march-2010

More documents

Recommendations

Info

FAST FOOD “It is a revolution in French cooking, the likes of which hasn’t been seen since nouvelle cuisine” cult of hedonism and food is a central part of this pleasure. It’s a trend that has been appearing in all the big cities.” But perhaps the key to the growth of what is becoming known as ‘fast dining’ is the fact that speed and convenience are not being surrendered for the rise in quality. The Millau Viaduct roadside diner currently only offers a take-away service, but there are plans to set up tables outside so that customers can enjoy a proper break. This is also the idea at Ouest Express in Lyon, a new outlet from the octogenarian master of modern French cooking Paul Bocuse, a man famed for pioneering nouvelle cuisine and earning three Michelin stars at his restaurant L’Auberge Du Pont De 38 Holland Herald FAST LEFT: Roadside service with a difference at the Millau Viaduct BELOW: Guy Martin’s restaurant, Miyou, along with one of his popular take-away salads Collonges. Ouest Express is something very different, however, and is possibly the most successful high-end fast food restaurant in the country. Opened in January 2008, its success lies in the marriage of two very different worlds, bringing the effi ciency of a fast food chain into the fl air of a high-end kitchen. The cooking is done by a proper chef with a proper chef’s hat (the chef in question being Sylvain Girot, once of Bocuse’s Brasserie Le Nord) and a whole brigade of sous-chefs who lovingly cook his dishes to order. Morning means croissants and freshly squeezed juices, while dinner brings daily specials (including beef bourguignon, tajine and veal provençal) salads, quiches and homemade desserts. Accused of trying to “do a McDonald’s”, the chef irreverently delights in putting a Charolais beefburger on the menu or Burger Rossini (fi let mignon with foie gras and truffl es) at Christmas. But those familiar with the golden arches will also recognise some elements of the McDonald’s set-up, as at every till the menu is available on a tray to eat in, or in a bag to take out. Consequently, 600 meals are sold per day – mainly to business people at lunchtime, and families or 25 to 40 year-olds in the evening and at weekends. The enterprise has been an unprecedented success, and a second restaurant opened in Lyon in October last year. This trend – traditional chefs modifying their methods to use American fast food models – heralds a revolution in French cooking the likes of which has not been seen since nouvelle cuisine burst on to the international culinary stage. And it’s a change that was driven in part at least by the assault by fast food culture on the traditional French way of life. Claude Fischler, who has spent years studying eating habits for the French Centre for Scientifi c Research, explains. “In southern Europe, one’s everyday social life is punctuated at regular intervals by meals,” he explains. “In the English-speaking world, people eat while they work, while they drive. They eat on their feet.” Perhaps now the two can be combined. As Miyou’s Guy Martin says, “We offer customers with little time or money to spend, the chance to really savour and enjoy their food.” Certainly, those who have ever endured eating a cardboard-textured burger in a grey service station car park will hope it catches on. And fast.
Safari in Africa? Jambo Safari Club, endless possibilities for the most enchanting safari’s See www.jambo.nl for our programme or to order our Dutch catalogue. Phone: +31(0)20 2012740 | e-mail: js@jambo.nl The Netherlands Tailormade safari’s, to suit your safari needs KENYA • TANZANIA • UGANDA • ETHIOPIA • SEYCHELLES • MAURITIUS • MADAGASCAR • MOZAMBIQUE • ZAMBIA • MALAWI • BOTSWANA • NAMIBIA • SOUTH-AFRICA • The Africa Specialist
Page 1 and 2: Holland Herald MARCH 2010 YOUR COPY
Page 3: Youth is in your genes. Reactivate
Page 7 and 8: 58 30 Ultimate drive The SLR Stirli
Page 9 and 10: JEWELLERY Steltman is a well-known
Page 11 and 12: 46 million mouths McDonald’s is p
Page 13 and 14: 1904 TICKET The fi rst ever speedin
Page 15 and 16: Book yourself a quiet seat With the
Page 17 and 18: 1 4 2 Fast gadgets 1 Paul Frank Hel
Page 19 and 20: 1 3 *The Police Sunglasses are avai
Page 21 and 22: THE FAST FILES #01 Instant art Spee
Page 23 and 24: Time loop This giant sculpture is t
Page 25 and 26: Snack attack The fellow with the li
Page 27: Speedy scrap This sprinting mechani
Page 30 and 31: 30 Holland Herald FAST Going out Th
Page 32 and 33: SUPERCAR Stirling Moss The Briton,
Page 34 and 35: Project runway Quick facts about Am
Page 36 and 37: 36 3 Hol Ho Holland lan land la dH
Page 41 and 42: Illustrations: Arjen de Jong/Shop A
Page 43 and 44: visitors can point their phone at a
Page 45 and 46: Photography: Hugh Sitton/Corbis; Sc
Page 47 and 48: Benoa Living is a new Dutch company
Page 49 and 50: motion MAIN PICTURE: Bali is “the
Page 51 and 52: “The gods are a demanding audienc
Page 53 and 54: open verandas, and the main salon i
Page 55: In a recent piece in The New York T
Page 58 and 59: The thrill-seekers guide Satisfy yo
Page 60 and 61: SPEEDY EVENTS SINGAPORE F1 Night Ra
Page 62 and 63: Enjoy Design2Chill, unique and wate
Page 64 and 65: Miniature city Madurodam, all of Ho
Page 67 and 68: GO WITH THE FLOW IN SINGAPORE’S B
Page 69 and 70: Visit: nature Travel via Amsterdam
Page 72 and 73: ★ European cruise line with Itali
Page 74 and 75: Some say Enter online at diviresort
Page 76 and 77: Helsinki TOUCHDOWN DON’T MISS Shr
Page 78 and 79: Photo contest HOT AIR BALLOONS OVER
Page 80 and 81: QL Hotels Quality with distinction
Page 82 and 83: AGRO-INDUSTRY SIAT, Investment Comp
Page 84 and 85: Travellers Check NEWS AND INFORMATI
Page 86 and 87: Travelling to Oslo? The Oslo region
Page 88 and 89:
Treat your biz to a bonus. Enrol on
Page 90 and 91:
Miles Miles Miles Miles Miles Miles
Page 92 and 93:
Cool new resort.The Caribbean’s h
Page 94 and 95:
ADVERTORIAL HEINEKEN “Serious sai
Page 96 and 97:
Artwork KLM fl eet: Hans Murris, KL
Page 98 and 99:
EUROPE AFRICA ASIA OCEANIA KEYS AIR
Page 100 and 101:
NORTH AND SOUTH AMERICA Internation
Page 102 and 103:
Doing business in the Netherlands:
Page 104 and 105:
KLM FIT FOR FLYING Our handy hints
Page 106 and 107:
KLM AMSTERDAM MAP FILMMUSEUM CONCER
Page 108 and 109:
Experience more at www.tissot.ch Ch
Page 110:
All brand A SELECTION OF OUR NEWEST
Page 136:
www.Gcwatches.com
Page 158:
craftsmanship. Inspired by Europe
Page 172:
The world’s fi rst Digital Noise
show all

march-2010

Create successful ePaper yourself

Delete template?

Save as template?