Corporate Citizenship Report - Weber Shandwick
Corporate Citizenship Report - Weber Shandwick
Corporate Citizenship Report - Weber Shandwick
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Nike: Access To Sport<br />
<strong>Weber</strong> <strong>Shandwick</strong> partnered with Nike, Inc. and the Access To Sport<br />
team for the launch of Designed To Move, a new report that details<br />
the growing epidemic of physical inactivity. Nike, the American<br />
College of Sports Medicine, and the International Council of<br />
Sports Science co-authored the report with contributions from 70<br />
companies and organizations to elevate the conversation around the<br />
importance of physical activity at an early age. The report delivers<br />
a unified vision of future generations running, jumping, and kicking<br />
to reach their greatest potential. The <strong>Weber</strong> <strong>Shandwick</strong> team led<br />
launch activities for the report, including the development and<br />
implementation of a comprehensive media strategy and infographics<br />
production to support the research. Phase One of the launches<br />
took place in September 2012, with two high-profile panels at the<br />
Clinton Global Initiative and Mashable Social Good Summit to spark<br />
engagement among policymakers and influencers. The panel included<br />
Nike President Charlie Denson, U.S. Olympian Allyson Felix and<br />
University of Texas Professor Bill Kohl.<br />
The report delivers a unified vision of<br />
future generations running, jumping, and<br />
kicking to reach their greatest potential.<br />
Photo Credit: UN Foundation<br />
Social Good Summit 2012 Day 3:<br />
“Designed to Move: A Physical Activity Action Agenda” panel<br />
36 <strong>Corporate</strong> <strong>Citizenship</strong> 2012
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