van Egeraat<br />

22 Thinking the Future II Supermarkets and architecture: New temples of food<br />

28 Projects A modern houseboat in Copenhagen<br />

32 New Products The <strong>new</strong> fully electronic gas cooktops<br />

34 Gaggenau Online The <strong>new</strong> virtual Gaggenau showroom<br />

35 Sights and Scenes Focus on Singapore<br />

43 What’s Next? Spectacular architectural plans<br />

44 Thinking the Future III Telling Tales: Every object tells a story<br />

52 Thinking the Future IV Skywalks: Bridges between heaven and earth<br />

58 Worldwide News from the world of Gaggenau<br />

Editor in Chief Peter Würth (responsible according to press law) Art Director Dirk Linke Managing Editor Inga Borg Design Annette Arnheim Picture Editor Trine Skraastad<br />

Copy Desk Sebastian Schulin Translation TransForm Production Claude Hellweg (Head), Oliver Lupp Contributors Wolf-Christian Fink, Josephine Grever,<br />

Roland Hagenberg, Isabelle Hofmann, Tobias Moorstedt, Kerstin Schweighöfer, Oliver Stilling, Andreas Toelke Questions or suggestions concerning this issue should be<br />

sent to <strong>new</strong><strong>spaces</strong>@gaggenau.com Publishing house and editorial office HOFFMANN UND CAMPE VERLAG GmbH, a company of the GANSKE VERLAGSGRUPPE,<br />

Harvestehuder Weg 42, 20149 Hamburg, Germany, Tel. +49 40 44188-257, Fax +49 40 44188-236 Managing Directors Manfred Bissinger, Dr. Kai Laakmann, Dr. Andreas Siefke<br />

Publication Manager Frank Rothschuh Lithography fi lestyle medienproduktion, Hamburg Printing Neef+Stumme, Wittingen<br />

Copyright © 2010 by Gaggenau. Reprinting only with source credit and voucher copy. The content does not necessarily refl ect the opinion of the publisher.<br />

3


4 Thinking the Future I<br />

Edible Architecture<br />

Bompas & Parr use colourful jelly to<br />

make models of world-famous buildings<br />

that astonish even star architects<br />

Text: Josephine Grever


Masters of jelly<br />

Sam Bompas and<br />

Harry Parr (right) are as<br />

fascinated by jelly as<br />

they are by architecture.<br />

The entrepreneurs have<br />

developed this dual<br />

passion into a successful<br />

business model.<br />

PHOTOGRAPHY: CHRIS TERRY


6 Thinking the Future I<br />

The wobbly model of Madrid’s Barajas Airport<br />

is almost two and a half metres long.<br />

The original is the largest construction ever<br />

created by the architect Richard Rogers.<br />

For Rogers’ 75th birthday, the guests were<br />

served a version of the architect’s<br />

masterpiece made of orange-coloured jelly,<br />

complete with aeroplanes, for dessert.


“ The complete airport was eaten up in 15 minutes.<br />

We love that,” says Sam Bompas. PHOTOGRAPHY:<br />

ROGERS STIRK HARBOUR + PARTNERS


8 Thinking the Future I<br />

If you happen to be a world-renowned architect who has been<br />

knighted by the Queen, and you’re celebrating an important<br />

anniversary, you need a highlight people will be talking about for<br />

a long time. When Richard Rogers celebrated his 75th birthday<br />

two years ago, this highlight was the dessert of a gala dinner to<br />

which he had invited all of his colleagues. After the main course,<br />

a joyously vibrating creation made of yellow, orange and red<br />

jelly was carried in on six huge trays. It was a model of Bajaras<br />

Airport in Madrid, which was opened four years ago and, at<br />

more than 93,000 square metres, is Rogers’ largest structure<br />

to date. The edible version — 2,340 millimetres long and<br />

570 millimetres wide, complete with a wavy roof, forked girders<br />

and mini-aeroplanes — consisted of pure fruit juices and<br />

gelatine. And there was another surprise in store for the guests:<br />

the gigantic jelly also tasted fantastic.<br />

“We use only fresh ingredients,” emphasises Sam<br />

Bompas, and Harry Parr is in complete agreement. The two<br />

clever London businessmen, who are in their mid-twenties, were<br />

responsible for “translating” the architectural masterpiece into<br />

shimmering jelly. “That’s why our jellies don’t give the impression<br />

of being chemical or artifi cial but instead taste like strawberries,<br />

grapefruits and mangoes. There’s not the slightest similarity with<br />

ready-mixes from the supermarket.” How long did it take them to<br />

construct the airport? “A whole week”, recalls Bompas with<br />

satisfaction. “The complete airport was eaten up in 15 minutes.<br />

We love that.”<br />

Route planner to a jelly banquet<br />

Extravagant and odd as only a couple of<br />

Londoners can be.<br />

PHOTOGRAPHY: EMMA RIOS (BOTTOM), CHARLES VILLYARD (2)<br />

Night Glow Jelly<br />

This Bompas & Parr jelly enriched with quinine<br />

glows in the dark.<br />

The two business partners who founded their company,<br />

“Jellymongers”, three years ago are now in great demand at<br />

exclusive meetings and major cultural events, for which<br />

they might be asked to construct replicas of London’s tourist<br />

attractions or the Taj Mahal. The prices of their colourful<br />

architectural models begin at 800 British pounds and vary<br />

according to the degree of technical diffi culty involved. How do<br />

such ideas arise in the fi rst place? “The charm of jelly desserts<br />

is easy to understand,” answers Bompas. “They awaken childhood<br />

memories, but that’s not all. Jelly is multifaceted. You can<br />

pour it into any shape and give any colour or taste you wish. And<br />

its transparency clearly makes it an aesthetically beautiful object.<br />

It should be taken seriously as an art form.” Besides, he adds,<br />

experimenting with jelly is nothing <strong>new</strong>. “It was already popular<br />

with the ancient Egyptians, and over the decades jellies became<br />

the crowning glory of lavish banquets.” In Great Britain, the<br />

golden age of jellies was the reign of Queen Victoria, when<br />

festive tables were decorated not with fl owers but with jellies.<br />

“We’d like to continue this tradition,” Bompas explains.<br />

It all began with a friendship at Eton College. Harry and<br />

Sam both loved electronic music and good food. While their<br />

fellow students would sneak out of the dormitory in order to<br />

frequent nearby pubs, the two of them saved up their pocket<br />

money to have an occasional meal at one of London’s gourmet<br />

temples. Harry also likes to cook. His beans on toast, which<br />

he occasionally made for Prince William, who was one year<br />

above them, were famous. After Eton, Harry studied architecture,<br />

while Sam chose geography and subsequently worked in the


PR industry. Both of them lived in London and enjoyed cooking<br />

dinner for their friends and, increasingly, for private dinner<br />

parties. Frequently praised for their original desserts, they came<br />

up with the idea of making their passion into a business.<br />

It was defi nitely an idea whose time had come: In a<br />

London beset by crises there was little work for young architects,<br />

and the know-how Sam had acquired in the PR business also<br />

came in very helpful. As both of them loved not only food but<br />

architecture, they initiated an amusing contest in the same year:<br />

As part of the “Festival of Architecture”, more than 100 renowned<br />

architects designed models that were then constructed as<br />

jellies. The results were auctioned off and the proceeds went to<br />

“Article 25”, an organisation that builds housing in developing<br />

countries.<br />

The participants were enthusiastic. “There’s too little<br />

humour in architecture,” commented Will Alsop. With selfdeprecating<br />

irony, Sir Norman Foster provided a model of his<br />

Millennium Bridge. The original had wobbled so dangerously<br />

during its inauguration in 2000 that it immediately had to<br />

be closed. The winner was the Taiwanese architect Anna Liu,<br />

Inhaling instead of drinking<br />

In the Walk-in Cocktail, alcohol fl oats in the air<br />

and goes straight to the head.<br />

whose fl ower-shaped pavilion fulfi lled all of the criteria, including<br />

innovation, aesthetics and the all-important shimmying factor.<br />

But the real winners were Bompas & Parr, who<br />

attracted lots of attention through the event. The British media<br />

are puzzled: Are they performance artists, chefs, or merely<br />

pranksters? “Food as performance is fi ne, but nobody wants to<br />

see a magic trick more than twice,” says Bompas. “Everything<br />

we do is an expression of our love of food, but we don’t want to<br />

compete with professional chefs. We take a holistic view of our<br />

PHOTOGRAPHY: DAN PRICE<br />

work.” Just like their heroine Agnes B. Marshall — the Victorian<br />

ice cream queen, who not only invented the ice cream cone<br />

but also wrote books and gave lectures — the two men aim to<br />

unite various disciplines. For example, they cooperated with<br />

scientists from University College in London to develop a jelly<br />

containing fl uorescent quinine, which makes it glow in the dark.<br />

This was followed by the Walk-in Cocktail, a bar opened for<br />

two weeks near Carnaby Street, in which gin and tonic was not<br />

served in glasses but sprayed into the air and inhaled. Visitors<br />

had to put on overalls to protect their clothing, and the establishment’s<br />

team included three physicians. “Alcohol evaporates<br />

to form a kind of steam,” explains Bompas. “If you breathe it in,<br />

it directly enters your blood and goes straight to your head.”<br />

This “total experience for all fi ve senses” was followed<br />

by the Architectural Punchbowl sponsored by Courvoisier. For<br />

the event, Bompas & Parr installed a gigantic punchbowl as<br />

large as two double-decker buses and fi lled it with a cocktail<br />

made of Courvoisier Exclusif, pomegranate juice and cranberry<br />

juice. Their project for the next Festival of Architecture also<br />

promises to be entertaining. At its centre will be a golf course<br />

made of jelly, in which each of the 18 holes will be designed by<br />

a different architect. “Once again, it will feature all of the big<br />

names in architecture,” says Parr, who spends a lot of his time in<br />

the architecture department of University College on a computer<br />

that translates <strong>new</strong>ly designed shapes into three-dimensional<br />

models. For the visionary chef Heston Blumenthal, Bompas &<br />

Parr conceived shapes made of galvanised copper; for the Kraft<br />

Foods company, they created other moulds. They also design<br />

<strong>new</strong> cooking utensils, will publish their fi rst cookbook in June,<br />

and are now working on a “magic marmalade” for an exhibition<br />

titled “The Surreal House”, which will take place in the Barbican<br />

Centre. But fi rst, they’re going to move into a spacious workshop<br />

with a large industrial kitchen.<br />

One question still remains: How does one make the<br />

perfect jelly? “The crucial factor is the ratio of fresh fruit juice<br />

to gelatine,” says Bompas. “The bigger the construction,<br />

the more solidity it needs. Basically, you have to use as little<br />

gelatine as possible. By doing so, you guarantee the optimal<br />

degree of wobbliness.”<br />

Further information<br />

www.jellymongers.co.uk<br />

London Festival of Architecture: 19 June – 4 July 2010 www.lfa2010.org<br />

The Surreal House: 10 June – 17 September 2010, www.barbican.org.uk<br />

9


10 Inside Gaggenau<br />

A Feast for All the Senses<br />

Where fine wines meet modern design: today’s<br />

wine cellar can provide the perfect environment<br />

for slower, more authentic enjoyment


PHOTOGRAPHY: GAGGENAU<br />

The wine experience<br />

Instead of being banished to<br />

the dusty cellar, today’s<br />

precious vintages are put on<br />

show. The right setting for this<br />

purpose can also serve as<br />

an ideal venue to enjoy wine.


