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Breaking New Grounds in Tobacco Control - Voluntary Health ...

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of ban on tobacco chew<strong>in</strong>g and smok<strong>in</strong>g,<br />

which f<strong>in</strong>ally culm<strong>in</strong>ated <strong>in</strong> declar<strong>in</strong>g the<br />

whole district as Smok<strong>in</strong>g Free.<br />

While giv<strong>in</strong>g an overview of the compliance<br />

monitor<strong>in</strong>g study conducted by JK VHADA,<br />

District coord<strong>in</strong>ator of NGO Mohammad<br />

Altaf Dar said at 3500 public places <strong>in</strong> the<br />

district <strong>in</strong>clud<strong>in</strong>g educational <strong>in</strong>stitutions,<br />

government offices, public parks, hospitals,<br />

smok<strong>in</strong>g has been banned.<br />

“Besides, all the smok<strong>in</strong>g signages have<br />

either been removed or defaced <strong>in</strong> the<br />

district with the help of adm<strong>in</strong>istration<br />

and Food and Drug <strong>Control</strong> Organisation”,<br />

he said while giv<strong>in</strong>g a presentation on<br />

compliance monitor<strong>in</strong>g study by the JK<br />

VHADA.<br />

The study revealed of the 352 sample<br />

public places visited, the signage boards<br />

depict<strong>in</strong>g “No Smok<strong>in</strong>g Area-Smok<strong>in</strong>g here<br />

is an offence” were found at 321 places. At<br />

the rema<strong>in</strong><strong>in</strong>g 31 places, no signage boards<br />

were seen.<br />

Deputy Commissioner Budgam Mohammad<br />

Rafi said the district is known for the<br />

negatives but it has many positive<br />

potentials as well.<br />

Stat<strong>in</strong>g that the district is not averse<br />

to change, he said Budgam people have<br />

always welcomed positive change. “Though<br />

Budgam is backward <strong>in</strong> education sector<br />

but we are mak<strong>in</strong>g strides <strong>in</strong> this sector<br />

also. The implementation of COTPA and<br />

declar<strong>in</strong>g Budgam as Smoke Free district<br />

is one such step. This will help <strong>in</strong> a long<br />

run,” he said.<br />

M<strong>in</strong>ister of Science and Information<br />

Technology and MLA Budgam Aga Ruhullah,<br />

who was also chief guest on the occasion,<br />

took a public pledge that he will try to quit<br />

smok<strong>in</strong>g.<br />

Source: Ris<strong>in</strong>g Kashmir, Sr<strong>in</strong>agar, 29 th January, 2012<br />

Bid to scuttle tobacco warn<strong>in</strong>g<br />

NGOs have claimed that recent reports<br />

suggest<strong>in</strong>g that one of the pictorial<br />

warn<strong>in</strong>gs for tobacco products resembles<br />

footballer John Terry could be an attempt<br />

by the manufacturers to scuttle the pictorial<br />

warn<strong>in</strong>gs once aga<strong>in</strong>.<br />

In a recent RTI filed by the <strong>Voluntary</strong><br />

<strong>Health</strong> Association of India (VHAI), the<br />

issue was brought to the notice of Union<br />

health m<strong>in</strong>istry earlier <strong>in</strong> November by<br />

Philip Morris, manufacturer of the lead<strong>in</strong>g<br />

cigarette brand Marlboro. “However,<br />

digg<strong>in</strong>g the issue once aga<strong>in</strong> now could<br />

be a deliberate move by the manufacturers<br />

to put the warn<strong>in</strong>gs <strong>in</strong> trouble.” Accord<strong>in</strong>g<br />

to the representatives of the VHAI, even<br />

as the letter by Philip Morris mentioned<br />

that pictures notified by the government<br />

for smok<strong>in</strong>g form of tobacco products<br />

“bears a close resemblance to English<br />

soccer player John Terry, the m<strong>in</strong>istry had<br />

clarified then itself that pictures for the<br />

health warn<strong>in</strong>gs were be<strong>in</strong>g developed by<br />

Directorate of Audio Visual Publicity (DAVP)<br />

<strong>in</strong> consultation with them and the pictures<br />

were mere sketches and did not relate to<br />

any person liv<strong>in</strong>g or dead.”<br />

“Further the cigarette company has the<br />

option to choose any one picture out<br />

of the set of four each of lung and oral<br />

cancer. S<strong>in</strong>ce the images are blurred and<br />

sketchy such resemblance can be attributed<br />

to scores of people,” the RTI said.<br />

Bhavna Mukhopadhyay, VHAI Executive<br />

Director, said, “The tobacco lobby is try<strong>in</strong>g<br />

to create unnecessary confusion to derail<br />

n 67<br />

January - March & April - June 2012

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