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at other internationally renowned events as well,<br />
w<strong>here</strong> they continue to bring people together around<br />
premium food products and spectacular culinary<br />
performances. In S.Pellegrino’s home city of Milan,<br />
the brands hosted top chef Massimo Bottura (owner<br />
of Modena’s famed Osteria Francescana) during Le<br />
Grand Fooding event; in the city’s biggest public<br />
park, the brands were the official waters of the<br />
Taste of Milano festival.<br />
Since live encounters are not always possible for<br />
everyone, S.Pellegrino is also active in the virtual<br />
world, thanks to a new global digital platform: proof,<br />
if it were needed, that the brand is as up-to-date as<br />
it is elegant. With a website dedicated to the brand,<br />
another specifically created for international food<br />
lovers, an S.Pellegrino Facebook fan page, Twitter<br />
profile and a dedicated You Tube channel, the buzz<br />
around the brand is certainly bubbling.<br />
Let’s take a look at some of the most recent<br />
initiatives and achievements.<br />
17<br />
Engaging images<br />
S.pELLEGRINO -<br />
S.Pellegrino is Italian, so what could be more natural<br />
than an international advertising campaign that<br />
focuses on this happy inheritance? The very essence<br />
of the brand encapsulates Italian values that are<br />
recognised and appreciated in all corners of the<br />
world: conviviality, quality, style and authenticity.<br />
To illustrate the brand’s natural place in the art<br />
of living - Italian style - S.Pellegrino turned to<br />
the eminent photographer Elliott Erwitt, a former<br />
member of the renowned Magnum agency. This man<br />
of many languages, few words and subtle humour<br />
has a rare talent for telling stories spontaneously<br />
through pictures - and that is exactly the focus of this<br />
campaign.<br />
In black and white - his preferred medium - Erwitt<br />
shot a series of photographs from which seven images<br />
were selected. Each captures the warmth, refinement<br />
and elegance of S.Pellegrino, in unexpected and<br />
engaging situations that are all intrinsically Italian.
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