“Those who take the time to<br />

discover intimacy benefit the most.”<br />

Peter Wippermann


A successful<br />

aesthetic symbiosis<br />

The industrial<br />

architecture of Berlin’s<br />

E-Werk as the perfect<br />

foil for a “living room”.<br />

PHOTOGRAPHY: GAGGENAU<br />

Inside Gaggenau 13<br />

“The Renaissance of cuisine goes hand in hand with a <strong>new</strong><br />

myth of happiness. Its combination of natural archetypes<br />

and rituals of fellowship creates intimacy whilst implying meaningfulness.<br />

As individuals cannot buy happiness, but must<br />

rather create it for themselves, shared activities such as cooking,<br />

eating and drinking have acquired a <strong>new</strong> signifi cance.” These<br />

are the words not of a celebrity chef but rather of a scientist —<br />

an academic concerned with cultural change and <strong>new</strong> forms of<br />

experience — the futurologist Peter Wippermann. His thesis is<br />

that cooking is no longer merely concerned with the intake of<br />

food but has acquired a higher social signifi cance. In this sense,<br />

cooking with family or friends has become a pleasurable experience<br />

in itself, which not only includes food, of course, but also<br />

extends to wine. Part of this pleasure derives from taking things<br />

more slowly: “Those who take the time to discover intimacy<br />

benefi t the most,” says Wippermann. The old saying “Rome<br />

wasn’t built in a day” means just that. And the same applies to<br />

wine. It, too, needs time to prepare its pleasures — time in the<br />

making, in the drinking and, most importantly of all, in the storing.<br />

In fact, what it needs most of all is to be left in peace for a while.<br />

The fi ner the vintage, the more delicately it has to be treated.<br />

That’s reason enough for Gaggenau to call on renowned<br />

sommeliers for help in developing wine climate cabinets. Perfect<br />

wine storage is more than a question of the right temperature.<br />

Top vintages must be protected against light and left undisturbed<br />

in an environment that is hygienic and properly ventilated.<br />

That’s why all Gaggenau wine climate cabinets have a sophisticated<br />

ventilation system, stainless steel lining and a compres sor<br />

suspension so as to ensure practically no vibration during<br />

operation. All models are equipped with different climate<br />

zones and can therefore store different wines at different<br />

temperatures. This means that champagne and white wine,<br />

for example, can be stored at the perfect drinking temperature,<br />

while red wine continues to mature under ideal conditions.<br />

Moreover, the fully extendable bottle trays in aluminium and<br />

untreated, rounded beech wood prevent damage to the precious<br />

wine labels.<br />

In partnership with bulthaup, Gaggenau has now taken the<br />

wine experience to a higher level. As a symbiosis of design<br />

and functionality, the <strong>new</strong> “Wine Cube” provides the perfect<br />

environment for all the senses. At Berlin’s E-Werk, selected<br />

journalists and business partners recently had the opportunity<br />

to experience the future of innovative walk-in wine cellar over fi ve<br />

days. Embedded within a modern industrial setting, the room<br />

was specially customised for the installation of wine climate<br />

cabinets from Gaggenau. “What we have here is a unique wine<br />

cellar experience,” said Hartmut Röhrig, International Sales<br />

and Marketing Director at bulthaup, at the opening event. “It is<br />

completely different to that possible with an open-plan layout.<br />

Thanks to Gaggenau’s sophisticated wine-storage technology,<br />

we have been able to create a feast for the senses while<br />

respecting the dictates of temperature and humidity required<br />

for proper cellarage. In this way, we are jointly exploring the zone<br />

between art, technology and architecture.”


14 Best Practice<br />

The communication<br />

centre of the house<br />

The slate-tiled kitchen<br />

fl oor refl ects the light<br />

falling through<br />

the translucent room<br />

divider. Architects:<br />

baurmann.dürr<br />

architekten, Karlsruhe.


A House with a Heart<br />

A tailor-made home created in an idyllic<br />

location among the hills between<br />

the Rhine Valley and the Black Forest<br />

Text: Wolf-Christian Fink Photography: Dominik Gigler


16 Best Practice<br />

Entertaining friends, preparing meals<br />

together and sitting around the large<br />

Le Corbusier dining table — that’s what<br />

counts in this home.


Comfort on every level<br />

Grace, the couple’s affable<br />

golden retriever, guards<br />

the house from her bed<br />

at the bottom of the stairs.<br />

The sheepskins casually<br />

draped over dining chairs<br />

created by Danish designer<br />

Hans J. Wegner (left)<br />

lend a warm touch to the<br />

kitchen’s pure lines.


18 Best Practice<br />

Hidden away like a precious jewel, the two-story bungalow<br />

is perched on a hilltop in a rural region between the city<br />

of Karlsruhe and the northern Black Forest. There it stands,<br />

gleaming in the luminous spring sunshine, its structure so<br />

light and transparent that one could gaze right into its very heart.<br />

Not that this should worry the owners. After all, no one strays<br />

into this rural hideaway, tucked away at the end of a cul-de-sac<br />

on the very edge of the forest. It was here that the owners, who<br />

work in Karlsruhe, located this secluded 1,200 square metre<br />

site to build their <strong>new</strong> house. In the end, the project consisted of<br />

“one year’s planning, one year’s building, and one year’s negotiating<br />

with the planning authorities”, as the lady of the house<br />

explains with discretion and the native charm of the people from<br />

around these parts. Among the manifold problems encountered<br />

by people building a <strong>new</strong> house, this was one of the most<br />

diffi cult they had to face. It was a clash between reason and<br />

regulation. To avoid undercutting the prescribed distance to the<br />

edge of the woods (30 metres), the façade has been designed<br />

so that it mirrors the contour of the tree line. This now gives the<br />

house extra charm: The shortage of right angles on one side<br />

seems to set the already diaphanous structure in motion, while<br />

lending an organic feeling to the space within.<br />

Surrounded by young hedges of photinia and rosemary<br />

willow, the house and garden already offer an intimation of<br />

how well they will blend into the surrounding countryside. It was<br />

the prime wish of the owners, who felt magically attracted here<br />

from the city, to forge a bond between the house and nature.<br />

The outside walls on the ground fl oor therefore consist in part of<br />

large sliding windows, with the result that the boundary between<br />

inside and outside seems suspended, especially in summer.<br />

“With a guard dog like ours, we can leave the windows open at<br />

night and let the wind blow right through the house,” they say.<br />

Grace, the hound in question, turns out to be a very genial and<br />

not particularly terrifying golden retriever.<br />

It was only during the planning phase that the owners realised<br />

just how many decisions are involved in a project of this kind.<br />

These ranged from the colour of the slate for the fl oor to the<br />

position of the laundry chute, from the hue of the oak used<br />

throughout the house to the position of the bathtub and the<br />

decision ultimately to sacrifi ce it in favour of a small sauna next<br />

to the bathroom. “We were never off the phone to the architect,”<br />

they explain. “But amazingly, we’re still good friends with him.<br />

It doesn’t work out that way for a lot of clients!”<br />

One of the major areas of discussion was the design<br />

of the kitchen area, which covers around 140 square metres<br />

on the ground fl oor, most of it in one single room. In the end,<br />

they let themselves be guided by what they like doing most:<br />

entertaining friends, preparing meals together and sitting<br />

around the large Le Corbusier dining table. One result is that<br />

visitors pass almost imperceptibly from the entrance area into<br />

the kitchen. Likewise, the decision in favour of a kitchen island,<br />

along with the combination of glossy white surfaces and partially<br />

concealed appliances, creates more of a living-room than a<br />

kitchen atmosphere. The ambience is that of a Mediterranean<br />

kitchen in summer, with lots of room and direct contact to the<br />

outdoors — in this case, the terrace.<br />

What the couple — both enthusiastic cooks — couldn’t know<br />

in advance was how quickly they would be integrated into the<br />

neighbourhood, which is made up of <strong>new</strong>comers like them. The<br />

community they found here was quite unlike the classic urban<br />

picture of village life. “We’ve made more friends here than we did<br />

during all our time living in the city,” they say. This is a view that’s<br />

heard more and more often from people who have escaped to the<br />

country. Rural living has long since ceased to be provincial. Thanks<br />

to the Internet and the iPhone, it’s possible to be in touch “virtually”<br />

around the clock. And for people who like to cook, the range of<br />

produce on offer in the neighbourhood is by no means basic. In<br />

fact, the couple rave about the organic bread and organic vegetables<br />

that are locally available. Their culinary accomplishments range<br />

from the regional speciality tarte fl ambée — done to a turn on their<br />

Gaggenau baking stone — to homemade sushi, homemade spätzle<br />

noodles and Thai curry. In fact, there’s only one no-no: cooking<br />

strictly according to the recipe. “I always play around with the ingredients,”<br />

says our hostess. “That’s what gives cooking an extra kick.”<br />

Be it delicately seasoned vegetables cooked in the Gaggenau<br />

Combi-steam oven, savoury potato dishes or salmon served with an<br />

exotic sauce — most dishes are prepared from ingredients chosen<br />

on the spur of the moment. In charge of the wine is the man of the<br />

house, who has a collection of fi ne vintages from the nearby Pfalz<br />

region safely stored away in the cellar.<br />

For these homeowners, what counts more than anything<br />

else is being able to carve out islands of enjoyment in the midst of<br />

a heavy work schedule. That includes having a home that has<br />

been designed to completely meet their individual needs and to<br />

provide the perfect escape from the demands of work. “But the<br />

funny thing is that now that everything is fi nished, the creative urge<br />

is still there, just as though we were building another <strong>new</strong> house!”<br />

says the owner with a laugh. Fortunately, there are still a number of<br />

future plans to work on, including the installation of a small pool in<br />

the garden behind the house.


