Study into the Implications of Smartphone Operating System Security
Study into the Implications of Smartphone Operating System Security
Study into the Implications of Smartphone Operating System Security
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<strong>Study</strong> <strong>into</strong> <strong>the</strong> implications <strong>of</strong> <strong>Smartphone</strong> operating system security<br />
Figure ES1: <strong>Operating</strong> share – <strong>Smartphone</strong> Sales in UK (12 weeks to 23 December<br />
2012)<br />
Introduction<br />
The personal remote control for our lives<br />
Statistics from Kantar Worldpanel<br />
<strong>Smartphone</strong>s are having a fundamental impact in how we create and consumer digital<br />
information and have become <strong>the</strong> personal remote control for our lives.<br />
More and more UK consumers are using <strong>Smartphone</strong>s; between 58 percent 1 and 64<br />
percent 2 <strong>of</strong> <strong>the</strong> UK population now owns a <strong>Smartphone</strong> and most new mobile phone sales<br />
will be <strong>Smartphone</strong>s.<br />
Smart mobile devices (<strong>Smartphone</strong>s and tablet computers running mobile operating<br />
systems) have transformed <strong>the</strong> way in which we create and consume digital information and<br />
rarely leave our sides. They have, and are continuing to, replace o<strong>the</strong>r consumer digital<br />
equipment including personal computers, laptops and notebooks, televisions, gaming<br />
devices / consoles, satellite navigation devices and personal music players. Mobile is now<br />
<strong>the</strong> most popular way to send and receive emails with Apple iOS being <strong>the</strong> most popular<br />
email client 3 and according to figures from IDC PC sales are declining, with global sales<br />
falling 14 percent in <strong>the</strong> first three months <strong>of</strong> 2013. 4 An average UK <strong>Smartphone</strong> owner may<br />
have <strong>the</strong> following experience during a typical day.<br />
1 Ofcom consumer research; Taken from Ofcom International Communications Market Report 2012).<br />
http://media.<strong>of</strong>com.org.uk/files/2012/12/2012-ICMR-analyst-presentation.pdf<br />
2 comScore; UK Digital in Focus 2013<br />
3 http://www.campaignmonitor.com/resources/will-it-work/email-clients/<br />
4 http://www.bbc.co.uk/news/business-22103079<br />
Goode Intelligence © 2013 P a g e | 5 www.goodeintelligence.com
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