Glamorizing big-box retail → A shopping centre for ... - Promontorio

Retail 

by the design specialists 

Issue 2 ⁄ Vol. 2 

June — July 2008 

www.promontorioretail.net 

Glamorizing big-box retail → A shopping centre for Granada, Spain. 

Infusing new life in a medieval centre → Vivaci Guarda to open this year. 

Dolce Vita Tejo → On-site visit to Lisbon’s largest retail destination. 

Ovar → How a shopping centre became a contemporary art project. 

Living, working and shopping on the Danube → Budapest’s upcoming mixed-use. 

Luz da Guia, Algarve, for ING Real Estate → Breaking new ground on mixed-use. 

Main street is always right → Master planning the riverfront of Tbilisi, Georgia.

Lisbon office 

r. Fábrica material de Guerra, 10. 

1950-128 lisboa — portuGal 

t +351 218 620 970 

F +351 218 620 971 

Madrid office 

saturnino calleJa, 16-5ª planta 

madrid 28002 — españa 

t +34 915 914 137 

F +34 917 440 053 

You may also download 

a pdF portfolio online at 


To contact us dial +351 218 620 970. 

You may also call directly to the 

mobile phone of our partner 

Paulo Perloiro +351 932 271 073, 

or email pgp@promontorio.net .

Retail 



Master planning / Architecture / 

Interior design / Branding / Graphics 

for 

Shopping centres 

Retail parks 

Outlets 

Main streets 

Mixed-use

Awards 

rio sul, seixal, lisboa region, portugal 2007 real 

estate oscar / 2007 eurohypo prize luz del tajo, 

toledo, madrid region, spain 2006 icsc shortlist 

dolce vita miraflores, lisboa region, portugal 

2005 real estate oscar cascaishopping, cascais, 

portugal 2004 maxi / 2004 icsc europe algarveshopping, 

algarve, portugal 2001 icsc / 2002 icsc jean louis solal 

award vasco da gama, lisboa, portugal 2000 mipim 

international award / 2000 icsc design development 

award / 2000 icsc europe norteshopping, matosinhos, 

porto region, portugal icsc 1999 via catarina, porto, 

portugal 1997 icsc / 1997 mipim / 1997 real estate oscar 

3

Projects 

Puerta Granada 14 CascaiShopping 20 Puerta Granada CascaiShopping PP6 

Leisure Park 22 Vasco da Gama 24 Vasco da Gama Dolce 

Vita Leiria 28 AlgarveShopping 32 AlgarveShopping Dolce Vita 

Douro 34 NorteShopping 40 NorteShopping Trofa Retail 

Park 44 Via Catarina 48 Forum Setúbal 50 

Via Catarina Forum Setúbal 

Crystal Centre 52 Dolce Vita Ovar 56 

Crystal Centre Dolce Vita Ovar 

Baluarte Setúbal 62 Rio Sul 64 Luz del Tajo 66 

Baluarte Setúbal 

Luz del Tajo 

GaiaShopping 70 Öböl XI 74 Forum Çamlik 78 

GaiaShopping 

Forum Çamlik 

Nassica 80 El Rosal 84 Dolce Vita Tejo 86 

El Rosal Dolce Vita Tejo 

Burgas Centre 90 Dolce Vita Mirafl ores 92 

Burgas Centre Dolce Vita Mirafl ores 

Vivaci Beja 96 Luz da Guia 100 Amoreiras 102 

Luz da Guia Amoreiras 

Sportsforum Portimão 104 Vivaci Guarda 106 

Sportsforum Portimão Vivaci Guarda 

Rikhe Tblisi 110 Nexity Famalicão 114 

Nexity Famalicão 

4 5

6 7

Intro 

20 years of retail projects with our team 

About us 

promontorio retail was founded 

in 1988 in Lisbon, by João Perloiro, João 

Luís Ferreira, Paulo Perloiro, Paulo 

Martins Barata and Pedro Appleton. 

Our process springs from a tightly knit 

corporate culture that fosters collaboration 

above all. We have offices in Lisbon 

and Madrid and partnerships in Angola, 

Austria, Brazil, Bulgaria, Cape Verde, 

Croatia, Finland, Georgia, Germany, 

Hungary, India, Italy, Poland, Romania, 

Russia, Slovenia, Switzerland and the UK. 

However, rather than geography, we are 

organized by practice groups, ensuring 

that each project benefits from the retail 

expertise of our most talented people. 

In addition to our geographic partnerships, 

we develop strategic associations 

with specialists from an array of expertise 

together to serve on hospitality, corporate, 

public, healthcare, aquariums, mixed-use 

and residential projects, providing a wide 

range of experience and offering a unique 

perspective on design consulting. 

Our 

mission 

The mission of promontorio retail is 

determined by a focus on design excellence 

– principles and values that inspire every 

project, regardless of scale or size. This 

explains why no detail is too small and why 

the same amount of care and attention 

will be granted to a façade composition, a 

door detail or a piece of furniture. For us, 

design excellence is not so much regarded 

as a quality/cost issue, but as a wise and 

creative allocation of resources that should 

honour our clients’ budgets and schedule 

objectives. The partners, together with 

the team, are involved in the supervision 

and design of each project from the initial 

stages of planning through construction 

and post-construction. 

More than just buildings, we have the experience 

and the know-how to deliver welldesigned 

places beyond the functional 

needs, developing long-lasting, meaningful 

relationships that help companies manage 

their property estate portfolios. From 

urban design and architecture, to interior 

design and branding, our comprehensive 

approach ensures a stronger, better-coordinated 

product, offering holistic solutions 

to each design challenge. 

Retail 

expertise 

promontorio retail is a full service 

design firm focusing on retail and leisure 

and providing master planning, architecture, 

interior design and graphics. 

Since 1988, we have worked in a cohesive 

structure that was set from the beginning 

to deal with complex retail-based 

mixed-use projects, involving main street, 

shopping malls, outlet centres, retail 

and leisure parks in combination with a 

variety of multi-purpose programmes. We 

now boast an accomplished a portfolio 

of more than 2.000.000 sq.-m of top 

yielding retail space. 

