Definitive Guide to Event Marketing

Recommendations

Info

Why Include Events in Your Marketing Mix? Every business seeks to stand out from their competition, and event marketing can help you do just that. Whether you are hosting a small webinar, a large-scale international tradeshow, or an executive-level private function, event marketing needs to be an integral part of the demand generation mix. After all, a strategic combination of online and offline marketing is essential to any company’s bottom line. #DG2EM 06
Why Include Events in Your Marketing Mix? Today’s Buyer The modern consumer wants more than a pitch when evaluating solutions or making a purchasing decision. Events offer a unique opportunity for them to interact with solution providers to get a firsthand sense of a company’s focus, perspective, and personality. People like to go to the Apple store because they can talk to a human and experience the products in person, then go online to purchase. And if most of your company’s marketing and presence is online, hosting events enables your company to make those connections. #DG2EM 7
Page 1 and 2: #DG2EM
Page 3 and 4: #DG2EM Why Should I Read the Defini
Page 5: #DG2EM Why Include Events in Your M
Page 9 and 10: #DG2EM Common Kinds of Events 9
Page 11 and 12: Common Kinds of Events Online Event
Page 13 and 14: Big Four Reasons for Events #DG2EM
Page 15 and 16: Big Four Reasons for Events Compani
Page 17 and 18: Big Four Reasons for Events Lead Ge
Page 19 and 20: Big Four Reasons for Events Educati
Page 21 and 22: Roles at an Event Whether you are a
Page 23 and 24: Roles at an Event Sponsoring Sponso
Page 25 and 26: Snapshot Eileen Fridkin President,
Page 27 and 28: Event Technology Event technology c
Page 29 and 30: Event Technology Virtual Event Plat
Page 31 and 32: Event Technology Highlight: Creatin
Page 33 and 34: Event Technology Highlight: Creatin
Page 35 and 36: Promoting Your Event When putting s
Page 37 and 38: Promoting Your Event Email Finding
Page 39 and 40: Promoting Your Event D ir e c t M a
Page 41 and 42: Promoting Your Event Partner Promot
Page 43 and 44: Public Relations for Events Great P
Page 45 and 46: Public Relations for Events Strateg
Page 47 and 48: Social Media & Events #DG2EM 47
Page 49 and 50: Social Media & Events Leveraging So
Page 55 and 56: Social Media & Events Using Visual
Page 57 and 58:
Social Media & Events Social Promot
Page 59 and 60:
Social Media & Events Live Blogging
Page 61 and 62:
#DG2EM Online Events 61
Page 63 and 64:
Online Events Webinars The definiti
Page 65 and 66:
Online Events Webinars Webinar Time
Page 67 and 68:
Online Events Webinars Selecting a
Page 69 and 70:
Online Events Virtual Events Lookin
Page 71 and 72:
Online Events Virtual Events Logist
Page 73 and 74:
Online Events Virtual Events Networ
Page 75 and 76:
Snapshot Peter Micciche CEO, Certai
Page 77 and 78:
#DG2EM Physical Events 77
Page 79 and 80:
Physical Events Major Physical Even
Page 81 and 82:
Physical Events Planning Event Stra
Page 83 and 84:
Physical Events Planning Expense Es
Page 85 and 86:
Physical Events Event Logistics Sta
Page 87 and 88:
Physical Events Event Logistics Mit
Page 89 and 90:
Physical Events Driving Traffic It
Page 91 and 92:
Physical Events Driving Traffic Swe
Page 93 and 94:
Physical Events Quick Event Plannin
Page 95 and 96:
Snapshot Megan Campbell Field Marke
Page 97 and 98:
Physical Events Field Marketing Eve
Page 99 and 100:
Physical Events Field Marketing Eve
Page 101 and 102:
Event Follow-Up Making sure of prop
Page 103 and 104:
Event Follow-Up Email Follow-Up All
Page 105 and 106:
Event Follow-Up Lead Nurturing & Sc
Page 107 and 108:
#DG2EM ROI of Events 107
Page 109 and 110:
ROI of Events Setting Goals and Met
Page 111 and 112:
ROI of Events What Should You Be Me
Page 113 and 114:
ROI of Events What Should You Be Me
Page 115 and 116:
7 Common Event Marketing Mistakes t
Page 117 and 118:
7 Common Event Marketing Mistakes t
Page 119 and 120:
Conclusion #DG2EM We didn’t say i
Page 121 and 122:
Contac t Us Written By: Dayna Rothm
show all

Definitive Guide to Event Marketing

Create successful ePaper yourself

Delete template?

Save as template?