Corporate Citizenship Report - Weber Shandwick
Corporate Citizenship Report - Weber Shandwick
Corporate Citizenship Report - Weber Shandwick
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<strong>Weber</strong> <strong>Shandwick</strong> Sydney:<br />
Autism Awareness<br />
In Australia, one in 110 children is on the autism<br />
spectrum. It is because of this startling statistic,<br />
and the fact that everyone in the agency is likely<br />
to be touched by autism at some point, that <strong>Weber</strong><br />
<strong>Shandwick</strong> Sydney decided to get involved with the<br />
nonprofit Autism Awareness Australia. In embarking on<br />
the long-term partnership, the <strong>Weber</strong> <strong>Shandwick</strong> team<br />
hosted a number of strategic planning sessions with<br />
Autism Awareness to first examine the organization,<br />
its challenges and objectives before establishing a<br />
strategic direction for the future. The team committed<br />
to an all-encompassing relationship that gave everyone<br />
in the office the chance to tell the autism story. In<br />
April, the team supported the launch of World Autism<br />
Julie Hurbanis<br />
Senior Vice President, Minneapolis<br />
Awareness Day 2012 and took the pressure and<br />
responsibility of the event off the Autism Awareness<br />
team – allowing them to celebrate and enjoy the<br />
evening. A quarterly “Autism morning tea” has the<br />
team baking goods for the office building while also<br />
generating awareness. During August, the team put on<br />
their running shoes and trained for the annual City2Surf<br />
event. And as part of the Autism Awareness team,<br />
they collectively raised nearly $21,000 to go towards<br />
providing free educational training programs to families<br />
across Australia. The future for the office’s partnership<br />
is strong, with a number of campaign initiatives on the<br />
horizon and 35 creative minds bursting with more ideas.<br />
It’s amazing to see not only the great work that’s being done<br />
globally for nonprofits by <strong>Weber</strong> <strong>Shandwick</strong> colleagues, but to see<br />
the range of really innovative approaches and the focus on longterm<br />
impact for these organizations. In the Minneapolis office,<br />
we talk regularly about what we’re doing in our community, but it’s<br />
very cool to see that <strong>Weber</strong> <strong>Shandwick</strong> spirit of service magnified<br />
globally, and to get a look at how our colleagues in Singapore,<br />
Sydney and London are making a difference.<br />
33 <strong>Corporate</strong> <strong>Citizenship</strong> 2012
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