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"Your computer and communication customers' profit probiems are also your problems" "Engineering your way to profitability through product differentiation is unrealistic" 1991 Dataquest Incorporated May 29 — Reproduction Prohibited tgCB0006-iMG oaroswiHJwt i20B9007JMG OSWSffHi^lANt
"/s your technical differentiation advantageous to your customers' end users?" • Technology is a commodity • Connectivity on the users' terms 1991 Dataquest Incorporated May 29 — Reproduction Prohibited taaoww-Mii
Page 1 and 2: European Semiconductor Industry Con
Page 3 and 4: 1991 EUROPEAN SEMICONDUCTOR INDUSTR
Page 5 and 6: 1730 1930 2030 FRIDAY, May 31 0845
Page 7 and 8: Dataquest n n ^(oinpanyof aioinpany
Page 9 and 10: Dataquest n n ^^companyol a company
Page 11: PANEL SESSION 2: Services: The Next
Page 16 and 17: WELCOME AND CONFERENCE INTR0DUCTI01
Page 18 and 19: ofit Through the Silicon Cycle: The
Page 20 and 21: $000/MIPS 16 14 12 10 8 6 4 2 1 MB
Page 24 and 25: Quality Customer Service Customer S
Page 26 and 27: "IVs too expensive to lose a custom
Page 28 and 29: SEMICONDUCTOR CONFERENCE May 29-31,
Page 30 and 31: profitability. decline Is the mirro
Page 32 and 33: emarkable fact being that in 1990 s
Page 34 and 35: Executive Officers of your companie
Page 36 and 37: (^^no escape the commodity trap, ma
Page 38 and 39: companies can use the results of in
Page 40 and 41: what they will pay a premium to get
Page 42 and 43: were Motorola, Analog Devices, and
Page 44 and 45: DataQuest n n aaimjanyjsf The Oui>&
Page 46 and 47: TEN YEARS OF SERVING THE SEMICONDUC
Page 48 and 49: Dataquest n n a company of l U i Th
Page 50 and 51: This presentation was not available
Page 52 and 53: Lrofit Through the Silicon Cycle: T
Page 54 and 55: [PRODUCTJ © [ BOX SELLING COMMODIT
Page 56 and 57: 1. THE MAJOR CHANGE TO MEET THE MAR
Page 58 and 59: MANAGEMENT TRIANGLE COMMUNICATE THE
Page 60 and 61: GET OWNERSHIP OF CHANGE SPONSOR OWN
Page 62 and 63: DataQuest nn J^^F*^^ Tfic Du n & Bi
Page 64 and 65: EUROPEAN SEMICONDUCTOR MARKET OVERV
Page 66 and 67: EUROPEAN SEMICONDUCTOR MARKET OVERV
Page 68 and 69: WORLDWIDE SEMICONDUCTOR FORECAST BY
Page 70 and 71: ;gnr^ Value (£) Percent (%) EUROPE
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ECU Annual Growth Rate European Sem
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AGENDA Memory Market Analysis Memor
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ECU Millions 2,500 (ftOOO^ 1,500 1,
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EUROPEAN MOS MEMORY MARKET 1995 Sal
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SUMMARY Price/bit erosion slowdown
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TOP TELECOM MANUFACTURERS WORLDWIDE
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REQUIREMENTS FOR SUCCESS IN ASIC
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Percent 100% 75% 50% 25% European M
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SUMMARY • Mixed signal CBIC needs
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Jrrofit Through the Silicon Cycle:
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E-0 SPAIN SPAIN VEM EXTENSION 504.8
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A-O ANDALUSIA ANDALUSIA EXTENSION 8
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c M-0 MALAGA MALAGA PROVINCE I3J]\I
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M-2 (b) MALAGA PARTICIPATION OF IND
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L C MALAGA UNIVERSITY FACULTIES Tec
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L ( P-1 (b) J ANDALUCIA TECHNOLOGY
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C ANDALUCL\ TECHNOLOGY PARK TECHNIC
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P-8 ANDALUCU TECHNOLOGY PARK COMPAN
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Lrofit Through the Silicon Cycle: T
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ofit Through the Silicon Cycle: The
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AGENDA A Case History of the '80s:
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PRICE FORECAST FOR LCD MODULES us D
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VIDEO-CONFERENCING International st
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9 8- 7- 6- 5-^ 4- 3- 2- 1- 0 -L MUL
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1960s 1970s 1980s 1990s 2000 CONCLU
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Grasping ASSPs & Making Money Doug
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GEC PLESSEY SEMICONDUCTORS PROFIT A
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GEC PLESSEY SEMICONDUCTORS 7 MANUFA
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GEC PLESSEY SEMICONDUCTORS GEC PLES
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GEC PLESSEY SEMICONDUCTORS GEC PLES
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GEC PLESSEY SEMICONDUCTORS ASSPs AP
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GEC PLESSEY SEMICONDUCTORS The futu
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GEC PLESSEY SEMICONDUCTORS A FINAL
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[>ataQuest n n ^amfanyof The Dun &
