Corporate Citizenship Report - Weber Shandwick

Richard House Children’s Hospice:
Harry’s Million (London)
Weber Shandwick in London has been working with
Richard House Children’s Hospice, London’s first
children’s hospice, on a pro-bono basis since October
2010, helping to launch its campaign Harry’s Million.
The aim of the campaign was to generate awareness
around the organization and raise £1million over
three years so Richard House can continue giving
life-limited children the freedom they deserve. Using
the program’s mascot, Harry the Puppet, the team
initiated a social media campaign creating pages
on YouTube, Facebook and Twitter. Through these
platforms, the agency interacted with followers in the
voice of Harry. The team also coordinated interviews
between celebrities and Harry the Puppet. Weber
Shandwick helped secure coverage in local, national
and third sector trade titles and helped raise over
£250,000 so far.
Working with Richard House has been really inspirational and a great
way to supplement my everyday client work. I’ve met some amazing people,
both at the hospice and through working with colleagues across the London
office. Richard House is a really amazing place! I have been there many
times and it’s far from being sad and depressing… it is a hopeful, inspiring
and happy home. It’s an honor to be able to offer them some support.
Julia Harris
Senior Account Executive,
Corporate, Financial and
Public Affairs Practice, London
29 Corporate Citizenship 2012