The speed of change in this market, 

involving new approaches to retail space, 

retail technologies and marketing strategies, 

along with the hybridization of retail 

with cultural/recreational environments, 

requires an increasingly flexible and 

innovative approach to the design and 

planning of what we call “the shopping 

experience”. 

Working hand-in-hand with international 

retailers, constantly exploring new trends 

in shopping and leisure worldwide is a 

stimulating and challenging experience. In 

that regard, the track record of promontorio 

retail consistently demonstrates 

the ability to work successfully across 

borders and cultures, delivering comprehensive 

services at locations around the 

world. 

Strategic 

designers 

Shopping has never been more competitive. 

New and repositioned centres, as well 

as resurging main streets, are mounting 

strong and sometimes lethal challenges to 

the aging stock of traditional centres. Some 

older centres are hanging on by following 

the traditional formulas for success, but 

they will need new strategies - either 

co-opting the discount stores to compete 

on price, or providing heightened shopping 

experiences to compete on lifestyle. This 

unfolding scenario poses great challenges. 

promontorio retail offers strategies 

and creates opportunities for the rebirth 

of the traditional shopping centres and 

their communities as well as for the implementation 

of new retail areas, combining 

worldwide experience with knowledge of 

the latest developments in retail, leisure 

and entertainment design, creating truly 

stimulating and rewarding environments. 

8 9

Development team 

Having gained national and 

international recognition as a top 

architectural fi rm, PROMONTORIO 

RETAIL has amassed numerous 

design awards for projects 

providing a wide range of design 

services from preliminary site 

planning and due diligence 

research, to tenant coordination 

and construction management. 

Our team feels that the Shopping 

Centre must be developed from 

three di di di di erent perspectives; namely 

the Developer, the Retailer and 

the Architect, in order to achieve 

investment feasibility, commercial 

sustainability and design quality. 

10 11

The 5-steps phased approach 

retail 

developer 

promontorio 

architects 

Phase 

1. 

Investment decision 

Phase 1 

feasibility 

Our work strategy develops in 5 phases: 

· Fulfil the urban parameters. 

· Study of volumes and urban impact. 

· Commercial layout options. 

· Study of areas, ratios and efficiency 

levels. 

· Inputs for the business plan. 

· Preliminary budget estimate. 

Investment decision Pre letting Letting Retailers fit out 

Phase 

2. 

Conceptual development 

Phase 2 

concept 

· Ratios checking. 

· Development of the commercial layout. 

· Follow up of the pre-letting. 

· Concept presentation to internal and 

external decision makers. 

· Basic quantity surveying. 

Phase 

3. 

Project licensing 

Phase 3 

project 

submission 

· Follow-up of licensing authorities. 

· Project general co-ordination. 

· Assistance to letting of anchor stores. 

· Rigorous quantity surveying. 

Phase 4 

construction 

documents 

development 

Phase 

4. 

Phase 5 

construction 

Construction documents package 

· Research on alternative construction 

systems. 

· Coordination with M&E. 

· Follow-up of the letting. 

· Fine tuning of quantity surveying and 

building specs. 

· Follow-up of the contractors’ 

negotiations. 

Phase 

5. 

Site surveying 

· Systematic adaptation to letting during 

construction. 

· General co-ordination of the projects 

with the tenants. 

· Quantity surveying of alternative 

solutions. 

· Support to negotiations of additional 

construction jobs. 

· Landscaping, graphic design and signage 

implementation. 

· Grand opening preparation. 

12 13 

Grand Opening 

Grand Opening 

We look forward 

to work with you in 

your next project. 

Have a look at our 

portfolio and please 

do not hesitate to 

contact us!

Puerta Granada ES MAIN FACADE 

Located on the peripheral highway system of the city of Granada, 

in the municipality of Pulianas, this new shopping centre and 

retail park, borders an existing ensemble of Multiplex cinemas 

and a future Ikea store. Following the idea of metaphor, we 

looked into the space sequences of the quintessential monument 

of Granada, the Alhambra, and synthesized spatial typologies of 

Islamic infl uence to which people could easily relate. Geometric 

pattern ornamentation with variations based on the same mathematical 

module unfold in a sequence of plazas that form di erent 

skylight prisms, in some cases with honeycomb vaulting, in other 

cases with stalactite vaulting, and in others even as pyramidal 

kaleidoscopic diaphragms, all of which are intricately detailed in 

carved whitewashed stucco, along its track mall. 

This unfolding of di erent patterns, also serves the purpose of 

facade ornamentation, by the bas-relief imprint on the white precast 

concrete panels that form the building (some of the panels 

are solid, others are perforated). On the two entrances, the need 

for additional transparency was achieved by switching from 

concrete panels to a curtain wall while maintaining the geometrical 

pattern in a frosted imprint. 

LOCATION PULIANAS, GRANADA 

GLA 45,000 SQ.-M (SHOPPING CENTRE 28,000 + RETAIL PARK 17,000) 

OPENING SPRING, 2009 

SHOPS 132 

PARKING 2,860 

OWNERS SIERRA FUND / MILLER DEVELOPMENTS 

DEVELOPERS SONAE SIERRA / MILLER DEVELOPMENTS 

14 

15

MAIN FACADE 

KALEIDOSCOPE PLAZA 

OCTOGONAL PLAZA PYRAMIDAL PLAZA 

STALACTITE VAULTED PLAZA 

16 17

STUDY MODEL FOOD-COURT 

CONCEPT DIAGRAMS 

18 19

CascaiShopping PT 

Open to the public on May of 1991, CascaiShopping was the fi rst 

regional shopping centre in Portugal and it remains to date the 

highest-yield per square metre nationwide. 

Given its pioneering character, it grew rather organically over the 

years. PROMONTORIO was involved in various stages of its design, 

the most important being the major refurbishment of 2003. The 

expansion works started on April, 2002, introducing signifi cant 

improvements in the building’s interior and main facade as well as 

in the parking area, increasing its comfort and functionality. Now, 

attractive entrances springing from the parking islands, lead the 

clients directly into the shopping centre via escalators and eleva- 

tors. The tenant mix, with the opening of new shops, including 

Habitat and H&M, broadened the range and increased the quality 

of o er. CascaiShopping is bound to remain one of the most 

successful shopping centres in Portugal for many years to come. 

