07.03.2012 Views

How to Use PINTEREST FOR BUSINESS

Drive Traffic & Leads to Your Website with Pinterest

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31<br />

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www.Hubspot.com<br />

uSe HASHTAgS<br />

how <strong>to</strong> use pinterest for business<br />

Just like Twitter and google+, pinterest<br />

supports the usage of hashtags. users<br />

can use hashtags <strong>to</strong> tag their pins and<br />

make their content more search-friendly.<br />

promoting a new campaign of some sort?<br />

create a pinboard around it, and tag it<br />

with a hashtag you’re also using on Twitter<br />

and google+ <strong>to</strong> leverage an integrated,<br />

cross-channel campaign. club Monaco<br />

leverages its pinterest account for this<br />

very purpose, using the #cultureclub<br />

hashtag and pinboard <strong>to</strong> promote a<br />

section of its website called culture club.<br />

feATure offlINe eVeNTS<br />

create a pinboard that features the best<br />

pho<strong>to</strong>s and video footage of the annual<br />

event you host <strong>to</strong> help you generate buzz<br />

and promote the next one. for instance, at<br />

HubSpot we have created a “behind The<br />

Scenes” board that features a lot of pictures<br />

from events that we have hosted.<br />

O greAT for<br />

b2b

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