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Glamorizing big-box retail → A shopping centre for ... - Promontorio

Glamorizing big-box retail → A shopping centre for ... - Promontorio

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GaiaShopping PT FACADE TO THE PARK<br />

Located 300 metres away from the highway (the main access<br />

route to Porto), GaiaShopping was created as an expansion of<br />

more than 25,000 sq.-m of GLA, increasing the already existing<br />

Continente hypermarket of Vila Nova de Gaia. Carefully planned<br />

to satisfy the yearly fl ow of 11 million consumers, this <strong>centre</strong> relies<br />

on a dozen anchor stores, 170 shops, a food court with 700 seats,<br />

children area and multiplex cinema, achieving a total service<br />

area with more than 950,000 consumers. With a distinctively<br />

vibrant and colorful character, the global concept of this <strong>centre</strong><br />

is themed after the renowned Douro River, cradle of the famous<br />

Port wine and its remarkable “Rebelo” boats, the vessels that still<br />

ship the wine along the river. With shape, color and size modulations,<br />

this theme has been used inclusively in its logo, under a<br />

wide variety of pretexts.<br />

LOCATION GAIA, PORTO REGION, PORTUGAL<br />

GLA 59,261 SQ.-M<br />

OPENING OCTOBER, 1995<br />

SHOPS 165<br />

PARKING 3,200<br />

PROPERTY SIERRA FUND / CNP ASSURANCES / ECUREUIL VIE<br />

DEVELOPER SONAE SIERRA<br />

70<br />

71

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