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Dataquest rrofit Through The Silicon Cycle: The Next Ten Years © 1991 Dataquest Europe Limited May—^Reproduction Prohibited Dalaquest Europe Umited, a company of The Dun & Bradstreet Corporation Roussel House, Broadwater Par1
1991 EUROPEAN SEMICONDUCTOR INDUSTRY CONFERENCE Profit Through the Silicon Cycle: The Next Ten Years May 29-31, 1991 Hotel MeM Don Pepe Marbella, Spain WEDNESDAY, May 29 1200 to 1400 Registration Saldn Mediterrdneo Foyer 1400 Welcome and Conference Introduction Saldn Mediterrdneo Bipin Pannar Group Director and Conference Chairman European Semiconductor and Design Automation Group Dataquest Europe Limited 1415 Customer Satisfaction—Roadway to Profitability Saldn Mediterrdneo H. Glen Haney President and CEO Dataquest Incoiporated 1445 Ten Years of Serving the European Semiconductor Industry Saldn Mediterrdneo Geofif Champion Corporate Vice President and General Manager Dataquest International 1500 Worldwide Semiconductor Market Overview: Profit Through the Silicon Cycle Saldn Mediterrdneo Bipin Parmar Group Director, European Semiconductor and Design Automation Group Dataquest Europe Limited 1540 Coffee Break Saldn Mediterrdneo Bar 1600 Successful Supplier Relationships and Enterprise Selling Saldn Mediterrdneo Raiyo Shroff Senior Consultant Esprit Ltd. 1630 European Semiconductor Market Overview Saldn Mediterrdneo Jim Eastlake/Mike Glennon/Byron Harding European Semiconductor Industry Service European Semiconduaor and Design Automation Group Dataquest Europe Limited 1715 Video: "Spain's Premier Technology Park: Andalucia" Saldn Mediterrdneo Felipe Romera Managing Director Andalucia Technology Park 1730 Manuel Lazaro General Sub-Director of Information and Communication Technologies Mioistry of Industry, Spanish Govermnent 1930 Coaches depart from Meli^ Don Pepe and Marbella Club hotels for Offsite Dinner at "La Consula" Saldn Mediterrdneo Foyer Cocktails and Dinner: Evening sponsored by the Andalucia Technology Park 2230 Coach transportation to Melia Don Pepe and Marbella Club hotels Dataquest Europe Limited, a company of The Dun & Bradstreet Corporation Roussel House, Broadwater Park, Denham, Uxbridge. MIddx UB9 5HP / 0895 835050 / Tlx 266195 / Fax 0895 835260 (over)
Page 1: European Semiconductor Industry Con
Page 5 and 6: 1730 1930 2030 FRIDAY, May 31 0845
Page 7 and 8: Dataquest n n ^(oinpanyof aioinpany
Page 9 and 10: Dataquest n n ^^companyol a company
Page 11: PANEL SESSION 2: Services: The Next
Page 16 and 17: WELCOME AND CONFERENCE INTR0DUCTI01
Page 18 and 19: ofit Through the Silicon Cycle: The
Page 20 and 21: $000/MIPS 16 14 12 10 8 6 4 2 1 MB
Page 22 and 23: "Your computer and communication cu
Page 24 and 25: Quality Customer Service Customer S
Page 26 and 27: "IVs too expensive to lose a custom
Page 28 and 29: SEMICONDUCTOR CONFERENCE May 29-31,
Page 30 and 31: profitability. decline Is the mirro
Page 32 and 33: emarkable fact being that in 1990 s
Page 34 and 35: Executive Officers of your companie
Page 36 and 37: (^^no escape the commodity trap, ma
Page 38 and 39: companies can use the results of in
Page 40 and 41: what they will pay a premium to get
Page 42 and 43: were Motorola, Analog Devices, and
Page 44 and 45: DataQuest n n aaimjanyjsf The Oui>&
Page 46 and 47: TEN YEARS OF SERVING THE SEMICONDUC
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Lrofit Through the Silicon Cycle: T
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[PRODUCTJ © [ BOX SELLING COMMODIT
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1. THE MAJOR CHANGE TO MEET THE MAR
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MANAGEMENT TRIANGLE COMMUNICATE THE
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GET OWNERSHIP OF CHANGE SPONSOR OWN
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DataQuest nn J^^F*^^ Tfic Du n & Bi
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EUROPEAN SEMICONDUCTOR MARKET OVERV
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EUROPEAN SEMICONDUCTOR MARKET OVERV
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WORLDWIDE SEMICONDUCTOR FORECAST BY
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;gnr^ Value (£) Percent (%) EUROPE
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ECU Annual Growth Rate European Sem
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AGENDA Memory Market Analysis Memor
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ECU Millions 2,500 (ftOOO^ 1,500 1,
