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EUROPEAN SEMICONDUCTOR INDUSTRY CONFERENCE 1991 EVALUATION QUESTIONNAIRE Marbella, Spain May 29-31,1991 Thank you for attending our European SemiccHiductor Industry Conference. Would you please assist us in planning our next conference by completing and returning this questionnaire. 1. Please rate each presentation on a scale of 1 to 10 (where 10 is highest in terms of your approval): Haney, Customer Satisfaction Champion, Ten of Years Serving Parmar, Worldwide Semiconductor Market Shroff, Successful Supplier Relationships European Semiconductor Market Overview: Eastlake Glennon Harding Romera, Andalucfa Lazaro, TBA Drazin, Profiting from Emerging Applications Dunn, Grasping ASSPs and Making Money Lassus, Smart Cards Hopper, Multimedia: Virtually a Reality Today Ehman, Multichip Modules: A Vehilce for Industry DISCUSSION SESSION: Success in Start-Ups Conway, Zetex—^Making the World of Differaice Angel, Semiconductor Start-Ups Company Strategy Raith, Action Against Unfair Trade Davidson, Procurement Trends in the '90s PANEL SESSION 1: Managing the Hidden Assets for Profit Richardson Manners Reusser Egawa Chappie Sanders CONTENT DELIVERY COMMENTS (1 to 10) (1 to 10) (Use reverse side if necessaiy) (over)
PANEL SESSION 2: Services: The Next Competitive Battleground Champion Rohrer Kimbara Waite Queyssac Freischlag Weber, "Glocalization" Sanders, After the Monopoly: A New Era Tanaka, Changes in the Characteristics Draheim, New Products for Home and Office Gifford, Consistency, Predictability & Commitment Kimbara, Semiconductor Manufacturing Strategy Poole, TBA Knorr, Costs and Risks in the Next Ten Years Egawa, Semiconductor Strategic Alliances Pistorio, The '90s: Progressing into Marketing 2. Overall meeting rating (1 to 10) 3. What did you like most about the conference? 4. In what areas do you think our conference could be improved? CONTENT DEUVERY COMMENTS (1 to 10) (1 to 10) (Use reverse side if necessary) 5. At our next industry conference, would you prefer more or fewer Dataquest speakers? 6. SuggesticHis for the theme for next year's European Semiconductor Industry CcHiference: 7. Do you prefer the current three-day conference format? Yes No . Comments:^ 8. Would you prefer a fiill two-day conference (example: ALL day Thursday and Friday) a versus two-day conference agenda spread over three days? Yes No 9. How would you rate the CMiference facilities (1 to 10)? Location Guest Rooms Meals Meeting Rooms 10. How would you rate the Dataquest registration staff (1 to 10)? Courtesy Efficiency 11. Comm^its: Name and Company (optional) Please hand this form to a member of Dataquest's staff.
Page 1 and 2: European Semiconductor Industry Con
Page 3 and 4: 1991 EUROPEAN SEMICONDUCTOR INDUSTR
Page 5 and 6: 1730 1930 2030 FRIDAY, May 31 0845
Page 7 and 8: Dataquest n n ^(oinpanyof aioinpany
Page 9: Dataquest n n ^^companyol a company
Page 16 and 17: WELCOME AND CONFERENCE INTR0DUCTI01
Page 18 and 19: ofit Through the Silicon Cycle: The
Page 20 and 21: $000/MIPS 16 14 12 10 8 6 4 2 1 MB
Page 22 and 23: "Your computer and communication cu
Page 24 and 25: Quality Customer Service Customer S
Page 26 and 27: "IVs too expensive to lose a custom
Page 28 and 29: SEMICONDUCTOR CONFERENCE May 29-31,
Page 30 and 31: profitability. decline Is the mirro
Page 32 and 33: emarkable fact being that in 1990 s
Page 34 and 35: Executive Officers of your companie
Page 36 and 37: (^^no escape the commodity trap, ma
Page 38 and 39: companies can use the results of in
Page 40 and 41: what they will pay a premium to get
Page 42 and 43: were Motorola, Analog Devices, and
Page 44 and 45: DataQuest n n aaimjanyjsf The Oui>&
Page 46 and 47: TEN YEARS OF SERVING THE SEMICONDUC
Page 48 and 49: Dataquest n n a company of l U i Th
Page 50 and 51: This presentation was not available
Page 52 and 53: Lrofit Through the Silicon Cycle: T
Page 54 and 55: [PRODUCTJ © [ BOX SELLING COMMODIT
Page 56 and 57: 1. THE MAJOR CHANGE TO MEET THE MAR
Page 58 and 59: MANAGEMENT TRIANGLE COMMUNICATE THE
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GET OWNERSHIP OF CHANGE SPONSOR OWN
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DataQuest nn J^^F*^^ Tfic Du n & Bi
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EUROPEAN SEMICONDUCTOR MARKET OVERV
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EUROPEAN SEMICONDUCTOR MARKET OVERV
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WORLDWIDE SEMICONDUCTOR FORECAST BY
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;gnr^ Value (£) Percent (%) EUROPE
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ECU Annual Growth Rate European Sem