Where nature meets<br />

architecture<br />

Although the garden<br />

is still young, it is already<br />

clear how well the light<br />

and airy structure of the<br />

house will merge with<br />

the surrounding countryside<br />

(above). The large<br />

sliding windows dissolve<br />

the boundary between<br />

inside and outside (right),<br />

and the generous bathroom<br />

likewise gets lots of<br />

natural light (below).<br />

It was the prime wish of<br />

the owners, who felt<br />

magically attracted here<br />

from the city, to forge a<br />

bond between the house<br />

and nature.<br />

FOTOS: BRUNO HELBLING<br />

19


20 Kitchen Love<br />

Born in 1956, Erick van Egeraat, who is one of the<br />

Netherlands’ best known architects, considers<br />

himself a representative of a sensual architecture.<br />

He speaks of a “modern Baroque” and mixes<br />

shapes, colours and materials to his heart’s content.<br />

Among his most famous Dutch buildings are the<br />

Popstage MEZZ in Breda, the city hall in Alphen and<br />

“The Rock”, an offi ce tower in Amsterdam. He also<br />

designed the ING offi ce building in Budapest, Hungary,<br />

and the Institute of Modern Art in Middlesbrough, UK.<br />

Time to Eat. The fast food era is over for<br />

Erick van Egeraat. It is now mostly fresh fish that<br />

adorns the plate of this butcher’s son<br />

Interview: Kerstin Schweighöfer<br />

How important is the kitchen to you — as a private person<br />

and as an architect?<br />

The kitchen continues to be the centre of the house. And that is<br />

no different at our house. Although we are not at home all that<br />

often, we gather in the kitchen whenever we are — particularly<br />

when my four children from my fi rst marriage are with us.<br />

And as an architect? What kind of kitchen do clients<br />

want in 2010?<br />

The kitchen often has to be larger than used to be the case. Open<br />

kitchens with a bar continue to be very popular. However, many<br />

people still want a closed kitchen with a classical dining room.<br />

In such a set-up, they don’t have to clean everything up right away<br />

when guests come. Instead, they can simply close the kitchen<br />

door. The kitchen can be small, thereby making more space<br />

available for the dining room. But whatever the arrangement, there<br />

is one golden rule: the kitchen and everything in it have to be<br />

perfect. This applies to us, too. We even have two kitchens in our<br />

Rotterdam apartment.<br />

Why is that?<br />

We have a small one with a bar that we use for more intimate<br />

occasions or when we want to enjoy an aperitif at the bar<br />

with guests. We also have a second, large kitchen with an<br />

adjoining open dining room. Both kitchens are fully functional<br />

and fi tted with the latest appliances. I’m not a great cook,<br />

but you don’t have to be a Formula 1 driver to be able to afford<br />

a Porsche, either.<br />

With your wife behind the wheel in this case…<br />

That’s right. She is an excellent cook who insists on high<br />

standards and she also has an extraordinary talent when it<br />

comes to organisation. Everything is cleaned up again in<br />

no time at all. Although I can cook, too, I prefer to design houses.<br />

But I have always been quite good at browning meat…<br />

A legacy from your father, who was a butcher?<br />

Yes! We used to eat a lot of meat at home when I was a boy. But<br />

things are much different today. Now we mostly eat fi sh — for<br />

example scampi or tuna. We are particularly keen on everything<br />

that is low in calories and can be put on the Teppan Yaki, the<br />

Japanese griddle. It’s a fantastic invention!<br />

Is that the infl uence of your wife, who used to be<br />

a model?<br />

Today, every child knows that you should have a healthy diet.<br />

The word has even got around in Russia, where I have a lot of<br />

construction projects. Healthy food also tastes a lot better.<br />

The days when I would quickly devour a pizza are over, in any<br />

case. And when my wife and I eat, we take our time. That,<br />

I think, is the trend of the future.<br />

And what does the future look like?<br />

Even more people will eat out at restaurants. And when they do<br />

decide to cook at home for themselves, they will try to do so<br />

just as professionally as the chef at a restaurant. Quality will also<br />

enjoy a very high priority. Even my compatriots, the rather frugal,<br />

Calvinist Dutch, are now spending more money on the kitchen<br />

than they did in the past. We have learned to pay much more<br />

attention to the importance of cooking and eating. And I consider<br />

this development to be the most important change in awareness<br />

of recent decades. ¤


1 Iittala Tools pan<br />

Maybe it is the big handles that<br />

impressed me so much. But<br />

there is hardly any pot or pan that<br />

I like more than this. The thick<br />

heavy base makes cooking easy.<br />

2 Ray Eames stools<br />

Defi nitely not the fi rst piece of<br />

equipment you might expect in a<br />

modern design kitchen. But we<br />

love to use them everywhere.<br />

Even when not used and left<br />

standing around by mistake, they<br />

enhance any room.<br />

3 Wüsthof tomato knife<br />

From all the knifes that I have ever<br />

seen, Wüsthof still impresses<br />

me the most. Maybe it’s a bit of a<br />

male thing to be so obsessed<br />

with these kinds of objects even<br />

though I hardly use any of them.<br />

But when I do use one, cutting<br />

through a soft tomato skin sends<br />

shivers down my spine.<br />

4 Tetsubin cast iron teapot<br />

It’s the blackness that makes it so<br />

cool. And the water drops on top<br />

of it make it look like an animal.<br />

Because of its gracious silhouette,<br />

you don’t realise how heavy this<br />

teapot really is until you actually lift<br />

it.<br />

5 Iittala glasses<br />

Danish minimalist design is<br />

usually the last thing that gets me<br />

excited. But this set of glasses<br />

turns drinking into an extraordinary<br />

experience. All drinks taste so<br />

much better when the edge of the<br />

glass is extremely thin. What’s<br />

more, these glasses are designed<br />

so well. Whenever I look at them<br />

I wonder how anyone could subscribe<br />

to a throw-it-away mentality.<br />

1<br />

2<br />

6<br />

6 Laguiole bottle opener<br />

Some objects are attractive<br />

because they are perfectly made.<br />

Superbly crafted with all that<br />

French style, these openers are<br />

the perfect tool when it comes<br />

to opening a good bottle of wine.<br />

It is a real pity that so many<br />

good wines can’t be purchased<br />

with a cork these days.<br />

3<br />

4<br />

5<br />

PHOTOGRAPHY: MARCO BAKKER (LEFT), BENNE OCHS


22 Thinking the Future II<br />

Shopping <strong>spaces</strong>hip<br />

The MPREIS market in Matrein looks<br />

like a glittering aluminium UFO that’s<br />

somehow landed in the Alps.


The Wonderful World of Shopping<br />

Modern supermarkets are much more than<br />

just bargain outlets. The best such shopping<br />

venues give consumers the feeling they<br />

are at a weekly market in a space-age setting<br />

Text: Tobias Moorstedt<br />

PHOTGRAPHY: PAUL OTT


Modern supermarkets exploit waist-high shelves,<br />

thematic product islands and merchandise<br />

sections. “If you’ve got a great interior, you should<br />

show it,” says one market designer. High ceilings,<br />

generous lighting, stylish bistros, clearly arranged<br />

merchandise islands — customers should feel<br />

comfortable, whether they’re shopping in Niederndorf<br />

(top, far left) or Achenkirch (bottom, far right).


“ Supermarkets are the<br />

most frequented public places,<br />

so you can’t say their<br />

appearance isn’t important.”<br />

Hansjörg Mölk, MPREIS<br />

A building site in the Salzburg region of Austria, a deep<br />

excavation pit, surrounded by high mountain peaks. The gravel<br />

piles, steel beams, and diggers at a street corner in Bad Hofgastein<br />

don’t reveal much — just about anything might be under construction<br />

here. It’s simply a blank piece of paper in an engineer’s notebook.<br />

A short time later, those familiar with such sites begin to see that the<br />

building under construction is more than just a run-of-the-mill<br />

residential complex or yet another Alpine hotel. The combination of<br />

concrete, wood and large windows indicates an extravagant modern<br />

architectural structure — a library perhaps, or a concert hall. However,<br />

most Austrians already suspected that a <strong>new</strong> supermarket will<br />

soon appear. And they were right. The latest MPREIS supermarket<br />

opened here in December 2009. This elegant house of merchandise<br />

has razor-sharp corners and shopfront windows that display<br />

products as if they were in a painting framed by black steel girders.<br />

The MPREIS supermarket chain recognised some<br />

time ago that low prices and big lettering are no longer enough<br />

to attract customers. “Our challenge is to provide a spatial<br />

experience along with an attractive range of products,” says<br />

MPREIS managing director Hansjörg Mölk. MPREIS buildings<br />

have won numerous architectural prizes, including the New<br />

Alpine Architecture Award (Astrid Taschapeller and Peter<br />

Köbler, Wenns) and the World Architecture Community Award<br />

(Peter Lorenz, Niederndorf). Some of these structures even<br />

represented Austria at the Biennale in Venice. The leading<br />

design magazine Wallpaper described the discounter’s outlets<br />

as “seriously sexy supermarkets”.<br />

The prototypical supermarket of the 20th century was<br />

defi nitely not seductive in any sense of the word. Instead, it<br />

PHOTOGRAPHS NUMBERED IN ROWS ACROSS SPREAD: THOMAS JANTSCHER (NO. 1, 7, 10), ANDRÉ MORIN (NO. 9), LUKAS SCHALLER (NO. 2–6, 8, 11, 12)


26 Thinking the Future II<br />

resembled the packages and cartons displayed on endless<br />

rows of shelves under cold fl uorescent lights. It was as if the<br />

designers had subscribed to the motto: “Square, Practical,<br />

Good”. The supermarkets’ pragmatic structure refl ected<br />

the two main driving forces behind the design: cost-benefi t<br />

considerations and logistic optimisation.<br />

The result was a wave of eyesores. This was no good<br />

because, as Mölk points out, “supermarkets are the most<br />

frequented public places, so you can’t say their appearance<br />

isn’t important”. At the beginning of the 1980s, architect Heinz<br />

Planatscher convinced Mölk to try something <strong>new</strong>. This little<br />

experiment evolved into a valuable brand. These days, supermarket<br />

chains in Austria not only compete in terms of the best<br />

location and the lowest prices; they also strive to achieve the<br />

best architectural designs. Even star architects like Dominique<br />

Perrault have been persuaded to build outlets for MPREIS. In<br />

other countries as well, supermarket operators are giving shop<br />

design a higher priority. For example, some time ago the US<br />

organic supermarket chain Whole Foods realised that you can’t<br />

sell premium organic products in faceless concrete structures.<br />

That’s why it commissioned renowned architects from the<br />

KTGY Group to design its fl agship store in Pasadena, California.<br />

Department store giant Selfridges let avant-garde designers<br />

from Future Systems handle its food halls in Manchester and<br />

Birmingham in the UK, while in Germany, young architects from<br />

RobertNeun have already won several awards for their work<br />

on FrischeParadies supermarkets. As the jury for the Deubau<br />

Award put it, the architects dedicated themselves “to designing<br />

commercial buildings for storing and distributing merchandise<br />

in a manner that enhances the cityscape”. To put it another way,<br />

the “food lounges” which these architects often build in old<br />

warehouses, are simply lovely places to shop and spend time.<br />

RobertNeun’s main offi ce is in an old industrial building in the<br />

Prenzlauer Berg district of Berlin. A narrow stairway leads to<br />

the studio used by Thomas Baecker, Nils Buschmann, and Tom<br />

Friedrich. Pipes and wires run underneath the ceiling of the white<br />

room. “We like the raw authenticity of industrial settings,” says<br />

Baecker, who also points out that “containers and stock pallets<br />

are just as much an integral part of supermarket processes as<br />

the giant sliding doors in refrigerated rooms and the meat hooks<br />

hanging from the ceilings.” In 2009, FrischeParadies opened a<br />

shop in Berlin — a bungalow-like structure with a total fl oor space<br />

of 6,000 square metres that reminded architecture critics in the<br />

German FAZ <strong>new</strong>spaper of Le Corbusier. This was because its<br />

wooden frame is supported by dark and abstractly shaped steel<br />

beams while its large seamless glass surfaces offer a view deep<br />

inside. When darkness falls, the yellow LED lamps that illumi-<br />

PHOTGRAPHY: THOMAS JANTSCHER


nate the empty building, shopping trolleys, car park, and pockets<br />

of rubbish turn the site into a veritable installation.<br />

Until recently, retail chains interpreted corporate design as<br />

meaning that each outlet should have a similar appearance<br />

and structure. Customers would then be able to fi nd the shops<br />

and recognise their interior structures, regardless of whether a<br />

7Eleven, for example, is located in Hong Kong or Los Angeles.<br />

Only recently did companies realise that the atmosphere in<br />

which they present their products is important, and that modern<br />

architecture can enhance a brand’s value and attract attention.<br />

Indeed, car manufacturers like Mercedes, BMW, and VW are<br />

already involved in a crazy competition involving museums, transparent<br />

factories, and so-called auto cities designed by Zaha<br />

Hadid or Coop Himmelb(l)au. The MPREIS market in Telfs also<br />

looks like a glittering aluminium UFO that has somehow landed<br />

in the Alps. Each market is unique. “Our style focuses on the<br />

individual and unmistakable,” says Mölk. “Because we always<br />

look different, people tend to recognise us.”<br />

Still, supermarkets will never become sculptures. “We<br />

are judged primarily on things like whether or not we deliver on<br />

time and whether our doors are wide enough to accommodate<br />

forklifts,” says Baecker. In other words, functionality and business<br />

factors remain the key. Even Mölk points out that “the market<br />

Summits rather than merchandise mountains<br />

MPREIS shops like the one in Telfs (left) choose<br />

to forgo shelf space in favour of transparency<br />

and open areas. As a result, shopping there is a<br />

true experience. People at FrischeParadies have<br />

a similar view of things but have opted instead<br />

for the raw charm of industrial aesthetics, as<br />

can be seen at the market in the Berlin district<br />

of Prenzlauer Berg (top).<br />

needs to function properly.” But isn’t good architecture the art<br />

of reconciling budget constraints, construction ordinances,<br />

spatial contexts and function to create an exceptional design?<br />

Baecker says that chains like MPREIS, FrischeParadies and<br />

Whole Foods understand that while a large glass facade can<br />

reduce the absolute shelf space in a market, it will also pull more<br />

customers inside. In other words, sometimes an exceptional<br />

form can also follow function: “Our ceilings are up to 1.50 metres<br />

higher than stipulated by law,” says Mölk. “This creates a<br />

pleasant atmosphere that entices people to stay longer.” It goes<br />

without saying that discount merchandise is a no-no in such<br />

a designer market. FrischeParadies is actually a delicacy food<br />

business that formerly supplied only hotels and restaurants,<br />

but has now opened its doors to the public. The entrance to<br />

every FrischeParadies is adorned with a sign touting caviar and<br />

truffl es — and right next to that is the shop’s spice section.<br />

However, MPREIS also stresses the regional origin of many of<br />

its products. These days, the “super supermarket” has become<br />

the ideal place for a <strong>new</strong> consumer sub-species with a “LoHa”<br />

(Lifestyle of Health and Sustainability) to shop. For these consumers,<br />

food is more than just a nutrient. In fact, their shopping<br />

list is like a personal identity card that says “I am what I eat.”<br />

In the traditional supermarket, the shelf arrangement, signs,<br />

and information from loudspeakers guide shoppers past<br />

each product at least once. This guidance system leaves some<br />

options open, but seals off others. “Today’s modern customers<br />

don’t like to feel trapped, however,” says Baecker. That’s why<br />

modern supermarkets utilise waist-high shelves and thematic<br />

product islands and merchandise sections. Sometimes cash<br />

registers are even arranged within the market rather than at the<br />

end, thereby eliminating this ultimate barrier as well. “If you’ve<br />

got a great interior, you’ve got to show it,” Baecker says.<br />

Baecker and his colleagues took this doctrine further<br />

than ever when designing the FrischeParadies supermarket in<br />

Berlin. The supermarket’s glass windows and innovative “viewing<br />

channels” not only display products but also reveal what’s<br />

behind the scenes and in storage areas. It’s a transparent supermarket<br />

where administrative staff can be found between the<br />

aisles and customers can see storerooms and trucks bringing<br />

in deliveries.<br />

Mölk believes supermarkets should not be a place where<br />

customers simply work through a shopping list. Instead, they<br />

should be places where people communicate, similar to the<br />

old weekly markets. That’s why these super supermarkets often<br />

include bistros and bars. Amanda Levete and her colleagues<br />

at Future Systems adopted a similar approach with the food halls<br />

for Selfridges department stores in England. These halls look<br />

like the bridge of a <strong>spaces</strong>hip with their cool blue light illuminating<br />

the biomorphic glass showcases and shelves. Here, the<br />

artifi cialness of the market environment underlines the naturalness<br />

of the products. According to Future Systems, this concept<br />

is meant to re-establish supermarkets as social meeting places —<br />

locations for people to stroll about in, sample individual products<br />

and converse with other people. In other words, what’s needed<br />

is a weekly market that looks like a <strong>spaces</strong>hip.<br />

Further information<br />

www.mpreis.at/standorte/architektur/architekturdesign/index.htm<br />

www.frischeparadies.de<br />

www.wholefoodsmarket.com<br />

PHOTGRAPHY: ANNETTE KISLING


28 Projects<br />

A UFO Lands in Denmark<br />

A circular houseboat<br />

moored in Copenhagen<br />

is a masterpiece<br />

boasting state-of-the-art<br />

green technology Text: Oliver Stilling<br />

UFO with a view<br />

Sea views almost all round.<br />

In winter, the Unique Floating<br />

Object is a real eye-catcher<br />

in Copenhagen’s frozen harbour.