LOCATION CASCAIS, PORTUGAL 

GLA 72,231 SQ.-M 

OPENING SEPTEMBER, 2003 (EXPANSION) 

SHOPS 204 

PARKING 4,620 

PROPERTY SIERRA FUND / TRANSEUROPEAN II / PANEUROPEAN 

AWARDS 2004 MAXI / 2004 ICSC EUROPE 

NEW MALL 

20 

FNAC ENTRANCE NEW MALL 

21

PP6 Leisure Park PT 

Between the northern top of the Tejo Park (a 90 hectares green 

fi eld on the Tejo riverfront) and the mouth of the Trancão river, 

the PP6 Leisure Park was conceived with a focus on family 

outdoor and indoor activity, based on three fundamental values: 

Environment, Sports and Entertainment. The developer is presently 

selecting an operator/investor to the Sports and Golf 

Academy. In addition, the PP6 Leisure Park includes bowling, 

cinemas, hotel, retail and restaurants, besides a driving range 

and leisure areas. 

LOCATION LISBON EAST RIVERFRONT, PORTUGAL 

GCA 40,000 SQ.-M 

PLOT AREA 140,000 SQ.-M 

PARKING 1,000 

STATUS MASTER PLAN AND PRELIMINARY DESIGN 

OWNER PARQUE EXPO 98, SA 

EXTERIOR DECK MALL 

FOOD-COURT 

22 23

Vasco da Gama PT EAST ENTRANCE 

Built on the core of Lisbon’s Expo’98 Universal Exhibition, after 

serving has its main gate during the event, Vasco da Gama is one 

of the most acclaimed shopping centres in world. Distinguished 

by its environmental quality, mixing a bold contemporary vision 

of architecture with a subtle evocation of the seas and the 

oceans, Vasco da Gama brings together innovative energy-saving 

systems with the “Oceans” design theme continuously refl ected 

in the smallest details. Main features include, across the mall, 

an immense vaulted skylight with a continuous water fl ow that 

creates shadow and lowers the glassing temperature, while 

creating a dazzling e ect inside. A set of twin 26-storey housing 

towers completes this highly successful mixed-use ensemble. 

LOCATION LISBON, PORTUGAL 

GLA 47,705 SQ.-M 

OPENING APRIL, 1999 

SHOPS 167 

PARKING 2,583 

PROPERTY SIERRA FUND / ING REAL ESTATE 

DEVELOPER SONAE SIERRA / ING REAL ESTATE 

AWARDS 2000 MIPIM INTERNATIONAL AWARD 

2000 ICSC DESIGN DEVELOPMENT AWARD 

2000 ICSC EUROPE 

24 

25

MALL OVERVIEW 

MALL AT STREET LEVEL FOOD-COURT 

MALL FROM LOWER LEVEL 

26 27

MULTI-PROPOSE ARENA 

28 

Dolce Vita Leiria PT 

Dolce Vita Leiria is a short-listed developers PFI competition for 

one of the most remarkable cities in the Portuguese Atlantic 

Midwest. The project consists on a multi-purpose urban scheme 

that includes main street retail rebirth, fresh-food market, sports 

arena and o ce space surrounded by luxuriant green areas along 

the riverbank. The shopping centre of the Dolce Vita scheme 

in Leiria is an exciting and innovative building, set as a group of 

green roof platforms that elegantly rise in full respect of the 

castle and its hilltop topography. The powerful anchoring e ect 

on the time-honored historical city centre will both renovate and 

strengthen traditional retail, while contributing to regenerate city 

centre life and countering the suburban sprawl. 

LOCATION LEIRIA, PORTUGAL 

GLA 43,000 SQ.-M 

OPENING DECEMBER, 2010 

SHOPS 190 

PARKING 4,000 

INVESTMENT €45 M 

DEVELOPER CHAMARTÍN IMOBILIÁRIA, SA 

29

MALL FROM UPPER LEVEL AERIAL VIEW 

MULTI-PROPOSE ARENA 

MALL FROM GROUND LEVEL 

30 31

AlgarveShopping PT 

Inspired in the traditional architecture of the Algarve mixed with 

a contemporary fl air for simple and elegant forms, this shopping 

centre incorporates the latest building technology with the forms 

and spirit of the region and surrounding landscape. Conceived 

as a small-scale “barrio” with its narrow streets and alleys of 

Arab infl uence, in-and-out, this modern-day Kasbah recreates 

the relaxed and friendly atmosphere of the Algarve lifestyle. 

The carefully detailed abode-like facades surfaces, the sun-dried 

terracotta roofs, the azulejo wall tiling and the geometry of the 

fl oor patterns further enhance the standard of this high-profi le 

shopping centre. 

LOCATION ALGARVE, PORTUGAL 

GLA 42,524 SQ.-M 


SHOPS 132 

PARKING 2,700 

PROPERTY SIERRA FUND 

DEVELOPER SONAE SIERRA 

AWARDS 2001 ICSC / 2002 ICSC JEAN LOUIS SOLAL AWARD 

FACADE DETAIL 

32 

EAST ENTRANCE 

33

Dolce Vita Douro PT AERIAL VIEW 

The largest shopping centre in the High Douro region of Portugal, 

covering a catchment area of 400,000 inhabitants, is part of the 

Chamartín’s Dolce Vita chain. The foundations and the structure 

of the building already existed under a BDP design when the 

present owner acquired it and invited PROMONTORIO to create 

a new layout and theme concept. Developed in three fl oors, 

anchored on the ground fl oor by a Jumbo hypermarket and 

above by a loop concourse mall that culminates in a spectacular 

food-court veranda overlooking the Douro River, Dolce Vita has 

already become a landmark of the region. Its 131 shops include a 

Lusomundo multiplex centre, a Mestre Maco DIY, Radio Popular 

and the main brands of the Inditex fashion group. 