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EUROPEAN MOS MEMORY MARKET 1995 Sal
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SUMMARY Price/bit erosion slowdown
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TOP TELECOM MANUFACTURERS WORLDWIDE
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REQUIREMENTS FOR SUCCESS IN ASIC
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Percent 100% 75% 50% 25% European M
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SUMMARY • Mixed signal CBIC needs
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Jrrofit Through the Silicon Cycle:
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E-0 SPAIN SPAIN VEM EXTENSION 504.8
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A-O ANDALUSIA ANDALUSIA EXTENSION 8
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c M-0 MALAGA MALAGA PROVINCE I3J]\I
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M-2 (b) MALAGA PARTICIPATION OF IND
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L C MALAGA UNIVERSITY FACULTIES Tec
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L ( P-1 (b) J ANDALUCIA TECHNOLOGY
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C ANDALUCL\ TECHNOLOGY PARK TECHNIC
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P-8 ANDALUCU TECHNOLOGY PARK COMPAN
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ofit Through the Silicon Cycle: The
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AGENDA A Case History of the '80s:
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PRICE FORECAST FOR LCD MODULES us D
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VIDEO-CONFERENCING International st
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9 8- 7- 6- 5-^ 4- 3- 2- 1- 0 -L MUL
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1960s 1970s 1980s 1990s 2000 CONCLU
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Grasping ASSPs & Making Money Doug
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GEC PLESSEY SEMICONDUCTORS PROFIT A
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GEC PLESSEY SEMICONDUCTORS 7 MANUFA
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GEC PLESSEY SEMICONDUCTORS GEC PLES
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GEC PLESSEY SEMICONDUCTORS GEC PLES
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GEC PLESSEY SEMICONDUCTORS ASSPs AP
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GEC PLESSEY SEMICONDUCTORS The futu
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GEC PLESSEY SEMICONDUCTORS A FINAL
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[>ataQuest n n ^amfanyof The Dun &
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SMART CARDS Marc Lassus President G
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ABSTRACT SMART CARDS - A NEW CHAPTE
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What is happening is the advent of
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SMART CARDS -FRENCH PUBLIC TEEPHONE
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1. BANKING SECTOR As said above it
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SMART CARDS • BANKING - M • SEC
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SMART CARDS - ENCRYPTED TELEVISION,
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It will be possible to call(and to
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SMART CARDS - PATIENT RECORD M n RE
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Ill -SMART CARDS : THE TIP OF THE I
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.US, issuer secret code Secure the
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THE CHALLENGE FOR SEMICONDUCTOF^ MA
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Multi-media: Virtually a Reality To
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",11 OI loial 30 20 10 - • , ;
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Video in a workstation scruL'ii vid
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Dataquest n n aampiTiyjiS 3 uxnpany
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MULTICHIP MODULES: A VEHICLE FOR IN
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Number of I/O Pins 1000 100 1960 TR
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DESIGN CAD TOOLS INADEQUATE PC Boar
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WIBJII^W. . . WHAT IS THE SOLUTION?
