Corporate Citizenship Report - Weber Shandwick

UN Foundation: Sustainable Energy for All (SEFA) Initiative
Weber Shandwick worked with the United Nations Foundation and
the United Nations to launch the global Sustainable Energy for
All initiative. UN Secretary-General Ban Ki-moon identified this
initiative as one of the most important priorities for his second term
and is calling on governments, the private sector and civil society to
make commitments toward three objectives – universal access to
modern energy services, doubling the global rate of improvements
in energy efficiency, and doubling the share of renewable energy
in the global energy mix by 2030. Weber Shandwick managed the
launch of the initiative and provided strategic communications
We secured over 100 articles across global outlets.
counsel and implementation at key regional rollout events in Abu
Dhabi, Brussels, New Delhi, Barbados and Nairobi and during the
Rio+20 Conference in June 2012. We secured over 100 articles
across global outlets such as BBC, The New York Times, The
Guardian and Reuters. We also launched a social presence for the
initiative sustainableenergyforall.org with a redesigned site to
feature commitments and content that show how this initiative will
improve lives, build economies and protect the environment and
strong social content with videos and infographics.
44 Corporate Citizenship 2012