Definitive Guide to Event Marketing

Event Technology
Live Event and Event
Registration Platforms
Because the time and energy that go
into planning an in-person event are
big, you want your platform in place so
set-up, registration, and reminders are
simple. The last thing you want is to
get derailed by the up-front logistics
around promoting your event and
registering attendees. Fortunately,
you can tap into an event registration
platform to ease the pain.
#DG2EM
Eventbrite
Supplies everything you need to organize
a successful event, sell tickets and
manage registration. With Eventbrite, you
create a webpage for the event and then
can use simple, free tools to promote your
event through personalized emails to your
contact list or through sharing in social
media. It even offers an app that let’s your
attendees pay at the door.
Cvent
This event management software allows
you to automate much of the event
planning process, freeing you from the
repetitive, time-consuming tasks that are
the bane of in-person event planning.
You can use Cvent to select a meeting
site, build a custom website, register
your attendees, process payments online,
manage your budget (either for single
or multiple events) and maintain
communication with personalized emails
and reminders to your registration list.
Certain
While Certain offers SaaS-based
solutions for a range of event needs, its
Registration and Attendee Management
system helps collect attendee details and
registrations online. You can build
registration forms to suit your needs, and
can even take advantage of Certain’s
connections to common e-commerce
systems to streamline registration
payment. With the built-in tools, you can
print badges, and check-in registrants
on-site or before the event.
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Marketo
We offer event marketing software and
event-specific apps designed to help you
manage anything from a simple webinar
all the way to a large-scale conference.
For example, Marketo Event Check-in app
lets you check people into your event from
multiple iPads and syncs the information
instantly and directly to your Marketo
account. Our event marketing software also
integrates seamlessly with online webinar
providers including Adobe Connect,
Cisco WebEx, Citrix GoToWebinar, ON24,
BrightTALK, and ReadyTalk. That means
you don’t need to manually import data
from these platforms, for higher
productivity and fewer costly errors.