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DataQuest acofnpanyoF The Dun & Bra
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ZETEX—MAKING THE WORLD OF DIFFERE
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Continued/ -2- For those involved i
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Continued/ -4- The European compone
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DataQuest n n atonyfamot ^^B U j l
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SEMICONDUCTOR START-UP COMPANY STRA
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INFORMATION STORAGE DEVICES, INC. s
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INFORMATION STORAGE DEVICES, INC. D
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INFORMATION STORAGE DEVICES, INC. S
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INFORMATION STORAGE DEVICES, INC. R
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INFORMATION STORAGE DEVICES, INC. O
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ThMwas tfieh.i T^^BsSfcwniSIs^^ ^ f
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fp v^ 0^ '90s,.. Essenff al AttfVca
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pdiif/iirfsofi of ANALOa DIOITAL be
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0m- ^ ^ iiKti'lj:: $500M Market Sus
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l^lMcki^ nothing more tharii opport
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EUROPEAN SEMICONDUCTOR INDUSTRY CON
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- 2 - In order to better understand
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- 4 - It took extensive discussions
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- 6 - It Is Of course speculative t
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- 8 - The case EPROluls from Japan
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Dataquest aiomparTyof The oun & Bra
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PROCUREMENT TRENDS IN THE '90s Ewan
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Dataoyest n n a company oF ^^^m MMM
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Dataquest nni acompanvof MMMB The D
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Dataquest n n acampanyot ^^^B MMMM
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Intellectual Property Panel David M
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However TI has been notably success
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MANAGING THE HIDDEN ASSETS FOR PROF
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AT&T Patent Legal Characteristics >
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AT&T I' I ^ , ^ . =^3=^ Managing Hi
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ATBT Current AT&T Patent Coverage A
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Patentea Oct 3. 1950 2,524,035 UNIT
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Jan. 9, 1968 E. H. LAND 3.362.821 D
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United States Patent BUnow ct aL 15
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Dataquest n n a company of MIS ThcD
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DataQuest n n acompanvof MMMm The D
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MANAGING THE HIDDEN ASSETS FOR PROF
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Sir t Additions I To Property, Plan
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RESULT RISKS ARE HUGE REDEPLOYMENT
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# DataQuest WGBI a ?^°"'P^^^ compa
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Dataquest ^ vwn 3cornp3iiyof Ifiil
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SERVICES: THE NEXT COMPETITIVE BATT
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-2- LET ME EXPAND ON THIS BY OUTLIN
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- 4 - THE PROGRAM EVOLVED ALREADY D
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- 6 - I WOULD LIKE TO SHARE WITH YO
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- 8 - THE MOST RELEVANT PART, HOWEV
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-10- NOW IT IS ALSO WELL KNOWN IN E
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12- THEY REACH FROM RELATIVELY SIMP
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^ National Semiconductor USA JAPAN
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National believes that significant
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^g I\/IAKING IT WORK a Shared strat
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The issue of quality and reliabilit
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of systems knowledge and silicon te
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^ : " . ^ > : Service ^^ ,^#'|lF-;'
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Service In place and functioning m-
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Stage 2 Normalized
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Normalized Service - A decade of po
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"GLOCALIZATION" William Pat Weber E
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DataQuest n n a company oi ^ ^ ^ l
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This presentation was not available
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The Needs of the Japanese Market (1
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prepared in 1987. Since that year,
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in the recent years, and Japan has
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production of newly developed produ
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for failure analysis is about twice
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compares evaluations by users and s
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Office Equipment Service Equipment
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Figure 2-2 Procurement/Sales of Non
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NEW PRODUCTS FOR HOME AND OFFICE -
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Consumer System ^^lutions Communica
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Examples on merging applications Co
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Compact Disc - Interactive RIFTps S
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Philips digital video. • Line-Loc
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Dataquest n n j^timpanyol The Dun&'
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CONSISTENCY, PREDICTABILITY AND COM
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(RA622/()0M4II79) John (-. ".hick"
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well as we iKink we should. Cusiome
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will be more oTthe same. Manim has
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got an enormous playing field and a
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Irrofit Through the Silicon Cycle:
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SEMICONDUCTOR INDUSTRY IN 1990s Inc
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c 3 O c i£ 100 - 10 INCREASING PAC
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1G- 256M- 64M - 16M- 4M- IM-J! 256K
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L u C Q; 'u M— S— LLI •fJ c H
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L BUSINESS BARRIERS AND BREAK THROU
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Dataquest n n 3 s^mpanyoF company o
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TBA Steve Poole European General Ma
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PROFITS ARE POSSIBLE Steve Poole Eu
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• Was It lucl(? WHY? • Monopoli
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SOLE SOURCING - SECURITY OF SUPPLY?
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S Millions 1600 1400 1200 1000 800
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DataQuest van aiompanyor lili ThcDi
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COSTS AND RISKS IN THE NEXT TEN YEA
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SIEMENS • Electronic industries i
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SIEMENS • If the Top 10 semicondu
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SIEMENS • DRAMs are the lead prod
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SIEMENS • In the past; the price
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SIEMENS • ... Like hardly any oth
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DataQuest acomranyol TIM: Dun & Bra
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THE '90s: PROGRESSING INTO THE MARK
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Ladies and gentlemen, in 1982, one
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In fact, the technologies we have t
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limits and potentials of the end pr
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it would be interesting to examine
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Datao&iest BM liZoStAaimeaOmymMmii
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