Corporate Citizenship Report - Weber Shandwick

World Wide Fund for Nature Singapore:
WWF’s Earth Hour 2012 (Singapore)
Weber Shandwick has supported WWF’s Earth Hour
(EH) effort on a pro-bono basis since its inception in
Singapore in 2009. However, with many familiar with
the global movement by 2012, it was time to take
the movement “beyond the hour.” Weber Shandwick
worked with WWF to launch the “I Will if You Will”
campaign, encouraging people to make a commitment
toward sustainable actions for the environment. The
campaign also made EH the first global grassroots
initiative based in Singapore. By driving attendance
and participation in EH, and encouraging individuals
and organizations to sign up as EH Ambassadors and
pledge their support through sustainable actions,
this year’s campaign gained the biggest following
the country had ever seen. Over 1,500 individuals
and corporate staff signed up as ambassadors and
over 400 corporations pledged their support and
undertook environmental sustainable actions.
I’ve been privileged to work for the WWF (the World Wide Fund for Nature)
Singapore on its global Earth Hour campaign since its official launch in
Singapore in 2009. It is my deep honor to be part of this marvelous team making
a difference and advocating for the environment. I’m personally encouraged
and delighted to see that the Earth Hour grassroots movement has grown year
after year. Through our communications efforts, we have also firmly established
WWF Singapore as one of the key opinion leaders on issues about environment,
sustainability, global climate change and the whole business of going green.
Danny Cham
Account Supervisor,
WWF Account Lead, Singapore
31 Corporate Citizenship 2012