LOCATION VILA REAL, PORTO REGION, PORTUGAL 

GLA 32,000 SQ.-M 

OPENING OCTOBER, 2004 

SHOPS 131 

PARKING 1,024 



34 

35

VIEW FROM THE OLD QUARTER MAIN ENTRANCE 

FOOD-COURT 

36 37

OVAL PLAZA FROM UPPER LEVEL OVAL PLAZA FROM MID-LEVEL 

FASHION MALL 

38 39

NorteShopping PT MAIN ENTRANCE 

NorteShopping is the largest shopping centre in the North 

of Portugal. It represents a paradigm of the dynamics of 

Matosinhos: a thematic centre (using the “Industry” theme 

because it was built on the ground that once belonged to an 

old textile factory), with nearly 300 shops, children’s entertainment 

centre, resting areas, fun centre and multiplex cinemas. 

NorteShopping is also at the forefront of environmental 

concerns, being one of the fi rst green centres to tackle intelligently 

problems such as waste management, energy consumption, 

noise, air and water quality control. In addition to these 

concerns, an art forum located right in the commercial area, 

made NorteShopping an important cultural destination. Known 

as SILO, this exciting exhibition hall has established partnerships 

with the Portuguese Photography Centre and the Serralves 

Foundation for Contemporary Art, bringing thousands of visitors 

all year round that complement their visit to the Shopping Centre 

with art and culture. 

LOCATION MATOSINHOS, PORTO REGION, PORTUGAL 

GLA 72,041 SQ.-M 


SHOPS 285 

PARKING 5,000 

PROPERTY SIERRA FUND / TIAA-CREF 


AWARDS ICSC 1999 

40 

41

STEAM ENGINE DETAIL 

STEAM ENGINE DETAIL 

42 43 

FOOD-COURT 

STEAM ENGINE PLAZA

Trofa Retail Park PT MAIN ENTRANCE CANOPY 

Located in the North of Portugal, strategically positioned 

between the coast and the inland region the Trofa township has 

a strong industry-based economy and an increasing services 

activity. 

In this context, PROMONTORIO was invited to convert a former 

Spinning Mill in the vicinity of the city centre into a Retail Park. In 

addition to boosting local economic activity, the project aims to 

fi ll a relevant market opportunity and simultaneously regain the 

once prevailing relation of the site with the city. 

The rich and vivid community recollections of the mill foster the 

sublimation of the building in terms of its architecture and local 

identity. The proposal preserves the architectural integrity while 

graphic elements emphasize the industrial aesthetics of the 

historical heritage of the place, both in the rolled-steel facade, 

the letter-type and colors, as well as in the former water-tank, 

now reborn as a city icon. 

LOCATION TROFA, PORTUGAL 

GLA 7,865 SQ.-M 

OPENING 2009 

SHOPS 16 

PARKING 336 

DEVELOPER NVL, SOCIEDADE IMOBILIÁRIA, SA 

44 

45

MAIN ENTRANCE 

SHOP FRONTS 

46 47

Via Catarina PT 

Via Catarina 

Located in the centre of Oporto, ViaCatarina is set in a perimeter 

city block between four streets (Santa Catarina, Fernandes 

Tomás, Alegria and Formosa), right in the hearth the city’s 

commercial downtown. ViaCatarina is a charismatic and unique 

centre, thought to the smallest detail. In addition to its excellent 

location, ViaCatarina features one of the most successful food 

courts in the history of the developer, for which PROMONTORIO 

RETAIL was responsible. Situated on the top fl oor and under a 

large skylight, the set of restaurants reproduce real streets of the 

traditional architecture of Northern Portugal in materials such as 

limestone, terracotta, and rough plaster stained with calk, giving 

the whole a much praised feeling of warmth and authenticity. 

LOCATION PORTO CITY CENTRE, PORTUGAL 

GLA 11,768 SQ.-M 

OPENING SEPTEMBER, 1996 

SHOPS 98 

PARKING 578 

PROPERTY SIERRA FUND / ING REAL ESTATE 


AWARDS 1997 ICSC / 1997 MIPIM / 1997 REAL ESTATE OSCAR 

FOOD-COURT 

48 

CONCOURSE MALL 

FOOD-COURT DETAIL 

49

Forum Setúbal PT 

Shopping mall design is one of the urban typologies more determined 

by the commercial, functional and fi nancial demands of 

the programme. Usually these buildings replicate an idealized 

in-door city with space-forms that tend to absolute convention. 

This shopping centre aims to introduce the notion of a city that is 

transient, hybrid and in a permanent state of transformation. The 

building has a typical twin-mall layout with anchor stores on the 

edges. However, a quasi-mineral shape forms the heart with its 

storefronts irregularly carved out, and an immense ETFE spaceframe 

dome covering the mall. 

LOCATION SETÚBAL, PORTUGAL 

GLA 42,400 SQ.-M 

OPENING SCHEDULED FOR 2010 

SHOPS 127 

PARKING 2,200 

DEVELOPER MULTI / MULTI VASTGOED BV 

TRACK MALL 

MALL FROM UPPER LEVEL 

50 51

Crystal Centre PT AERIAL VIEW 

Following the concept of the building as a metaphor, the 

ensemble explores the kaleidoscopic shapes and colours of snow 

crystals, morphing into a bright and translucent volume emphasized 

by the skylight over the mall. 

Strategically enclosed between the railway station, the bus 

terminal, main-street and the ring road exit, this shopping centre 

is expected to function as an anchor to boost downtown retail of 

this mid-size city. 

LOCATION UNDISCLOSED 

GLA 37,500 SQ.-M 

OPENING 2010 

SHOPS 160 

PARKING 1,800 

DEVELOPER UNDISCLOSED 

52 53

MALL FROM GROUND LEVEL 

MAIN PLAZA 

FOOD-COURT 

MAIN ENTRANCE 

54 55

PUBLIC ART SCULPTURAL CANOPY 

56 

Dolce Vita Ovar PT 

This mid-size shopping centre is located in the ring road of a 

former fi shermen’s village, now a satellite city of Greater Porto. 

