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28<br />

exhibit the violent nature <strong>of</strong> such words. Sometimes it is necessary to be<br />

‘harsh’ in art to portray a message effectively.<br />

Another example illustrating the line between vulgarity and horror may<br />

be the Vagina Monologues which came into existence in 1996. 12 This episodeplay<br />

has excited audience all over the world, mostly due to the fact that<br />

there is little horror, and a great deal <strong>of</strong> crudeness in that play which<br />

provides for ‘good’ entertainment and enjoyable shock value. 13<br />

An art film is one which cultivates a strong appreciation for creativity in<br />

cinematography, and has a highly specific target audience. The reason why<br />

many art-films do not sell as well as more commercially oriented films, is due<br />

to their non-conformance to the Hollywood prototype which forms the ideal<br />

model for good entertainment, leaving little space for the appreciation <strong>of</strong><br />

true creativity. Entertainment-appeal is the deciding factor <strong>of</strong> the success <strong>of</strong><br />

the way in which art is received, not necessarily its creative value. 14<br />

The artist’s point <strong>of</strong> view necessarily makes art a mechanism for freedom<br />

<strong>of</strong> expression, which is dealt with extensively by Modiri and Heyns<br />

respectively. Art, a creation <strong>of</strong> human ingenuity, is philosophical by nature. 15<br />

The themes portrayed in an artist’s work should be analysed by the viewer<br />

and should leave the viewer questioning their existence in the world. 16<br />

When looking at Victor’s work, ‘Made to measure’, one tends to forget<br />

to look beyond the horror <strong>of</strong> the focal point. To the left <strong>of</strong> the etching, Victor<br />

suggests a ‘hang-man’ game. Could she be suggesting the reinstitution <strong>of</strong> the<br />

death penalty? Is she insinuating that society is systematically hanging itself<br />

due to the apathy <strong>of</strong> the State as well as individuals to be actively involved<br />

in bringing such crimes to an end? The statement made is clearly much<br />

deeper than the initial shock-value.<br />

The majesty <strong>of</strong> art, to me, lies in its ability to break social constructs and<br />

to result in change. This change may be in the form <strong>of</strong> thought patterns, or<br />

activism as explained below.<br />

12 Written by and originally starring Eve Enslin.<br />

13 A Meadows ‘The Vagina Monologues’ The Tech Theatre Reviews (2002).<br />

14 E Bruno ‘5 Reasons why films fail’ It’s not always the quick buck (2010).<br />

15 A Rand The Romantic Manifesto (1972): ‘Art is a selective re-creation <strong>of</strong> reality<br />

according to an artist's metaphysical value-judgments. An artist recreates those<br />

aspects <strong>of</strong> reality which represent his fundamental view <strong>of</strong> man's nature.’ 45.<br />

16 PD Uys (2005) Between the devil and the deep: a memoir <strong>of</strong> acting a reacting 9.

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