Clich here - Nestle Waters

A TASTy JOuRNEy AROuND THE wORLD -
“
LOCAL
BRANDS
The body and
soul of our
business base
It’s time to shift the focus of our story, and look now
at the impressive array of local brands which make
up the main body of the Nestlé Waters portfolio. The
richness of this tier lies in its diversity: 59 brands
in total. Individually, each brand is a much-loved
and respected character in its region or country;
collectively, they constitute the vast majority of our
brands, present on five continents. Generating pride
and loyalty among consumers, the reputations of
these local brands stretch far beyond the immediate
locality of the source where they originate, without
ever losing their strong sense of identity. Often they
have become national favourites.
There are many features which our local brands share.
The first common trait is the simple fact that they are
all totally natural. Secondly, whether they are natural
mineral waters or natural spring waters, all our local
brands have strong links with a particular locality or
region. Thirdly, they have all been selected, over time,
to join the Nestlé Waters fold because of their great
taste, their quality and their sustainability. Finally,
all are valued partners in Nestlé Waters’ strategy to
be the world’s leading healthy hydration company;
offering safe, good tasting, reliable bottled water to
consumers the world over.
28