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Typography<br />
ustwo studios 2013 / PPP<br />
Lorem ipsum dolor sit amet,<br />
consectetur adipisicing elit, sed do<br />
eiusmod tempor incididunt ut labore et<br />
dolore magna aliqua. Ut enim ad<br />
minim veniam, quis nostrud<br />
exercitation ullamco laboris nisi ut<br />
aliquip ex ea commodo consequat. Duis<br />
aute irure dolor in reprehenderit in<br />
voluptate velit esse cillum dolore eu<br />
fugiat nulla pariatur. Excepteur sint<br />
occaecat cupidatat non proident, sunt<br />
in culpa qui officia deserunt mollit anim<br />
id est laborum. Lorem ipsum dolor sit<br />
amet, consectetur adipisicing elit, sed<br />
do eiusmod tempor incididunt ut labore<br />
et dolore magna aliqua. Ut enim ad<br />
minim veniam, quis nostrud<br />
exercitation ullamco laboris nisi ut<br />
aliquip ex ea commodo consequat. Duis<br />
aute irure dolor in reprehenderit in<br />
voluptate velit esse cillum dolore eu<br />
fugiat nulla pariatur. Excepteur sint<br />
occaecat cupidatat non proident, sunt<br />
in culpa qui officia deserunt mollit anim<br />
id est laborum. Lorem ipsum dolor sit<br />
Typography is an often overlooked part of the<br />
digital experience, but since most information<br />
is conveyed through text it’s one of the most<br />
important parts of a design. The same basic<br />
principles as for any other medium apply – is it<br />
a comfortable size for reading without<br />
Lorem ipsum dolor sit<br />
amet, consectetur<br />
adipisicing elit, sed do<br />
eiusmod tempor incididunt<br />
ut labore et dolore magna<br />
aliqua. Ut enim ad minim<br />
veniam, quis nostrud<br />
exercitation ullamco laboris<br />
nisi ut aliquip ex ea<br />
commodo consequat. Duis<br />
aute irure dolor in<br />
Naughty Nice<br />
squinting? Is there enough leading and are the<br />
line lengths short enough to make reading<br />
comfortable? Don’t just accept the default<br />
font settings in your design environment –<br />
treat type with the respect it deserves!<br />
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