If you take a walk — or, preferably, a bicycle ride — around the<br />

harbour of Copenhagen, Denmark, you will see a large<br />

buoyant construction that will tempt you to linger for a while. At<br />

Kalvebod Wharf, right opposite two former grain silos that were<br />

remodelled into upscale apartments by the Dutch architects<br />

MVRDV, and within a stone’s throw from the waterfront’s popular<br />

29<br />

open-air swimming pool, you’re bound to come across a<br />

houseboat with a spectacular design. As its name suggests,<br />

the ‘UFO’ — Unique Floating Object — really does look like<br />

something from outer space. Most houseboats are rectangular<br />

like ships and are often remodelled boats. But this one<br />

is completely circular and is covered by a two-deck ceiling. PHOTOGRAPHY: THOMAS IBSEN (RECHTS), CC DESIGN (2)


30 Projects<br />

Household brands<br />

Once you are inside the boat, the extravagant but stylish<br />

interior will take your breath away. “We asked ourselves: ‘What<br />

is the world going to look like in 20 years?’” says Christian<br />

Christiansen, founding CEO at CC Design. Having answered<br />

this question, we then made the design accordingly.” His<br />

company developed this prototype in partnership with Marina<br />

Housing, a Helsinki-based Finnish maker of fl oating structures<br />

that plans to put the boat into production.<br />

The result is a 130 tonne houseboat costing 1.6 million<br />

euros. The vessel, which has been built with sustainable<br />

materials, is equipped with a variety of the latest technologies<br />

from household brands like Danfoss, Duravit, Uno Form, Harman<br />

Nordic, Lauritz Knudsen, Samsung and, of course, Gaggenau.<br />

All of these companies have made their products freely available<br />

for the houseboat project.<br />

The houseboat sailed into the harbour prior to the 2009<br />

United Nations Climate Change Summit, commonly known as<br />

the COP15. A variety of international delegations — most notably<br />

from China and the United States — dropped by to see the boat<br />

during the summit, says Christiansen. The exact outcome of the<br />

visits is unclear. The UFO is furnished like any fancy cosmopolitan<br />

two-storey apartment. However, there are two key differences:<br />

it is energy-effi cient and has a sea view in three of the four<br />

directions. The sea view is especially impressive from the kitchen<br />

area in the centre of the boat, which is equipped with blackstained<br />

Italian poplar wood by uno form. Here, a handful of<br />

Gaggenau’s revolutionary appliances provide everything you<br />

could wish for in terms of comfort. They include a fridge and<br />

freezer from the Vario Cooling 200 series with an energy rating<br />

of A++, an oven, a Combi-steam oven and a coffee machine, all<br />

from the 200 series, an 80 centimetre wide induction cooktop<br />

with Twist-Pad control, a Vario dishwasher, as well as a washing<br />

machine and a dryer.<br />

Splashing around<br />

in a fl oating whirlpool<br />

The UFO is outfi tted with<br />

all of the comforts of a<br />

home in one of the world’s<br />

great cities — including<br />

Scandinavian design and<br />

Gaggenau-fi tted kitchen<br />

appliances (left). The stairs<br />

(bottom right) appear to<br />

fl oat up to the upper deck.<br />

The wood fl oor in the<br />

living room (top right) is<br />

equipped with an underfl<br />

oor heating system that<br />

utilises heat from the<br />

seawater in the harbour.


Sustainable and exclusive<br />

The average private home doesn’t come with a server room, but<br />

then again there doesn’t seem to be anything average about<br />

the UFO. The sound system delivered by Harman Nordic’s two<br />

strong brands Harman/Kardon and JVL has a main-source<br />

system in the little server room amidships between the kitchen<br />

and the hallway. All the sound sources are controlled by built-in<br />

panels and remote controls in every room. To claim that the<br />

sound of the music is “green” would probably be pushing it a<br />

bit. But at least the products installed by Harman Nordic can<br />

boast a very low standby power consumption.<br />

Both fl oors have bathrooms supplied by Duravit. Anyone<br />

entering them will be impressed by the use of classical Starck 1<br />

porcelain from the <strong>new</strong> PuraVida design series. As if all this wasn’t<br />

enough, on leaving the combined kitchen/dining room you encounter<br />

the stairs to your right. Each of the stairs seems to hang from the<br />

wall, and walking on them is a downright elevating experience. The<br />

top fl oor is home to the master bedroom and the boat’s other sundeck,<br />

where you can enjoy a Jacuzzi all year round. The water temperature<br />

is 40 degrees Celsius. Incidentally, there’s a sauna up here,<br />

too. It’s a Duravit sauna designed by EOOS. It’s called Inipi, which is<br />

Lakota Indian for ‘sweat lodge’. What you recognize immediately on<br />

coming on board the UFO is the care and accuracy that has gone<br />

into every part of the houseboat — be it the wooden fl oor or the way<br />

in which the windows are attached to the panels that surround<br />

them. “We have used very skilled craftsmen for everything and<br />

they built the house using traditional methods,” says Christiansen.<br />

Heat from the fl oor<br />

On entering the prototype you are asked to take off your shoes.<br />

And then you feel the warmth coming from the 250 square<br />

metre wooden fl oor. The temperature is cosy even though it’s<br />

freezing outside the large panorama windows. That might not<br />

sound like sustainability, but it is. Danfoss, the leading Danish<br />

manufacturer of valves and fl uid handling components, has<br />

created an indoor climate using the latest heat pump, fl oor<br />

heater and heat recovery ventilation systems. The power source<br />

is the ocean plus indirect solar energy harvested from the sea.<br />

As Mads Rasmussen, Product Solution Manager at<br />

Danfoss explains, it is possible to extract heat from seawater “by<br />

laying a coil wrapped with hoses on the seabed beneath the<br />

houseboat”. The impressive big Danfoss pump just lies there in<br />

the water. It doesn’t look like much but it does an amazing job.<br />

But why are all these high-end brands interested in participating<br />

in a sustainability project being carried out by CC Design<br />

and Marina Housing? The answer is easy. The fi rms get a chance<br />

to show the importance of creating energy-effi cient products in a<br />

world that desperately needs solutions to climate change.<br />

According to Marina Housing the primary market for a<br />

houseboat like the UFO is the Middle East — for example,<br />

in places like Abu Dhabi, Bahrain and Saudi Arabia, where the<br />

Finnish company already has a rich portfolio of customers.<br />

The houseboat will soon be moved to a different part of the waterfront<br />

where it will be used as a showroom.<br />

Further information<br />

www.marinahousing.fi /en/<br />

31<br />

FOTOS: THOMAS IBSEN


32 New Products<br />

Ease of Use and Safety<br />

The <strong>new</strong> fully electronic gas cooktops<br />

of the Vario cooktops 400 series


Extremely precise and fast: There are many advantages<br />

when you cook with gas. The <strong>new</strong> generation of gas cooktops<br />

from the Vario cooktops 400 series combines functionality and<br />

safety to give the perfect result. The fully electronic controls<br />

make the cooktops extremely fl exible: From the simmering setting<br />

to 6,000 watts of power for the gas wok (when operated with<br />

natural gas) — the gas fl ame can be instantly set to one of<br />

12 power levels at any time. When the simmering setting is<br />

selected, the gas fl ame extinguishes automatically every<br />

30 seconds and is reignited 30 seconds later to perfectly<br />

simmer food on the lowest setting.<br />

Especially user-friendly: The automatic ignition makes it<br />

possible to activate and exactly reproduce the gas fl ame directly<br />

at every power level for exceptional ease of use. The fl ame is<br />

also monitored electronically and is reignited automatically — for<br />

example, after it has been extinguished by a draft.<br />

Visually striking: The appliances with front-mounted control knobs<br />

are the fi rst gas cooktops with the Gaggenau typical orange<br />

illuminated rings that indicate the current operating mode and<br />

operational errors. The rings are activated when the appliance is<br />

switched on and thus have an important safety function.<br />

Product information<br />

VG 441/ VG 442 Fully electronic Vario gas cooktops 400 series<br />

Dimensions 38 cm wide<br />

Features Stainless steel, fully electronic power control,<br />

automatic fast ignition, electronic fl ame monitoring<br />

with automatic re-ignition, residual heat indicator<br />

and safety shutoff. Power range: gas wok 300 –<br />

6,000 W (when operated with natural gas)/<br />

simmering setting 150 W, 2 burner gas cooktop<br />

165 – 4,000 W/simmering setting 80 W<br />

Further information www.gaggenau.com<br />

33<br />

PHOTOGRAPHY: GAGGENAU


34 Gaggenau Online<br />

Open Around the Clock:<br />

The Gaggenau<br />

Online Showroom<br />

Virtual landscapes and <strong>spaces</strong> are not only the terrain for<br />

modern journeys of adventure and discovery — they also provide<br />

a setting that enables people to express their creativity. And<br />

that also applies to the <strong>new</strong> Gaggenau online showroom —<br />

which initially features three <strong>spaces</strong>. Every day, 365 days a year,<br />

visitors to the site have an opportunity to make the barren<br />

landscape of the Mongolian desert the starting point of a varied<br />

spectrum of encounters with the world of Gaggenau. The<br />

users can try out for themselves, in a specifi c ambience, the<br />

confi gurations that achieve the desired effect.<br />

The principle is as surprising as it is innovative<br />

Visitors are led through three portals at<br />

www.gaggenau.com/onlineshowroom<br />

into three different digital worlds.<br />

After clicking on “New York”, the user enters the 42nd fl oor of a<br />

high-rise building with a dazzling view of Manhattan. A spacious<br />

loft with stainless steel and wood design elements is the stage<br />

for the Gaggenau appliances that have been placed here.<br />

Each product can be studied in detail with a zoom camera and<br />

is presented complete with image and text. The focus here is on<br />

the appliances’ sophisticated technology and broad range of<br />

functions and details.<br />

In addition to the existing Gaggenau showrooms all over<br />

the world and their spectacular mobile spin-offs that travel<br />

from continent to continent, the virtual showroom is a further<br />

A barren steppe landscape. Three pavilions.<br />

Each one offers a <strong>new</strong>, intensive<br />

encounter with the world of Gaggenau.<br />

especially convenient way for users to experience Gaggenau up<br />

close, on the one hand, while also exploring their own ideas<br />

in a manner that’s experimental and almost playful, on the other.<br />

After all, in this virtual environment entire confi gurations of<br />

appliances can be interchanged and integrated in one and the<br />

same room. As a result, it becomes possible to easily try out<br />

a wide array of options.<br />

Whereas the focus in the “New York” setting is on<br />

solutions for an interior with generous dimensions, in the<br />

“Balinese Pagoda”, which is set in pristine natural surroundings,<br />

there is a different objective. Here, the aim is to harmoniously<br />

put together a combination of natural materials and aluminium<br />

surfaces — as organically as the traditional Balinese architecture<br />

refl ects the exotic landscape.<br />

The third digital journey conveys the aristocratic grandeur<br />

of a Venetian palazzo. Here the refi ned setting for a kitchen<br />

equipped with Gaggenau appliances is a residence with very<br />

high ceilings. The central aspect is the contrast between a<br />

cool stainless steel look and period interiors, with all the fl air<br />

that the lagoon city is famous for.<br />

As a “guest” in these rooms, visitors not only learn how<br />

the Gaggenau appliances can be combined in many different<br />

ways and without stylistic restrictions in the kitchen of their<br />

dreams; the online showroom is also the <strong>new</strong> Gaggenau Internet<br />

