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Breaking New Grounds in Tobacco Control - Voluntary Health ...

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To address the issues concern<strong>in</strong>g alternate<br />

crops/livelihoods, strong partnerships<br />

and collaborations are required to be<br />

formed with the M<strong>in</strong>istry of Agriculture<br />

for formulat<strong>in</strong>g policies to reduce area<br />

under tobacco cultivation and facilitat<strong>in</strong>g<br />

shift<strong>in</strong>g over of tobacco farmers to other<br />

alternate crops <strong>in</strong> a phased manner. The<br />

awareness generation campaigns <strong>in</strong> the<br />

tobacco grow<strong>in</strong>g states should <strong>in</strong>clude<br />

sensitization and education programmes<br />

for the farmers. The <strong>Tobacco</strong> Board<br />

of India must be persuaded to br<strong>in</strong>g<br />

<strong>in</strong> requisite changes <strong>in</strong> their exist<strong>in</strong>g<br />

policies to meet the obligations under<br />

Articles 17, 18 of WHO FCTC. The efforts<br />

to establish tobacco test<strong>in</strong>g labs and a<br />

regulatory mechanism must ga<strong>in</strong> speed<br />

to complete the work <strong>in</strong> a time bound<br />

manner.<br />

The monitor<strong>in</strong>g of NTCP at various levels<br />

needs to be strengthened by sett<strong>in</strong>g up a<br />

workable mechanism for timely and regular<br />

submission of progress reports.<br />

References<br />

1. Rao V, Chaturvedi P. <strong>Tobacco</strong> and <strong>Health</strong> <strong>in</strong><br />

India. Indian J Cancer 2010;47 Suppl 1:3-8.<br />

2. Government of India. The Cigarettes Act<br />

(Regulation of Production, Supply and<br />

3.<br />

Distribution) 1975.<br />

The Cigarettes and Other <strong>Tobacco</strong> Products<br />

(Prohibition of Advertisement and regulation<br />

of Trade and Commerce, production, Supply and<br />

Distribution) Act, 2003; An Act enacted by the<br />

Parliament of Republic of India by notification<br />

<strong>in</strong> the Official Gazette. (Act 32 of 2003).<br />

4. World <strong>Health</strong> Organization (WHO). Framework<br />

Convention on <strong>Tobacco</strong> <strong>Control</strong>, 2004.<br />

5. Government Leadership <strong>in</strong> <strong>Tobacco</strong> <strong>Control</strong>:<br />

Brazil Experience <strong>in</strong> J D Beyer and L<strong>in</strong>da<br />

W Brigden (Edited) <strong>Tobacco</strong> <strong>Control</strong> Policy -<br />

Strategies, Successes and Setbacks. 2003<br />

For the Millions<br />

n 16<br />

6. RK Srivastava, Jagdish Kaur. Fac<strong>in</strong>g the<br />

challenge of tobacco <strong>in</strong> India- National <strong>Tobacco</strong><br />

<strong>Control</strong> Programme. J of Postgraduate Medical<br />

Education, Tra<strong>in</strong><strong>in</strong>g & Research Vol. IV, No. 1-5,<br />

Jan-Oct 2009:3-6. Editorial<br />

7. Kaur J, Ja<strong>in</strong> DC. <strong>Tobacco</strong> <strong>Control</strong> Policies <strong>in</strong><br />

India: Implementation and Challenges. Indian J<br />

Public <strong>Health</strong> 2011;55:220-7<br />

8. Rooban T, Kumar M, Ranganathan K. Reach of<br />

mass media among tobacco users <strong>in</strong> India: A<br />

prelim<strong>in</strong>ary report. Indian J Cancer 2010;47<br />

Suppl 1:53-8.<br />

9. WHO report on the Global <strong>Tobacco</strong> Epidemic.<br />

Warn<strong>in</strong>g about the dangers of tobacco. 2011.<br />

10. National Cancer Institute <strong>Tobacco</strong> <strong>Control</strong><br />

Monograph No. 19. The Role of the Media <strong>in</strong><br />

Promot<strong>in</strong>g and Reduc<strong>in</strong>g <strong>Tobacco</strong> Use. US<br />

Department of <strong>Health</strong> and Human Services.<br />

National Institutes of <strong>Health</strong>. 2008.<br />

11. Sandra Mull<strong>in</strong>, V<strong>in</strong>ayak Prasad, Jagdish kaur,<br />

Tahir Turk. Increas<strong>in</strong>g Evidence for the Efficacy<br />

of <strong>Tobacco</strong> <strong>Control</strong> Mass Media Communication<br />

Programm<strong>in</strong>g <strong>in</strong> Low- and Middle –Income<br />

Countries. Journal of <strong>Health</strong> Communication,<br />

16:49-58,2011.<br />

12. Murukutla M, Turk T, Prasad CVS, Ranjana S,<br />

Kaur Jagdish. Results of a national mass media<br />

campaign <strong>in</strong> India to warn aga<strong>in</strong>st the dangers<br />

of smokeless tobacco (Published onl<strong>in</strong>e on April<br />

20, 2011 as 10.1136/tc.2010.039438 <strong>in</strong> <strong>Tobacco</strong><br />

<strong>Control</strong> (BMJ)<br />

13. Jacob Kuruvilla. Utiliz<strong>in</strong>g dental colleges for the<br />

eradication of oral cancer <strong>in</strong> India. Indian J of<br />

Dental Research. 2008.vol.19:4;349-353<br />

14. Babu S, Sesikeran B, Bhat RV. Oral Fibrosis<br />

among teenagers chew<strong>in</strong>g tobacco, areca nut<br />

and pan masala. Lancet 1996;348:692.<br />

15. Report of the Work<strong>in</strong>g Group on Non Communicable<br />

Diseases for 12th Five Year Plan, Plann<strong>in</strong>g<br />

Commission of India. 2011 (unpublished).<br />

About the Author<br />

Dr. Jagdish Kaur is Chief Medical Officer,<br />

Directorate General of CGHS, M<strong>in</strong>istry of <strong>Health</strong><br />

& Family Welfare, Government of India<br />

(Disclaimer – the views expressed by the author are her own, and not necessarily of the department)

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