The shopping centre is part of a large urban park with major 

sports facilities including a football stadium and a multipurpose 

arena, the latter connecting directly to the mall. The Dolce Vita 

Ovar is a simple single-mall centre respectively anchored by a 

hypermarket on one end, and a food court on the other. Avoiding 

a boxy facade, the volume is jagged in acute angles that are reinforced 

by images of basketball players photo-moulded onto precast 

concrete panels by artist Daniel Malhão, making it the largest 

concrete imprint of its kind in the world. With more than 200 

metres of undulating concrete slabs, the octopus-like sculpture by 

artist Gonçalo Barreiros functions as the main entry canopy. 

LOCATION OVAR, PORTO REGION, PORTUGAL 

GLA 15,870 SQ.-M 

OPENING MARCH, 2007 

SHOPS 60 

PARKING 1,300 


57

CANOPY 

CANOPY FROM ABOVE 

58 59

MALL MALL 

BAS-RELIEF CONCRETE PANNELS 

ETFE SKYLIGHT 

60 61 

FAÇADE DETAIL

Baluarte 

de Setúbal PT 

Baluarte de Setúbal is an urban revival project encompassing 

the renovation of the dilapidated 18th-century fortress of Our 

Lady of Conceição into an exhibition centre hosting an important 

contemporary art collection with a marina, retail and 

leisure centre on the reclaimed surrounding land of the Setúbal 

docklands. A major anchor of the wider polis redevelopment 

plan of the Setúbal waterfront, the project was conceived as a 

two-storey open-air mall with bridges connecting to the renovated 

fortress and the 1940s’ maritime building. The project also 

includes housing, a public park, a riverfront promenade with cafes 

and restaurants, yacht piers and the new car dock. The design of 

the new buildings is a contemporary vision suggested by an imaginary 

landscape of shipyard containers with their diverse colours 

and logos from the freight companies. 

location setúbal docklands, lisbon region, portugal 

gla 31,300 sq.-m 

shops 100 

parking 1,440 

developer chamartín imobiliária, sa 

62 63 

aerial view

Rio Sul PT 

Owned and developed by Sonae Sierra, the RioSul Shopping and 

Leisure Centre, results from the expansion of the former Seixal 

Continente hypermarket. Opened in March, 2006, it represents an 

investment of approximately €65M, playing a key role in modernization 

of commercial and leisure facilities in this vast periphery 

of the South riverbank of the Lisbon metropolitan region. With 

a modern and innovative architectural design, based on the 

history of Seixal and its typical river boats (Varinos, Faluas and 

Cacilheiros), the RioSul Shopping is a project spatially exciting 

and colorful. Vibrant color schemes evoke the fi shermen’s culture 

of the Tejo river, while the aloft skylight across the mall, built 

in laminated wood beams reminds us of the characteristic boat 

building industry of the region. 

LOCATION SEIXAL, LISBON REGION, PORTUGAL 

GLA 39,700 SQ.-M 


SHOPS 140 

PARKING 2,300 

PROPERTY SONAE SIERRA / PAN EUROPEAN 


AWARDS 2007 REAL ESTATE OSCAR / 2007 EUROHYPO PRIZE 

FACADE DETAIL 

MALL CONCOURSE 

64 65

Luz del Tajo ES MAIN ENTRANCE 

The design of the Luz del Tajo Shopping Centre is inspired in the 

fascinating and time-honoured architecture of the nearby city of 

Toledo. The fusion of yellow limestone and green glass under the 

intense light of Toledo creates a vibrant and intense atmosphere 

for shoppers, which, depending on the area of the centre can be 

both relaxed and exciting. Fully let, the centre’s anchors are an 

Eroski Hypermarket with an 8,000 sq.-m sales surface, 10 new 

generation Cinesur Cinemas with nearly 2,000 seats, and large 

shops such as Bricoking (DIY), Forum (Sports), Medimax (Home 

Appliances), Zara and Sfera (Fashion). Surrounding these anchors 

are 22 bars and restaurants and 100 shops. In terms of fashion, 

Luz del Tajo has most of the Inditex Group brands, as well as 

Benetton, Springfi eld, Mango, Women’s Secret, Tintoretto, or 

Lacoste among others. Luz del Tajo’s location, in the Toledo 

Polygon, accessible by the N-400, has a catchment area of 81,000 

people, 10 minutes away, and 240,000 people in less than 30 

minutes away by car. 

LOCATION TOLEDO, MADRID REGION, SPAIN 

GLA 42,125 SQ.-M 

OPENING SEPTEMBER, 2004 

SHOPS 129 

PARKING 2,100 

PROPERTY SIERRA FUND 

DEVELOPER SONAE SIERRA / GRUPO EROSKI 

AWARDS 2006 ICSC SHORTLIST 

66 

67

MALL FROM MID-LEVEL TITANIUM TOTEM 

MALL FROM LOWER LEVEL 

68 69

GaiaShopping PT FACADE TO THE PARK 

Located 300 metres away from the highway (the main access 

route to Porto), GaiaShopping was created as an expansion of 

more than 25,000 sq.-m of GLA, increasing the already existing 

Continente hypermarket of Vila Nova de Gaia. Carefully planned 

to satisfy the yearly fl ow of 11 million consumers, this centre relies 

on a dozen anchor stores, 170 shops, a food court with 700 seats, 

children area and multiplex cinema, achieving a total service 

area with more than 950,000 consumers. With a distinctively 

vibrant and colorful character, the global concept of this centre 

is themed after the renowned Douro River, cradle of the famous 

Port wine and its remarkable “Rebelo” boats, the vessels that still 

ship the wine along the river. With shape, color and size modulations, 

this theme has been used inclusively in its logo, under a 

wide variety of pretexts. 

