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Financial Responsibility, Personality Traits and Financial Decision ...

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decisions through their underst<strong>and</strong>ing of finances. Using a set of carefully constructed<br />

survey question Lusardi <strong>and</strong> Mitchell (2007) calibrate a measure for the level of finan-<br />

cial literacy on a household level, <strong>and</strong> find empirical evidence that financial literacy is<br />

an important aspect for taking decisions towards financial planning for the future.<br />

<strong>Financial</strong> Literacy is not a new concept. In 2003 the Organization for Economic<br />

Co-operation <strong>and</strong> Development (OECD) started an intergovernmental financial liter-<br />

acy project. The main objective of this project is to provide ways to improve financial<br />

education <strong>and</strong> literacy st<strong>and</strong>ards through the development of common financial literacy<br />

principles. In late 2005 an international OECD survey study showed that 67 per cent<br />

of Australian respondents indicated that they understood the principle of compound<br />

interest, yet when they were asked to solve a problem using this concept only 28 per<br />

cent had a good level of underst<strong>and</strong>ing. Results showed that British respondents do<br />

not actively seek out financial information. Instead, the information that they did<br />

acquire was collected on the off- chance, for example by picking up a pamphlet at a<br />

bank. Results from the Canadian survey showed that respondents considered invest-<br />

ment choice to be more stressful than going to the dentist. These compelling results<br />

have attracted the attention of policymakers, as new acts <strong>and</strong> taskforces have been put<br />

in place to promote financial planning <strong>and</strong> capabilities. Whilst on the one h<strong>and</strong> we<br />

wish to promote as a society individual choice <strong>and</strong> taking into account our own finances<br />

in a responsible manner, unless we have the correct knowledge, literacy <strong>and</strong> ability to<br />

do so, then there still remains a role for government intervention <strong>and</strong> regulation on<br />

savings behavior at the national level. To be able to shed greater light on policy mak-<br />

ing in this area we need to underst<strong>and</strong> attitudes towards financial decision-making <strong>and</strong><br />

savings behavior in greater depth. Behavioral finance allows for individual heterogene-<br />

3

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