gec plessey semiconductors - Archive Server

here and how do I proceed so as to protect my investment,
my market, and with profitability?
Now you may share the view that commoditization is a
positive factor. But, I believe that if you want your
products to find profitable world markets, you must be
sensitive to the profit concerns commoditization is
causing your world computer and communications
customers.
I expect that someday we will see the products of
computer and communications companies counted among
what is today called the consumer electronics' industry.
What, then, does the computer and communications vendor,
accustomed to serving industrial markets, do to survive
and prosper in consumer markets?
I hope you won't be offended by my simple, low-tech, even
mundane appraisal.
But my appraisal includes the following: The key
differentiating attributes that winning vendors will build
into their products in the future will spring from a new
alliance between end users of your products and your
engineers. This alliance must be real, enduring, and
intimate. It must be blessed and nurtured from the Chief
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