Definitive Guide to Event Marketing

7 Common Event Marketing
Mistakes to Avoid
5. Never miss a deadline.
We all know tradeshows are expensive.
The cost of missing discount deadlines
will come back to bite you in the place
that it hurts most: your wallet. Many
events offer early-bird specials for
registration, shipping, hotels, A/V and
electronics. If you procrastinate, you
may end up paying double the price.
So plan early, bookmark or print your
exhibitor kit, and make sure you stay
on top of all deadlines.
#DG2EM
6. Stand out from the crowd.
It doesn’t matter if you have the
prettiest booth – if it doesn’t draw
traffic, you will not be returning next
year. What have you done to promote
your presence at the event? Think of
ways to create a buzz. This can be in
the form of social media, booth swag
and other giveaways, or launching a
new product, service, or feature at the
event. Remember, other exhibitors
and sponsors at the event are trying
to connect with the same audience.
Make sure you give that audience
a reason to seek you out.
7. Always follow up in a timely manner.
One of the most critical factors for
turning your trade show participation
into revenue is your lead management
process. The best time to plan for
follow-up is before the show. The
longer a lead sits untouched, the colder
and less interested she will become.
Develop a systematic lead handling
(collection and retrieval) system, set
timelines for follow-up, and measure
the results. It is critical that marketing
own this piece of the process, so hot
leads will be distributed appropriately
and sales can prioritize their time and
follow up promptly.
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