07.03.2012 Views

How to Use PINTEREST FOR BUSINESS

Drive Traffic & Leads to Your Website with Pinterest

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how <strong>to</strong> use pinterest for business<br />

Ask the cus<strong>to</strong>mer <strong>to</strong> pin images that showcase the lifestyle they enjoy because of your brand.<br />

This is a great way <strong>to</strong> leverage cus<strong>to</strong>mer testimonials in a unique and visual way. clothing retailer<br />

Modcloth uses this tactic in its “guest pinner gallery.”<br />

HoST A coNTeST<br />

Several brands have already started launching contests using pinterest.<br />

before you jump in, consult pinterest’s terms of use <strong>to</strong> make sure the contest<br />

you’re holding doesn’t infringe upon its guidelines.<br />

Hold a contest that asks users <strong>to</strong> create a pinboard on their own account <strong>to</strong><br />

demonstrate what they love about your brand, products, or services. If you’re<br />

that shoe vendor we mentioned before, you might ask cus<strong>to</strong>mers <strong>to</strong> create<br />

a pinboard that shows pins of them doing fun and awesome things while<br />

wearing your shoes. Ask them <strong>to</strong> send you a link <strong>to</strong> their pinboard so you can<br />

evaluate entrants, and the coolest board wins a prize!

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