1999–2000 Annual Report - Canadian Museum of Civilization

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Public Affairs • At the CMC, 9 exhibitions openings, 180 VIP visits and 30 special events; at the CWM, 7 exhibitions openings, 10 VIP visits and 47 special events. Jacques Chirac, President of the Republic of France, visiting the Museum with host Benoît Charron. Photo: S. Darby • The national visibility and scope of the CMC have been strengthened by the extensive media coverage generated on an on-going basis as well as through special broadcast opportunities such as the national taping and broadcast of the programme Liza by the Société Radio-Canada from the CMC for a whole week in December 1999. Liza Frulla 46 • Active representation at six key travel trade marketplaces in Canada, the U.S. and internationally, including direct promotion to more than 300 key tour operators. The goal is to maintain the interest of existing clients currently bringing in 15% of visitors to the CMC and the CWM, and also to generate interest for new operators who will be bringing groups to the Museums for the first time. • An increase in tour buses to the Canadian Museum of Civilization, despite a general decrease of tour buses to other museums and public attractions in the National Capital Region. • The publication of a semi-annual newsletter geared to the group tour market, distributed to over 1,000 operators. A brochure geared to the group tour and FIT market — the first of its kind in over six years — was produced and distributed to local and regional tourism authorities, tour operators, and family tour participants. • Participation in a number of cooperative advertising campaigns, including the summer and winter advertising campaigns of the Ottawa Tourism and Convention Authority (OTCA) and the Association touristique de l’Outaouais. Participation in outreach to other tourism partners included cooperative advertising with a number of local hotels and others. • Continued active partnership in major regional events such as the Tulip Festival, Festival des montgolfières, Winterlude, etc. • Partnership with a city sightseeing tour company which sold tickets to the CMC and resulted in increased paid visitorship of over 4,500 visitors.
• Ongoing development and maintenance of strong ties in the tourism community, including representation on the Ottawa Tourism and Convention Authority Board of Directors, which reinforces the CMCC’s presence and profile in the local tourism community. • A special reception at the Canadian Museum of Civilization for over 100 key tourism personnel in the region, to better familiarize them with the Museum’s offerings. Other initiatives included inviting all accommodation partners to special events and exhibit openings, this in an effort to strengthen relations as well as secure additional exposure and promotion of the CMCC. 47 Public Affairs • Welcoming of over 700 people in more than 50 familiarization tours of the CMC — most of them key group tour operators and travel agents, including representatives of the Canadian Tourism Commission, Ontario Tourism and Tourism Quebec. • The CMC’s contribution to the local tourism community and the local economy was formally recognized by having been chosen as a finalist in the “Large Company of the Year” category for the OTCA Tourism Awards. In addition, the CMC was the recipient of the Gold Medal for “Grande Entreprise Publique” for the Outaouais region in the prestigious Grands Prix du Tourisme, and won the Bronze Medal for the entire province of Quebec.
Page 1 and 2: 1999-2000 Annual Report Canadian Mu
Page 3 and 4: Table of Contents Page Page 4 The B
Page 5 and 6: The Canadian Museum of Civilization
Page 7 and 8: In September 1999, I began my term
Page 9 and 10: As my tenure as Acting President an
Page 11 and 12: PL PL PLANNING PL ANNING AND AND AN
Page 13 and 14: During the past year, the Corporati
Page 15 and 16: • CMC school programmes offered t
Page 17 and 18: • Major improvements to the Corpo
Page 19 and 20: • The Yukon-Beringia Research Awa
Page 21 and 22: In February 2000, the Canadian Muse
Page 23 and 24: KE KEY KE Y A AACHIE A CHIE CHIEVEM
Page 25 and 26: Str tr trategic tr ategic I IIssue:
Page 27 and 28: The Museum Services are responsible
Page 29 and 30: Histor istor istory istor y D DDivi
Page 31 and 32: • Three exhibits, including a loo
Page 33 and 34: Web eb P PPublications P Publicatio
Page 35 and 36: This Other Eden: Canadian Folk Art
Page 37 and 38: TRA TRAVELLING TRA VELLING EXHIBITI
Page 39 and 40: • Numerous events staged in partn
Page 41 and 42: • Total attendance of 555,504 •
Page 43 and 44: The Canadian Postal Museum provides
Page 45: The Corporation actively markets an
Page 49 and 50: TEMPORAR TEMPORARY TEMPORAR TEMPORA
Page 51 and 52: Lectur Lectures Lectur Lectures es
Page 53 and 54: Lee, Jack Lepage, Valérie MacGrego
Page 55 and 56: Monroe, Catherine Becker Moody, J.W
Page 57 and 58: Metcalfe, Maj Robert W. Milroy, LGe
Page 59 and 60: Canadian Museum of Civilization Fin
Page 61 and 62: AUDITOR GENERAL OF CANADA VÉRIFICA
Page 63 and 64: (in thousands of dollars) CURRENT L
Page 65 and 66: (in thousands of dollars) Operating
Page 67 and 68: (c) Capital assets Capital assets a
Page 69 and 70: 7. Capital assets 69 Notes to Finan
Page 71 and 72: 12. Interest on cash and investment

1999–2000 Annual Report - Canadian Museum of Civilization

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