Definitive Guide to Event Marketing

Social Media & Events
Influencer Outreach
Influencer outreach is all the rage in
the world of social media. It’s essential
to identify and connect with influential
folks in your industry to make sure
your business and initiatives are on
the right people’s radar. Once you
identify your influencers, segment the
list by location and follow these steps.
#DG2EM
• Reach out to influential folks who are
in the area where your event will take
place. This could be a list of bloggers
or experts in a particular space. Write
a personal email to them or reach out
via LinkedIn with a personal invitation
to the event. Similar to how a PR
department would reach out to media,
this is a great way to connect with
influencers and bloggers while building
a social press list for future events.
• Pre-arrange times for short video
interviews with keynote speakers
or other influential folks who will be
attending the event. This makes for
fantastic follow-up content for your
blog and other social channels.
• Create content assets that highlight
your influencers. This is a great way to
engage with influencers and speakers
before the event, and get a viral, social
asset to use at the event.
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