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The Oxford Dictionary of New Words: A popular guide to words in ...

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Aff<strong>in</strong>ity cards cannot be used <strong>to</strong> access any account<br />

other than one ma<strong>in</strong>ta<strong>in</strong>ed by a Visa card-issu<strong>in</strong>g<br />

f<strong>in</strong>ancial <strong>in</strong>stitution.<br />

Los Angeles Times 10 Oct. 1990, section D, p. 5<br />

affluential<br />

adjective and noun (People and Society)<br />

adjective: Influential largely because <strong>of</strong> great wealth; rich and<br />

powerful.<br />

noun: A person whose <strong>in</strong>fluential position <strong>in</strong> society derives<br />

from wealth.<br />

Etymology: Formed by telescop<strong>in</strong>g affluent or affluence and<br />

<strong>in</strong>fluential <strong>to</strong> make a blend.<br />

His<strong>to</strong>ry and Usage: A US co<strong>in</strong>age <strong>of</strong> the second half <strong>of</strong> the<br />

seventies, affluential became quite well established (especially<br />

as a noun) <strong>in</strong> American English dur<strong>in</strong>g the eighties, but so far<br />

shows little sign <strong>of</strong> catch<strong>in</strong>g on <strong>in</strong> the UK.<br />

Spa is the name <strong>of</strong> the m<strong>in</strong>eral-water resort <strong>in</strong> Belgium,<br />

and has become a word for 'water<strong>in</strong>g place' associated<br />

with the weight-conscious affluentials around the world.<br />

<strong>New</strong> York Times Magaz<strong>in</strong>e 18 Dec. 1983, p. 13<br />

affluenza noun (Health and Fitness) (People and Society)<br />

A psychiatric disorder affect<strong>in</strong>g wealthy people and <strong>in</strong>volv<strong>in</strong>g<br />

feel<strong>in</strong>gs <strong>of</strong> malaise, lack <strong>of</strong> motivation, guilt, etc.<br />

Etymology: Formed by telescop<strong>in</strong>g affluence and <strong>in</strong>fluenza <strong>to</strong><br />

make a blend.<br />

His<strong>to</strong>ry and Usage: <strong>The</strong> term was <strong>popular</strong>ized <strong>in</strong> the mid eighties<br />

by Californian psychiatrist John Levy, after he had conducted a<br />

study <strong>of</strong> children who grow up expect<strong>in</strong>g never <strong>to</strong> need <strong>to</strong> earn a<br />

liv<strong>in</strong>g for themselves because <strong>of</strong> <strong>in</strong>herit<strong>in</strong>g large sums <strong>of</strong> money.<br />

<strong>The</strong> name affluenza had apparently been suggested by one <strong>of</strong> the

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