Backpackers: The next generation? - Scholarly Commons Home
Backpackers: The next generation? - Scholarly Commons Home
Backpackers: The next generation? - Scholarly Commons Home
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<strong>Backpackers</strong>: <strong>The</strong> <strong>next</strong> <strong>generation</strong>?<br />
that indicate that, in contrast to stereotypes, baby boomers do not show any<br />
technology anxiety. <strong>The</strong> implications are important to marketers who wish to<br />
realise the full economic benefits from maturing consumers.<br />
70%<br />
60%<br />
50%<br />
40%<br />
30%<br />
20%<br />
10%<br />
0%<br />
Figure 4: Comparison of older backpackers (BP) and baby boomer tourists (BB):<br />
Pre-booked vacation elements (BB n ~ 54; BP n ~ 16)<br />
Four return backpackers interviewed knew of BBH prior to arrival. One German<br />
man pre-ordered the BBH guidebook by mail. Ten travellers found BBH while<br />
here, either at I-Sites (three), through conversations with other travellers (two),<br />
or by coming upon one unexpectedly (five).<br />
Everyone relied on the BBH ratings system, with ratings generated by other<br />
guests.<br />
We start at the top rated one, and if it’s booked, we work our way down<br />
the list (Wally).<br />
One backpackers’ accommodation owner commented that “after [the older<br />
travellers] meet all these lovely people, and they start to experiment a bit with<br />
lower ratings because they like the socialisation so much” (101).<br />
BB<br />
BP<br />
90
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