6 Quarter: April – June 2007

IV. COMMUNICATIONS AND
OUTREACH
The communications and outreach (C&O) team continued to work diligently during the quarter to
improve the profile of ADAM for both internal and external audiences. In this regard, one of the
highlights was the creation of the program’s weekly e-newsletter. Recorrido’s first edition, on
April 20, was a first attempt to inform program staff and strategic partners about ADAM
accomplishments and activities in the field. On June 30, Recorrido reached its 11 th edition and
more than 650 subscribers received periodic information on field work. To date, the audience
response has been enthusiastic and the team is continuing to explore ways to both enrich its
content and expand its distribution in the coming quarter.
To raise public awareness on USAID’s work and AD programs, ADAM’s C&O team facilitated
the participation of program beneficiaries in two public events. On May 8, ADAM beneficiaries
from Santa Rosa and Tumaco participated in an AD panel with John Negroponte, Deputy US
Secretary of State. From May 29 through June 1, a representative from APROCASUR attended
another alternative development event in Santa Marta organized by the office of the Vice-
President of the GOC. The C&O team also prepared promotional material for Condimentos
Putumayo’s stand in “Taste Latino 2007”, a food and beverage fair that took place between May
31 and June 2 in Miami. Finally, the team prepared information and briefing packages used for a
site visit to Pitalito, Huila, on June 12 (two newspaper articles on these last two events can be
found in Annex D).
During the quarter, the team continued to provide ongoing guidance on Branding and Marking
(B&M) issues to program staff, partners, and implementers. The team facilitated the production
of communication material for program activities; and submitted success stories to USAID to
promote public awareness on ADAM accomplishments so far (three success stories submitted to
USAID during Q6 can also be found in Annex D.
On a more general note, ADAM management moved ahead with plans to strengthen the capacity
of the existing C&O team. The objective of this is threefold: (i) to improve internal
communications to support more efficient information flow, stronger reporting, and better
management; (ii) to work more closely with program partners to better understand their
communication needs and ensure that uniform messages are delivered; and (iii) to enhance the
content and quality of external communications to more effectively position the efforts of USAID
and improve public awareness of the benefits and impact of US support to Colombia. More
detailed information on progress will be reported in the coming quarter.
USAID/Colombia: Areas for Municipal-level Alternative Development (ADAM)
Quarterly Performance Monitoring Report 6 th Quarter: April - June 2007
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