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AGENDA Memory Market Analysis Memor
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ECU Millions 2,500 (ftOOO^ 1,500 1,
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EUROPEAN MOS MEMORY MARKET 1995 Sal
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SUMMARY Price/bit erosion slowdown
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TOP TELECOM MANUFACTURERS WORLDWIDE
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REQUIREMENTS FOR SUCCESS IN ASIC
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Percent 100% 75% 50% 25% European M
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SUMMARY • Mixed signal CBIC needs
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Jrrofit Through the Silicon Cycle:
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E-0 SPAIN SPAIN VEM EXTENSION 504.8
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A-O ANDALUSIA ANDALUSIA EXTENSION 8
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c M-0 MALAGA MALAGA PROVINCE I3J]\I
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M-2 (b) MALAGA PARTICIPATION OF IND
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L C MALAGA UNIVERSITY FACULTIES Tec
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L ( P-1 (b) J ANDALUCIA TECHNOLOGY
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C ANDALUCL\ TECHNOLOGY PARK TECHNIC
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P-8 ANDALUCU TECHNOLOGY PARK COMPAN
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Lrofit Through the Silicon Cycle: T
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ofit Through the Silicon Cycle: The
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AGENDA A Case History of the '80s:
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PRICE FORECAST FOR LCD MODULES us D
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VIDEO-CONFERENCING International st
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9 8- 7- 6- 5-^ 4- 3- 2- 1- 0 -L MUL
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1960s 1970s 1980s 1990s 2000 CONCLU
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Grasping ASSPs & Making Money Doug
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GEC PLESSEY SEMICONDUCTORS PROFIT A
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GEC PLESSEY SEMICONDUCTORS 7 MANUFA
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GEC PLESSEY SEMICONDUCTORS GEC PLES
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GEC PLESSEY SEMICONDUCTORS GEC PLES
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GEC PLESSEY SEMICONDUCTORS ASSPs AP
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GEC PLESSEY SEMICONDUCTORS The futu
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GEC PLESSEY SEMICONDUCTORS A FINAL
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[>ataQuest n n ^amfanyof The Dun &
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SMART CARDS Marc Lassus President G
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ABSTRACT SMART CARDS - A NEW CHAPTE
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What is happening is the advent of
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SMART CARDS -FRENCH PUBLIC TEEPHONE
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1. BANKING SECTOR As said above it
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SMART CARDS • BANKING - M • SEC
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SMART CARDS - ENCRYPTED TELEVISION,
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It will be possible to call(and to
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SMART CARDS - PATIENT RECORD M n RE
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Ill -SMART CARDS : THE TIP OF THE I
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.US, issuer secret code Secure the
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THE CHALLENGE FOR SEMICONDUCTOF^ MA
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Multi-media: Virtually a Reality To
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",11 OI loial 30 20 10 - • , ;
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Video in a workstation scruL'ii vid
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Dataquest n n aampiTiyjiS 3 uxnpany
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MULTICHIP MODULES: A VEHICLE FOR IN
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Number of I/O Pins 1000 100 1960 TR
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DESIGN CAD TOOLS INADEQUATE PC Boar
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WIBJII^W. . . WHAT IS THE SOLUTION?