address for an individualised brand experience. And it will<br />

be expanded in the future — with features including a wealth of<br />

information on the history of Gaggenau.<br />

PHOTOGRAPHY: GAGGENAU


Gaggenau<br />

<strong>new</strong> <strong>spaces</strong> <strong>07</strong><br />

Focus on Singapore<br />

1.<br />

Stopover in Singapore: The<br />

Gaggenau mobile showroom<br />

Thousands of visitors came to Boat Asia held in<br />

Singapore in April. At this celebration of waterfront<br />

lifestyle, they were eager to experience maritime luxury<br />

up close — at the helm of a super-yacht, inside an elegant<br />

cabin or on the gleaming decks of sleek speedboats.<br />

Gently rocking between the 57 well-heeled<br />

vessels on exhibit was an unusual launch carrying an<br />

extravagant cargo: the Gaggenau mobile showroom.<br />

Following stopovers in Phuket and Bangkok, the travelling<br />

brand messenger revealed that Gaggenau caters<br />

to its customers even on the waterfront. In addition,<br />

cooking shows featuring the 200 series ovens and the<br />

Vario 400 series cooktops, especially the teppan yaki,<br />

demonstrated to visitors that life on a yacht without<br />

high-end kitchen appliances is as incomplete as nightlife<br />

without music.<br />

Sights and Scenes 35


36 Sights and Scenes<br />

2.<br />

The Tree Lover<br />

The Singaporean architect Kay Ngee Tan<br />

uses plants to connect old and <strong>new</strong> urban elements —<br />

and he tries to learn from history<br />

Text: Roland Hagenberg<br />

It looks like a cross<br />

between the<br />

Guggen heim Museum in<br />

New York and a gigantic<br />

birthday cake: the<br />

Singapore Pavilion for<br />

Expo 2010 in Shanghai.<br />

People who live near the equator don’t<br />

have seasons, only the tropical<br />

alternation of rain showers and sunshine.<br />

Time seems to stand still in the Duxton<br />

Hill neighbourhood of Singapore on the<br />

edge of China Town, where lovingly<br />

restored old buildings from the colonial<br />

period doze in the shade of exotic trees.<br />

Their survival in the midst of the city’s<br />

explosive development of recent decades<br />

was the result of pure chance rather than<br />

urban planning. The houses are now<br />

protected landmarks. In earlier times,<br />

merchants lived in the top stories and<br />

used the street fl oors for their shops,<br />

where they would smoke opium while<br />

waiting for customers. Today, the<br />

architectural charms of days gone by<br />

offer designers, artists and architects a<br />

measure of protection from the<br />

monotonous and functional business<br />

world of Singapore. The 53-year-old<br />

architect Kay Ngee Tan is among those<br />

who have found their way to this creative<br />

oasis. His latest project is the Singapore<br />

Pavilion for this year’s World Fair in<br />

Shanghai, whose organisers expect to<br />

welcome a total of ten million visitors.<br />

“Urban symphony — that was<br />

the theme we started with,” he explains.<br />

PHOTOGRAPHY:: PR KAY NGEE TAN


“A variety of sounds, rhythms and instruments<br />

will be united into a harmonious<br />

whole, just as Singapore is doing with its<br />

many cultures, races and religions.”<br />

Because the English word “square” can<br />

mean “boring” as well as “quadrilateral”,<br />

Tan has deliberately avoided cubical<br />

structures. “The pavilion is as round as a<br />

music box playing waltzes, and if you take<br />

a closer look at the façade you’ll see patterns<br />

similar to those formed on a music<br />

cylinder by the metal picks that play the<br />

music,” he says. You could also say it’s a<br />

cross between the Guggenheim Museum<br />

in New York and a minimalist birthday<br />

cake — overshadowed by tropical trees,<br />

which you see everywhere in Singapore.<br />

“We put plantings on the roof, and the<br />

building is additionally cooled by the wind<br />

that is caught in the irregular surfaces of<br />

the façade and then conducted inside the<br />

building,” says Tan.<br />

Like almost all Singaporeans, Kay Ngee<br />

Tan is a descendent of immigrants who<br />

were either driven out of their homeland<br />

or seeking a better life. Initially they were<br />

uprooted, later they felt stranded, but<br />

today they are an indispensable part of a<br />

multi-ethnic experiment that is unique in<br />

the world. Different ethnic groups are<br />

well integrated and live together harmoniously<br />

in this city-state, a metropolis with a<br />

population of four million. “Our main<br />

cultures are Chinese, Indian, Malaysian<br />

and European. In the interior of the pavilion<br />

I have represented them symbolically<br />

with four cylindrical pillars,” Tan says.<br />

The architect, who is of Chinese<br />

origin, received his training at the Architectural<br />

Association School of Architecture<br />

in London. In the late 1980s he<br />

received First Prize in the international<br />

student competition sponsored by the<br />

Royal Institute of British Architects, and<br />

from that point on his career took off.<br />

“The assignment was to design an exhibition<br />

space for the artists David Hockney<br />

and Anthony Caro. The legendary<br />

architect and construction philosopher<br />

James Sterling was a member of the jury.<br />

He liked my design most of all.”<br />

Tan stayed in England for 20 years<br />

and established his fi rst architectural<br />

offi ce there. Today it’s one of three, the<br />

others being in Singapore and Istanbul.<br />

The rightness of Tan’s decision to return<br />

to Singapore after living abroad for so<br />

long was confi rmed by an experience he<br />

had before he left London. “I was standing<br />

in the glassed-in Palm House in Kew<br />

Gardens with all these fantastic tropical<br />

trees, and I thought, this is absurd. Here<br />

I have to pay admission in order to see<br />

them, but in Singapore they grow in front<br />

of every house and along every street!”<br />

Tan believes that it’s possible to<br />

create a city from scratch on a drawing<br />

board. However, he adds, if the city’s<br />

individual parts have no relevance to the<br />

people who live there, even the best<br />

construction plan won’t work: “If we had<br />

built Singapore the way Le Corbusier<br />

imagined his futuristic cities, the result<br />

would have been horrible. I think that<br />

today China can learn from us — from our<br />

mistakes as well as our successes. We<br />

too have experienced rapid economic<br />

expansion followed by a breakneck<br />

construction boom that has destroyed a<br />

great deal. Today we continue to modernise,<br />

but we’re also trying to preserve<br />

our past.” Plans call for precise landscape<br />

architecture to form links between<br />

old and <strong>new</strong> urban elements, with rooftop<br />

parks, climbing plants on highway bridges<br />

and streets with overarching canopies<br />

Kay Ngee Tan<br />

is Singapore’s most<br />

exciting architect. He did<br />

his training in England,<br />

but he returned to<br />

Singapore “because of<br />

the trees”, he says.<br />

Below you can see his<br />

design for the Buddhist<br />

Cultural Museum in<br />

Singapore.<br />

37


38 Sights and Scenes<br />

of trees. Ever since the 1960s, Singapore’s<br />

bureaucrats have been looking for<br />

suitable plants all over the world.<br />

Kay Ngee Tan’s projects always begin<br />

with two rituals. When he thinks he has<br />

intuitively grasped the character of a<br />

building, he draws imaginary pictures of<br />

it with a coloured pencil on loose sheets<br />

of paper. “I always use this two-coloured<br />

pencil, which is blue on one side and red<br />

on the other. This lets me express two<br />

aspects of the building at the same time,”<br />

he says. And as though the survival of his<br />

creativity depended on these coloured<br />

Façade technology<br />

The residential buildings<br />

in Taipei’s Hu linduan<br />

quarter show similarities to<br />

computer circuits and<br />

an aerial view of the city.<br />

pencils, he uses only the best kind, which<br />

he has fl own in from a renowned<br />

stationery shop in Tokyo. The second<br />

ritual is a period of months during which<br />

he and his 12-person team in Singapore<br />

research the planned construction site’s<br />

history. “This creates trust between the<br />

client, the architect, the local people, and<br />

of course the people who will move into<br />

the fi nished building,” he explains. The<br />

results of this research into the site’s past<br />

fl ows into the architectural design, and<br />

the building can then be smoothly<br />

integrated into its surroundings. The team<br />

also uses programs such as “Google<br />

Earth” for its historical research. Once<br />

when Tan was preparing to create a <strong>new</strong><br />

façade for a building complex in Taipei,<br />

the capital of Taiwan, he noticed that the<br />

aerial photographs of the city that he was<br />

using in his research revealed construction<br />

patterns that resembled computer<br />

circuitry. Tan fi ltered out these patterns<br />

and integrated them into his design. For<br />

villas along a lake in Hangzhou, south of<br />

Shanghai — a region known for its<br />

mystical bamboo forests — the architect<br />

used the ringed pattern of bamboo<br />

trunks. He also created pedestrian bridges<br />

similar to those seen in paintings made<br />

in the 13th century by the artist Huang<br />

Gongwang, who used to live there.<br />

So it’s no wonder that the <strong>new</strong> bread factory<br />

Tan recently designed in Singapore,<br />

which is called “BreadTalk”, resembles a<br />

pile of baked goods. During his student<br />

years in London, Tan’s special fi eld of<br />

interest was “the language of originality”.<br />

Today he still regards it as the foundation<br />

of every successful design. If he’s not<br />

sure what he thinks about a certain issue,<br />

he sits down and writes a book, and in<br />

some years he writes several. One of<br />

them was Magnetic Fields of Cities,<br />

which received an award in Singapore as<br />

one of the ten best works on architecture.<br />

In this book and elsewhere, Kay Ngee Tan<br />

deals with buildings and their infl uence<br />

on their immediate surroundings.<br />

“Singapore is a society governed by<br />

certain rules, but that doesn’t mean<br />

Singapore as a whole is ‘square’,” Tan<br />

says. “There’s an incredibly exciting<br />

subculture here which dares to address<br />

controversial issues such as the problems<br />

faced by minorities, compulsory military<br />

service or freedom of the press. This is<br />

possible in the small experimental theatres<br />

that evolved from the tradition of<br />

Chinese drama. I often create the stage<br />

designs for these plays. It’s true that<br />

these events are attended by fewer than<br />

200 people, but they have an impact on<br />

our city’s cultural life,” says Tan with a<br />

smile. “Just 200 people — imagine how<br />

much they can accomplish in Singapore.”<br />

www.kayngeetanarchitects.com


One of the most remarkable<br />

private homes in Singapore<br />

is Cluny Park 8, which features<br />

a row of Kay Ngee Tan’s beloved<br />

palm trees in the courtyard.<br />

Bringing nature closer to<br />

architecture —<br />

Kay Ngee Tan included many<br />

good vantage points in his<br />

design for Cluny Park 8,<br />

ranging from narrow slits<br />

(right) to portholes (below).<br />

39<br />

PHOTOGRAPHY: KAY NGEE TAN (LEFT), DENNIS GILBERT (3)


