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28<br />
exhibit the violent nature <strong>of</strong> such words. Sometimes it is necessary to be<br />
‘harsh’ in art to portray a message effectively.<br />
Another example illustrating the line between vulgarity and horror may<br />
be the Vagina Monologues which came into existence in 1996. 12 This episodeplay<br />
has excited audience all over the world, mostly due to the fact that<br />
there is little horror, and a great deal <strong>of</strong> crudeness in that play which<br />
provides for ‘good’ entertainment and enjoyable shock value. 13<br />
An art film is one which cultivates a strong appreciation for creativity in<br />
cinematography, and has a highly specific target audience. The reason why<br />
many art-films do not sell as well as more commercially oriented films, is due<br />
to their non-conformance to the Hollywood prototype which forms the ideal<br />
model for good entertainment, leaving little space for the appreciation <strong>of</strong><br />
true creativity. Entertainment-appeal is the deciding factor <strong>of</strong> the success <strong>of</strong><br />
the way in which art is received, not necessarily its creative value. 14<br />
The artist’s point <strong>of</strong> view necessarily makes art a mechanism for freedom<br />
<strong>of</strong> expression, which is dealt with extensively by Modiri and Heyns<br />
respectively. Art, a creation <strong>of</strong> human ingenuity, is philosophical by nature. 15<br />
The themes portrayed in an artist’s work should be analysed by the viewer<br />
and should leave the viewer questioning their existence in the world. 16<br />
When looking at Victor’s work, ‘Made to measure’, one tends to forget<br />
to look beyond the horror <strong>of</strong> the focal point. To the left <strong>of</strong> the etching, Victor<br />
suggests a ‘hang-man’ game. Could she be suggesting the reinstitution <strong>of</strong> the<br />
death penalty? Is she insinuating that society is systematically hanging itself<br />
due to the apathy <strong>of</strong> the State as well as individuals to be actively involved<br />
in bringing such crimes to an end? The statement made is clearly much<br />
deeper than the initial shock-value.<br />
The majesty <strong>of</strong> art, to me, lies in its ability to break social constructs and<br />
to result in change. This change may be in the form <strong>of</strong> thought patterns, or<br />
activism as explained below.<br />
12 Written by and originally starring Eve Enslin.<br />
13 A Meadows ‘The Vagina Monologues’ The Tech Theatre Reviews (2002).<br />
14 E Bruno ‘5 Reasons why films fail’ It’s not always the quick buck (2010).<br />
15 A Rand The Romantic Manifesto (1972): ‘Art is a selective re-creation <strong>of</strong> reality<br />
according to an artist's metaphysical value-judgments. An artist recreates those<br />
aspects <strong>of</strong> reality which represent his fundamental view <strong>of</strong> man's nature.’ 45.<br />
16 PD Uys (2005) Between the devil and the deep: a memoir <strong>of</strong> acting a reacting 9.