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DataQuest acofnpanyoF The Dun & Bra
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ZETEX—MAKING THE WORLD OF DIFFERE
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Continued/ -2- For those involved i
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Continued/ -4- The European compone
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DataQuest n n atonyfamot ^^B U j l
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SEMICONDUCTOR START-UP COMPANY STRA
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INFORMATION STORAGE DEVICES, INC. s
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INFORMATION STORAGE DEVICES, INC. D
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INFORMATION STORAGE DEVICES, INC. S
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INFORMATION STORAGE DEVICES, INC. R
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INFORMATION STORAGE DEVICES, INC. O
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ThMwas tfieh.i T^^BsSfcwniSIs^^ ^ f
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fp v^ 0^ '90s,.. Essenff al AttfVca
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pdiif/iirfsofi of ANALOa DIOITAL be
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0m- ^ ^ iiKti'lj:: $500M Market Sus
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l^lMcki^ nothing more tharii opport
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EUROPEAN SEMICONDUCTOR INDUSTRY CON
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- 2 - In order to better understand
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- 4 - It took extensive discussions
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- 6 - It Is Of course speculative t
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- 8 - The case EPROluls from Japan
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Dataquest aiomparTyof The oun & Bra
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PROCUREMENT TRENDS IN THE '90s Ewan
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Dataoyest n n a company oF ^^^m MMM
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Dataquest nni acompanvof MMMB The D
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Dataquest n n acampanyot ^^^B MMMM
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Intellectual Property Panel David M
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However TI has been notably success
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MANAGING THE HIDDEN ASSETS FOR PROF
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AT&T Patent Legal Characteristics >
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AT&T I' I ^ , ^ . =^3=^ Managing Hi
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ATBT Current AT&T Patent Coverage A
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Patentea Oct 3. 1950 2,524,035 UNIT
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Jan. 9, 1968 E. H. LAND 3.362.821 D
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United States Patent BUnow ct aL 15
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Dataquest n n a company of MIS ThcD
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DataQuest n n acompanvof MMMm The D
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MANAGING THE HIDDEN ASSETS FOR PROF
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Sir t Additions I To Property, Plan
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RESULT RISKS ARE HUGE REDEPLOYMENT
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# DataQuest WGBI a ?^°"'P^^^ compa
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Dataquest ^ vwn 3cornp3iiyof Ifiil
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SERVICES: THE NEXT COMPETITIVE BATT
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-2- LET ME EXPAND ON THIS BY OUTLIN
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- 4 - THE PROGRAM EVOLVED ALREADY D
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- 6 - I WOULD LIKE TO SHARE WITH YO
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- 8 - THE MOST RELEVANT PART, HOWEV
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-10- NOW IT IS ALSO WELL KNOWN IN E
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12- THEY REACH FROM RELATIVELY SIMP
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^ National Semiconductor USA JAPAN
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National believes that significant
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^g I\/IAKING IT WORK a Shared strat
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The issue of quality and reliabilit
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of systems knowledge and silicon te
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^ : " . ^ > : Service ^^ ,^#'|lF-;'
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Service In place and functioning m-
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Stage 2 Normalized
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Normalized Service - A decade of po
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"GLOCALIZATION" William Pat Weber E
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DataQuest n n a company oi ^ ^ ^ l
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This presentation was not available
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The Needs of the Japanese Market (1
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prepared in 1987. Since that year,
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in the recent years, and Japan has
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production of newly developed produ
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for failure analysis is about twice
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compares evaluations by users and s
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Office Equipment Service Equipment
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Figure 2-2 Procurement/Sales of Non
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NEW PRODUCTS FOR HOME AND OFFICE -
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Consumer System ^^lutions Communica
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Examples on merging applications Co
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Compact Disc - Interactive RIFTps S
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Philips digital video. • Line-Loc
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Dataquest n n j^timpanyol The Dun&'
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CONSISTENCY, PREDICTABILITY AND COM
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(RA622/()0M4II79) John (-. ".hick"
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well as we iKink we should. Cusiome
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will be more oTthe same. Manim has
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got an enormous playing field and a
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Irrofit Through the Silicon Cycle:
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SEMICONDUCTOR INDUSTRY IN 1990s Inc
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c 3 O c i£ 100 - 10 INCREASING PAC
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1G- 256M- 64M - 16M- 4M- IM-J! 256K
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L u C Q; 'u M— S— LLI •fJ c H
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L BUSINESS BARRIERS AND BREAK THROU
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Dataquest n n 3 s^mpanyoF company o
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TBA Steve Poole European General Ma
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PROFITS ARE POSSIBLE Steve Poole Eu
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• Was It lucl(? WHY? • Monopoli
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SOLE SOURCING - SECURITY OF SUPPLY?
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S Millions 1600 1400 1200 1000 800
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DataQuest van aiompanyor lili ThcDi
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COSTS AND RISKS IN THE NEXT TEN YEA
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SIEMENS • Electronic industries i
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SIEMENS • If the Top 10 semicondu
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SIEMENS • DRAMs are the lead prod
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SIEMENS • In the past; the price
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SIEMENS • ... Like hardly any oth
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DataQuest acomranyol TIM: Dun & Bra
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THE '90s: PROGRESSING INTO THE MARK
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Ladies and gentlemen, in 1982, one
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In fact, the technologies we have t
Page 407 and 408:
limits and potentials of the end pr
Page 409 and 410:
it would be interesting to examine
Page 411:
Datao&iest BM liZoStAaimeaOmymMmii
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