march-2010
march-2010
march-2010
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Illustrations: Arjen de Jong/Shop Around<br />
Reality<br />
bytes<br />
TECH TRAVEL<br />
Augmented reality puts a virtual world on top of<br />
the real one - just point your phone at a<br />
landmark to see it. Annemarie Hoeve investigates<br />
“What you see is what<br />
you get,” the saying goes. But thanks to<br />
something called augmented reality,<br />
you can actually get a lot more than<br />
you see – a virtual world with physical<br />
locations that sits, invisibly, on top of<br />
bricks and mortar. It might sound like<br />
science fi ction, but so too did doors<br />
that automatically open and touchscreen<br />
computers.<br />
Augmented reality adds virtual<br />
data or images to the real world<br />
through a mobile phone application<br />
that “superimposes information about<br />
your surroundings on the camera<br />
image of your phone, adding 3-D<br />
virtual experiences to reality,” explains<br />
Raimo van der Klein, CEO of Layar.<br />
The Dutch start-up has gained global<br />
exposure by developing the technology<br />
to make this ‘layering’ possible. “There<br />
are already over 300 ‘content layers’<br />
that can be accessed with our Reality<br />
Browser,” Van der Klein adds.<br />
FAST Holland Herald 41
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