40 Sights and Scenes<br />

3.<br />

An “Arminator”<br />

in a Culinary Mecca<br />

Armin Leitgeb, a<br />

world-class chef from<br />

the Tyrol region of<br />

Austria, has found<br />

his greatest challenge<br />

in Singapore<br />

Text: Roland Hagenberg<br />

“When I was in the fourth year we had<br />

career weeks to help us fi nd out what<br />

career we’d like to pursue,” recalls Armin<br />

Leitgeb. “I fi rst tried out mechanical<br />

engineering, which involved fi ling down<br />

blocks of metal and getting cracked<br />

fi ngernails. I decided that wasn’t for me!”<br />

Leitgeb thereupon left his home in the<br />

Stubai valley to work in his aunt’s<br />

restaurant in Seefeld, 40 kilometres<br />

away. “I was tasting, looking, sniffi ng,<br />

trying things out. The kitchen was a<br />

hotbed of activity, and that convinced<br />

me: I wanted to become a chef!”<br />

When Leitgeb, who is now 34, talks<br />

about his meteoric career in his thick<br />

Austrian dialect, one can still hear the<br />

youthful enthusiasm in his voice — along<br />

with a spirit of adventure and a longing for<br />

distant places. “During our training, we<br />

apprentices always saved every penny so<br />

that at the end of the season we could<br />

squander all the money abroad on a<br />

A chef and his world<br />

Armin Leitgeb in<br />

front of his workplace,<br />

the top restaurant<br />

Les Amis in Singapore.<br />

supper cooked by a famous chef, usually<br />

in France!” he recalls. After his apprenticeship,<br />

Leitgeb was hired by the threestar<br />

restaurant Tantris in Munich. The<br />

master chef Hans Haas became his<br />

mentor, and the two men are still close<br />

friends. “We often perform together<br />

at international cooking shows, and<br />

Gaggenau is an additional bond,” he<br />

says. “Hans’ school is equipped with<br />

Gaggenau appliances, and as for me, I’m<br />

a Gaggenau ambassador. I helped design<br />

the Gaggenau showroom in Singapore.”<br />

After Tantris, Leitgeb worked in Marc<br />

Haeberlin’s legendary restaurant Auberge<br />

de l’Ill in Alsace — Leitgeb’s wife was born<br />

in this region — and then moved on to<br />

Jacques and Laurent Pourcel’s Le Jardin<br />

des Sens in southern France. “In this<br />

business it’s not enough to just send<br />

around your CV. It’s important to have<br />

personal recommendations,” says Leitgeb.<br />

“That’s how it was for me — with one


PHOTOGRAPHY: DARREN SOH<br />

exception. After I had gathered some<br />

experience at the French Laundry in<br />

California, I suddenly felt like trying out<br />

Asia. My uncle was the director of the<br />

Fullerton Hotel in Singapore, and he<br />

actually passed around my CV to his<br />

acquaintances. That got me a job at the<br />

Raffl es Hotel! I wanted to get more<br />

experience in the area of management so<br />

that I wouldn’t fall into the same trap as<br />

many chefs before me: They worked for<br />

decades in the world’s best restaurants,<br />

then went into business on their own,<br />

but they failed miserably because they<br />

weren’t able to calculate costs!”<br />

However, Leitgeb considers stubbornness<br />

to be an even more dangerous<br />

characteristic than ignorance. “You can’t<br />

come to Singapore from Europe as a<br />

celebrated chef and simply do your thing,<br />

just because you think you’re the greatest.<br />

People’s palates are different all over<br />

the world. Of course it’s true that people<br />

Only the best produce<br />

and the freshest<br />

fi sh are good enough<br />

for Armin Leitgeb.<br />

The ingredients he uses<br />

are fl own in from all over<br />

the world, but the local<br />

markets also provide<br />

him with spontaneous<br />

discoveries and<br />

<strong>new</strong> taste experiences.<br />

always want to try something <strong>new</strong>,<br />

but you also have to offer them an<br />

escape route back to the kinds of taste<br />

experiences they already know. If you<br />

don’t, your guests won’t return and your<br />

restaurant will go bankrupt!”<br />

Armin Leitgeb — whose admiring friends<br />

call him the “Arminator” — believes the<br />

secret of his success in Singapore is a<br />

careful balance between lightness and<br />

taste. “Back home I could simply use<br />

more butter or lard to enhance a certain<br />

pleasurable taste, for example, but I<br />

wouldn’t dare to do that here!” he says.<br />

Leitgeb is now the Chef de Cuisine at<br />

Les Amis — and it’s the biggest challenge<br />

he has faced yet in his career, not just<br />

because the restaurant is so famous but<br />

also because Singapore is simply the city<br />

of fi ne food par excellence. “If you don’t<br />

gain weight while you’re here, there’s<br />

something wrong with you,” say the<br />

Singaporeans. That’s because everything<br />

you eat here tastes fantastic and there’s a<br />

broad range of cuisines to choose from —<br />

Chinese, Indian, Malaysian, Indonesian<br />

and European. Leitgeb often simply<br />

wanders around the “wet markets”, which<br />

offer fresh vegetables, meat and fi sh<br />

around the clock, to gain inspiration. He<br />

stops here and there, for example at the<br />

Tiong Bahru market, tastes and sniffs<br />

things, strokes fl owers, orders a bowl of<br />

noodle soup from a street stand — and<br />

then returns to Les Amis with a wealth of<br />

<strong>new</strong> ideas.<br />

“The ingredients of my dishes vary<br />

with the seasons and are carefully<br />

selected,” he says. “For example, I’ll call<br />

up a fi sherman in Brittany and talk to him<br />

directly rather than with a wholesale<br />

dealer. He might tell me that he’s caught<br />

a wonderful turbot. I then start to compose<br />

a meal in my mind, experimenting<br />

with impressions I’ve gathered from the<br />

Singapore markets until the delivery<br />

comes from the airport. If it’s winter in<br />

Europe I place my orders in Australia and<br />

fi nd out what vegetables are best there<br />

at the moment. When it comes to<br />

chanterelles, however, things get diffi cult.<br />

I want only those grown in France.<br />

The same goes for mugwort — which you<br />

need for a good roast goose.”<br />

The life of a sought-after chef might<br />

seem glamorous in lifestyle magazines,<br />

but Leitgeb isn’t impressed by the fl attering<br />

reviews he receives in the media.<br />

He accepts this acclaim with humour and<br />

a grain of salt. When he is asked if music<br />

inspires him while he’s cooking, the<br />

“Arminator” answers, “I often work in the<br />

kitchen for 15 hours at a stretch, so<br />

I need to have a radio above my head —<br />

not for the music but for the <strong>new</strong>s. Otherwise<br />

I’d never know what’s happening<br />

out in the world!”<br />

www.lesamis.com.sg<br />

41


42 Sights and Scenes<br />

4.<br />

A Multi-showroom for Singapore<br />

Together with exclusive partners,<br />

Gaggenau has created a setting that<br />

sharpens and refi nes all fi ve senses<br />

Text: Roland Hagenberg<br />

Gaggenau Experience Center<br />

11 Bishan Street 21, 4th fl oor<br />

Singapore 573943<br />

Opening hours:<br />

Monday through Friday<br />

8:00 a.m.–5:30 p.m.<br />

by appointment only<br />

Tel. +65 67515022<br />

e-mail: Tiffany.Kok@bshg.com.<br />

PHOTOGRAPHY: DARREN SOH<br />

“When people design their own kitchens,<br />

they often make two big mistakes: They<br />

skimp on space and they place appliances<br />

ineffi ciently,” says star chef Armin<br />

Leitgeb, who made key contributions to<br />

the concept behind Singapore’s <strong>new</strong><br />

Gaggenau showroom. “The showroom<br />

should inspire people and show them<br />

how elegant design, functionality and<br />

individual preferences can be harmonised,”<br />

he says. Wide windows allow<br />

daylight to fl ood into the generously proportioned<br />

rooms, which remind visitors of<br />

modern art galleries. Here Gaggenau<br />

products play a role that goes far beyond<br />

that of normal household appliances.<br />

“The showroom setting allows us to visualise<br />

the increasing integration of sections<br />

of living space that used to be separate,<br />

and thus to refl ect an important<br />

aspect of modern architecture,” explains<br />

Sven Szesny, Marketing Director, South<br />

East Asia. And what would a showroom<br />

be without a show? The focus of all the<br />

presentations is a “live cooking area”<br />

where visitors can sit at a counter and<br />

get a fi rst-hand view of the working<br />

methods and cooking tricks of top chefs.<br />

If there’s a large crowd of visitors,<br />

obviously not everyone can sit in the fi rst<br />

row, so the cooking events are simultaneously<br />

projected onto large screens. The<br />

audiovisual system was installed by Bang<br />

& Olufsen, one of several Gaggenau<br />

brand partners. “We think it’s very important<br />

to show how interesting synergies<br />

can arise in homes between Gaggenau<br />

and other premium brands. That’s why<br />

we make the showroom available to<br />

these partners for their own events. That<br />

emphasises our commitment to use<br />

Gaggenau products to create a setting<br />

that sharpens, refi nes and opens up all<br />

fi ve senses,” says Szesny. Designer<br />

furniture from Walter Knoll provides visitors<br />

with stylish and comfortable seating<br />

in the showroom. The Occhio lighting<br />

system comes from Axel Meise, and the<br />

elegant wine glasses for winetasting<br />

events are from the Zwiesel 1872 range.<br />

In the <strong>new</strong> Gaggenau showroom in<br />

Singapore, visitors can also participate<br />

in the cooking (a herb garden is within<br />

easy reach), design activities (design<br />

competitions for students are being<br />

planned) or presentations of <strong>new</strong> ideas.<br />

Architects will be able to use the showroom<br />

as a forum for presenting their<br />

concepts for home design. And right next<br />

to the entrance there’s an interactive<br />

touchscreen with suggested recipes, tips<br />

on how to save energy, product information<br />

and a quiz.<br />

PHOTOGRAPHY: GAGGENAU (2)


2<br />

3<br />

4<br />

5<br />

1<br />

What’s Next?<br />

What’s Next? 43<br />

New Projects around<br />

the World<br />

1 AMOLFINI CONTEMPORARY ARTS CENTRE Bristol, UK / Redevelopment / “The Good Life” design proposal / 51N4E, Brussels / www.51N4E.com<br />

2 MAHANAKHON Bangkok, Thailand / Tower with 77 fl oors, luxury boutiques, hotel, apartments / Completion date 2012 / OMA / www.maha-nakhon.com<br />

3 TAICHUNG CONVENTION CENTER Taichung, Taiwan / Offi ces, hotel, shops, conference centre / Municipal project / MAD Architects / www.i-mad.com<br />

4 MONT MAECBE Beirut, Lebanon / Art and cultural centre (15,000 m 2 ) / Competition entry 2009/ L.A.St (Benoît Meriac, Guillaume Relier) with Remi<br />

Souleau / www.last-architecture.com<br />

5 CONFERENCE CENTER Ougadougou, Burkina Faso / Competition winner / Completion date 2012 / Coldefy & Associés Architectes Urbanistes + JVC<br />

/ www.coldefy-associes.com


Light as a feather —<br />

and time with a human face<br />

Tord Boontje’s Icarus lamp<br />

made of swans’ wings and<br />

Maarten Baas’ longcase<br />

clock (right) with a silhouette<br />

tracing the hours.