LOCATION GAIA, PORTO REGION, PORTUGAL 

GLA 59,261 SQ.-M 


SHOPS 165 

PARKING 3,200 

PROPERTY SIERRA FUND / CNP ASSURANCES / ECUREUIL VIE 


70 

71

CENTRAL PLAZA 

ENTRANCE CANOPY 

MALL SKYLIGHT DETAIL 

SKYLIGHT DETAIL 

72 73

Öböl XI HU 

Mixed-use project comprising a Shopping Centre and a Public 

Plaza on the riverfront of the Danube’s new scheme of the Obol 

District, in Budapest. The programme includes housing, o ces, 

leisure, retail and shopping centre achieving a total gross area 

of 70.000 sq.-m, while the total GLA, divided between retail 

park and shopping centre, is of 31.000 sq.-m. The covered plaza, 

devised as a kind of Public Hall to the whole new quarter, generates 

a fl exible space of events that o er the city multiple opportunities 

to enrich urban life. 

LOCATION BUDAPEST, HUNGARY 

GLA 30,168 SQ.-M 

SHOPS 65 

PARKING 2000 

DEVELOPER UNDISCLOSED 

74 75 

NORTHEAST VIEW

WEST VIEW PUBLIC PLAZA 

WEST VIEW 

AERIAL VIEW 

76 77

Forum Çamlik TR MAIN ENTRANCE 

The province of Denizli is one of the fastest growing regions in the 

Aegean, owing much of its economic boost to the textile industry. 

Forum Çamlik will be situated on the Democracy Squa, a unique 

and prestigious location in the city, surrounded by a multifamily 

residential district and a catchment area of 400,000 inhabitants 

within 20 minutes. Invited to create a concept, PROMONTORIO 

came up with the textile industry as an all-embracing theme that 

includes a facade system with a customized mesh of aluminium 

ribbons. Inside, fl amboyant graphics evoke fabric patterns, 

textures and colours. Fashion and style, by association to textile, 

are emphasized by a large catwalk that cuts through the mall into 

an outdoor patio. 

LOCATION DENIZLI, TURKEY 

RETAIL 24,000 SQ.-M 

SUPERMARKET 4,500 SQ.-M 

RESTAURANTS 2,200 SQ.-M 

LEISURE 2,200 SQ-M 

OPENING FALL, 2007 

PARKING 1,000 

DEVELOPER MULTI / MDC TURKMALL 

78 79

Nassica PT 

FACADE STUDY MODEL 

Created by the Spanish-based developer Neinver, Nassica is a truly 

innovative Iberian concept. In 350,000 sq.-m, a business park, 

an outlet centre (Factory), a big-box retail, multiplex cinemas, 

leisure activities and dining areas, will come together in a single 

space. Strategically located in Portugal’s most prosperous region, 

it provides an attractive location in which name-brand retail 

and companies can unite, serving the more than three million 

people living within the catchment area of the Oporto metropolitan 

region. PROMONTORIO has been commissioned the huge 

expansion of the existing outlet facility. The architecture of this 

complex, with its round corners and surfaces is inspired in the 

automobile sport, in both design and memorabilia, as a reminiscence 

of the famous city circuit race in Vila do Conde. 

LOCATION VILA DO CONDE, PORTO REGION, PORTUGAL 

GLA 85,259 SQ.-M 

OPENING SCHEDULED FOR 2008 

PARKING 3,702 

PROPERTY NEINVER GROUP 

DEVELOPER NEINVER LUSITANIA, SA 

80 81

ENTRY CANOPY 

STUDY MODEL DETAIL 

STUDY MODEL DETAIL 

82 83

AERIAL VIEW 

84 

El Rosal ES 

Located in Ponferrada, in a joint venture between developers 

Sonae Sierra and Grupo Mall, the El Rosal Shopping Centre is 

scheduled to open in the autumn of 2007. This new centre will 

make available an innovative commercial o er in the region, 

since it will include highly prestigious brands, such as a Carrefour 

hypermarket and Zara, C&A, Mestre Maco DIY, Boogaloo, Radio 

Popular, Massimo Dutti, Oysho, Pull & Bear, Stradivarius, among 

others. Besides the eight cinemas, the future centre will also 

feature 23 restaurants of renowned brands both nationally and 

internationally. 

LOCATION PONFERRADA 

GLA 49,200 SQ.-M 


SHOPS 152 

PARKING 2,370 

OWNERS SONAE SIERRA / GRUPO MALL 

DEVELOPER SONAE SIERRA / GRUPO MALL 


CATCHMENT AREA 180,000 INHABITANTS 

85

CONSTRUCTION SITE 

86 

Dolce Vita Tejo PT 

Described by our clients, the joint venture Chamartín and ING 

Real Estate, as “the largest retail development in the Greater 

Lisbon Area”, Dolce Vita Tejo is scheduled to open in April, 2008, 

involving a total investment of €200M. Located on the border 

between the districts of Amadora and Odivelas, and served by 

the Pontinha ring road, it is estimated to have a catchment area 

of some 2.5 million inhabitants. Dolce Vita Tejo is divided in two 

large parcels by a landscaped boulevard. In the latter, the covered 

entry plaza connected by retail bridges, includes an upper level 

suburban tram station. The West wing features the largest foodcourt 

in Portugal, multiplex cinemas in addition to an innovative 

entertainment centre. With an ETFE transparent roofi ng of more 

than 5 hectares, Dolce Vita Tejo will be the third largest of its 

kind in the world, after those used in Munich’s Allianz Arena and 

Beijing’s Olympic pools complex. 

LOCATION AMADORA, LISBON REGION, PORTUGAL 

GLA 122,000 SQ.-M 

DIY 12,000 SQ.-M 

SHOPS 300 

AUCHAN HYPERMARKET 23,000 SQ.-M 

PARKING 9,000 


DEVELOPER CHAMARTÍN IMOBILIÁRIA, SA & ING REAL ESTATE 

87

AERIAL VIEWS MODELS 

88 89

Burgas Centre BG MAIN PLAZA 

With its industrial heritage and an important economic, cultural 

and tourism activity, Burgas currently ranks as the 2nd largest 

city of South East Bulgaria. In addition, this seaside resort on the 

Black Sea boasts the largest and fastest growing Bulgarian port. 

