1999–2000 Annual Report - Canadian Museum of Civilization

The Corporation actively markets and promotes its
exhibitions and programmes as a way of communicating
its knowledge and sharing its expertise, while raising its
corporate profile. The Public Affairs Branch is responsible
for these activities, which include a wide range of
marketing, promotional and informational initiatives.
These range from administration of the Corporation’s
website, to the production of all corporate communications
and promotional materials, to marketing and tourism
initiatives, to national and international media relations,
as well as the organization of special events and
exhibitions openings.
Key activities and achievements over and above the main
exhibitions during the past year have included:
• The first phase of a major review of the CMCC Web
site, including improvements to site identification,
navigation, structure, corporate and graphic image
and other aspects relating to text, interactivity and
planning.
• Celebration of the CMC’s Tenth Anniversary,
which received media coverage at the regional and
national level.
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Public Affairs
• Production and coordination of numerous
corporate publications and promotional materials,
including four issues of calendars of events,
weekly calendars, visitors guide, electronic
Newsletter, press kits and promotional brochures
for both museums, and a multilingual brochure
for the CMC-managed boutique in Expo 2000’s
Canada Pavilion.