Building<br />

Stories<br />

Lampshades made of wings, and buildings like<br />

twisted columns — in an increasingly common trend,<br />

designers and architects are telling their own stories<br />

Text: Andreas Toelke<br />

Thinking the Future III 45<br />

PHOTOGRAPHY: ARTECNICA (LEFT), RICARDO SÀ DA COSTA


46 Thinking the Future III<br />

As functionality cedes its<br />

central role, fantasy can fl ourish<br />

The playful, Lego-like “retro<br />

block” iPod loudspeaker (above),<br />

Joep Verhoeven’s deconstructed<br />

Cinderella table (top right),<br />

Dutch designer Marcel Wanders’<br />

wind-bent vase (centre) and the<br />

legendary charred Louis XVI<br />

chaise longue of his compatriot<br />

Maarten Baas all have their very<br />

own design stories to tell.<br />

PHOTOGRAPHY (TOP TO BOTTOM): HANS V/D MARS, FREDFLARE, BLOW AWAY VASE/FRONT/MOOOI, MAARTEN VAN HOUTEN


47<br />

A lustrous cavern of LEDs<br />

Zaha Hadid’s luminous funicular stations in<br />

Hungerburg, Austria, testify to the technological<br />

progress of recent years, without which<br />

many designs would never have left the ground.<br />

PHOTOGRAPHY: HELENE BINET


48 Thinking the Future III<br />

Walking inside an enormous artifi cial cloud<br />

on Lake Neuchâtel in Switzerland. Scientists<br />

from MIT now make use of the insights revealed<br />

by the design team Diller Scofi dio + Renfro.<br />

PHOTOGRAPHY: COURTESY OF DILLER SCOFIDIO + RENFRO


Every object tells a story, and so does every building — a story<br />

that can move people or irritate them. Objects and buildings<br />

are shaped and constructed to give form to ideas that designers<br />

and architects don’t need to relate because they can “build”<br />

them instead. In the world of literature, each story has its own<br />

context and is tied to a particular era with all its special skills and<br />

cultural specifi city. Homer and the Odyssey, Cervantes and Don<br />

Quixote, James Joyce and Ulysses — each one is a landmark of<br />

world literature. But how do you build a story? What is design as<br />

storytelling? How do you turn “Once upon a time…” into a lamp?<br />

What once inspired our imagination in printed form has<br />

in the past 10 or 20 years begun to inhabit the world of things.<br />

An armchair that alights in the living room like a drop of water<br />

travelling in slow motion would have been technically impossible<br />

at one time. The spectacular technical creations of architects<br />

such as Rem Koolhaas are on the one side; the desire of<br />

designers to abstract and tell a story is the other. “Form follows<br />

function”, the now legendary credo of Bauhaus pioneer Mies<br />

van der Rohe, has become passé. Today, aesthetics can be<br />

totally free of ideology. This means in turn that austere Bauhausinspired<br />

design can coexist alongside fl amboyant, exuberant<br />

creations, including those of Fernando and Huberto Campana,<br />

for example. Today, the beautiful is what pleases the senses, and<br />

functionality is a prerequisite, but by no means the only criterion.<br />

Yet beauty is more than merely pleasing. At stake here,<br />

once again, is the readability of design and of architecture —<br />

Visitors to the Blur Building stand in awe<br />

in front of or within a cloud floating<br />

above the lake. They are captivated by<br />

the sheer poetry of the moment.<br />

as exemplifi ed by the Campana brothers from Brazil, who turn<br />

stuffed toys into unconventional armchairs. But is this mere<br />

playfulness? “Our aim is to get a hold on the present,” says<br />

Fernando Campana. For the hippies of the 1970s, reality had<br />

already moved far beyond the functionality venerated by the<br />

Bauhaus movement.<br />

The stories that designers tell always have something<br />

to do with their own life histories. The Campana brothers, for<br />

example, have never given up their playroom in Rio de Janeiro,<br />

where they wallow in stuffed toys and rearrange them into a<br />

fairytale context.<br />

49<br />

And thus everyday life is transformed into illusion. The world of<br />

MTV, iPhones and Avatars is a global reality that leaves its<br />

mark and provokes a response from the world of design and<br />

architecture — whether as an armchair made of stuffed toys or in<br />

Santiago Calatrava’s Turning Torso, a building that twists its way<br />

into the Malmö sky over 54 fl oors, complete with warped<br />

windows like something out of a Salvador Dali painting, which<br />

provide residents with a totally <strong>new</strong> and even surreal perspective.<br />

For Calatrava, the design process usually starts with sketches<br />

and studies of people and animals. This produces drawings of<br />

immense artistic power. An exhibition at the Metropolitan<br />

Museum of Modern Art charted the birth of Calatrava’s design<br />

stories, from the original idea in draft form to the fi nished hightech<br />

structure. For the tower in Malmö, 820 tonnes of steel were<br />

worked into the framework of the façade, and <strong>new</strong> processes<br />

had to be developed to produce the 2,250 slanted windows.<br />

Is this just aesthetic playfulness? By no means. Every<br />

<strong>new</strong> advance in architecture and design generates ideas that<br />

benefi t sectors ranging from the automotive industry to recycling.<br />

Rarely do the creations of the design pioneers have only a<br />

visual dimension. For example, it was Diller Scofi dio + Renfro’s<br />

“Blur Building” — a spectacular cloud-creating structure built on<br />

Lake Neuchâtel in Switzerland — that fi rst pushed scientists<br />

at MIT toward a realisation of how certain wind conditions and<br />

landscape features shift smog. But that doesn’t concern the<br />

visitors who are savouring the amazing experience of standing<br />

before or within a cloud fl oating above the lake. They are<br />

simply transfi xed by the sheer poetry of the moment and share<br />

an experience of architecture that is beyond the conceptual.<br />

In its simple beauty, the Blur Building commands an aesthetic<br />

consensus — and in its own context the Campana armchair<br />

made of stuffed toys does so as well.<br />

The top designer Philippe Starck has shown that design<br />

stories can also be disturbing. His 18-carat gold-plated guns<br />

fashioned into fl oor and bedside lamps have an obvious story to<br />

tell. Yet freed from their usual context of war and violence, they<br />

become works of art for the home. Is this merely provocation


50 Thinking the Future III<br />

and pure cynicism? Starck explains: “I designed the lamps<br />

because I’m a pacifi st. I wanted to highlight the excessive<br />

violence in our society.” Fine — but whether you see it that way<br />

is a personal question.<br />

One thing that storytelling in design, including Starck’s<br />

gun lamps, certainly accomplishes is a shift away from pure<br />

functionalism to sensuality. This is also the lesson of the<br />

funicular railway stations designed by Zaha Hadid in Hungerburg<br />

near Innsbruck. Interestingly, an earlier creation by the<br />

English-Iraqi architect is only a few kilometres away. Although it’s<br />

only eight years old, the Bergisel Ski Jump is from another technological<br />

age compared to the four funicular stations of 20<strong>07</strong>.<br />

Here we see minimalist shotcrete, as compared to the futuristic<br />

glass façades in Hungerburg, which are shaped like huge manta<br />

rays and illuminated at night with high-tech LED lighting. Yet very<br />

simple design can also tell a story. Take the feathery Icarus lamp<br />

by Tord Boontje: A swan’s wing is wrapped around the light,<br />

nothing more. The Dutch designer describes his work as a “delicate<br />

marriage of design and emotion” and explains that “modern<br />

design doesn’t have to mean minimalism.” Like the Campana<br />

brothers, Boontje plays with different combinations: vases made<br />

of paper, furniture made of pieces of old wood. Everything is<br />

allowed, nothing is mandatory. Fellow Dutchman Maarten Baas<br />

takes an equally relaxed approach. He fi rst achieved fame with<br />

his charred Louis XVI furniture, which, set alongside the shiny<br />

creations of the design galleries, looks like a relic from a<br />

forgotten chateau. With ideas like “Hey, chair, be a bookshelf,”<br />

Baas takes design one step further than pure storytelling, by no<br />

longer importing stories into design, but rather creating stories<br />

through design. Perhaps the simplest way to tell a story with<br />

furniture is simply to plaster furniture with stories. That’s just<br />

what Giuseppe Canavese did when he papered cupboards and<br />

dressers with scenes from his favourite comic strip starring the<br />

1960s icon Valentina. Bedroom furniture, appropriately enough,<br />

is decorated with an alarm clock. The Italian designer has a<br />

playful approach to the history of art and design, combining<br />

Roy Lichtenstein’s use of comic strips with Gio Ponti’s 1950’s<br />

retro chic. There are no limits to the kinds of stories that<br />

design can tell, except perhaps the designer’s own imagination.<br />

And when it comes to Ora-ïto, imagination knows no<br />

bounds. As a young, inventive but still unsuccessful designer,<br />

he dreamt up <strong>new</strong> products for Louis Vuitton, Swatch and Apple<br />

without being commissioned to do so, and then posted them on<br />

the Internet. The response was overwhelming: Thousands of<br />

people tried to order his creations in the brands’ shops. Suitably<br />

impressed, the brands promptly awarded him design contracts.<br />

What started as a design story ended as a designer fairytale.<br />

Today the talented young designer is involved in a range of<br />

projects, including a kitchen that recalls the fi lm 2001: A Space<br />

Odyssey. Or it does so, at least, when you look at it with your<br />

eyes wide open. And that is really all you need to do in order to<br />

read design stories.<br />

Further information<br />

www.tordboontje.com<br />

www.maartenbaas.com<br />

www.moooi.com<br />

www.marcelwanders.com<br />

www.vam.ac.uk/microsites/telling-tales<br />

www.dillerscofi dio.com<br />

www.demakersvan.com<br />

www.piekebergmans.com<br />

Twisted around its own axis<br />

In order to construct Santiago Calatrava’s<br />

“Turning Torso” in Malmö, Sweden (left),<br />

<strong>new</strong> processes had to be developed<br />

to produce the surreally distorted windows.<br />

Light poured in a molten drop<br />

Pieke Bergmans’ “Light Blub” (right).


PHOTOGRAPHY: HUTHMACHER/ARTURIMAGES (LEFT), PIEKE BERGMANS


52 Thinking the Future IV<br />

Standing in “thin air”.<br />

A transparent observation<br />

box at Willis Tower<br />

(formerly Sears Tower) in<br />

Chicago offers a clear view<br />

of the ground below.


