Definitive Guide to Event Marketing

Event Technology
Highlight: Creating an
Event Program with Marketo
Overview: Creating an
Event Program in Marketo
There are many easy-to-use
functionalities in Marketo that help your
event programs be a success. Below is
an overview of how an events program
can be created in Marketo.
#DG2EM
Progression Status
Every event goes through a similar set of
progressions as people move through
your program. Typical progressions for
events are: invited, registered, no show,
downloaded slides, attended on demand.
A marketing automation solution gives you
a view of where everyone is in your
program at any given time.
Marketo Progression Status Marketo Asset View
Assets View
When your event is backed by multiple
landing pages and emails, you want to
see everything in one place. Through the
Assets View in Marketo, you can see key
campaigns within your program like invite,
registrations, follow-ups, etc. (You may
have many more if your program is based
on complex processes.) Additionally, you
can see all of your assets for each campaign.
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