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Travellers Check NEWS AND INFORMATION FOR PASSENGERS Photo: KLM / MAI 1956 In a spin: a KLM Lockheed L-749 Constellation undergoes flight preparation on the tarmac at Schiphol Photo: KLM / MAI contents Hartman Quarterly 85 KLM news 87 People & planet 89 Flying Blue news 91 KLM entertainment 91 www.klm.com 93 The fleet 96 KLM route maps 98 Schiphol, hub gates 103 Fit for flying 104
Fast forward We live in a fast world. A very fast world. So fast, that sometimes it’s hard to keep up. For example, look at how quickly information gets sent these days. You can transmit texts, images and sound around the world in a fraction of a second. In 1793, the fi rst optical telegraph took 13 minutes to send a message 200 kilometres away. That was a revelation then, considering it took a horseback messenger 20 hours to cover the same distance. We’ve since had the telex and fax, although nothing really prepared us for the sheer speed and potential of the World Wide Web. But we all use the Internet now, as if it had always existed − speed adjusts to speed very quickly! “The aviation industry has to adjust and develop at a high tempo” For the record ‘Fast, faster, fastest’ also seem to be bywords in physical transportation these days. The speediest car can currently reach about 400 kilometres an hour, while the record for aircraft velocity is held by a NASA research vessel, which achieved 7,295 kilometres an hour 30 years ago. Jet fi ghters regularly break the speed Optical telegraph (19th century) of sound, as did Concorde in its heyday. Although our own ‘blue birds’ seem slow in comparison − a Boeing 747 can ‘only’ reach about 900 kilometres an hour – they still fl y impressively fast. Amsterdam to Manila in 14 hours is swift enough, I think. Aviation is a ‘fast’ industry; and not only because our aircraft are equipped with powerful jet engines. The sector has to continually adjust and develop at a high tempo. In the continual strive for a better product, technical progress is essential in our branch. But, in this case, ‘better’ doesn’t necessarily translate as ‘faster’; it also means safer, more trustworthy and service-oriented, but most of all sustainable. Comfort is key There’s something contradictory about a sector that is so driven by technology, KLM HARTMAN QUARTERLY yet whose product is basically a service industry. I can imagine that you have little interest in the latest engineering gadgets that have been incorporated in your seat, as long as you are sitting comfortably. And the fact that the highest technological developments in the fi eld have been incorporated in your personal entertainment system, also probably doesn’t excite you much; similarly, the complex processes that ensure that your meal gets served on time, and that your luggage arrives on the correct belt at the airport. The main thing is that you arrive safely, comfortably and speedily at your destination. And that’s perfectly possible at 900 kilometres an hour. In the end though, it’s not just about speed in the aviation industry – although if we can do it faster, we certainly will! PETER F. HARTMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICER, KLM ROYAL DUTCH AIRLINES Holland Herald TRAVELLERS CHECK 85 iMac
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Holland Herald MARCH 2010 YOUR COPY
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Youth is in your genes. Reactivate
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58 30 Ultimate drive The SLR Stirli
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JEWELLERY Steltman is a well-known
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46 million mouths McDonald’s is p
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1904 TICKET The fi rst ever speedin
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Book yourself a quiet seat With the
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1 4 2 Fast gadgets 1 Paul Frank Hel
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1 3 *The Police Sunglasses are avai
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THE FAST FILES #01 Instant art Spee
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SUPERCAR Stirling Moss The Briton,
Page 34 and 35: Project runway Quick facts about Am
Page 36 and 37: 36 3 Hol Ho Holland lan land la dH
Page 38 and 39: FAST FOOD “It is a revolution in
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Page 43 and 44: visitors can point their phone at a
Page 45 and 46: Photography: Hugh Sitton/Corbis; Sc
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Page 53 and 54: open verandas, and the main salon i
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Page 58 and 59: The thrill-seekers guide Satisfy yo
Page 60 and 61: SPEEDY EVENTS SINGAPORE F1 Night Ra
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Page 64 and 65: Miniature city Madurodam, all of Ho
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Page 69 and 70: Visit: nature Travel via Amsterdam
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Page 80 and 81: QL Hotels Quality with distinction
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Page 94 and 95: ADVERTORIAL HEINEKEN “Serious sai
Page 96 and 97: Artwork KLM fl eet: Hans Murris, KL
Page 98 and 99: EUROPE AFRICA ASIA OCEANIA KEYS AIR
Page 100 and 101: NORTH AND SOUTH AMERICA Internation
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march-2010

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