Up, Up in the Sky<br />

From the Alps to the world’s jungles, the<br />

frightening thrill of standing at the abyss<br />

is drawing people to skywalks and radical<br />

observation platforms — where only<br />

thin glass separates them from a free fall<br />

Text: Isabelle Hofmann<br />

PHOTOGRAPHY: SCOTT OLSON/GETTY IMAGES


54 Thinking the Future IV<br />

“Come on everyone,” a woman’s voice calls. “You can do it! Let<br />

go of the rope and look down — nothing will happen.” While the<br />

older people slowly step forward as if walking on eggshells, the<br />

kids get moving immediately. Safely secured in their harnesses,<br />

they joyfully swing back and forth above the round Skywalk X — a<br />

233 metre high, 1.5 metre wide ring mounted to the exterior wall<br />

of Macau Tower. This dizzying adventure was created by AJ<br />

Hackett, the father of commercial bungee jumping. Burj Khalifa<br />

in Dubai, the CN Tower in Toronto and Shanghai’s World Financial<br />

Center may have observation decks twice as high as Skywalk<br />

X — but they can’t provide the thrill of “hanging around”<br />

between heaven and earth. That is found only at Skywalk X in<br />

the former Portuguese colony and at Auckland Tower in New<br />

Zealand, which is four years older and the birthplace of bungee<br />

jumping. Numerous YouTube videos have documented the<br />

daring feats of teenagers and young adults who spread their<br />

arms wide as they hang above the abyss. “It’s crazy,” one man<br />

screams into the camera. “This is totally insane!”<br />

That’s true — but there’s also a method to this madness:<br />

The goosebumps people get when they look down, and the perfectly<br />

secured balancing act at dizzying heights, have also become<br />

architecturally breathtaking marketing instruments. Marketing<br />

strategists and tour operators have come to understand<br />

that there is money to be made with these thrills — whether in<br />

the most remote jungle regions or in major cities. The renowned<br />

architectural fi rm Denton Corker Marshall, for example, designed<br />

a 25 metre long “Sky Swimming Pool” for the rooftop of<br />

the stylish Adelphi hotel in Melbourne, where the pool projects<br />

far beyond the building’s façade. It’s like swimming with nothing<br />

below you. Even the idyllic Belgian provincial town of Mechelen<br />

has got into the act, with a transparent walkabout at the top<br />

of the still uncompleted tower of St. Rumbold’s Cathedral. Brave<br />

individuals who climb the 536 steps to the top of the 95 metre<br />

high UNESCO World Heritage Site are rewarded with unobstructed<br />

views from the gallery.<br />

Residents of Pulau Langkawi also like their guests to go for a<br />

climb. The Bumiputras (“sons and daughters of the earth”), as<br />

they are known on their lovely holiday island off the northwest<br />

coast of Malaysia, have created what may well be the most fascinating<br />

observation bridge in the world: a daunting, elegantly<br />

contoured steel structure 120 metres in length that wriggles<br />

some 700 metres above sea level like a lindworm in the wilderness.<br />

Or rather above the wilderness, since the suspension<br />

bridge actually links two mountain peaks in the nature reserve<br />

above the “Oriental Village” — a settlement specially created for<br />

tourists, who can use a cable car to get to Mat Cincang Mountain.<br />

From there they walk down a steep path of steps to reach


Visitors are left breath -<br />

less 650 metres ab ove<br />

the Aurlandsfjord.<br />

The protective glass at<br />

the end of the “ski jump”<br />

is barely visible (left).<br />

The curved Sky Bridge<br />

on Pulau Langkawi,<br />

which is suspended<br />

from only a single pylon,<br />

stretches 700 metres<br />

high above the tropical<br />

rain forest (top).<br />

the unique Langkawi Sky Bridge. The triangular masterpiece is<br />

supported only by an 83 metre high pylon, to which eight suspension<br />

cables and two restraint cables are fastened. If that<br />

doesn’t take your breath away, the view across the jungle and<br />

the Andaman Sea defi nitely will.<br />

It’s diffi cult to imagine the engineering feat that was required<br />

to implement this mammoth project in the middle of the<br />

jungle, without any roads, electricity or water. Nevertheless, 76<br />

tonnes of steel were brought in by helicopter, and part of the<br />

bridge was even assembled from the air. The experts who mastered<br />

this challenge were from Switzerland, which honoured<br />

them accordingly by presenting the 2005 Swiss Steel Construction<br />

Prize to the Ticino-based architect Peter André Wyss and<br />

Hötschi & Schurter, a Zurich engineering company. But it’s not<br />

only the Swiss who are so outstanding when it comes to building<br />

bridges and observation platforms — the entire Alpine region<br />

55<br />

is now dotted with exciting “structures of experience” designed<br />

by top French, Italian and Austrian architects. Consider the<br />

Dachstein Skywalk in the Styria region of Austria: Built fi ve years<br />

ago above the Hunerkogel peak, right next to the Dachstein Glacier<br />

cable car station, the skywalk consists of a 15 metre long<br />

platform with a glass fl oor that makes visitors feel like they are<br />

looking down into emptiness. The structure weighs 40 tonnes<br />

and can hold up to 150 people, or eight metres of snow per<br />

square metre. It will also remain stable (hopefully) in winds of up<br />

to 210 kilometres per hour.<br />

The cable car operator reports that the number of passengers<br />

has increased signifi cantly since the platform opened.<br />

Other Alpine resort areas were quick to follow Dachstein’s<br />

example. At Krippenstein, on the north side of the Dachstein<br />

mountain range, “5 Fingers” was installed — an observation<br />

deck in the form of a hand that extends out from the face of the<br />

mountain. The town of Sölden has also built futuristic observation<br />

terraces on its three 3,000-plus metre peaks. And in Aurland,<br />

Norway, architects Todd Saunders and Tommie Wilhelmsen<br />

designed and built a wonderfully modest yet elegant 33<br />

metre long “ski jump” made of wood on a hillside 650 metres<br />

above the Aurlandsfjord. The panoramic view gives the<br />

visitor goosebumps, especially since the diagonally placed<br />

(wind) shield is barely visible at the end of the “jump”.<br />

PHOTOGRAPHY: TODD SAUNDERS (LEFT), BERTRAND GARDEL/HERMIS.FR/LAIF


A <strong>new</strong> source of income<br />

for a Native American tribe.<br />

The “Grand Canyon Skywalk”,<br />

perched 1,200 metres<br />

above the Colorado River,<br />

is no place for anyone with a<br />

fear of heights.


Daring escapades<br />

Only thin lines are keeping<br />

these airborne adventurers<br />

connected to Macau<br />

Tower (right); even small<br />

children enjoy taking a<br />

walk on the glass-bottom<br />

catwalk atop Pearl Tower<br />

in Shanghai (bottom).<br />

Austria is already preparing the next sensation, which will coincide<br />

with the 2011 Alpine Skiing World Championships scheduled<br />

to take place in neighbouring Garmisch- Partenkirchen.<br />

The Vienna architecture fi rm Dieter Wallmann is currently building<br />

AlpspiX, right near the Osterfelderbahn cable car station.<br />

AlpspiX consists of two intersecting catwalks, each protruding<br />

13 metres into the air above the abyss.<br />

Environmentally conscious engineers take care to implement<br />

such avant-garde architectural designs in a way that<br />

ensures the “softest” possible intervention and impact on nature.<br />

The Innsbruck-based LAAC architectural offi ce, for example,<br />

aimed to incorporate the topography of the Stubai Glacier into<br />

its “Top of Tyrol” curved skywalk. The ramp, which extends<br />

out nine metres from the Großer Isidor peak, does in fact look<br />

like a summit when viewed from afar. In winter, the steel disappears<br />

under a sheet of ice, giving the lookout the appearance<br />

of a snowdrift. Near Lake Achensee in Tyrol, the giant wire<br />

“Adlerhorst” (“aerie”) atop the Gschöllkopf peak is also very well<br />

integrated into the surrounding landscape, while the steel<br />

fi ligree “Spir” viewing platform above the Rhine Gorge in Conn,<br />

Switzerland, which was designed by the architect Corinna Menn<br />

from Chur, calls to mind the fl ight of a swift. The most impressive<br />

project of this kind was designed by Paolo Bürgi for Cardada<br />

Mountain near Locarno. It’s certainly no coincidence that Bürgi,<br />

like his colleague Wyss, hails from the Swiss canton of Ticino,<br />

where Mario Botta has set <strong>new</strong> architectural standards. The<br />

internationally renowned landscape architect has put together<br />

an ensemble consisting of a geological observation station,<br />

playground-walkway, musical forest and observation platform at<br />

a height of 1,340 metres. A long narrow catwalk made of metal<br />

and stone leads through a forest and tree tops to a free-fl oating<br />

“cape”, from which one can see the beautiful countryside surrounding<br />

Lake Maggiore.<br />

Whereas Bürgi used his award-winning project to make<br />

people more aware of environmental protection issues and the<br />

future of the Alps, architect and investor David Jin from Arizona<br />

seems to be guided by only one idea: “Pimp my mountain.”<br />

In accordance with this concept, Jin built the “Grand Canyon<br />

Skywalk” 1,200 metres above the Colorado River. This gigantic<br />

horseshoe of steel and glass projects out 21 metres into the<br />

canyon. With thick supports anchored deep into mountain<br />

stone, the 480 tonne, 45 metre long semicircular structure is<br />

Thinking the Future IV 57<br />

designed to withstand winds of up to 160 kilometres per hour<br />

and earthquakes measuring as high as 8.0 on the Richter<br />

scale. The know-how for the project also originated in Europe<br />

— or at least the special low-ferric oxide glass for the fl oor<br />

and the balustrade were “Made in Germany”, at glass factories<br />

in Cologne and Berlin. The 30 million US dollar facility attracted<br />

international attention for a completely different reason, however<br />

— namely the fact that it belongs to the Hualapai, a Native<br />

American tribe whose council of elders overcame initial concerns<br />

before giving the investor a green light to construct the platform<br />

on reservation land. At the ceremony to mark the opening of the<br />

skywalk in 20<strong>07</strong>, the tribe’s chief explained the decision, saying<br />

the tribe’s future was more important than a possible defi lement<br />

of the sacred mountain. Since the opening, about 2,000<br />

visitors a day have been helping to transform the tribe’s vision<br />

of a perpetual source of income into reality.<br />

PHOTOGRAPHY: KARL JOHAENTGES/LOOK-FOTO (TOP), LIU XINGZHE/CHINAFOTOPRESS/LAIF


58 Worldwide<br />

London<br />

One Hyde Park<br />

One of most ambitious and luxurious<br />

construction projects in London, UK, is<br />

taking shape at a very prominent address.<br />

Richard Rogers has designed<br />

London’s latest architectural icon on the<br />

former site of Bowater House, a building<br />

constructed in the 1950s. One Hyde<br />

Park offers space for 80 apartments and<br />

three exclusive boutiques in a complex<br />

consisting of four pavilions. Situated between<br />

the lively shopping streets of the<br />

fashionable neighbourhood of Knightsbridge<br />

and a quiet park landscape, One<br />

Hyde Park represents the perfect mix of<br />

urban chic and peace and quiet. The<br />

London-based company Candy & Candy<br />

is responsible for the interior design of<br />

the apartments, which are equipped with<br />

Gaggenau appliances. This Mandarin<br />

Oriental Residences company project<br />

will be completed at the end of 2010.<br />

www.onehydepark.com<br />

Zurich<br />

Mobimo Tower<br />

Soaring high above western Zurich,<br />

Switzerland, the 80 metre high Mobimo<br />

Tower designed by the Swiss architecture<br />

fi rm Diener & Diener (which also<br />

designed the Swiss Embassy in Berlin) is<br />

a symbol of successful urban development<br />

on a former industrial site. The<br />

building has 24 fl oors, 11 of which will<br />

be rented to a hotel. The top nine fl oors<br />

accommodate 33 apartments, all of<br />

which will be equipped exclusively with<br />

Gaggenau appliances. The <strong>new</strong> owners<br />

can look forward not only to fascinating<br />

panoramic views from one of the city’s<br />

highest buildings but also to apartments<br />

that have been designed according to<br />

the latest standards of energy effi ciency.<br />

The ultimate highlight of this high-rise is<br />

the top fl oor. The penthouse, which<br />

comprises 1,000 square metres of living<br />

space, offers a 360-degree view —<br />

probably the most beautiful vista of the<br />

city and Lake Zurich.<br />

www.mobimotower.ch<br />

Apeldoorn<br />

De Echoput Academy<br />

of Gastronomy<br />

A <strong>new</strong> gourmet attraction on the site of a<br />

royal palace: The renowned restauranthotel<br />

De Echoput (The Wishing Well),<br />

which was opened by the Dutch star chef<br />

Peter Klosse, is located on the grounds<br />

of the baroque palace Het Loo near Apeldoorn,<br />

the Netherlands. The most recent<br />

attraction added to the complex is Peter<br />

Klosse’s Academy of Gastronomy, which<br />

is equipped with a bulthaup kitchen and<br />

Gaggenau appliances. The school offers<br />

courses for beginners as well as master<br />

classes for advanced practitioners. The<br />

dishes prepared by the students are<br />

based on seasonal produce. Especially<br />

popular are the game specialities, which<br />

are professionally prepared by the chefs<br />

of the National Game Academy. The<br />

school was set up in one of the hotel’s<br />

extensions. It also offers very popular<br />

wine seminars, where each evening is<br />

devoted to a certain region.<br />

www.echoput.nl


PHOTOGRAPHY (FROM LEFT): COURTESY OF CANDY & CANDY, MOBIMO AG (2), GAGGENAU (2), FRANCISCO DE ALMEIDA DIAS (2)<br />

Scottsdale<br />

Training Units for<br />

Professional Chefs<br />

Six design workshops a year: At the<br />

Gaggenau showroom in Scottsdale,<br />

Arizona, kitchen specialists can now sign<br />

up for comprehensive training courses<br />

on how to communicate with their customers.<br />

During these weekend seminars,<br />

the participants get to experience<br />

Gaggenau’s design expertise and innovative<br />

technology at fi rst hand. The participants<br />

themselves also carry out everyday<br />

kitchen procedures, so that later on<br />

they will be able respond as effectively as<br />

possible to their customers’ wishes.<br />

But the showroom training seminars also<br />

offer much more. Alongside gaining theoretical<br />

knowledge and hands-on experience<br />

of the brand and the products ,<br />

seminar participants can visit the Frank<br />

Lloyd Wright Foundation School of<br />

Architecture (Taliesin) in Scottsdale,<br />

which brings to life a major period in the<br />

history of architecture and design.<br />

BSH Showroom and Training Center<br />

8435 North 90th St., Suite 2<br />

Scottsdale, AZ 85258, USA<br />

Tel.: +1 480 278 81<strong>07</strong><br />

Opening times: Monday – Friday<br />

9 a.m. – 4 p.m. (only by appointment)<br />

Contact: Amber Carlson<br />

Luxembourg<br />

Welcome to<br />

the Display Window<br />

Gaggenau has been operating in<br />

Luxembourg since 2009 under the<br />

umbrella of the <strong>new</strong>ly founded company<br />

BSH Electroménagers S. A. To<br />

mark this development, the company<br />

has created a <strong>new</strong> display window for<br />

it’s brand: the spacious showroom<br />

in the Breedewues industrial area in<br />

Senningerberg offers customers the<br />

opportunity to attend exclusive cooking<br />

shows and training courses.<br />

13-15 Zone Industrielle<br />

Breedewues, 1259 Senningerberg,<br />

Luxembourg<br />

Tel. +352 26349-1<br />

Opening hours: Monday to Friday<br />

8 a.m. to 12 noon and 1 p.m. to 5 p.m.<br />

Lisbon<br />

New Brand Image<br />

with Historic Charm<br />

Gaggenau has set up a <strong>new</strong> showroom<br />

in the most picturesque part of Lisbon,<br />

Portugal — the elegant Chiado district.<br />

Here, amid splendid boulevards and elegant<br />

shopping streets, it’s easy to indulge<br />

one’s love of cooking and enjoy fi ne food.<br />

In the 240 square metre bulthaup and<br />

Gaggenau showroom, visitors can get to<br />

know the appliances on offer and try<br />

them out in two fully equipped cooking<br />

areas. This generously proportioned<br />

space offers a great view of the historic<br />

city centre, the royal palace and the<br />

sea — while expressing individuality, a<br />

high level of comfort, and aesthetic quality<br />

that satisfi es the highest standards.<br />

www.bulthaupchiado.com<br />

59


Q9G1LA0<strong>07</strong>0

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