1999–2000 Annual Report - Canadian Museum of Civilization

• The Yukon-Beringia Research Award, given to staff
archaeologist Dr. Richard Morlan for his
contributions in the fields of human history and
palaeoecology.
• The Prix Mnemo Award given to Dr. Carmelle Bégin
for an album of three CDs featuring musician Jean
Carignan.
• A Silver Muse Award from the American Association
of Museums for the audio-visual elements of the
CMC exhibition Boat People No Longer:
Vietnamese-Canadians, curated by Dr. Ban Seng
Hoe.
• The Bronze Award in the Major Public Enterprise
category in the Grands Prix du tourisme québécois,
largely in recognition of the success of the Mysteries
of Egypt exhibition.
Financial inancial and and and Oper Oper Operational Oper Oper ational V VViability
V iability
As a publicly accountable organization, the Corporation
must maintain both financial and operational viability,
with public-sector allocations that have declined
significantly over the past decade.
In order to strengthen its financial self-sufficiency, the
Corporation’s goals this fiscal year included maximizing
commercial revenues, increasing fundraising efforts,
maximizing support from the Members’ Programme,
continuing to seek alternate sources of funds, and
increasing its market share of NCR visitors to 45%. In the
area of operational viability and efficiency, the
19
The Corporate Plan
Corporation’s goals were to evaluate its programmes,
performance and visitor requirements on an ongoing
basis, explore private-sector partnerships, improve
labour productivity and effectiveness, improve its
management of four facilities, and address Y2K issues.
Maximizing Revenues
The Corporation continues to enhance its level of client
services while generating revenues from these services.
Key achievements during the past year include the
following.
The Corporation’s revenues, after reaching their highest
point ever last year, increased by a further 1 %,
representing a total amount of $11.5 million:
• $2.0 million in admission;
• $1.8 million in IMAX/OMNIMAX revenues;
• $2.0 million in boutique sales;
• Record revenues of $1.9 million from facilities
rentals, parking and concessions;
• and $3.8 million from other sources.
The Corporation will remain innovative in its
programming, partnerships, revenue generation and
operational delivery in order to keep it competitive and
viable in the dynamic marketplace.
Fundraising undraising AA
Activities A Activities
ctivities
Today’s public-sector budgets cannot adequately fund
modern museums. Modern museums must compete with
a wide range of educational, leisure and entertainment
alternatives, and must provide good value for consumers
while still delivering solid scholarly content.
The Corporation’s Development Branch works to find
donors and sponsors for major exhibitions, programmes
and capital projects at the Canadian Museum of
Civilization and the Canadian War Museum. During the
past year, it has enjoyed considerable success in
attracting interest in major exhibitions at both
museums. This form of partnership is particularly
promising, as it enables donor corporations and
foundations to find a project which matches their own
interests and mandates.