In the vicinity of both the city ring road and its important artery, 

mediating the discontinuity between the consolidated housing 

blocks and the outlying industrial expansion, PROMONTORIO 

proposes to revise the post-industrial character of the place, 

introducing a mixed-use programme that converts the existing 

brown fi elds —with its industrial remnants and precarious structures—, 

into an extension of the city. 

Comprising a 4-star design hotel, an o ce building and a shopping 

centre, the project develops around a large public square 

framing the existing public garden. The latter, is devised the 

main entrance and heart of the whole complex, connecting the 

city centre with the railway and bus station interface. Given the 

topography and datum, both the o ce building and the hotel 

have magnifi cent views of coast of Burgas and the Black Sea. 

LOCATION BURGAS, BULGARIA 

GLA 40,000 SQ.-M 

SHOPS 181 

PARKING 2500 

DEVELOPER BUTED AD 

90 

91

Dolce Vita 

Mirafl ores PT 

The design consists in the partial renovation of a small shopping 

centre in a residential quarter of the northern periphery of Lisbon. 

The existing building, although relatively recent, was physically 

degraded and fi nancially insolvent. To revitalise this building, the 

new owner had a slim budget allowing minimal changes to the 

original layout. However, to be e ective, this revamping should 

turn around the image of the building and attract better shop 

brands and more visitors. 

On the outside, the operation consisted in covering the existing 

stone façade with a new skin of galvanised metal sheets as a 

support for a graphic design informing the visitor on the mall’s 

commercial contents. In addition, a new wing of cinemas was 

built adjoining the building as a double skin frosted glass box 

veiling the same colour palette that is painted behind, on the 

masonry wall. Dolce Vita Mirafl ores is now an exciting and 

successful centre with a highly performing food court. 

LOCATION MIRAFLORES, LISBON REGION, PORTUGAL 

GLA 5,728 SQ.-M 

OPENING MARCH 2005 

SHOPS 65 

PARKING 300 


AWARDS 2005 REAL ESTATE OSCAR 

92 

93 

MAIN ENTRANCE

CENTRAL COURT 

FACADE DETAIL 

94 95

Vivaci Beja PT MAIN ENTRANCE 

Beja is the hearth of the continental South of Portugal; a white 

city made of calk surfaces surrounded by never ending wheat 

fi elds under a blazing sun. This small two-fl oors Shopping Centre 

adds to its whiteness, by using rough and textured brickwork 

painted in the traditional calk. Inside, it features a classical track 

mall with food-court on the upper level. The skylights, shaped 

as tall chimneys recall the skyline of the traditional farms of the 

Alentejo landscape. 

LOCATION BEJA, ALENTEJO REGION, PORTUGAL 

GLA 19,046 SQ.-M 


SHOPS 105 

PARKING 764 

OWNER FDO IMOBILIÁRIA, SA 

DEVELOPER FDO IMOBILIÁRIA, SA 

CATCHMENT AREA 40,000 INHABITANTS 

96 

97

food-court 

aerial view 

98 99

Luz da Guia PT main street 

Mixed-use project comprising a Shopping Centre, Housing and 

Retail on a key geographic location in the Algarve, Portugal’s 

most relevant tourist destination. In a strategic point at the juncture 

of the two main highways connecting the region, the project 

is devised as a compact mixed-use programme that allows for a 

continuous inhabitation of the ensemble throughout the day. 

In that sense, the concept is based on a balanced between residential 

and commercial use, backed by a radial road network 

linking three commercial plazas, while creating private garden 

courts inside the perimeter housing structure. Other than the 

parking access and servicing, car traffic occurs only in the outer 

streets of the ensemble. 

location algarve, portugal 

gla 20,115 sq.-m 

shops 122 

parking 236 (housing) + 1769 (public) 

developer ing real estate 

100 101

Amoreiras PT 

Located in the centre of Lisbon and sitting on a vast o ce and 

housing complex, Amoreiras was the fi rst large-scale shopping 

centre in the Portuguese capital. Designed in the 1980s by Tomás 

Taveira, the Amoreiras Shopping Centre has remained an all-time 

favourite for Lisbon high-end buyers. 

Twenty years after it’s opening, important changes took place 

in the retail scene in Portugal. In the wake of a new competitive 

scenario, PROMONTORIO was invited to renovate Amoreiras’ 

public areas. This required the capacity to identify the structuring 

elements and simultaneously updating its decorative elements 

without erasing its strong post-modern identity. Our proposal 

aims to reinforce the originality of the existing space, revising the 

commercial layout and some of its internal spaces. Furthermore, 

the project consists in upgrading lighting design, fl ooring, walls, 

ceiling and bulkheads, signage and furniture. 

LOCATION LISBON, PORTUGAL 

GLA 26,000 SQ.-M 

OPENING NOVEMBER 2008 

SHOPS 250 

PARKING 900 

PROPERTY MUNDICENTER SGPS 

DEVELOPER MUNDICENTER SGPS 


UPPER LEVEL (PUBLIC AREAS) 

GROUD LEVEL (PUBLIC AREAS) 

FLOOR PATTERNS 

102 103 

STILIS 

FASHION 

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STILISH 

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Sportsforum 

Portimão PT 

Sportsforum Portimão is a PFI competition comprising a 

mixed-use program of sports facilities (swimming pool complex, 

soccer stadium, sports arena), retail (a mid-size shopping centre), 

housing and a recreational park, all inscribed within a public plot 

of 36 hectares. 

PROMONTORIO’s concept unifi es and concentrates the large 

buildings of the sports and commercial facilities in order to 

increase the remaining landscaped areas for housing and recrea- 

tional activities. The housing complex, rather than just being next 

to the park, is immersed in the landscaping so that dwellers feel 

they are really living in the park. 