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SMART CARDS Marc Lassus President G
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ABSTRACT SMART CARDS - A NEW CHAPTE
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What is happening is the advent of
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SMART CARDS -FRENCH PUBLIC TEEPHONE
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1. BANKING SECTOR As said above it
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SMART CARDS • BANKING - M • SEC
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SMART CARDS - ENCRYPTED TELEVISION,
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It will be possible to call(and to
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SMART CARDS - PATIENT RECORD M n RE
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Ill -SMART CARDS : THE TIP OF THE I
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.US, issuer secret code Secure the
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THE CHALLENGE FOR SEMICONDUCTOF^ MA
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Multi-media: Virtually a Reality To
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",11 OI loial 30 20 10 - • , ;
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Video in a workstation scruL'ii vid
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Dataquest n n aampiTiyjiS 3 uxnpany
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MULTICHIP MODULES: A VEHICLE FOR IN
Page 179 and 180:
Number of I/O Pins 1000 100 1960 TR
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DESIGN CAD TOOLS INADEQUATE PC Boar
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WIBJII^W. . . WHAT IS THE SOLUTION?
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DataQuest acofnpanyoF The Dun & Bra
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ZETEX—MAKING THE WORLD OF DIFFERE
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Continued/ -2- For those involved i
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Continued/ -4- The European compone
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DataQuest n n atonyfamot ^^B U j l
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SEMICONDUCTOR START-UP COMPANY STRA
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INFORMATION STORAGE DEVICES, INC. s
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INFORMATION STORAGE DEVICES, INC. D
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INFORMATION STORAGE DEVICES, INC. S
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INFORMATION STORAGE DEVICES, INC. R
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INFORMATION STORAGE DEVICES, INC. O
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ThMwas tfieh.i T^^BsSfcwniSIs^^ ^ f
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fp v^ 0^ '90s,.. Essenff al AttfVca
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pdiif/iirfsofi of ANALOa DIOITAL be
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0m- ^ ^ iiKti'lj:: $500M Market Sus
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l^lMcki^ nothing more tharii opport
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EUROPEAN SEMICONDUCTOR INDUSTRY CON
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- 2 - In order to better understand
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- 4 - It took extensive discussions
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- 6 - It Is Of course speculative t
Page 227 and 228:
- 8 - The case EPROluls from Japan
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Dataquest aiomparTyof The oun & Bra
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PROCUREMENT TRENDS IN THE '90s Ewan
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Dataoyest n n a company oF ^^^m MMM
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Dataquest nni acompanvof MMMB The D
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Dataquest n n acampanyot ^^^B MMMM
Page 239 and 240:
Intellectual Property Panel David M
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However TI has been notably success
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MANAGING THE HIDDEN ASSETS FOR PROF
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AT&T Patent Legal Characteristics >
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AT&T I' I ^ , ^ . =^3=^ Managing Hi
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ATBT Current AT&T Patent Coverage A
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Patentea Oct 3. 1950 2,524,035 UNIT
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Jan. 9, 1968 E. H. LAND 3.362.821 D
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United States Patent BUnow ct aL 15
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Dataquest n n a company of MIS ThcD
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DataQuest n n acompanvof MMMm The D
Page 261 and 262:
MANAGING THE HIDDEN ASSETS FOR PROF
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Sir t Additions I To Property, Plan
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RESULT RISKS ARE HUGE REDEPLOYMENT
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# DataQuest WGBI a ?^°"'P^^^ compa
Page 269 and 270:
Dataquest ^ vwn 3cornp3iiyof Ifiil
Page 272 and 273:
SERVICES: THE NEXT COMPETITIVE BATT
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-2- LET ME EXPAND ON THIS BY OUTLIN
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- 4 - THE PROGRAM EVOLVED ALREADY D
Page 278 and 279:
- 6 - I WOULD LIKE TO SHARE WITH YO
Page 280 and 281:
- 8 - THE MOST RELEVANT PART, HOWEV
Page 282 and 283:
-10- NOW IT IS ALSO WELL KNOWN IN E
Page 284 and 285:
12- THEY REACH FROM RELATIVELY SIMP
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^ National Semiconductor USA JAPAN
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National believes that significant
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^g I\/IAKING IT WORK a Shared strat
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The issue of quality and reliabilit
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of systems knowledge and silicon te
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^ : " . ^ > : Service ^^ ,^#'|lF-;'
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Service In place and functioning m-
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Stage 2 Normalized
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Normalized Service - A decade of po
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"GLOCALIZATION" William Pat Weber E
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DataQuest n n a company oi ^ ^ ^ l
Page 315 and 316:
This presentation was not available
Page 317 and 318:
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The Needs of the Japanese Market (1
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prepared in 1987. Since that year,
Page 323 and 324:
in the recent years, and Japan has
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production of newly developed produ
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for failure analysis is about twice
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compares evaluations by users and s
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Office Equipment Service Equipment
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Figure 2-2 Procurement/Sales of Non
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NEW PRODUCTS FOR HOME AND OFFICE -
Page 339 and 340:
Consumer System ^^lutions Communica
Page 341 and 342:
Examples on merging applications Co
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Compact Disc - Interactive RIFTps S
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Philips digital video. • Line-Loc
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Dataquest n n j^timpanyol The Dun&'
Page 349 and 350:
CONSISTENCY, PREDICTABILITY AND COM
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(RA622/()0M4II79) John (-. ".hick"
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well as we iKink we should. Cusiome
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will be more oTthe same. Manim has
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got an enormous playing field and a
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Irrofit Through the Silicon Cycle:
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SEMICONDUCTOR INDUSTRY IN 1990s Inc
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c 3 O c i£ 100 - 10 INCREASING PAC
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1G- 256M- 64M - 16M- 4M- IM-J! 256K
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L u C Q; 'u M— S— LLI •fJ c H
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L BUSINESS BARRIERS AND BREAK THROU
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Dataquest n n 3 s^mpanyoF company o
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TBA Steve Poole European General Ma
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PROFITS ARE POSSIBLE Steve Poole Eu
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• Was It lucl(? WHY? • Monopoli
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SOLE SOURCING - SECURITY OF SUPPLY?
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S Millions 1600 1400 1200 1000 800
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DataQuest van aiompanyor lili ThcDi
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COSTS AND RISKS IN THE NEXT TEN YEA
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SIEMENS • Electronic industries i
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SIEMENS • If the Top 10 semicondu
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SIEMENS • DRAMs are the lead prod
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SIEMENS • In the past; the price
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SIEMENS • ... Like hardly any oth
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DataQuest acomranyol TIM: Dun & Bra
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THE '90s: PROGRESSING INTO THE MARK
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Ladies and gentlemen, in 1982, one
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In fact, the technologies we have t
Page 407 and 408:
limits and potentials of the end pr
Page 409 and 410:
it would be interesting to examine
Page 411:
Datao&iest BM liZoStAaimeaOmymMmii
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