LOCATION PORTIMÃO, ALGARVE, PORTUGAL 

SHOPPING CENTRE GLA 25,870 SQ.-M 

OLYMPIC SWIMMING POOL COMPLEX 1,000 SEATS 

STADIUM 8,000 SEATS 

HOUSING 26,348 SQ.-M 

MULTIPURPOSE SPORTS ARENA 3000 SEATS 

PFI COMPETITION APRIL, 2006 

PARKING 2,000 

STATUS 2ND PRIZE PFI COMPETITION 

DEVELOPER CHAMARTÍN IMOBILIÁRIA, SA / SOMAGUE SACYR 

MULT-PROPOSE SPORTS ARENA 

104 

PUBLIC WALKWAY 

105

UPPER STREET FACADE 

106 

Vivaci Guarda PT 

This small shopping centre in the time-honoured city of Guarda, 

inland Portugal, is located on the boundary between its historical 

core and the 1950s urban expansion. Designed for an extremely 

narrow and long plot, and bridging a grade level di erence of 20 

metres between the bordering streets, the building is set in 5 

levels of retail and leisure in addition to 3 levels of underground 

parking. Besides the supermarket anchor, this unusual ensemble 

includes nearly 80 shops, 4 cinemas and a food court with a 

panoramic window overlooking the city. Inside, colours and 

stripes have been chosen as a dominating theme, creating bright, 

dynamic and airy spaces, while on the outside the undulating 

white striped concrete panels and coloured glass dominate the 

surface of the building. 

LOCATION GUARDA, PORTUGAL 

GLA 14,000 SQ.-M 

OPENING MARCH, 2008 

SHOPS 80 

PARKING 395 

DEVELOPER FDO IMOBILIÁRIA, SA 

107

MAIN ENTRANCE 

108 109

Rikhe Tblisi GEO aerial view 

promontorio was invited to develop a Master Plan for Rikhe 

downtown. This Master Plan of strategic importance for Rikhe, 

set in the heart of Tbilisi, can aspire to change the worldwide 

perception of Georgia. It will offer a new vision of Georgia as 

country that embraces the future with the highest respect for its 

heritage and history. Historically, the reclaimed riverbank land 

of Rikhe has been a marginal site with temporary occupations 

that served events and street fairs. It must be turned into a key 

destination of the city. Given its topographical situation, Rikhe 

is both highly visible from many prominent points of the city as 

well as offering splendid vistas towards those points. Drawing 

from the city life of Tbilisi, our Master Plan concept is based on 

an intricate network of relatively small and complex streets with 

multiple accesses, zigzagging and overlaying functions. It opens 

up the Rikhe plateau towards the riverbank by means of a central 

square —which in turn receives a new bridge across the river— and 

a terraced promenade. 

location rikhe, tblisi, georgia 

gross floor area 232,800 sq.-m 

master plan in progress 2007 

retail 54.300 sq.-m 

housing 41.600 sq.-m 

offices 14.500 sq.-m 

convention centre 11.300 sq.-m 

restauration area 8.700 sq.-m 

4-star hotel 11.800 sq.-m 

5-star hotel 9.700 sq.-m 

parking places 2.730 

client expo’98 

110 

111

AERIAL VIEW 

HOTEL MAIN PLAZA PEDESTRIAN BRIDGE OVER THE RIVER 

112 113

Nexity Famalicão PT MAIN ENTRANCE 

Located in the vicinity of the town of Famalicão, within the Oporto 

metropolitan region, this Shopping Centre and Retail Park is stylistically 

inspired in the automobile and aircraft design, emphasizing 

the idea of whiteness and smoothness, and of speed and performance. 

The Shopping Centre features a layout with a track mall that 

connects to a covered pergola surrounding the Retail Park buildings. 

In addition, a Carrefour hypermarket is located on level -1, 

with its cashiers directly connected to the parking. 

LOCATION FAMALICÃO, PORTUGAL 

GLA 35,000 SQ.-M 


SHOPS 140 

PARKING 2,350 

DEVELOPERS NEXITY GROUPE, FRANCE 

114 115


MALL FROM UPPER LEVEL 

116 117 

FOOD-COURT

118 

Retail 


Credits 

We would like to acknowledge the contributions of the various 

individuals and fi rms in the consulting of the projects depicted 

in this portfolio: Mr. Theo Kondos in the lighting design of 

AlgarveShopping, CascaiShopping expansion, Vasco da Gama, 

GaiaShopping, NorteShopping, Via Catarina, Rio Sul, Luz del 

Tajo, Dolce Vita Douro, Dolce Vita Tejo, Sportsforum Ovar, Vivaci 

Guarda, Mr. Jonathan Speirs in the lighting design of Vasco da 

Gama; Mr. Scott Rykiel in the landscaping of Vasco da Gama 

and NorteShopping, Mr. José Quintela in AlgarveShopping, 

CascaiShopping expansion, Vasco da Gama, GaiaShopping, 

NorteShopping, Via Catarina, Rio Sul, Luz del Tajo, El Rosal; 

T+T in Forum Setúbal and Forum Çamlik; Mr. Nelson Almeida 

in Cascaishopping (w/ R.Fuchs); BDP in Vasco da Gama, Dolce 

Vita Douro, Via Catarina (with Mr. Sua Kay) and Nassica; RTKL in 

AlgarveShopping, GaiaShopping, NorteShopping and Dolce Vita 

Tejo; L.Low in the expansion of CascaisShopping, Rio Sul and Luz 

del Tajo; C.Taylor in El Rosal. 

Graphic Design 

R2 Design 

Typeface 

Seravek, Process Type Foundry 

Print Run 

1000 

Printer 

Norprint 

Lisbon, May 2008 


This work is subject to copyright. 

All rights are reserved, whether the whole part of the material is 

concerned, specifi cally the rights of the texts, the translations, 

reprinting, re-use of illustrations, reproduction on microfi lm, or 

in other media, and storage in databanks. For any kind of use, 

permission of the copyright owner must be obtained. 

Copyrights 

© PROMONTO R I O for the texts 

© PROMONTO R I O for the photographs, shared with Fernando 

Guerra / FG+SG, Rui Morais de Sousa, Leonardo Finotti and 

Duarte Brito. 

© PROMONTO R I O for the illustrations, shared with Estúdio 

Goma, 4+Arquitectos and Arqui300. 

119

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